495 Moore School of Business University of South Carolina Columbia, SC 29208 ANASTASIYA POCHEPTSOVA GHOSH Tel.: 803.777.9995 anastasiya@moore.sc.edu September 2016 EMPLOYMENT 2015 - current Assistant Professor of Marketing, Darla Moore School of Business, University of South Carolina 2008 2015 Assistant Professor of Marketing, R.H. Smith School of Business, University of Maryland 2011 - Visiting Faculty Fellow, European School of Management, Berlin, Germany 2011 - Kilts Visiting Faculty Fellow, Booth School of Business, University of Chicago, IL EDUCATION Ph.D., Marketing, Yale University, School of Management (2008) M.Phil. & M.A., Marketing, Yale University (2007) M.A., Advertising, University of Texas at Austin (2002) B.A. (with honors), International Relations, Kiev National University, Ukraine (2000) HONORS AND AWARDS ACR workshop/conference grant, The Effect of Numerical Markers, 2016 Faculty Representative at the Haring Symposium, Indiana University, 2015 Faculty Fellow at the AMA-Sheth Consortium, Northwestern University, 2014 Faculty Fellow at the Association for Consumer Research Doctoral Consortium, 2014 Winner SCP Sheth Doctoral Dissertation Award, 2006 Whitebox Advisors Doctoral Fellow, International Center for Finance, Yale 2005 06 PUBLICATIONS Web of Science Citation Index: 101; Google Scholar 338 1. Labroo, Aparna and Anastasiya Pocheptsova (2016), Metacognition and Consumer Judgment: Fluency is Pleasant but Disfluency Ignites Interest, Current Opinion in Psychology, Volume 10 (August), 154 159 2. Pocheptsova, Anastasiya, Petersen, Francine and Jordan Etkin (2015), Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple goal Pursuit, Journal of Consumer Psychology, 25(2), 296 303 3. Pocheptsova, Anastasiya, Aparna A. Labroo and Ravi Dhar (2010), Making Products Feel Special: When Metacognitive Difficulty Improves Product Evaluation, Journal of Marketing Research, 47 (6), 1059 1069 4. Pocheptsova, Anastasiya and Nathan Novemsky (2010), When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects, Journal of Consumer Research, 36 (April), 992 1001 Ghosh CV 1
5. Pocheptsova, Anastasiya, Amir, On, Dhar, Ravi, and Roy F. Baumeister (2009), Deciding without Resources: Psychological Depletion and Choice in Context, Journal of Marketing Research, 46(3), 344 355. 6. Labroo, Aparna and Anastasiya Pocheptsova Ghosh (in press), What Makes Tomorrows Gain Worth Today s Pain? Cognitive, Motivational, and Affective Influences in Self control Dilemmas, International Handbook of Consumer Psychology, Eds. C. Jansson Boyd & M. Zawisza, Taylor & Francis, London, UK PAPERS UNDER REVIEW AND REVISION 7. Etkin, Jordan and Anastasiya Pocheptsova Ghosh (2016), When Being Happy Makes Choice Harder, under 3 rd round review at Journal of Consumer Research 8. Matherly, Ted and Anastasiya Pocheptsova Ghosh (2016), Is What You Feel What They See? Prominent and Subtle Identity Signaling in Inter-group Interactions, under 2 nd round review at Journal of Behavioral Decision Making 9. Ghosh Pocheptsova, Anastasiya, Ran Kivetz and Ravi Dhar (2016), Buy vs. Rent: How Acquisition Mode Affects Consumer Decision Making, revising for invited 2 nd round review at Journal of Consumer Research 10. Vonach, Andy, Vohs, Kathleen, Ghosh Pocheptsova, Anastasiya, Dhar, Ravi and Roy Baumeister (2016), Ego Depletion Induces Mental Passivity: Behavioral Effects Beyond Impulse Control, under 2 nd round review at Self and Identity 11. Watson, Jared, Ghosh Pocheptsova, Anastasiya and Michael Trusov (2016), Swayed Away by Numbers: When Consumers Overweight the Review Counts, under review at Journal of Marketing 12. Joshi, Yogesh and Anastasiya Pocheptsova Ghosh (2016), Too Attractive to Pass: A Peculiar Appeal of Short Redemption Windows, revising to resubmit to Journal of Marketing Research; also MSI Working Paper 15 103 WORKING PAPER (AVAILABLE ON REQUEST) 13. Compensatory Consumption in Kids and Adults (with Aparna Labroo & Michal Maimaran) 14. Full House Equals Full Stomach? (with Ernest Baskin) 15. When Goal Conflict Increases Motivation (with Uzma Khan and Jordan Etkin) Ghosh CV 2
