Helpline Statistical Report January to December 2004 Section I Section II Section III Section IV Overview Caller Statistics Gambler/Non-Gambler Data Quality Assurance Services provided by Bensinger, DuPont & Associates
2004 Call Summary 2004 Total Calls (including Lottery Helpline) 17,576 2004 Helpline Specific Calls (including Lottery Helpline) 3,399 2004 Calls Received other than Helpline Assistance (including Lottery Helpline) 14,177 2004 Total Calls by Month (includes Lottery Helpline) January 1633 February 1274 March 1407 April 1343 May 1174 June 1335 July 1538 August 1514 September 1633 October 1517 November 1551 December 1657 Total Number of Calls 2002 2003 2004 1800 1600 1400 1200 1000 800 600 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec * Includes CA Lottery Helpline Data Page 1 Overview
Cumulative Intakes by Month (includes Lottery Helpline) 1998 1999 2000 2001 2002 2003 2004 January 133 144 195 310 276 245 February 127 115 140 249 242 244 March 171 154 164 305 221 306 April 140 116 168 261 227 290 May 154 144 183 264 203 247 June 115 165 146 157 192 226 229 July 118 179 122 191 216 319 287 August 98 182 128 133 232 238 319 September 145 125 139 188 243 209 288 October 162 128 157 263 232 253 306 November 126 132 132 200 237 238 326 December 128 115 178 194 257 148 312 TOTAL 892 1751 1675 2176 2998 2800 3399 Number of Intakes 2002 2003 2004 350 300 250 200 150 100 50 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec * Includes CA Lottery Helpline Data Page 2 Overview
Time of Call 9 PM 6:30 AM 342 11.1% 6:30 AM 2:30 PM 1815 58.7% 2:30 PM 9:00 PM 936 30.3% 9 PM 6:30 AM 11.1% 2:30 PM 9:00 PM 30.3% 6:30 AM 2:30 PM 58.7% * Excludes CA Lottery Helpline Data Page 3 Caller Statistics
Caller Profile Gambler 2359 76.3% Spouse 278 9.0% Friend 112 3.6% Parent 108 3.5% Child 85 2.7% Sibling 80 2.6% Therapist 23 0.7% Employer 5 0.2% Other 43 1.5% Friend 3.6% Spouse 9.0% Parent 3.5% Child 2.7% Sibling 2.6% Other 1.5% Therapist 0.7% Employer 0.2% Gambler 76.3% * Excludes CA Lottery Helpline Data Page 4 Caller Statistics
Caller Area Code (909) 319 12.2% (760) 241 9.2% (916) 241 9.2% (619) 225 8.6% (310) 149 5.7% (530) 119 4.5% (707) 118 4.5% (209) 112 4.3% (510) 107 4.1% (559) 103 3.9% (818) 103 3.9% (714) 98 3.7% (408) 89 3.4% (415) 86 3.3% (562) 81 3.1% (949) 72 2.7% (626) 66 2.5% (925) 59 2.2% (805) 53 2.0% (661) 45 1.7% (232) 35 1.3% (858) 35 1.3% (650) 30 1.1% (213) 28 1.1% (831) 11 0.4% * Excludes CA Lottery Helpline Data Page 5 Caller Statistics
Number of Calls by Gender Male 1629 52.7% Female 1464 47.3% Caller Age Under 21 years 49 2.1% Age 21 25 198 8.3% Age 26 35 562 23.7% Age 36 45 667 28.1% Age 46 55 512 21.6% Age 56 65 270 11.4% Age 66 75 98 4.1% Age 76 85 17 0.7% Over 86 years 2 0.1% Under 21 years Age 21 25 Age 26 35 Caller Age Age 36 45 Age 46 55 Age 56 65 Age 66 75 Age 76 85 Over 86 years 0 100 200 300 400 500 600 700 Number of Callers * Excludes CA Lottery Helpline Data Page 6 Caller Statistics
Caller Marital Status Married 1254 47.8% Single 897 34.2% Divorced 205 7.8% Cohabitate 119 4.5% Separated 82 3.1% Widowed 65 2.5% Divorced 7.8% Cohabitate 4.5% Separated 3.1% Widowed 2.5% Married 47.8% Single 34.2% * Excludes CA Lottery Helpline Data Page 7 Caller Statistics
Primary Gambling Preference Indian Casinos 2234 77.5% Nevada Casinos 145 5.0% Card Rooms 123 4.3% Internet 94 3.3% Sports Betting 90 3.1% Horse Racing 78 2.7% Lottery 63 2.2% Bingo 5 0.2% Stock Market 5 0.2% Cock Fights 1 0.0% Other 45 1.6% Horse Racing 2.7% Sports Betting 3.1% Card Rooms 4.3% Nevada Casinos 5.0% Other 1.6% Bingo 0.2% Stock Market Lottery 0.2% 2.2% Internet 3.3% Cock Fights 0.0% Indian Casinos 77.5% * Excludes CA Lottery Helpline Data Page 8 Caller Statistics
