Lessons learned from the Australian experience: controlling for the damaging effects of ultraviolet rays

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Lessons learned from the Australian experience: controlling for the damaging effects of ultraviolet rays Lessons learned from the Australian experience: controlling for the damaging effects of ultraviolet rays Mark Elwood, Director, National Cancer Control Initiative, Australia melwood@bccrc.ca 1

Total population 20 million Lat. 12 O South Lat. 34 O South Perth to Sydney 4000 km Lat. 44 O South LATITUDE 33 0 Sydney Tripoli Damascus EQUATOR AD145 2

I love a sunburnt country, A land of sweeping plains, Of ragged mountain ranges, Of droughts and flooding rains. I love her far horizons, I love her jewel-sea, Her beauty and her terror - The wide brown land for me! My Country by Dorothea Mackellar (1885-1968) The effects of having a European origin population in a very sunny environment skin cancer Basal cell carcinoma Squamous cell carcinoma Melanoma 3

Other UV effects Cataract and other eye diseases Production of vit D benefits to bones?? Immunosuppression increased risk of other cancers, diabetes, multiple sclerosis, etc?? does Vit D reduce cancer Other UV effects UV can affect crop yields and marine plankton (which might have flow-on effects to many marine ecosystems). UV Radiation can degrade plastics, wood, paper, cotton and wool. 4

Ozone depletion The Ozone hole First detected in Antarctica in the Southern Hemisphere spring (September and October). In winter at around -85 O C, in ice clouds, chlorine and bromine containing compounds (halons) are converted to compounds that can catalytically destroy ozone. The ozone destruction occurs in spring when the sunlight returns to Antarctica. 5

Ozone: Decrease 10% per decade Surface UV: Increase 20% per decade Australian consumption of ozone-depleting substances (ODS) and effect of Montreal protocol 6

Ozone recovery Ozone recovery may be achieved by about 2050 Or may be delayed by as much as 50 years by climate change. Greenhouse gases trap heat in the lower atmosphere, thereby keeping the stratosphere cooler, and so may augment ozone depletion. Melanoma 7

Melanoma incidence: Australia and Canada 2000 Women Australia Canada Men 0 10 20 30 40 50 Annual incidence per 100,000, age standardised to world population Melanoma mortality by state 30 25 20 Deaths per million 15 10 5 Males Females 0 QLD WA NSW SA VIC TAS Lancaster, 1956 8

Proportion of schoolchildren aged 5-15 with large naevi 100 80 % 60 40 20 Townsville Sydney Melbourne 0 Naevi > 5mm Rivers et al., 1995 Proportion of children with naevi,, birth to 3 yrs 100 80 % 60 40 20 Australia Scotland 0 0 6 12 18 24 30 36 Age in months Harrison et al., JNCI 2000: 92,17 9

Meta-analysis of all melanoma casecontrol studies, by pattern of sun exposure Studies Odds ratio 95% C.I. Intermittent 23 1.71 1.54-1.90 occupational 20 0.86 0.77-0.96 total 11 1.18 1.02-1.38 Elwood & Jopson, Int J Cancer, 73,198, 1997 Treated non-melanoma skin cancer, Australia, 2002; numbers, thousands: total 374,000 (1.9% of popn) most expensive cancer in health care costs; cumulative risk by age 65 is over 50% 200000 150000 100000 Squamous cell Basal cell 50000 0 Males Females 10

Responses Encourage behaviour modification To increase your UV exposure by 10%... Wait 5 years Live 300 km nearer the equator 11

To increase your UV exposure by 10%... Wait 5 years Live 300 km nearer the equator Go out 1 hour earlier in summer Forget to wear a hat Messages 1981: Friendly persuasion 12

SkinCan AD145 13

Messages 2000: Harder messages 14

Structural and program approaches in schools, workplaces, public areas, sports and recreation contexts 15

SunSmart Schools A SunSmart School must have: an approved sun protection policy no hat, play in the shade practice sun protection taught at every level sufficient shade in the school 2001: 73% primary schools accredited; growing 12% pa Encouraging shade initiatives by local government The Shade Awards recognise achievements and innovation in policy and shade provision by local government in Victoria. 16

SkinCan AD164 17

Testing and labelling clothing - Ultraviolet protection factor A material's UPF rating is based on the percentage of UV radiation transmitted through the material. Has it worked? Has behaviour changed? 18

