Bowel Cancer Screening Programme Blackburn with Darwen Barbers Pilot Project Sadiq Patel BCSP Community Engagement Officer 1 st Dec 2013 31 st March 20 1
Executive Summary Evidence highlights that men have a lower uptake then women especially from Black Minority and Ethnic Communities. This pilot project utilised local community knowledge and Bowel Cancer Screening Programme data to identify low uptake high ethnic minority geographical areas in Blackburn with Darwen. The project involved actively seeking and engaging with barbers within two low uptake areas in Blackburn with Darwen. In total ten barbers were recruited to take part in the pilot. The main areas of the project included recruiting the barbers, training them individually within their salons in key BCSP messages. The barbers were then supported to plan one week s BCSP within their salons and record data of numbers engaged with and key issues raised by local communities. The project ran over ten weeks and was thoroughly grasped by the barbers who were keen to engage with health services again in future. Each barber was given a 50 gift voucher for salon equipment for their participation. The project was developed, facilitated and delivered by Sadiq Patel BCSP Community Engagement Officer with additional support from another parallel BCSP project which involved volunteers who were recruited in partnership with Beating Bowel Cancer Charity. Key comes Over sixteen hundred men were engaged within the salons by the ten barbers: No of customers engaged with below 60-1099 No of customers engaged with aged 60-75 - 671 BCSP Materials distributed - 1770 Volunteer hours utilised - 34 Recommendations The key recommendation from this pilot project was that utilising barbers in engaging specific communities is worthwhile as some of these communities use this venue as a social activity. Much to the surprise of the BCSP health promotion team, barbers were key in promoting the message to a hard to reach audience. The feedback in the main report (appendix 1 p5) from both the barbers and communities is very encouraging and adds further to the evidence of using innovative ideas to promote the BCSP in low uptake communities. The project is going to be repeated in other parts of Lancashire especially in white indigenous communities. Comparisons will then be drawn to measure the effectiveness of engagement and when data allows to measure uptake within the geographical areas. Volunteer supporting BCSP Barbers Pilot Project Very special thanks to Shahida Hanif (BCSP), Rachel Thomas (Beating Bowel Cancer), Volunteers and all 10 Barbers involved in this Pilot Project. This project would not have been successful with their immense enthusiasm, support and help. 2
Blackburn with Darwen BCSP Pilot Barbers End of Project Report Project overview Evidence highlights that men within Lancashire have lower uptake rates for the Bowel Cancer Screening Programme (BCSP) then women. This innovative pilot project targeted men s barbers to help engage with men in specific diverse communities and help raise the awareness of the Bowel Cancer Screening Programme. Project Aims - To increase public awareness of the symptoms of bowel cancer targeting Men s Barbers in low uptake areas - To increase public awareness of Bowel Cancer Screening Programme Men s Barbers in low uptake areas - To help increase the uptake of the BCSP in Blackburn with Darwen Project Outcomes - More awareness of the symptoms of bowel cancer - Greater understanding of the BCSP amongst men - Increase in numbers taking part in the screening programme - Volunteers for Beating Bowel Cancer in Blackburn to engage with local communities Methodology - Identified 10 Barbers Shops in 2 low uptake areas (Bastwell & Audley Range) - Visited each Barbers to discuss and agree involvement in the BCSP pilot project - Barbers BCSP Training session - Shop owners invited to a BCSP training session - BCSP information week agree a week long within shop - with BCSP stand, posters and banners up for the duration of one week. - Offered freebies for customers e.g. Pens, trolley coins etc, magnetic bookmarks etc and multi lingual BCSP leaflets - Offered an incentive of 50 Hair & Beauty Products Vouchers once project completed - Develop a press release to promote the project within the areas - Engaged volunteers from the Beating Bowel Cancer project to help deliver project - Monitoring infrastructure within each salon was set up where all barbers had to complete a data sheet to record number of to, leaflets given, interested in further information, ordering a kit etc. Project Timeframes Timeframes Identified & visited each barber / obtained agreement Nov/Dec 13 BCSP Training for barbers Dec 13 Held weekly BCSP Information Stands in each barbers shop Jan March 2 hour slot in each barber raising awareness of BCSP at peak times Jan March using trained volunteers Collated monitoring data from each barber March Produce draft report to present at Board Meeting March Final report April 3
