Campaign Overview
CAMPAIGN GOALS Increase routine HPV vaccination rates for adolescents Close the gender and geographical disparities gaps
CAMPAIGN OBJECTIVES Increase HPV vaccination rates for preteens Increase national HPV vaccination series completion rates among 13-year-olds to at least 80% by June 8, 2026 (20-year anniversary of FDA s approval of the first HPV vaccine). Increase each state s HPV vaccination series completion rate among 13-17-year-olds to their initiation rate of MeningococcalACWY vaccination among 13-17-year-olds by June 8, 2026. Eliminate gender disparity and reduce geographic disparities in HPV vaccination Increase male HPV vaccination series completion rates among 13-year-olds to that of females nationally and in each state by June 8, 2026. Increase HPV vaccination rates in geographic locations lagging behind the national average.
KEY STRATEGIES 1. Strengthen provider recommendations 2. Activate partners and stakeholders 3. Know your data & track progress 4. Implement evidence-based interventions and systems changes 5. Increase parental knowledge
STRATEGIC AUDIENCES Health systems and providers Parents Volunteers Key Partner Organizations
CAMPAIGN MESSAGES 1. HPV vaccination is cancer prevention. 2. The HPV vaccine series is best when given at age 11 and 12. 3. The vaccine is safe and effective. 4. The vaccine is for boys and girls.
MARKETING PLAN Female and male versions English and Spanish Print and digital ads PSAs and radio :15 and :30 videos with additional diversity June-August 2018
LAUNCH: June 4-8th Pep rally day Marketing digital media campaign goes live National and local press release Release of Elimination Statement Champion and Partner Recognition Cancer Center HPV meeting streamed and recorded on National Roundtable s Facebook Live (recording available on HPV Roundtable Facebook page) Regions host local events with partners
National HPV Vaccination Roundtable Funding for the HPV Roundtable was made possible (in part) by the Centers for Disease Control and Prevention Cooperative Agreement grant number NH23IP922551-01, CFDA # 93.733
What We Do: Published manuscripts Best Practices conference Strategic partnering Identify gaps & opportunities Convene stakeholders National meetings Regional summits Task group calls Webinars Catalyze efforts Increase exchange of information Task group projects We re In campaign Networking Hpvroundtable.org E-newsletters Social media
Our Task Groups: Best Practices Communications Empowering Parents & Allies Integrated Delivery Systems Provider Training State Coalitions & Roundtables
Clinician & Systems Action Guides www.hpvroundtable.org/action-guides Professional Role: MD, NP, PA RNs, MAs Office teams Dentists & Hygienists Systems Guides: Large Health Systems Small Private Practices
HPV Roundtable Resource Library www.hpvroundtable.org/resource-library
HPV Cancer Free Family
CALL TO ACTION Endorse, share, and support the ACS goal to vaccinate 80% of 13 year olds by 2026. Visit www.cancer.org/hpv and follow and share ACS social media posts on Facebook, Twitter, and Instagram. Partner with ACS on the five key campaign strategies. Join existing HPV coalitions, roundtables, or work groups. These groups are planning and leading HPV vaccination improvement work across their state. Contact your local ACS State Health Systems manager.
Imagine a world in which every child is protected against HPV cancers #hpvcancerfree