SELECTED ONGOING PROJECTS Product Contamination in Sharing Economy (with Chris Ling) Subscription Services for Hedonic Goods (with Jared Watson) When Multifunctionality Attracts versus Drive Away Consumers (with Anne Wilson) Pain of Payment and Variety Seeking (with Liang Huang & Rafay Siddiqui) TEACHING USC: Marketing Communications, MBA, PMBA, Undergraduate Judgment and Decision Making Seminar, PhD Experimental Design Seminar, PhD UMD: Integrated Marketing Communications, MBA, PMBA, Undergraduate Sports Marketing, Undergraduate Marketing Core, PMBA MBA Practicum Faculty Advisor Top 15% Teaching Award, 2011 DOCTORAL STUDENT ADVISING Chair & co chair: Jordan Etkin (Maryland), 2013; first placement: Duke University Christopher Ling (South Carolina), expected graduation 2017 Jared Watson (Maryland), expected graduation 2018 Taehoon Park (South Carolina), expected graduation 2019 Committee member: Ajay Abraham (Maryland), 2015 Tom Kim (Maryland), 2016 Li Huang (South Carolina), expected graduation 2017 Comprehensive & qualifying exam committees: Jordan Etkin (Maryland); Ajay Abraham (Maryland); Tom Kim (Maryland); Jared Watson (Maryland); Liang Huang (South Carolina) INVITED TALKS When Being Happy Makes Choice Harder Johns Hopkins University, Baltimore, MD, Spring 2015 Indiana University, Spring 2015 University of California, Riverside, CA, Spring 2015 Emory University, Atlanta, GA, Spring 2015 University of South Carolina, Columbia, SC, Spring 2015 Georgetown University, Washington DC, Spring 2015 Ghosh CV 3
Consumer Decisions to Buy vs. Rent Design for Action Conference, Washington DC, Fall 2014 Yale Center for Consumer Insight Conference, Spring 2014 The Interplay between Incidental Emotions and Consumer Preferences Behavioral Action Design Group, Deloitte, Washington DC, Summer 2013 DC Marketing Colloquium, George Mason University, Washington DC, Spring 2013 Understanding Multisensory Experiences in Embodied Cognition European School of Management and Technology, Berlin, Germany, Fall 2011 Kellogg School of Management, Northwestern University, Evanston, IL, Summer 2011 Making Products Feel Special: When Metacognitive Difficulty Improves Product Evaluation Marketing Research Camp, University of Maryland, College Park, MD, Spring 2009 When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects Katholieke Universiteit Leuven, Leuven, Belgium, Winter 2007 University of Washington, St. Louis, MO, Fall 2007 University of Maryland, College Park, MD, Fall 2007 Carnegie Mellon University, Pittsburgh, PA, Fall 2007 MIT, Boston, MA, Fall 2007 Penn State University, State College, PA, Fall 2007 University of Miami, Miami, FA, Fall 2007 University of Chicago, Chicago, IL, Fall 2007 CONFERENCE PRESENTATIONS (since 2010) *denotes work with current or former PhD student co author 2016 (including scheduled) Buy vs. Rent: How Acquisition Mode Affects Consumer Decision Making (with Ravi Dhar and Ran Kivetz) Association for Consumer Research (ACR), Berlin, Germany Compensatory Cognition Effect (with Aparna Labroo) Society for Consumer Psychology (SCP), Conference on Identity and Consumption, Chicago, IL 2015 Swayed Away by Numbers: When Consumers Overweight the Review Counts (with Jared Watson* & Michael Trusov) Marketing Science, Baltimore, MD; ACR, New Orleans, LA Health Decisions and Disease Causes (with Tom Kim*) Marketing & Public Policy Conference, Washington, DC Too Attractive to Pass: Effect of Redemption Windows (with Yogesh Joshi) SCP, Phoenix, AZ; Marketing Science, Baltimore, MD Ghosh CV 4