Changes in attitudes: 1988 to 1998 A suntan helps me enjoy the summer I prefer a dark tan I feel more healthy with a tan 1988 1998 My family thinks suntan is healthy My friends think suntan is healhy 0 10 20 30 40 50 60 70 80 Changes in behaviours: 1988 to 1998: on a summer Sunday between 11am and 3pm Stayed out of the sun Used sunscreen 1988 1998 Wore a wide brim hat 0 5 10 15 20 25 30 35 40 19

Decline in summer weekend sunburn - Victoria 1.0 Odds ratio adjusted for: UVR temperature month sex age skin type 0.8 0.6 0.4 0.2 Baseline year SunSmart years 0.0 1988 1989 1990 1992 1995 1998 Problems with teenagers: national surveys, ages 12-17; n=22000 to 30,000 use protective behaviour use sunscreen prefer no tan had sunburn Livingstone et al., Prev Med 37, 577, 2003 0 20 40 60 80 100 1993 1996 1999 20

Recent changes in approaches Balancing risks and benefits Joint work by Cancer Councils, dermatologists, nutritionists, bone and joint experts Current messages 'Everyone should use a combination of five sun protection measures whenever the UV Index reaches 3 and above: 1. Slip on sun-protective clothing - that covers as much skin as possible 2. Slop on SPF30+ sunscreen - make sure it is broad spectrum and water resistant. Put it on 20 minutes before you go outdoors and every two hours afterwards. Sunscreen should never be used to extend the time you spend in the sun. 3. Slap on a hat - that protects your face, head, neck and ears 4. Seek shade 5. Slide on some sunglasses - make sure they meet Australian Standards'. 21

Forecast UV Index Darwin 24 Oct 2006: 33 Fine, mostly sunny Forecast UV Index Melbourne 24 Oct 2006. 29 Fine; late southerly change. 22

Forecast UV Index Hobart May 29, 2002 Current messages 'Everyone should use a combination of five sun protection measures whenever the UV Index reaches 3 and above: 1. Slip on sun-protective clothing - that covers as much skin as possible 2. Slop on SPF30+ sunscreen - make sure it is broad spectrum and water resistant. Put it on 20 minutes before you go outdoors and every two hours afterwards. Sunscreen should never be used to extend the time you spend in the sun. 3. Slap on a hat - that protects your face, head, neck and ears 4. Seek shade 5. Slide on some sunglasses - make sure they meet Australian Standards'. 23

The first of May means 'hats off day'! 1 May 2006 'We recommend that sun protection practices such as hat wearing and sunscreen use is generally not necessary from now until September as the likelihood of increasing our risk of skin cancer is very low in most cases People can maintain their vitamin D levels by getting approximately 2 3 hours of sunlight exposure to the face, arms and hands or equivalent surface area each week, during the winter months of May to August.' Take the SunSmart challenge - a whole summer holiday without a sunburn! 24

Responses Support of workers and employers to help sun protection Publicity campaigns to encourage supply and use of protection Outdoor Workers Federal Tax Case Involved 10 professions including a builder, teacher and a Tax Auditor Funded by the Tax Department Decision is that outdoor workers will now have the right to claim sun protective items as a tax deduction. Represents a important step for sustaining positive health outcomes for workers 25

Regulation Skin Cancer is more common in sun depraved areas of the world and decreases dramatically as one lives closer to the equator 26

Australian Competition and Consumer Commission letter to all solariums in Australia The Commission considers that claims of health benefits from tanning, solarium use or sunlight exposure cannot be supported given the current state of medical evidence and in the context of Australian conditions. Such claims put you at risk of Trade Practices Act breaches and enforcement action by the Commission. Australian Competition and Consumer Commission : Duty to warn of risks of solarium use The Commission also considers that solarium distributors and operators who fail to warn customers of the health risks are in danger of breaching the Trade Practices Act. Silence can be misleading if it is reasonable to expect that certain information would be disclosed. 27

Has it worked? Have skin cancer rates been affected? Recent trends in skin cancer Melanoma: mortality falling, incidence stable or falling, in <50 yrs Basal cell cancer: incidence stable <50 yrs Both still increasing at ages >50 Birth cohort effects 28

Summary Extensive efforts to reduce excess sun exposure Evidence for substantial attitude and behavioural changes Evidence for reductions in sunburn Limited evidence for reductions in skin cancer rates in younger adults Birth cohort related behavioural changes should impact on older age groups in the future Merci!! melwood@bccrc.ca 29

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