Overall BwD Barbers BCSP Pilot Project Evaluation Data No of customers Below 60 No of customers aged 60-75 BCSP Materials distributed Volunteer hours utilised Barber 1 105 42 7 4 Barber 2 117 34 151 5 Barber 3 196 99 295 3.5 Barber 4 111 52 163 3.5 Barber 5 1 94 208 3.5 Barber 6 70 70 0 3.5 Barber 7 86 57 3 2.5 Barber 8 109 76 185 3.5 Barber 9 92 71 163 2.5 Barber 10 99 76 175 3 1099 Total 1099 671 1770 34 Recommendations The key recommendation from this pilot project was that utilising barbers in engaging specific communities is worthwhile as some of these communities use this venue as a social activity. Much to the surprise of the BCSP health promotion team, barbers were keen in promoting the message to a hard to reach audience. The feedback in the appendices (p5) reflects the barbers and communities positivity and it is very encouraging to note the involvement from local communities. This project adds further to the evidence of using innovative ideas to promote the BCSP in low uptake communities. The project is going to be repeated in other parts of Lancashire especially in white indigenous communities. Comparisons will then be drawn to measure the effectiveness of engagement and when data allows to measure uptake within the geographical areas. Examples of Feedback I was aware of the kit as my mum received it last year but I know 100% my mum didn t fill it in and send back now I will request for one and get my sister on the case to help my mum fill the kit in Customer at barber 1 Customer - I was aware of the kit as my mum received it last year but I know 100% my mum didn t fill it in and send back now I will request for one and get my sister on the case to help my mum fill the kit in Customer - I know a few people in this area dying of bowel cancer young and old. Something should be done to raise awareness as people are not aware and don t wish to talk ab it. Customer I came in for a haircut but walked knowing my parents could be at a risk of bowel cancer. Barber comments I have received 5 phone calls from people asking for more information ab BCSP I have received 3 phone calls from people asking for more information ab BCSP. Raising awareness on any health issues is important. Good health is good life. I will make sure me and my assistant will speak to each and every person ab bowel cancer Excellent and really well received Majority of the customers was not aware of BCSP and took leaflets, pens etc 4
Appendix 1 Barber Evaluation Reports BCSP Barbers Pilot Project Name of Salon Kutting Edge Limbrick Rd Blackburn Start date: 19 th Jan End date: 26 th Jan Name of Male Hairdresser - Nassir Hussain BCSP 1:1 Training Delivered people spoken to (60-74) BCSP & Beating Bowel Cancer volunteer hours spent Monday 13 2 15 0 Tuesday Closed Wednesday 15 6 21 1 hour Thursday 11 5 16 1 hour Friday 21 13 34 1 hour Saturday 29 12 41 30 min Sunday 16 4 20 30 min Total 105 42 7 4 hours The barber was initially reluctant to have the BCSP information displayed as he was worried what people would say. But after discussions and reassurances he was fine. Customers appreciated the barber had agreed to have BCSP information displayed in shop which gave the barber confidence and now is willing to be involved in future s. I received 3 phone calls from people asking for more information ab BCSP. I was aware of the kit as my mum received it last year but I know 100% my mum didn t fill it in and send back now I will request for one and get my sister on the case to help my mum fill the kit in Customer. - Barber was glad he took part in the project and is now willing to take part in any health projects in the future. - Volunteers enjoyed going to the barbers to talk to people ab BCSP 5
Name of Salon Nas Barbers Accrington Road Blackburn Start date: 26 th Jan End date: 02 nd Feb Name of Male Hairdresser - Nas BCSP 1:1 Training Delivered to (60-74) BCSP & Beating Bowel Cancer Monday 11 3 1 hour Tuesday 16 2 18 0 Wednesday Closed Thursday 21 5 26 1 hour Friday 19 9 28 1 hour Saturday 28 11 39 1 hour Sunday 22 4 26 1 hour Total 117 34 151 5 hours volunteer hours spent The barber was well aware of BCSP as a member of his family has suffered from bowel cancer 27 years ago and died from the illness He was very supportive of the and spoke to each and every customer re BCSP Customers welcomed the and encouraged the barber to get involved in future s Majority of the customers was not aware of BCSP and took leaflets, pens etc Customer my grandmother received the kit and sent it back and she received she was in clear within 8 days so it s a fab programme and request for more when they finish. - Volunteers enjoyed going to the barbers to talk to people ab BCSP - The barber is willing to support any future s as he thinks it makes a big difference raising awareness on any health topics 6
