Curriculum Vitae Ye Seul Kim CONTACT INFORMATION E-mail: yeseulkim1@mail.usf.edu Mobile: +1 (813) 368-1701 Address: Department of Marketing, Muma College of Business, University of South Florida, 4202 East Fowler Avenue, BSN 3222, Tampa, Florida 33620 EDUCATION 08/2018 Present Ph.D. in Marketing, University of South Florida, Tampa, Florida. Expected completion 2023 (Advisor: Dipayan Biswas) 03/2014 02/2017 M.S. in Cognitive Psychology, Korea University, Seoul, Korea. Thesis: Determinants of Grapheme-color Synesthesia (Advisor: Chai-Youn Kim) GPA: 4.38 / 4.5 03/2008 02/2014 B.A. in Psychology, Korea University, Seoul, Korea. B.A. in English language and literature, Korea University, Seoul, Korea. GPA: 3.8 / 4.5 FELLOWSHIPS Fall 2018 - Present Presidential Doctoral Fellowship (~Spring 2023) Office of Graduate Studies, University of South Florida Spring 2017 Research fellowship Grant funded: Contextual modulation on category-specific visual brain areas by Korea Research Foundation (PI: Chai-Youn Kim, Department of Psychology, Korea University)
Fall 2015 Fellowship for Academic assistant Spring 2015 General scholarships College of Liberal Arts, Korea University, Korea Fall 2014 Research assistant scholarships Spring 2014 Research assistant scholarships RESEARCH INTERESTS My research interest is the role of multisensory information and consumers characteristics in perception of products. Specifically, I am interested in examining how multisensory congruency or consumer characteristics of sensory processing affect the perception of products and further decision making. I also want to explore multisensory effects on food marketing through packaging, labels, or product itself. PUBLICATIONS & MANUSCRIPTS JOURNAL ARTICLES Kang, M-J*, Kim, Y.*, Shin, J-Y and Kim, C-Y. (2017). Graphemes sharing phonetic features tend to induce similar synesthetic colors. Frontiers in Psychology, 8. *Authors contributed equally to this work. Kim, C-Y., Kim, Y., & Kim, H. W. (2015). The letter A and the musical note C are Red - A review on binding of sensory features and colors in synesthesia. Journal of Korean Society of Color Studies, 29(1), 149-161 Kim, Y., & Kim, C-Y. (2014). Correlation between grapheme frequency and synesthetic colors in color-graphemic synesthesia. Korean Journal of Cognitive and Biological Psychology, 26(3), 133-149
MANUSCRIPTS (under revision or in preparation) Kim, Y., Kim, C-Y., & Pearson, J. (in preparation). Influence of attention on flicker-induced hallucination. Kim, Y., Lee, S-H., & Kim, C-Y. (in preparation). Perceptual deficits in audiovisual temporal integration in schizophrenia. CONFERENCE PRESENTATIONS Kim, Y., Lee, S-H., & Kim, C-Y. (May, 2017). Perceptual deficits in audiovisual temporal integration in schizophrenia. International Multisensory Research Forum 2017, Nashville, Tennessee. Park, M., Kim, Y., & Kim, C-Y. (May, 2017). Audiovisual congruence of adapting stimuli facilitates visual motion aftereffect. International Multisensory Research Forum 2017, Nashville, Tennessee. Kim, Y., Kim, C-Y., & Pearson, J. (Jan, 2017). Attentional influence on flicker-induced hallucination. Annual meeting of the Korean Association for the Biological and Cognitive Psychology, Korea. Kim, C-Y., Kang, M-J., Kim, Y., & Kim, H-W. (Jul., 2016). Non-random association between sound and color - insight from multi-lingual grapheme-color synesthetes and nonsynesthetes. 31st International Congress of Psychology, Yokohama, Japan. Kim, Y., Kim, C-Y., & Pearson, J. (May, 2016). Attention is necessary for flicker-induced hallucination. The 16th Annual meeting of the Vision Sciences Society, St. Pete Beach, Florida. Kim, Y., & Kim, C-Y. (Jan, 2015). Grapheme frequency effects in synesthetic colors in colorgraphemic synesthesia. Annual meeting of the Korean Association for the Biological and Cognitive Psychology, Korea. Lee, R., Kang, M-J., Choi, M., Bae, J., Nam, J., Kim, S., Kim, Y., Lee, M., Lee, S-A., Choi, D. W., Ki, S. Y., & Kim, C-Y. (Nov, 2014). Brain activity reflecting age-related differences in perceptual experience of cosmetic cream. Paper presented at Neuroscience 2014,
Washington D.C. Kang, M-J., Kim, Y-S., Shin, J., & Kim, C-Y. (July, 2014). Graphemes sharing phonetic properties tend to induce similar synesthetic colors. Association for the Scientific Studies of Consciousness, Brisbane, Australia. RESEARCH EXPERIENCE 03/2017 04/2017 Research fellow at Visual Cognitive Neuroscience Lab - An fmri study on modulation effect of audiovisual congruency on visual motion perception 03/2014 02/2017 Graduate researcher at Visual Cognitive Neuroscience Lab - Grapheme-color synesthesia and its linguistic determinants - Modulation effect of audiovisual congruency on visual motion perception 07/2015 08/2017 Visiting researcher at Clinic, Emotion & Cognition Lab PI: Seung-Hwan Lee, M.D & Ph.D. Department of Psychiatry, Inje University, Ilsan Paik Hospital, Ilsan, Korea - Perceptual deficits in audiovisual temporal deficits in schizophrenic patients 06/2014 08/2014 Visiting graduate student at Pearson Lab PI: Joel Pearson, Ph.D. Department of Cognitive Neuroscience, University of New South Wales, Sydney, Australia
- Attentional influence on visual hallucination using flicker-induced hallucination Research internship: - experimental design, programming and pilot experiments 09/2013 02/2014 Research assistant at Visual Cognitive Neuroscience Lab RESEARCH TECHNIQUES Neuroimaging technique and analysis tool : fmri, AFNI, Freesurfer Eye-tracking technique and analysis : Eyelink 1000 Computing scripting : MATLAB Experimental scripting : Psychtoolbox Statistical analysis program : SPSS TEACHING EXPERIENCE Spring 2014 Teaching assistant (TA) PSY221: Sensation & Perception (Professor: Chai-Youn Kim)