Power To End Stroke Orientation

American Heart Association-Mission Building healthier lives, free of cardiovascular diseases and stroke Cardiovascular disease is the No. 1 killer of Americans. More than 1 in 3 adults live with 1 or more types of cardiovascular disease. Cardiovascular disease kills as many people as the next 4 causes of death, including all forms of cancer. Cardiovascular diseases and stroke costs the United States $503 billion annually.

American Heart Association-Goal By 2020 Improve the cardiovascular health of all Americans by 20% Reduce the deaths from cardiovascular disease and stroke by 20%

AHA-Health Equity Department The Health Equity Department (HEQ) strives to reduce health disparities among disproportionately affected communities through increased awareness, strategic collaboration and creative programming HEQ efforts will increase knowledge and encourage behavior changes within these communities through continual effort via community channels and trusted sources Reach 5% of the African American population with HEQ core messaging. While the African American population is most at risk of developing cardiovascular disease, they are least aware of their risk!

HEQ-Power To End Stroke Goals Increase education and awareness of stroke particularly in the African American community (highest risk); from 43% to 52% by 2012 Register 1,000 people with the Power movement by 2012 Engage 200 Power Ambassadors to conduct at least one Power Activity Retain 70% of Power Ambassadors annually Raise $10,000 - $15,000 to benefit PTES 2012

Power Ambassador Overview

Power Ambassadors Power Ambassadors are the most influential people in the Power To End Stroke cause, they: Speak out against stroke in the African American community They are torchbearers whose words ignite passion and change the destinies of countless African Americans They come from many different roles within a community Volunteers involved with the AHA/ASA Business leaders Legislators Concerned healthcare professionals Leaders of a faith-based organization Celebrities/entertainers/athletes

Role of Power Ambassador Objective Serve as a Power Ambassador to help save lives in your community by providing leadership, education and mobilizing African-American to reduce the risk of stroke Length of Commitment One Year

Role of Power Ambassador Ways to Serve as a Power Ambassador Lead or host a Power To End Stroke activity Raise awareness in your community display Power To End Stroke brochures/materials Be an advocate for stroke research and prevention join the You re The Cure network Speak out about stroke via newsletters, e-mails and local and regional media to spread the Power To End Stroke message Identify, cultivate, and secure prospective sponsors and strategic alliances

Stroke Education

The Issue Blacks have almost twice the risk of first-ever strokes as whites.

What is a Stroke? A Stroke occurs when a blood vessel that carries oxygen and nutrients to the brain is either blocked by a clot or bursts. When that happens, part of the brain cannot get the blood (and oxygen) it needs, so it starts to die. There are two main types of stroke Ischemic Hemorrhagic Clots that block an artery cause ischemic strokes. Ischemic stroke is the most common type representing almost 90 percent of all strokes. Prior to a stroke, many people experience a TIA. This is a ministroke or warning stroke. Hemorrhagic, or bleeding, strokes are caused by burst blood vessels in the brain.

Prevention The 3 R s Reduce the risk of stroke Recognize warning signs or stroke Respond immediately to stroke

Risk Factors Traits or behavior that increase your risk for heart disease and stroke are called risk factors. Risk Factors You Can t Change Increasing Age Family Health History and Race Gender Previous Heart Attack or Stroke Risk Factors You Can Change Smoking High Cholesterol High Blood Pressure Diabetes Physical Inactivity Overweight/Obesity

What is High Blood Pressure? High Blood Pressure (Hypertension) is often called the silent killer because you can have it and not know it. It has no symptoms. What Do The Numbers Mean? Blood Pressure (mm Hg) Normal Pre- Hypertension High Systolic Less than 120 120-139 140 or higher Diastolic Less than 80 80-89 90 or higher

Reducing you risk A Note About Salt Salt/Sodium contributes to high blood pressure Most of the sodium people consume comes from processed and restaurant foods Consider the impact of: Home remedies Myths Cold cuts Hidden salt/sodium Even though a food is labeled as being healthy, check the sodium content to be certain

What is Diabetes? Diabetes is a disease in which the body doesn t produce or properly use hormone insulin Insulin is needed to turn sugar and other food into energy Glucose Level (mg/dl) Non-Fasting Test Reading Fasting Test Reading Normal Pre- Diabetes Diabetes Less than 185 Less than 100 _ 185 or higher 100-125 126 or higher

What is the Connection? Hypertension and diabetes increase the risk for stroke, heart disease and other major health problems. Having a blood relative with these conditions significantly increase your risk.

Warning Signs Sudden numbness or weakness of the face, arm or leg, especially on one side of the body Sudden confusion, trouble speaking or understanding Sudden trouble seeing in one eye Sudden trouble walking, dizziness, loss of balance or coordination Sudden, severe headache with no known cause

The Reality Despite their high risk, most African Americans are still unaware of the threat to themselves and their families. 70% of African-Americans felt they were knowledgeable about heart disease and stroke, yet only 25% could give the correct definition of stroke only 30% knew the symptoms that occur when a person has a stroke 73% believe they have little to no risk of heart disease and stroke, yet more than 50% have one or more risk factors that can lead to stroke 28% report a family member has been diagnosed with stroke African Americans are the racial group most at risk of experiencing stroke, yet only 43% are aware of their increased risk

Resources

Get Familiar Power To End Stroke An aggressive education and awareness campaign that embraces and celebrates the culture, energy, creativity and lifestyles of African Americans. It unites African Americans to make an impact on the high incidence of stroke within their community. Property of Cone and the AHA/ASA, all rights reserved

Get Familiar PTES Training Plan After you complete PTES Ambassador Orientation Training Join the You re The Cure Network www.yourethecure.org Learn more about AHA/ASA causes and initiatives (Pick 2) Women and Heart Disease www.goredforwomen.org My Life Check Life Simple 7 www.mylifecheck.org Learn more about PTES www.powertoendstroke.org Get Heart Healthy www.heart.org Become a Spokesperson go through the online PTES Media Training (click on media training link) Complete Feedback PTES Survey (click on survey link) Friend us on Facebook go to American Heart Association KC

Get Familiar Power To End Stroke Tools 30/60/90 Day Fitness Plan Family Reunion Toolkit Soul Food Recipes Exercise and Our hair Power Sunday Toolkit Power Finance Most Powerful Voices Go to www.powertoendstroke.org for more information

Get Familiar Life Simple 7 Achieve Ideal Cardiovascular Health with the American Heart Association. AHA has established 7 key metrics for maintaining excellent cardiovascular health, known as Keep blood pressure below 120/80 mm Hg Keep total cholesterol less than 200 mg/dl Keep fasting blood glucose less than 100 mg/dl Don t smoke cigarettes or use other tobacco products Body mass index less than 25 kg/m2 Get at least 150 minutes of moderate-intensity physical activity or 75 minutes of vigorous-intensity activity each week Eat a healthy diet consistent with current AHA recommendations

Get Familiar Literature The American Heart Association offers a library of materials to help you communicate the message of cardiovascular health! Visit www.krames.com/aha to order.

Get Familiar Contact Us American Heart Association Power To End Stroke http://www.heart.org http://www.powertoendstroke.org/ Health Equity & PTES Contact Kechia Smith Health Equity Director Overland Park, Omaha, Wichita 6800 W. 93 rd St. Overland Park, KS 66212 (913) 652-1930 Tru-Kechia.Smith@heart.org