Name of Salon Salim s Hair Studio Salim Audley Range Blackburn Start date: 03 rd Feb End date: 10 th Feb Name of Male Hairdresser Salim (Manager) 3 assistants BCSP 1:1 Training delivered to 4 staff in total to (60-74) BCSP & Beating Bowel Cancer volunteer hours spent Monday 23 17 40 1 hour Tuesday 19 12 31 30 min Wednesday 28 9 37 0 Thursday 31 19 50 1 hour Friday 29 15 44 0 Saturday 39 13 42 1 hour Sunday 27 41 0 Total 196 99 295 3.5 hours Excellent and really well received. One of the busiest men s barber shop in Audley Range area. Huge public support and been the topic of the week. Customer - a lot more should be done to raise cancer awareness especially within the BME communities as they don t want to talk ab. I ve never talked ab cancer even though my dad died from it but when Salim mentioned it and the whole shop starting to discuss it, I then realized it was ok to speak ab cancer. Thank you Customer I only thought you can talk ab health issues in your GP surgeries and hospitals but talking ab it whilst having a haircut took me by surprise it takes the taboo of it and you feel you can talk ab health issues openly and freely. It s a brilliant idea and lot more s should be targeted this way. - The barber was really supportive with this and contacted some of his colleagues in the same trade to collect BCSP leaflets of him to be placed in their shops too. - Volunteers enjoyed going to the barbers to talk to people ab BCSP - The barber is willing to support any future s as he has realized with this week s that people do listen and open up talking ab health issues. 7
Name of Salon Shanwaz Barber Shop Salim Walter St Blackburn Start date: 17 th Feb End date: 24 th Feb Name of Male Hairdresser Shanwaz + Mohammed Bilal BCSP 1:1 Training delivered to (60-74) BCSP & Beating Bowel Cancer Monday 11 8 19 1 hour Tuesday 12 9 21 1 hour Wednesday 16 11 27 0 Thursday 19 17 20 30 min Friday 12 18 30 30 min Saturday 21 18 39 30 min Sunday 23 13 36 0 Total 1 94 208 3.5 hours volunteer hours spent Excellent and really well received. Very busy salon in the heart of the community Customer problems with US Asian Men is we brush things under the carpet and then look for help but then it s too late. Thank you for this information Customer I have piles and regular go to GP and hospital; I am aware of the signs and symptoms of bowel cancer but never shared it with any one. I will now Barber raising awareness on any health issues is important. Good health is good life. I will make sure me and my assistant will speak to each and every person ab bowel cancer - This salon is situated in the heart of the community off a main busy road. People who cannot walk far come to this salon with assistant of their family. - The barber was really supportive with this and encouraged customers to be aware of the signs and symptoms. - The barber has family who owns couple of grocery shops in the same area and requested posters and leaflets in different languages to be placed there too. - Volunteers enjoyed going to the barbers to talk to people ab BCSP - The barber is willing to support any future s. 8
Name of Salon Javaid s Hair Salon Salim Altom St Blackburn Start date: 24 th Feb End date: 3 rd March Name of Male Hairdresser Javaid BCSP 1:1 Training delivered to (60-74) BCSP & Beating Bowel Cancer Monday 9 5 1 hour Tuesday 8 6 1 hour Wednesday CLOSED Thursday 11 15 26 30 min Friday 12 11 23 30 min Saturday 13 17 30 30 min Sunday 17 16 33 0 Total 70 70 0 3.5 hours volunteer hours spent Excellent and really well received. Very busy salon in the heart of the community Barber raising awareness on any health issues is important. Good health is good life. I will make sure me and my assistant will speak to each and every person ab bowel cancer Majority of the customers was not aware of BCSP and took leaflets, pens etc - This salon is situated in the heart of the community off a main busy road. People who cannot walk far come to this salon with assistant of their family. - The salon had a neighbour who has just died from bowel cancer so he is promoting it even more now. - Volunteers enjoyed going to the barbers to talk to people ab BCSP - The barber is willing to support any future s. 9
Name of Salon Bhatti s Hair Studio Salim Whalley Range Blackburn Start date: 10 th Mar End date: 17 th Mar Name of Male Hairdresser Mohammed Bhatti BCSP 1:1 Training delivered people spoken to (60-74) BCSP & Beating Bowel Cancer volunteer hours spent Monday 11 9 20 1 hour Tuesday 13 11 24 1 hour Wednesday 10 11 21 0 Thursday 19 17 36 30 min Friday 12 9 21 30 min Saturday 21 18 39 30 min Sunday 23 13 36 0 Total 109 76 197 3.5 hours Excellent and really well received. Very busy salon in the heart of Whalley Range Customers welcomed the and encouraged the barber to get involved in future s Customer I am aware of the signs and symptoms of bowel cancer but never shared it with any one. I will now. Barber raising awareness on any health issues is important. Good health is good life. I will make sure me and my assistant will speak to each and every person ab bowel cancer - This salon is situated in the heart of the community on a main busy road full of Asian shops, take aways and restaurants. People from all over Lancashire come for shopping and to eat. - The barber was really supportive with this and encouraged customers to be aware of the signs and symptoms. - Volunteers enjoyed going to the barbers to talk to people ab BCSP - The barber is willing to support any future s. 10
