Understanding what BREXIT means for nutritional food labelling in the UK Phil Dalton, Sun Branding Solutions November 2018
Premise THE EXISTING PROVISIONS WILL BE CARRIED FORWARD WHEN THE UK LEAVES THE EU THE EU NUTRITION LABELLING MINIMUM REQUIREMENT IN FIC IS NOT EFFECTIVE IN POSITIVELY INFLUENCING CONSUMER FOOD CHOICES
Background CONSUMER UNDERSTANDING OF NUTRITION INFORMATION (NI) IS POOR OUR KNOWLEDGE OF HOW NI IS USED BY CONSUMERS IS POOR
IMMEDIATE CHANGES PROBABLY NOT
WITHIN A COUPLE OF YEARS HOPEFULLY Make nutrition information more accessible and usable Standardise health message between labels and public information
Allow the link between health and NI to be made in labelling Ensure usable NI is available where food choices are made Content and format of NI must be consumer friendly
EU meeting on front of pack nutrition labelling
Report on the influence of two front of pack schemes on consumer behaviour 3 out of 4 respondents chose the healthier option when` MTL or Nutri-Score was present
Improving consumer understanding and use of current UK nutrition label information Sally Moore Registered Dietitian and PhD Student
Per serving information Meaningful & consistent serving data As consumed data
Off pack tools Inclusion of colour coding as standard Colour coding of Calories Location on pack Calories to replace kcal
Nutrition Information Non-Prepacked Foods WE CAN DO THIS ALREADY IN THE UK
10 tips to live a healthier life Maintain a healthy body weight The right weight for each of us depends on factors like our gender, height, age, and genes. Being overweight increases the risk of a wide range of diseases, including diabetes, heart disease and cancer. Excess body fat comes from eating more than we need. The extra calories can come from any caloric nutrient protein, fat, carbohydrate, or alcohol, but fat is the most concentrated source of energy. Physical activity helps us spend the energy, and makes us feel good. The message is reasonably simple: if we are gaining weight, we need to eat less and be more active!
8 tips for healthy eating These eight practical tips cover the basics of healthy eating, and can help you make healthier choices Get active and be a healthy weight Eating a healthy, balanced diet plays an as type 2 diabetes, certain cancers, heart disease and stroke. Being underweight essential role in maintaining a healthy weight, which is an important part of overall good health. Being overweight or obese can lead to health conditions such could also affect your health. More adults need to lose weight, and need to eat fewer calories to do this. If you re trying to lose weight, aim to eat less and be more active. Eating a healthy, balanced diet will help: aim to cut down on foods that are high in saturated fat and sugar, and eat plenty of fruit and vegetables. Don t forget that alcohol is also high in calories, so cutting down can help you to control your weight.
Alcoholic Beverages CALORIES IN ALCOHOLIC DRINKS
Out of Home MORE THAN JUST CALORIES
SOME FOODS ARE BETTER CHOICES FOR HEALTH REASONS Current health messaging is based on: Fat Sugar Calories (Alcohol)
Official sources and general literature constantly link these nutrients to obesity and therefore to both general and specific health issues We can look to align label claims to promote better choices
PUBLIC HEALTH MESSAGE Less Fat Less Sugar Fewer Calories LABELLING LEGISLATION Vitamins & minerals Other substances Kj and kcal
S I M P L I F Y WORDING OF CLAIMS
PERSONALISED NUTRITION IMPROVE THE USE OF LABEL DATA
Thank you Phil Dalton 01274 200700 hello@sunbrandingsolutions.com