38th Annual Road America Walk/Run

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38th Annual Road America Walk/Run Team Captain Kit 2016 American Cancer Society Road America Walk/Run Saturday, October 29 th, 2016 Road America Track, Elkhart Lake www.hittheroadrun.org SCHEDULE OF EVENTS 8 a.m. Registration 9:10 a.m. Kids Fun Run Warm-Up 9:15 a.m. Kids Fun Run 9:30 a.m. Survivor Photo 9:40 a.m. Main Event Warm-Up 9:45 a.m. Opening Ceremony 10 a.m. Walk/Run Starts Awards ceremony to follow walk/run (Approximately 11-11:30) New! Scheduled Team Photos are available throughout the day

WE CAN T FINISH THE FIGHT WITHOUT YOU! Team Captain To Do List Brainstorm a great team name: Sign up your team online. Lead by example, and make a personal donation to your team s fundraising efforts. Set a challenging individual fundraising goal: $ Recruit team members, and make sure they all sign up as part of your team. Challenge them to set their own fundraising goal and congratulate them when they reach it! Work with your team to set a challenging team fundraising goal: $ Communicate often. Remind teammates of deadlines. Be sure to send updates on where your team is, and encourage team members to take part in fundraising challenges. Invite cancer survivors and caregivers to participate. Download the mobile fundraising app, and start raising awareness and funds whenever and wherever. Plan fundraising events with your team. Help promote our event by dropping off posters at your favorite businesses in the area, sharing our Facebook posts, and encouraging others to join your team, form their own team, or donate. Get active and train for race day! Check out our new training program. Join us October 29th & help save more lives from cancer! THANK YOU! With your motivation and encouragement, we know you and your team will reach your fundraising goals and help the American Cancer Society finish the fight against cancer. Coordinating a team and participating in the Road America Walk/Run is going to be an amazing experience. We ll be there to support you every step of the way. Plus, this kit will give you information and tools to help you: Recruit, Motivate, Fundraise, and Hit the Road! The number one reason people don t get involved or donate is they were never asked, so be sure to let others know what you are doing and how they can help. The most successful teams combine different types of fundraising to meet their goals with both individual fundraising efforts (through emails, conversations, and matching gifts), as well as with team fundraising activities and events. Find what works for you, and have fun! Thank you all for your dedication to Fighting Cancer, One Mile at a Time.

RECRUIT Building a Strong Team SIGN UP YOUR TEAM Register your team at www.hittheroadrun.org Customize your page, set a goal, and promote it! RECRUIT TEAM MEMBERS Email past team members and other family, friends and co-workers and ask them to join your team! If your team member is not comfortable using the website or does not have their own e-mail address, they can fill out a paper registration form and send/scan it to the American Cancer Society Office in Green Bay. Off line registrations will be added to your team on our website through our office. (Please allow for approx. 1 week for registration to appear online). Publicize the event by distributing posters, registration forms & pledge sheets and have them available in public locations throughout your company, office, lunchroom, church, etc. If you need help registering or need extra registration forms, please contact Kristen at the American Cancer Society office at 920.321.1366 or by email at Kristen.Herbes@cancer.org. REGISTRATION INFO AND DEADLINES Early Bird Registration Fee, through September 23: $15 September 24-October 28th: $20 Day of Event Registration: $25 The Kids Fun Run is $15 through the event. (13 and under, non-competitive) If a child wishes to also participate in the main event and be timed please contact the ACS office to receive a timed bib. Registration includes event t-shirt. T-shirts are guaranteed to those who register by October 10th. T-shirt choices include: short sleeved red shirt, long sleeved white shirt or short sleeved purple survivor shirt. Some teams choose to have their team name or other personalized info printed on the back of their shirts. ACS does not provide a back printing option, however. If you d like to have your shirts backprinted, your team will need to arrange this individually with a local printer of your choice. Online Registration closes Wednesday, October 26 th at noon. Offline Registration forms should be received by this date to ensure a packet is prepared and ready for pick up on the day of the race.