Name of Salon Modern Hairdressers Salim Shear Brow Blackburn Start date: 3 rd March End date: 10 th March Name of Male Hairdresser Inayat Ali BCSP 1:1 Training delivered to (60-74) BCSP & Beating Bowel Cancer volunteer hours spent Monday 5 19 1 hour Tuesday CLOSED Wednesday 13 6 19 Thursday 11 7 18 30 min Friday 12 11 23 30 min Saturday 19 13 32 30 min Sunday 17 15 33 Total 86 57 4 2.5 hours Excellent and really well received. Majority of the customers was not aware of BCSP and took leaflets, pens etc Huge public support and been the topic of the week. Customer I came in for a haircut but walked knowing my parents could be at a risk of bowel cancer. - Volunteers enjoyed going to the barbers to talk to people ab BCSP - The barber is willing to support any future s. 11
Name of Salon Bhatti s Hair Studio Salim Whalley Range Blackburn Start date: 10 th Mar End date: 17 th Mar Name of Male Hairdresser Mohammed Bhatti BCSP 1:1 Training delivered people spoken to (60-74) BCSP & Beating Bowel Cancer Monday 11 9 20 1 hour Tuesday 13 11 24 1 hour Wednesday 10 11 21 0 Thursday 19 17 36 30 min Friday 12 9 21 30 min Saturday 21 18 39 30 min Sunday 23 13 36 0 Total 109 76 197 3.5 hours volunteer hours spent Excellent and really well received. Very busy salon in the heart of Whalley Range Customers welcomed the and encouraged the barber to get involved in future s Customer I am aware of the signs and symptoms of bowel cancer but never shared it with any one. I will now. Barber raising awareness on any health issues is important. Good health is good life. I will make sure me and my assistant will speak to each and every person ab bowel cancer - This salon is situated in the heart of the community on a main busy road full of Asian shops, take aways and restaurants. People from all over Lancashire come for shopping and to eat. - The barber was really supportive with this and encouraged customers to be aware of the signs and symptoms. - Volunteers enjoyed going to the barbers to talk to people ab BCSP - The barber is willing to support any future s. 12
Name of Salon Amar s Barbers Salim London Road Blackburn Start date: 17 th Mar End date: 24 th Mar Name of Male Hairdresser Mohammed Amar BCSP 1:1 Training delivered to (60-74) BCSP & Beating Bowel Cancer Monday 12 9 21 1 hour Tuesday CLOSED Wednesday 11 11 22 0 Thursday 15 17 32 30 min Friday 12 9 21 30 min Saturday 19 12 31 30 min Sunday 23 13 36 0 Total 92 71 163 2.5 hours volunteer hours spent Excellent and really well received. Very busy salon in the heart of the community Customers welcomed the and encouraged the barber to get involved in future s Majority of the customers was not aware of BCSP and took leaflets, pens etc I have received 5 phone calls from people asking for more information ab BCSP. Customer - a lot more should be done to raise cancer awareness especially within the BME communities as they don t want to talk ab. I ve never talked ab cancer in general as it s a taboo subject. Thank you for all the information. - The barber was really supportive with this and encouraged customers to be aware of the signs and symptoms. - Volunteers enjoyed going to the barbers to talk to people ab BCSP - The barber is willing to support any future s. 13
Name of Salon Prince s Hair Salon Salim Randal Street Blackburn Start date: 24 th Mar End date: 31 th Mar Name of Male Hairdresser Mohammed Shazad BCSP 1:1 Training delivered to (60-74) BCSP & Beating Bowel Cancer Monday 12 11 23 1 hour Tuesday CLOSED Wednesday 16 12 28 30 min Thursday 15 17 32 30 min Friday 12 11 23 30 min Saturday 19 12 31 30 min Sunday 25 13 38 0 Total 99 76 175 3 hours volunteer hours spent Excellent and really well received. Very busy salon in the heart of the community again surrounded by local Asian shops, mosques, restaurant and takeaways. Customers welcomed the and encouraged the barber to get involved in future s Majority of the customers was not aware of BCSP and took leaflets, pens etc I have received 3 phone calls from people asking for more information ab BCSP. Customer - I know a few people in this area dying of bowel cancer young and old. Something should be done to raise awareness as people are not aware and don t wish to talk ab it. - The barber was really supportive with this and encouraged customers to be aware of the signs and symptoms. - Volunteers enjoyed going to the barbers to talk to people ab BCSP - The barber is willing to support any future s.