Sound is the spice of life
Let sound spice up your life Safran sharpens your hearing When you think about it, sound is like the spice of life. It adds touches of flavour and colour, enhancing the mood of special moments. Now imagine a world without spice that s the everyday reality for many people with diminished hearing. When you are in touch with sound, you are in touch with life. It s a big part of what makes us tick as human beings. Being able to hear all the nuances brings enrichment and enjoyment to your life. Safran was developed so you can experience the joy of sound that is the spice of life. From the power of a symphony orchestra to the soft sound of a child s voice, Safran delivers a full, rich sound picture. In a world of ever-changing sound, you can rest assured that Safran s advanced and intelligent technologies will stay focused and alert, ready to deliver a highly nuanced sound picture. Its highly advanced technology is engineered for almost any type of hearing loss and lifestyle. Safran incorporates the latest strategies for hearing loss compensation to ensure that your expectations for sound quality and performance are met in any situation. In fact, no other hearing aid delivers the same quality of rich, life-like sound. Safran. A hearing aid so advanced it makes all your senses feel alive.
Designed for the senses Our senses of hearing, seeing, touching, smelling and taste interact to help us sense, and make sense, of the world. You feel, see, smell, taste, and hear the world around you. If one sense is diminished, you intuitively sharpen the others to compensate. For instance, if the light suddenly shuts off, your hearing and sense of touch are automatically sharpened. Safran is designed to sharpen your hearing, so you can experience life s simplest and greatest pleasures to the fullest. Explore how. What do you notice first? The sight, or the sound, of a champagne cork popping?
Intelligence Sound is the spice of life volume Comfortable sound to0 Loud too soft Life-like sound quality Imagine yourself in a concert hall. Notice how you feel sound through your body. There s the richness of the full orchestra and delicate notes in quiet passages. We experience the same dynamic of sound in our daily lives: sudden loud sounds from the bus passing by or the rustling of leaves in the trees. Like the human ear, Safran senses when to increase or decrease sound. Soft sounds, like whispering or leaves rustling, are automatically turned up for you to appreciate delicate nuances. Loud sounds are turned down so you can enjoy the detailed richness of sound without having to worry about manually adjusting the volume or being overwhelmed by a sudden loud sound. The technology behind Safran s unique ability to process and adjust sound naturally and automatically is a result of a combination of extensive research into the perception of sound combined with advanced digital signal processing techniques. Communicating in noise Communicating in noise is challenging for all of us, irrespective of our hearing ability. But nobody wants to be left out of the conversation, so we make listening a full body experience. Pay attention, for example, to how you use your vision to better understand what someone is saying to you when you are in a noisy place. Body language, facial expressions and lip movements enable you to intuit what the conversation is about and what the person is feeling. It helps you know if the person is happy or sad, thoughtful or distracted, sarcastic or serious. We use visual cues to confirm what we see with what we hear. Feel the sound Comfort in noise We all know the feeling. The drone of certain noises can be incredibly irritating. And the longer it lasts, the greater your mental fatigue. Sure, sound can be enjoyable, even fun. But once sound becomes noise pollution, it becomes tiring and very uncomfortable. Safran effectively reduces and helps combat the fatigue of unwanted noises. As a result, it extends the amount of time you can enjoy sounds you want to hear and makes what you want to hear sound better. When words are hidden by noise, you may get to the point where you simply drop out of the conversation. You become a spectator. To make sure this doesn t happen to you, Safran has a unique technology that sharpens your ability to tune into dialogue in noisy situations so you can actively participate in the conversation. Safran has an unfailing sense of direction that enables it to locate and reduce interfering sounds. It lets you concentrate on the person in front of you, so you can clearly hear what they are saying, while minimising undesirable noise coming from other directions, stationary or moving. Safran s noise management system knows when noise is present. It constantly scans and analyses the environment for noise and vigilantly reduces annoying and uncomfortable noises to let you experience life to the fullest. Smell the sound Always natural sound and feel Is it the taste or the crispy sound of biting into an apple that tells you it is ripe? What s the most important clue to perfect