MOTIVATE Incentives and Recognition TEAM INCENTIVES Forming a team comes with great perks! Benefits of having a team include: Team Captain Gift Ease of packet pick up. All packets will be grouped by team and can be picked up at once. Delivery of packets for corporate teams with 25+ participants New! Scheduled Team Photo for teams with 10 or more registered participants (Participants must be registered by 10/23.) New! Scheduled Team Photo + complimentary 8x10 print for teams with 25 or more registered participants (Participants must be registered by 10/23) CHALLENGES Online challenges with great incentives for registration and fundraising will begin at the end of August. Please follow us on Facebook at the American Cancer Society Road America Walk/Run and watch your email inbox for details! Also, remember our $100 challenge for online and offline funds raised. Please promote these opportunities to your team members and encourage them to participate! FUNDRAISING RECOGNITION We can't do our live-saving work without fundraising! We challenge each participant to set a goal of $100. $100 Fundraisers Participants who raise $100 or more by October 24 th will receive a complimentary tribute flag and be entered to win a Fitbit Blaze! GRAND CLUB Individuals who raise more than $1,000 will receive their choice of a ladies Colorblock Hooded Jacket or a Men s Sport-Wick CamoHex Fleece Hooded Pullover as a thank you for their efforts. Any team that raises more than $1,000 will receive a team plaque or plaque plate as appropriate. The team that raises the most money will be honored with a traveling plaque. Plaques will be awarded at a follow-up banquet that is held every November. SURVIVORS Invite Survivors to join your team. You can ask someone to serve as your team s own Honorary Survivor. All cancer survivors are invited to enjoy VIP treatment & pick up a special recognition gift distributed in the survivor area the day of the event.

FUNDRAISE Supporting Our Mission Fundraising is not all we do-but all we do depends on fundraising! There is no Fundraising Minimum, but we encourage & challenge all participants to try to raise $100 or more. We can't carry out our lifesaving mission without donations. Every dollar contributed, and any donation big or small is greatly appreciated! Post on Social Media frequently to ask family and friends to join or support your team. Be sure to add pictures, videos and personal photos. Use the ACS App to send emails and to accept check and credit card donations. See the enclosed ACS App flyer for more details. Please encourage your team members to download the app as well! Send e-mails through our website to family and friends so they can donate right to your page on-line. Utilize the resources ACS has. (Dollar Cards, Bracelets, Dress Down Stickers) See enclosed order form. Also, find fundraising ideas on the download library page of our website. Challenge and encourage team members to participate in our $100 challenge and online challenges. Be sure to acknowledge your team members who are doing a great job! Pledges/Donations can be turned in at Packet Pick up or sent in to the American Cancer Society office in Green Bay. AMERICAN CANCER SOCIETY OFFICE INFORMATION American Cancer Society Att: Road America 2100 Riverside Dr. Ste 201 Green Bay, WI 54301 Please include the name of the team/participant the donation should be credited to.

HIT THE ROAD Preparing For Race Day GET YOUR TEAM MOVING! We know that by doing a few simple things such as: Maintaining a healthy weight; Eating a healthy diet; and Exercising regularly, Up to one-third of cancers in the US could be prevented. One-third wouldn t that be incredible? Encourage your team members to reduce their cancer risk by getting active! Schedule group walks/runs with team members at lunch time or after work. Use our enclosed suggested training plan. NEW! Check out the flyer for the Four Miles of Fitness program, and encourage your team to participate! PRE-RACE PACKET PICK-UP Packets for your team members will be grouped together. If you wish, you may designate one person to pick up packets for your entire team. Packets will include race bibs, t-shirts and race notes. Corporate teams with 25+ members Optional packet delivery on October 19th and 20th will be available for corporate teams with 25+ participants. Your staff partner will contact qualifying teams with more details. All participant packets Packet pick up will take place Wednesday, October 26 th, 12pm to 6pm at: Vince Lombardi Cancer Clinic (downstairs) 1222 N 23rd St. Sheboygan Please ask team members to register at least 3 days before packet pick up dates to ensure packets are prepared and ready in time. Pickup is also available the day of the event under the main tent prior to the race start.

