ABOUT mothers2mothers Worldwide almost 700 children are infected with HIV each day. 90% of these are in sub-saharan Africa. These outcomes are unnecessary and unacceptable, as mother-to-child transmission of HIV is almost entirely preventable. No baby should be born with HIV and no mother should die of AIDS OUR APPROACH mothers2mothers (m2m) believe in the power of women to eliminate paediatric AIDS and create health and hope for themselves and their babies, families, and communities. We train, employ, and empower mothers living with HIV to eliminate the transmission of HIV from mothers to babies and improve the health of women, their partners, and families. Working alongside doctors and nurses in understaffed health centres as members of the healthcare team, these Mentor Mothers provide essential health education and psychosocial support. OUR REACH Mentor Mothers have reached over 1.2 million HIV-positive women in nine countries since our founding in 2001. We have also grown our support for HIV-negative women - reaching more than 384,000 HIVnegative women in 2014 alone with efforts to ensure they remain HIVnegative. We believe that defending healthy motherhood is essential and ending paediatric AIDS is possible. The time for both is now. Cycle Annie Lennox to Zero Celebrates Malawi 152016 Years of mothers2mothers 1
ABOUT THE EVENT Cycle to Zero 2016 2016 sees the 15th anniversary of mothers2mothers. To mark this milestone and to celebrate reaching over 1.3 million women, mothers2mothers Malawi will be the host m2m country for our second Cycle to Zero Challenge Event. Cycle to Zero 2016 will take participants on a journey riding from Bvumbwe through the lush tea plantations of Conforzi, to the astounding Zomba Plateau finishing the ride along the beautiful shoreline of Lake Malawi ending at UNESCO World Heritage Site, Cape Maclear. Throughout the 4 days, cyclists will visit m2m projects by bike and meet some of the incredible people that make the organisation tick! The cycle itself will be led by our partners, African Bikers, an established South African cycle tour company who led the inaugural cycle through Swaziland and South Africa in 2014. 2 Cycle Annie Lennox to Zero Celebrates Malawi 2016 15 Years of mothers2mothers 2
m2m SUPPORTERS mothers2mothers Cycle to Zero Malawi 2016 8
IN THE PRESS mothers2mothers B B C N E W S Mentor Mother Johanna Satekge T H E D A I L Y T E L E G R A P H m2m & Victoria Beckham S K Y N E W S Mentor Mother, Johanna Satekge W A L L S T R E E T J O U R N A L mothers2mothers G R A Z I A m2m & Victoria Beckham H E L L 0! m2m & Victoria Beckham, L O O K m2m & Candice Swanepoel F I N A N C I A L T I M E S mothers2mothers 3 Cycle to Zero Malawi 2016 3
HOW YOU CAN SUPPORT US Looking for Partners! mothers2mothers is looking for partners to get involved on a variety of levels. You could be our event launch partner for the Cycle in London in June 2015, a brand partner for the event as a whole or a headline sponsor! Whether it is gift in kind support, cycling expertise, social media know-how or financial support, we would love for you to be part of Cycle to Zero 2016 and raise much needed support and awareness for mothers2mothers. LEAD SUPPORTER Below are some of the benefits that are derived from becoming the lead partner for Cycle to Zero. Other levels of partnership are available also on request. Acknowledgement as a lead sponsor on the website and all correspondence before and after the event Priority booking for places on Malawi 2016 Prominent positioning on all official Cycle to Zero clothing and accessories and in all related publicity Branding on tour support vehicles A clear communications plan for social media channels for your brand including Facebook, Twitter & Instagram and use of celebrity endorsement wherever possible Email updates from your buddy throughout their training and the ride itself Space for 2 guests at the welcome dinner and/or evening celebrations if you have a local presence as well as branding and thanking opportunities Possibility for other routes to involve your local staff as appropriate Involvement of brand in /use of all media assets produced before, during and after the project including case studies, photo projects, promotional films etc. The cost of Lead Supporter 25,000 plus VAT (if applicable) 7 Cycle Annie Lennox to Zero Celebrates Malawi 2016 15 Years of mothers2mothers 6
HOW YOU CAN SUPPORT US Looking for Partners! SPECIALISED SUPPORT PACKAGE Specialised support of Cycle to Zero 2016 will give your products or services exposure to a discerning audience in a unique environment, giving credibility and authority to your brand. We offer a range of opportunities for brands to showcase their specific area of expertise by providing goods or services for the different elements of the ride. Or, for companies to support specific elements of Cycle to Zero to enhance their brand by association. For example, you could join us as our Travel Partner, Equipment Partner, Training Partner, Nutrition Partner or Community Partner. This type of support can significantly reduce our costs and therefore maximise the money we raise for our programme work. As a Specialised Supporter we will work with you to develop a programme of promotional activity specific to your area of support. 6 Cycle Annie Lennox to Zero Celebrates Malawi 2016 15 Years of mothers2mothers 5
STAFF INVOLVEMENT Cycle to Zero 2016 RIDE ALONGSIDE m2m MENTOR MOTHERS & BUDDIES m2m is once again committed to ensuring that additional places on the cycle challenge are made available to m2m staff in Africa, regardless of economic status or ability to meet the fundraising requirements of the challenge. Cycle to Zero is not only a fundraising event, it is a journey with m2m, visiting our work on the ground and getting to know the people who make up the organisation. In 2014, we achieved this goal thanks to the generosity of m2m s individual donors who chose to support one of four Buddies to ride in their name. From the Swazi team driver to the SA team database administrator, the Buddies brought the m2m story to life. Not to be outdone, Mentor Mother Spokeswomen, Irene Nkosi joined the South Africa leg of the trip, despite never having ridden a bike before! This year we are looking for support to enable five buddies to participate in Cycle to Zero. Cycle Annie Lennox to Zero Celebrates Malawi 152016 Years of mothers2mothers 3
ABOUT THE EVENT Cycle to Zero 2014 In October 2014, a team of 24 cyclists led by m2m Trustees Carolina Manhusen Schwab and Derek Lubner participated in our inaugural Cycle to Zero to raise funds for m2m. Taking off from Swaziland s peaceful Usutu Forest, they embarked on a 500km breathtaking journey across the mountainous kingdom of Swaziland. The cycle ended four days later in the place where the sun rises the Mpumalanga Province of South Africa - on the doorstep of one of the largest game reserves in Africa, Kruger National Park. Along the way, cyclists had the rare opportunity to visit m2m sites, meeting with Mentor Mothers and members of country teams and seeing the inspiring work they do. Joining them was m2m President and CEO Frank Beadle de Palomo and several m2m staff supported by individual donors and corporate sponsors who were unable to participate themselves. The inaugural Cycle to Zero event in 2014 raised an incredible 100,000, join us in 2016 for what promises to be a life changing ride! Cycle Annie Lennox to Zero Celebrates Malawi 2016 15 Years of mothers2mothers
CONTACT US mothers2mothers If you would like to support this event or discuss any other forms of partnership with mothers2mothers, please contact: Emma France European Director +44 (0) 207 5898 254 +44 (0) 7730 216 191 emma.france@m2m.org 3 Cromwell Place London SW7 2JE United Kingdom UK Charity Number: 1119721, Cycle to Zero Malawi 2016 8