popcorn: its crunch or salty, buttery taste or its characteristic smell? Our senses of taste and hearing often work to support one another. It s a pity, then, that some hearing aids make the sounds of e.g. biting into an apple or hearing one s own voice so uncomfortable. That s not a problem with Safran. It keeps sounds like these comfortable and natural sounding by eliminating that plugged up feeling that many conventional hearing aids produce. The same goes for unpleasant or even embarrassing whistling. Safran s open fitting and anti-whistling system let you forget that you are wearing them. Wearing a hearing aid never felt this good. See the sound Hear the sound Thinks fast. Chooses wisely Hearing is the fastest of senses, faster even than vision. Moreover, it is the only sense that is always in use and alert, even while we are sleeping. Everyday environments offer a rich variation of sounds. There are conversations, the sounds of people going about their day, cars and trucks outside the window, machines at work inside our homes and offices, the sounds of nature and the sounds of man. One moment, some sounds are important; the next, other sounds grab your attention. you can hear With Safran you need not worry about how to best hear in the situation you are in or adjust your instrument. Safran uses a technology called Artificial Intelligence that enables it to make intelligent decisions about your hearing priorities. Safran is always alert and intelligently selects the ideal setting with astonishing speed to provide the best possible sound picture in any situation. Automatically and intuitively. With Safran you can enjoy what you hear rather than worry about how you hear.
Be open to a richer world of sounds... Be open to Safran Like high definition TV, Safran delivers far more nuances and life-like sounds. Getting used to hearing all these new nuances is a bit like acquiring taste for spicy food. You may not have heard many of these sounds for a while. Safran takes this into account by collecting information about your environments to help making the adaptation to your new hearing aids so smooth that, within a short period of time, you will barely notice you are wearing them. One or two Safran hearing aids? Most people with hearing loss have hearing loss in both ears. If that is the case for you, you ll probably be more satisfied with two Safran hearing aids. The reason why is that two hearing aids take advantage of the way your brain naturally processes and locates the direction of sound. Wearing two hearing aids instead of one brings you as close to normal hearing as possible with todays technology. Safran has many flavours Safran comes in many designs and sizes to cater for the diversity in needs, tastes and individual requirements. Like other high tech communication devices, Safran is available in a wide range of different colours to match your style and preferences. Try Safran and hear the spice of life for yourself At the end of the day there is only one way to find out whether Safran is for you. Try it for yourself. Safran represents the best modern digital hearing technology can offer and it will not let you down. Contact your hearing care professional and experience how Safran sharpens sounds that add spice to life. The reward of an enriched world of sound goes far beyond being able to hear well. Your relationships with friends and family may take on a whole new dimension, enabling you to live the life you want with the hearing you have. One speaker Television Like sugar and spice, Safran hits the sweet spot of speech understanding for kids Normal hearing vs one or two hearing aids The diagram shows the added benefit of using two hearing aids vs one hearing aid across a variety of listening situations. It also shows that when wearing two hearing aids, you can get very close to normal hearing capabilities. Group conversation Car Store Restaurant Street Party One hearing aid Two hearing aids Normal hearing 0% 20% 40% 60% 80% 100% Safran for kids Hearing enables us to explore our world, so when a child has a hearing loss, all areas of speech and language development, communication, self-esteem and learning can be affected. That is why you want a hearing instrument that maximizes a child s ability to hear and understand speech clearly even as he or she moves full throttle through changing sound environments. Safran is uniquely equipped to keep up with a child s dynamic world of sound. It responds instantly to assure that access to speech is never limited. Yet does so without tuning out crucial environmental sounds that keep a kid safe. Best of all, Safran does it all automatically. So kids can concentrate on being kids rather than on their hearing instruments. Markides: Binaural Hearing Aids, Survey of Reactions
906 52 010 00/02.06 Printed in Denmark We believe that it takes more than technology and audiology to create the best hearing instruments. That s why we put the individual needs and wishes of people with hearing loss first in our development of new hearing care solutions. www.oticon.com