FRED HUTCHINSON CANCER RESEARCH CENTER SURVEY RESULTS REPORT See the results of our 2018 Survey TOGETHER, WE WILL CURE CANCER FASTER.
Summary E arlier this year, Fred Hutchinson Cancer Research Center asked friends, staff and supporters to answer a survey designed to help us understand how our community engages with Fred Hutch and how they want to help us continue our groundbreaking research to prevent, diagnose and treat cancer and related diseases. More than [number] supporters responded, giving us exceptional insight into what you find most important: XX% of you are staying connected with Fred Hutch via publications, our website, and/or social media. Bulleted stat Bulleted stat Throughout this report, we highlight areas of engagement among fellow friends and supporters, as well as where they stand on the importance of Fred Hutch s mission and vision, their likelihood of offering future support, and much more. A special thank you from all of us at Fred Hutch. If you re reading this, you are a part of a committed and incredible group of supporters. Thank you. Because of you, Fred Hutch can continue driving the innovative research that is helping turn our shared vision of a cancer-free future into reality. We hope you enjoy learning more about what your fellow friends, family, staff and Fred Hutch supporters had to say. 1 Index Summary/Index...1 Response...2 Demographic Information...2 Recent interactions...3 Ways to Interact...3 Legacy Gifts...4 Mission...5 Influential Person...5 Future Generations...6 Word Cloud...6 Thank you...back cover
Response and Demographic Information How people like you responded to our survey request TOTAL RESPONSE RATES Surveys Completed The survey was available online and sent out via direct mail. We heard back with many positive responses, comments and stories. Thank you. Who responded to our survey? DEMOGRAPHIC INFORMATION FROM RESPONDENTS Responses came from diverse populations of supporters and friends. Staff and faculty, volunteers, those treated at a Fred Hutch partner facility, their family members and friends share a deep connection to our mission to cure cancer faster. Here is a breakdown of the demographics of respondents. Education Level Advanced Degree Bachelor s Degree Associate s Degree Some College High School Age Gender percentage Female Male 2
Recent Interactions / Ways to Interact How recently have you engaged or been involved with Fred Hutch? XX% said they have interacted with Fred Hutch within the past week, and XX% have engaged or interacted with us in the last year. Thank you for supporting our mission by being so involved. the past year the past week How do you stay involved? THE WAYS YOU INTERACT WITH US The beginning of 2018 showed strong support of and engagement with Fred Hutch. We heard incredible feedback from more than XXXX supporters, friends, and family that are committed to detect, treat and prevent cancer and related diseases. If you weren t among them this time, you have many other ways to connect today. Just take a look at some of the ways supporters, staff, family and friends of Fred Hutch are engaging: 3
Legacy Gifts Planning to make a lasting impact to cure cancer faster THIS KIND OF SUPPORT IS PROPELLING INNOVATIVE RESEARCH FOR A CANCER-FREE FUTURE. The survey was available online and sent out via direct mail. We heard back with many positive responses, comments and stories. Thank you. Beyond Fred Hutch s groundbreaking research to prevent, diagnose and treat cancer, and related diseases, our growing achievements and breakthroughs are only possible because of generous supporters and friends like you! So many outstanding supporters let us know that they have already made a gift to Fred Hutch in their will or trust, or by beneficiary designation, or that they are considering doing so in the future. Thank you. [photo of Jim & Diane Watson] You may be interested in knowing more about the tremendous impact this type of giving has on patients. You can visit fredhutch.org/your-impact to see why this kind of generous support is so important in making a difference for patients and their families. Jim and Diane created a legacy in honor of their grandson. See their story and others at plannedgiving. fredhutch.org/donors-like-you/supporters/. Support Already give Plan to give Might give in the future Not interested Will never be interested 4
Mission / Influential Person Mission matters CARRYING OUT FRED HUTCH S MISSION AND VISION Certainly, as a friend or supporter of Fred Hutchinson Cancer Research Center, you care about a cancer-free future. But our mission takes many forms and we appreciate discovering which aspects resonate most with our supporters. Diagnosis and Treatment was by far the most compelling. Find out exactly how we re working to make it happen. Importance of mission and vision Diagnosis and treatment Patient care Prevention/Development Testing Diagnosis and treatment is the most compelling aspect of our mission according to more than half of you. PERCENT Visit plannedgiving.fredhutch.org/saving-lives to see what we are achieving together. 5 SOME OF OUR SUPPORTERS HAVE DECIDED TO MAKE FRED HUTCH AN EVEN BIGGER PART OF THEIR LIFE STORY ONE THAT WILL FUEL INNOVATIVE RESEARCH TOWARDS A CANCER-FREE FUTURE IN THE YEARS TO COME. MEET THEM AND LEARN THEIR STORIES ONLINE AT PLANNEDGIVING.FREDHUTCH.ORG/ SUPPORTERS. Spouse/life partner Parent Sibling Friend Doctor Who inspired you? About half of all respondents said an influential person inspired their appreciation of Fred Hutch. Respondents overwhelmingly reported a spouse or life partner as having the most impact on their appreciation for Fred Hutch.
Future Generations / Word Cloud Depending on Fred Hutch IMPORTANCE OF FRED HUTCH S INNOVATIVE RESEARCH IN THE YEARS TO COME Importance of innovation (percentage) You play an important role in turning our shared vision of a cancer-free future into reality. Together we can cure cancer faster. One way we will cure cancer faster is by involving future generations in the fight clearly, our friends and supporters embrace this idea. Very important Utmost importance Somewhat important What s everyone saying? Many of you chose to express your thoughts, memories and more in our open comments section. A quick analysis of the most commonly used words in your responses show what you value most about Fred Hutch, and what s important to supporters like you. 6
THANK YOU! To learn more about how you can make a lasting difference for patients and families, please visit plannedgiving.fredhutch.org, where you ll find personal stories and helpful information. LET S GET CREATIVE. TOGETHER WE CAN DESIGN A GIFT THAT FITS YOUR PHILANTHROPIC INTERESTS. There are many ways to give that will make advances toward curing cancer faster. Please contact us at plannedgiving@fredhutch.org or call us directly at 800.279.1618 so we can help find solutions that work best for you. FRED HUTCHINSON CANCER RESEARCH CENTER / 1100 Fairview Ave. N. / Seattle, WA 98109 / 206.667.5000 / fredhutch.org