Healthy Grocery Initiative - PDF Free Download

Healthy Grocery Initiative Polly s Country Market Chelsea, MI Courtney Stinson, RDN

Healthy Grocery Initiative Target market Nutritional Gatekeepers Goals People are trying new foods and recipes Increased readiness for change Increased consumption of fruits and vegetables Increased interest in maintaining good health and improving nutrition

Healthy Grocery Initiative Long-term goals (in Polly s) Polly s will continue to take charge of interventions initiated by CWC. Polly s will understand value in having dietitians in it s stores for customer support Polly s will hire (employees or consultants) dietitians for in-store customer support

Healthy Grocery Initiative So far in 2014 Shelf talkers w/ nutrition messages updates in progress (40-50 out of 175-ish on shelves now) Simple, nutritious recipes in recipe card holders near corresponding foods throughout the store

Healthy Grocery Initiative

Healthy Grocery Initiative So far in 2014 5H Dietitian s Choice Shopping Guide Information Station holds 16 documents Slot each for CCK & CWC

Healthy Grocery Initiative

Bodega Bingo Supermarket Bingo Name: Date: / / Phone/Email: Event: B I N G O Instructions: 1. Collect foods from the bingo sheet and place them in your shopping cart or basket for purchase. 2. The goal is to collect 5 in a row. A row can be across, down, or diagonal. 3. When you have 5 in a row, visit the Nutrition Information Station and someone will check your answers. 4. Once you have a winning BINGO someone will collect your BINGO sheet and enter you into the drawing for a PRIZE. Nutrition tips: 1. Make half your plate fruits and veggies at each meal. 2. Try new foods each week. You never know what you might like. 3. Help with the grocery shopping and cooking at home. Your family will love the help and it s a great way to learn to cook. Pomegranate Dried Fruit (no added sugar) Bell pepper Fresh herb Salsa or Chutney or Pesto Canned or dry beans (kidney, black, pinto etc.) Winter squash 1 can fruit (packed in water or juice - no syrup) Avocado 1 new herb or spice (or salt free blend) White veggie (cauliflower, onion, garlic etc.) ONE fruit or veggie you ve NEVER tried Frozen fruit (no added sugar) Citrus fruit Canned tomato sauce or tomato product Sweet potato or yam 1 type of apple you ve never tried Berries Mushrooms Mango Leafy green veggie Kiwi fruit Eggplant Nuts or seeds (low or no added salt) Frozen veggie (no added salt) created by: Courtney Stinson, RDN.com

Healthy Grocery Initiative

Key Evaluation Data Sales of key food items (when possible) Shopper surveys Workshop and presentation attendee surveys Workshop and presentation pre/post evaluations Tally number of newsletters and recipes distributed

Customer Surveys Eat Better Label Reading 101 & Grocery Tour Evaluation Event date: Oct. 20, 2014 5 Participants Directions: Please respond to the statements below regarding today s event. Strongly Strongly Agree Agree Undecided Disagree Disagree 1. The grocery tour / label reading workshop was enjoyable. 4 1 0 0 0 2. The grocery tour / label reading workshop encouraged me to be more aware of what I eat and feed my family. 4 1 0 0 0 3. The grocery tour / label reading workshop empowered me to eat better. 3 2 0 0 0 4. Services like these encourage me to shop at Polly s Country Market. 2 3 0 0 0 5. I would like to see more grocery tours / label reading workshops and activities such as these at Polly s Country Market in the future. 5 0 0 0 0 Additional Comments: 1- very good

Customer Surveys Eat Better Cooking Demonstration Evaluation Event date: Oct. 2014 - Nov. 2014 57 participants Directions: Please respond to the statements below regarding today s demonstration. Strongly Agree Agree Undecided Disagree 1. The recipe(s) demonstrated today appealed to me and was appetizing. 36 26 1 0 2 2. The recipe(s) presented today encouraged me to be more aware of my daily fruit and vegetable consumption. 23 32 5 3 1 3. The recipe(s) presented encouraged me to try one or more new ingredients. 20 29 7 3 1 4. Services like these encourage me to shop at Polly s Country Market. 21 36 2 1 1 5. I would like to see more demonstrations and activities such as this at Polly s Country Market in the future. 33 25 3 0 0 Question comments: 1. without grains (10/27) - customer tried parfait minus the granola topping - agree 2. disagree - Already try (10/25) 2. undecided - I m already pretty aware (10/27) 3. Disagree - Already eat healthy and try new things (10/25) 3. Healthier treat (unmarked choice) (10/27) 4. I already do (10/27) Strongly Disagree

Customer Surveys Event date: Oct. 2014 - Nov. 2014 Please answer yes or no to the following questions: Yes No Have you noticed the eat better signs with food and nutrition tips and recommendations? 9 2 If so, have they influenced you to purchase the recommended foods? 6 3 Before today, had you heard about 5 Healthy Towns, The Chelsea Wellness Coalition, or the Healthy Grocery Initiative? 7 4 Did you know The deli at Polly's makes fresh, house-prepared deli salads now? 3 9 The rotisserie chickens and ribs offered in the deli at Polly's are prepared with a special, house-made rub free of additives, preservatives, and MSG? 2 9 Polly's offers premium deli meats and cheeses such as Boar's Head? 8 2 The meat department at Polly's slices, cus, and grinds meats fresh in store and they are free from unnecessary processing? 8 5 Polly's carries a large variety of health, fresh, organic, and local foods? 10 1 Polly's hosts a large Gluten Free section along with many gluten free foods that can be found around the store such as GF breads in the freezer section? 9 3

Moving Forward 4 feet of shelf space main aisle facing produce Featured recipes, rotate (bi-weekly, monthly?) Shelf stable ingredients Track sales

Moving Forward Workshops & Presentations Monthly - January through June (??) Topics TBD Where? Senior Center? Library? CCK? Information Station updated regularly could use volunteer

Moving Forward Candy-free checkout lane Information Station or brochures near checkout Nutrition information in produce section Continuing Tours Demonstrations/Sample events

Looking Ahead Potential projects Video clips YouTube, 5H website, etc. 1-2 minutes? Shopping tips Did you know How-to Label reading Understanding ingredients

Looking Ahead Potential projects Cart signs how to fill a healthy cart Produce department staff training Google Hangout Ask The Dietitian Dietitian s Corner in weekly ad circular Polly s table at farmer s market staffed by dietitian Food demos/samples Nutrition Education

Q&A Questions? Email: cstinsonrd@gmail.com Phone: 734-395-8469 Savorlifenutrition.com