2014: Too Attractive to Pass: Effect of Redemption Windows (with Yogesh Joshi) ACR, Baltimore, MD 2013: When Being Happy Makes Choice Harder (with Jordan Etkin*) SCP, San Antonio, TX ; ACR, Chicago, IL 2012: When Goals Act As Blinders: The Interplay between Goals and Preferences (with Jordan Etkin* and Ravi Dhar) ACR, Vancouver, Canada The Cellph ish Effects of Self phone Usage (with Roselina Ferraro and Ajay Abraham*) SCP, Las Vegas, NV Winning Through Conflict: When Goal Conflict Increases Motivation (with Uzma Khan and Jordan Etkin*) Behavioral Decision Research in Management (BDRM), Boulder, CO 2011: Winning Through Conflict: When Goal Conflict Increases Motivation (with Uzma Khan and Jordan Etkin*) Winter Decision Making Symposium, San Francisco, CA ACR, St. Louis, MO Lethargic Mind: Consuming Fat Rich Foods Reduces Mental Agility (with Aparna Labroo) ACR, St. Louis, MO Symposium Co Chair; Summer Decision Making Symposium, Las Vegas, NV Conquering Conflict: Multifinal Means in Multiple Goals Pursuit (with Jordan Etkin* and Francine Espinoza*) ACR, St. Louis The Cellph ish Effects of Self phone Usage (with Roselina Ferraro and Ajay Abraham*) ACR, St. Louis 2010: Clouds on a Sunny Day: Negative Effect of Positive Emotions on Multiple Goal Pursuit (with Jordan Etkin and Francine Espinoza) ACR, Jacksonville, Fl. Symposium Co Chair; European Association for Consumer Research Conference (EACR), Egham, UK; SCP, St. Pete s Beach, FL. Symposium Cochair Is What You Feel What They See? The Relationship between Fluency and Identity Signaling (with Ted Matherly*) ACR, Jacksonville, FL; SCP, St. Pete s Beach, FL Calorie Estimates in the Presence of Others (with Ravi Dhar) SCP, St. Pete s Beach, FL PROFESSIONAL SERVICE Ad hoc reviewer: Journals: Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Public Policy & Ghosh CV 5
Marketing; Journal of Experimental Social Psychology, Emotion, Journal of Economic Psychology Conferences & competitions: SCP Doctoral Dissertation Competition, Society for Judgment and Decision Making Conference, Marketing and Public Policy Conference, Society for Consumer Psychology, Association for Consumer Research, European Marketing Academy Conference Program Committee: Society for Consumer Psychology (2010, 2012-2015), Association for Consumer Research (2013-2015), Association for Consumer Research Asia-Pacific Conference (2015) Conference co-chair: Summer Decision Making Symposium (2012, New York, NY); Mid-Atlantic Academic Research Colloquium (2012, Washington, DC) Whitebox Advisors Conference (2006, New Haven, CT) UNIVERSITY SERVICE USC: Member of PhD Committee 2015 2016 Faculty Senate 2016 2018 UMD: Co chair of Smith School Behavioral Lab 2014 2015 Member of Decision Science Field Committee 2012 2015 Initiator and organizer of Behavioral Group brownbag 2008 2015 Faculty champion for SmitheLab (virtual survey laboratory) Mid-Atlantic Academic Research Colloquium liaison 2011 2015 Member of Recruiting Committee 2014 Member of PhD Admissions Committee 2012, 2015 Marketing Department Seminar Series Coordinator 2011 2012 Member of the MBA faculty committee 2010 2011 MEDIA COVERAGE & PROFESSIONAL PUBLICATIONS Pocheptsova, Anastasiya (2012), Cellphish Effects of Cell Phone Use, Rotman Magazine, 12(Fall), 11 113 Bloomberg News, Huffington Post, the Atlantic, Time, Baltimore Sun, Columbia Chronicle, San Francisco Chronicle, Fox 5, ABC 7, Scientific American, ViewPoint, Psychology Today, Yahoo! Finance, MSN Money, Maryland Public Television Ghosh CV 6
REFERENCES Aparna Labroo Professor of Marketing Kellogg School of Management Northwestern University 2001 Sheridan Avenue Evanston IL 60208 a-labroo@kellogg.northwestern.edu Tel. 847 491 5743 Margaret (Meg) Meloy Professor of Marketing Smeal College of Business Pennsylvania State University 444 Business Building State College, PA 16801 mmeloy@psu.edu Tel. 814 863 0687 Uzma Khan Associate Professor of Marketing Graduate School of Business Stanford University 655 Knight Way Stanford,CA 94305 uzmakhan@stanford.edu Tel. 650 498 6997 Ghosh CV 7