Secondary Gambling Preference Lottery 657 41.4% Nevada Casinos 238 15.0% Indian Casinos 204 12.9% Sports Betting 118 7.4% Card Rooms 93 5.9% Horse Racing 74 4.7% Video Poker 59 3.7% Cards (Private) 56 3.5% Bingo 23 1.4% Games of Skill 14 0.9% Dog Racing 7 0.4% Dice 7 0.4% Stock Market 6 0.4% Daily Number 4 0.3% Cock Fights 1 0.1% Sweepstakes 1 0.1% Other 25 1.6% Callers Who Play Lottery Yes 40.6% No 59.4% Lottery Game Preference Super Lotto 372 Scratch Offs 306 Pick Three 61 Fantasy Five 42 Daily Derby 16 Indian Casino of Choice Agua Caliente 26 La Jolla 7 Augustine 10 Lucky Seven 9 Barona 55 Paiute Palace 10 Black Bart 1 Pala Casino 33 Black Oak 23 Pechanga 101 Cache Creek 71 River Rock 24 Cahuilla Creek 2 Robinson 2 Casino Morongo 74 Rolling Hills 7 Casino San Pablo 10 San Manuel 61 Chicken Ranch 2 Soboba 41 Chukchansi 11 Spa Resort 25 Chumash 19 Sycuan 21 Colusa 6 Table Mt. 29 Diamond Mt. 5 Thunder Valley 104 Eagle Mt. 15 Trump 29 6 Fantasy Springs 6 Twin Pine 2 Feather Falls 11 Valley View 13 Golden Acorn 3 Viejas 44 Harrah s Rincon 36 Win-River 12 Jackson 34 * Excludes CA Lottery Helpline Data Page 9 Caller Statistics
Caller Referral Source Casino Sign 1355 48.7% Repeat Caller 204 7.3% Internet 197 7.1% Friend 174 6.3% Casino Mailing 147 5.3% Television 135 4.9% Phonebook 126 4.5% Radio 92 3.3% Lottery 54 1.9% Community Agency 32 1.2% National Hotline 27 1.0% Newspaper 21 0.8% Therapist 21 0.8% Self Help Group 20 0.7% Billboard 18 0.6% Card Player Magazine 13 0.5% Other 145 5.2% National Hotline 1.0% Phonebook 4.5% Community Agency 1.2% TV 4.9% Friend 6.3% Lottery 1.9% Casino Mailing 5.3% Radio 3.3% Card Player Mag 0.5% Other 5.2% Billboard 0.6% Newspaper 0.8% Internet 7.1% Casino Sign 48.7% Therapist 0.8% Repeat Caller 7.3% Self Help Group 0.7% * Excludes CA Lottery Helpline Data Page 10 Caller Statistics
Gambler Gender Male 1376 58.3% Female 983 41.7% Non-Gambler Gender Male 253 34.5% Female 481 65.5% Gambler Age Under 21 years 34 1.8% Age 21 25 153 8.2% Age 26 35 459 24.7% Age 36 45 524 28.1% Age 46 55 393 21.1% Age 56 65 214 11.5% Age 66 75 72 3.9% Age 76 85 9 0.5% Over 86 years 1 0.1% Gambler 's Primary Gambling Preference Indian Casinos 1741 78.4% Nevada Casinos 111 5.0% Card Rooms 95 4.3% Sports Betting 68 3.1% Horse Racing 62 2.8% Internet 61 2.7% Lottery 52 2.3% Bingo 4 0.2% Stock Market 3 0.1% Cock Fights 1 0.0% Other 22 1.0% *Excludes CA Lottery Helpline Data Page 11 Gambler/Non-Gambler Data
Gambler's Use of Money** Yes No Uses Credit Cards to Finance Gambling 61.1% 38.9% Reports Credit Cards are Maxed Out 48.8% 51.2% Gambler's Spending** Average Spent Per Year on Gambling $33,636 Total Spent Per Year on Gambling $45,745,199 Gambler's Indebtedness** Average Debt $32,461 Mode Debt $5,000 Total Debt Reported $41,809,983 Gambler's Average Debt by Age** Gambler s Age Average Debt Under 21 years $7,826 Age 21 25 $14,071 Age 26 35 $36,125 Age 36 45 $37,409 Age 46 55 $34,331 Age 56 65 $32,704 Age 66 75 $31,008 Age 76 85 $8,500 Over 86 years $0 **Data is based on caller s willingness to disclose financial information. *Excludes CA Lottery Helpline Data Page 12 Gambler/Non-Gambler Data
Quality Assurance Total Number of Quality Assurance Survey Requests 1037 Percentage of Total Intakes (n=3093) 34% Total Number of Quality Assurance Surveys Received 112 Percentage of Total Number of Intakes (n=3093) 4% Percentage of Total Number of Survey Requests (n=1037) 11% Survey Questions Were you able to speak to a Helpline counselor 98% 2% immediately? Did you think that the Counselor was understanding? 98% 2% Did you receive a referral to GA or GAMANON? 98% 2% Did you attend the GA or GAMANON meeting? 34% 66% Are you still gambling? 43% 57% Do you think that calling the 800# helped you recognize the extend of your or someone else s gambling problem? Would you recommend the 800# to someone with a gambling problem? Yes No 92% 8% 98% 2% *Excludes CA Lottery Helpline Data Page 13 Quality Assurance