Walgreens. Specialty Pharmacy Marketing Video

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Transcription:

Walgreens Specialty Pharmacy Marketing Video AUDIO MIKE NAMETH: (ON-CAMERA) Hi, I m Michael Nameth. I have been an executive in the healthcare industry for more than 25 years. Recently, specialty pharmacy has become one of the most dynamic segments of healthcare. While the industry has focused on centralized distribution for these products, we at Walgreens have developed a unique, multi-channel specialty pharmacy solution that is nationwide, convenient and consistent, and can be customized to meet your needs. We ve combined exceptional quality with superior service; and are dedicated to delivering both positive patient outcomes and cost-effective care. This is how Walgreens is reconstructing the specialty industry. MUSIC, UP FULL FOR TITLE. MUSIC UNDER FOR NARRATION. WSP Marketing Video 4/9/09 Page 1 of 5

VOICEOVER NARRATOR: Walgreens uses a hightouch approach to patient care that helps lead to increased adherence levels and, ultimately, improved outcomes. Infusion of specialty medications is a growing trend and Walgreens has the best solution for integrating specialty pharmacy and home infusion. Our customized, therapy-specific patient care programs combine clinical assessments, education, side effect management, and counseling. These assessments, managed by our highly trained, multi-disciplinary clinical teams, allow us to respond to each patient s unique needs. Our single specialty pharmacy information management platform integrates dispensing with patient care, and is fully aligned with our other systems. Our experience and systems make it easy for us to process specialty medications under either a pharmacy or medical benefit. WSP Marketing Video 4/9/09 Page 2 of 5

Walgreens provides a fully integrated dispensing and patient care solution that serves patients conveniently, seamlessly and cost-effectively across multiple channels of distribution. Those channels include: central fulfillment home care community pharmacies treatment sites in-store clinics workplace clinics senior living communities and hospital and medical center pharmacies. Only Walgreens allows you to use a single provider for all of these services. Our many points of contact provide unprecedented access to specialty medications and essential patient care. WSP Marketing Video 4/9/09 Page 3 of 5

Walgreens also supports prescribers and pharmaceutical manufacturers by meeting or exceeding their stringent requirements for patient care, monitoring, and reporting. In addition to improving patient care, this gives us exceptional access to limited-distribution drugs, benefiting both patients and payors. For payors, Walgreens has a proven ability to design and implement smart, cost-saving strategies. For example, many patients discontinue their oral chemotherapy medication within the first few weeks of therapy. For this reason, we provide intense clinical monitoring to help manage side effects and initially dispense only a 16-day, rather than 30-day, supply. As a result, expensive drugs are not wasted if patients cannot tolerate their medication. Monitored dispensing reduces the waste associated with early discontinuation of therapy. The savings can amount to thousands of dollars per patient per month. It s not the idea that matters. It is our ability to deliver it. WSP Marketing Video 4/9/09 Page 4 of 5

We understand the importance of a smooth program transition. That s why Walgreens takes a consultative approach, and provides thoughtful, streamlined, proven implementations. These are just a few of the ways Walgreens is reconstructing specialty pharmacy. As the quality and service leader, Walgreens is best-positioned to meet the needs of all specialty pharmacy stakeholders: patients, payors, prescribers, and pharmaceutical manufacturers. It s specialty pharmacy reconstructed and delivered by Walgreens. WSP Marketing Video 4/9/09 Page 5 of 5