RACE DAY UPDATES AND REMINDERS Please watch your inbox the week of the walk/run. You will be emailed a copy of our Race Notes with final reminders and Instructions. The walk/run begins promptly at 10:00 a.m. Please remind team members to plan on arriving early to avoid traffic and crowd delays; we recommend arriving no later than 9:00 a.m. Registration begins at 8:00 a.m. The Registration Fee on event day will be $25. Team members should bring their pledge sheets and pledge money to the registration tent before 10 am. Plan a place and time for your team to meet. If you have a team photo scheduled, remind team members of your scheduled time. Have a plan for lunch and communicate it with your team. See information on Lion s Club lunch tickets and tailgating below. DAY OF LUNCH: The Elkhart Lions Club will again provide an on-site lunch option available following the start of the race from 10:00 a.m. 1:30 p.m. To order tickets in advance, please call (Al) 920.876.3558 or (Del or Shirley) 920.876.2751. Please RSVP by October 26th. DIRECTIONS AND PARKING PLEASE ENTER THROUGH THE MAIN GATE Driving directions are available on our website: www.hittheroadrun.org TAILGATING INSTRUCTIONS: If your team is planning a tailgate party at the event, you ll need to arrive early on the day of the event to stake out a spot. The only reserved spots will be for teams reserving a tent through Road America. To secure a tent at the track, contact Trisha at Road America at tstueck@roadamerica.com. Tent rental fees apply. Trisha will provide you with a map to share with your team members prior to the event. Please Note: Teams aren t allowed to contract with an outside tent company for the event - tents must be reserved through Tracy. There will be NO ELECTRICITY at tailgate sites. The Road America grounds will be closed to participants at 2pm. TRIBUTE FLAGS AND STICKERS Tribute flags will also be available in honor of or in memory of those who have battled cancer. The flags are available for a suggested donation of $10 each and will be placed on the final uphill stretch of the track! Flags can be purchased ahead of time or the day of the walk/run. Tribute Stickers will also be available at the event to purchase for any donation. You can simply fill out a name on a sticker to showcase who you are running or walking, in honor or in memory of.

FAQ s What happens with the money raised from the American Cancer Society Road America Run/Walk event? Funds raised through American Cancer Society Road America Run/Walk event support the American Cancer Society's fight to end cancer. Specifically, these dollars are used to make a difference by funding critical research, educating people on prevention and early detection, and providing free information and services to help people facing cancer today-including transportation, lodging, wigs, support programs and more. See the enclosed flyer for more details on how we made a difference in WI in 2015. How do I sign up my kids? All participating adults and children need to register for the event. An adult can register up to 4 children (under 18) while registering themselves online. What about offline registrations? New this year! All participants who register with paper forms sent to our office will be entered online. This will ensure you have a complete team list and that donations made by any team member will be credited to each individual on your team and reflected in your team total on our website. If they choose, participants can opt out of online communications when they are added to your team online. Please allow approximately 1 week after sending registration forms for individuals to be reflected online. What should I do if I raise funds offline? You may send collected cash/checks to the American Cancer Society office in Green Bay. Please be sure to include your team and name so we can credit properly. These will then be entered in to your Dashboard and will reflect on your thermometer. The participant will be notified with an email when this is entered. Need help with the website? Visit the Technical Questions and Online Help page for the most frequently asked questions. Or, contact your staff partner, Kristen. CONTACT INFORMATION Event Questions & Support: Kristen Herbes via phone at 920.321.1366 or email Kristen.Herbes@cancer.org Need more help? Have questions? I d be happy to talk or meet with you anytime to support you and your team in whatever way I can. Please feel free to reach out to me anytime. Please visit our website www.hittheroadrun.org for more details and FAQ s.