Strategic Plan 2013-2018 Strategic Plan 2013-2018
Contents The Challenges of an Aging Population.. Baycrest: fulfilling a legacy of commitment and accomplishment Looking Ahead: dedicated to serve our local community and committed to repair the world Baycrest Values Baycrest Mission Baycrest Vision Strategic Goals and Imperatives Concluding Thoughts 14
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1 Strategic Plan 2013-2018 THE CHALLENGES OF AN AGING POPULATION It is a challenge the entire world is facing; one that is demanding the attention of policy makers, economists and healthcare leaders: for the first time in history, it is expected that the number of seniors worldwide will surpass the number of children under the age of five. While seniors represented just 8percentage of the total global population in 1950, and 10 percentage in the year 2000, by 2050, it is forecasted that people aged 65 years or older will account for 20 percentage of the world s population. Here in Canada, an estimated 5 million people are aged 65 years or older, a number that is expected to double in the next 25 years. By 2051, nearly one in four Canadians will be 65 years or older. This demographic shift has been accompanied by an increase in the number of people living longer with chronic illnesses, including age-associated brain disorders. Of especially great concern has been the dramatically rising prevalence of dementia, in which Alzheimer s disease is the most common cause. The total number of people with dementia worldwide is presently estimated at approximately 35.6 million and is projected to nearly double every 20 years to 65.7 million in 2030, and 115.4 million in 2050. According to the World Health Organization (WHO), there is one new
Strategic Plan 2013-2018 2 case of dementia arising every four seconds. The Alzheimer Society of Canada, in its study The Rising Tide, reported a similarly staggering reality. In 2038, the number of Canadians with dementia will be twice that of 2008. Over this 30 year period, the cumulative cost of dementia is projected to be $872 billion, having a crippling financial impact on families, provincial healthcare systems and the Canadian economy. As the population ages with an anticipated rise in chronic illnesses, this demographic trend will put a tremendous strain on already over-burdened healthcare resources. Across the globe, healthcare expenditures are rising at an unsustainable rate. In an aging society, a critical imperative exists to identify new cost-effective solutions that promote wellness and improve access to quality healthcare. It is to these local, national and global challenges that Baycrest devotes this strategic plan. While dementia is the most prevalent of the brain disorders impacting seniors, depression in the older adult population is also a major public health concern. The WHO estimates that the overall prevalence rate of depressive disorders in this group varies between 10 percentage and 20 percentage, depending on cultural setting. In Canada, it is projected that between 10 percentage to 15 percentage of older adults are suffering from clinically significant symptoms of depression that negatively affect their quality of life. In long-term care settings, the prevalence of depressive symptoms is even higher, approaching 20 percentage of residents. Along with addressing physical health issues, there must be a concerted effort across community settings to offer care approaches to older adults that maintain and improve their cognitive and emotional well-being.
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Strategic Plan 2013-2018 4 Baycrest: fulfilling a legacy of commitment and accomplishment For many, the aging of the global population presents overwhelming challenges. At Baycrest, we see unprecedented opportunities to dramatically redefine the potential for personal engagement, activity and fulfillment in later life. We also see an imperative to transform and vastly improve the care and support provided to current and future generations of older adults in our community and beyond. We have inherited a legacy of dreaming what might be possible and then creating it, of never settling for the status quo, and of sharing our work with all who can benefit. Having begun in 1918 as the first Jewish Home for the Aged, Baycrest has evolved into a comprehensive, integrated academic campus of clinical and residential care, serving an increasingly diverse community of nearly 2,500 older adults per day. Locally, Baycrest is a vitally important community asset, always ready to support the most vulnerable older adults among us. A source of great pride to generations of families that have been supporters, Baycrest is globally recognized for our innovations in seniors care, our leadership in geriatrics education, and our transformative research that continues to advance the scientific understanding of how to maintain and strengthen the aging brain. During the last five years, Baycrest has proudly claimed several heralded accomplishments, including: The Rotman Research Institute at Baycrest was ranked by an international panel of leading experts as the highest impact cognitive neurosciences program in the world in the area of human memory and aging. Baycrest, with our exemplary status designation, was rated by Accreditation Canada as one of the highest performing healthcare organizations in the nation in the delivery of patient care, safety and corporate operations. Baycrest assumed the inaugural leadership of the Seniors Quality Leap Initiative, a consortium of 12 of the highest performing elder care organizations in Canada and the United States working together to improve quality outcomes across the sector while introducing promising innovations in long-term residential care. Baycrest created an Innovation, Technology and Design Laboratory and a Centre for Brain Fitness to identify, test and bring to market new care approaches and supporting technologies that optimize the well-being of older adults. Baycrest expanded its impact as a premier educational program in aging and seniors care, by providing essential training to healthcare students and professionals across North America, Western Europe, the Middle East, South America, Australia and China. Over 1,100 students are trained on the Baycrest campus each year and many more through our global tele-education program. The Government of Ontario officially designated our long-term care program as the Baycrest Centre for Learning, Research and Innovation, acknowledging our role as a leader advancing the quality of nursing home care across the province. Baycrest launched two spin-out companies, Baycrest Global Solutions and Cogniciti, to bring our expertise in the care of the older adult and our innovations in strengthening the aging brain to world markets. Baycrest received the Trend Maker of the Year Award from Neurological Health Charities of Canada.
Looking Ahead: As we approach nearly a century of caring for older adults, Baycrest has become a gift to the world from our local Jewish community. We embrace the moral mandate of Tikkun Olam, עולם),(תיקון repairing a broken world, and join the long-standing tradition of all great Jewish healthcare institutions to improve the well-being of people in their local communities as well as around the globe. As we continue to build on our legacy over the next five years, we will maintain focus on achieving the very highest quality in all that we do, ensure that greater numbers of older adults benefit from our innovations, be a workplace of choice, and conduct our work with the support of a much stronger financial platform. The following specific endeavours will arise from Baycrest s strategic plan: We will create and broadly disseminate an innovative, comprehensive Baycrest Model of care, centered on brain health, to enrich the cognitive, emotional, spiritual, social, and physical well-being of older adults across a variety of care settings. We will introduce preventative strategies and apply supporting technologies to keep our brains healthy as we grow into older age. We will expand our service delivery in congregate living and individual residential settings to effectively support the care needs and well-being of older adults. The Baycrest campus in Toronto will be a research and development hub for innovation where global thought leaders across disciplines work collaboratively to apply the next generation of health promotion and care approaches, supportive and enabling technologies, and related advances in the care of older adults. We will continue to seek and build upon strategic partnerships with healthcare providers, research facilities, universities, and the business community to enhance the impact of our efforts. We will work collaboratively with governments, public policy organizations, community stakeholders, and clients and families to effectively advocate for the well-being of all older adults, and especially for those who are most frail and in need. 5 Strategic Plan 2013-2018
Strategic Plan 2013-2018 6 Baycrest Mission Baycrest is an academic health sciences centre that provides an exemplary care experience for older adults across a variety of institutional and community based settings. We are devoted to improving the quality of life of older adults everywhere through the integration and application of exceptional healthcare, wellness promotion, research, and educational activities. We draw inspiration from the unrivalled support of generations of families within our community and the ethical and cultural values of our Judaic heritage. Our traditions compel us to devote ourselves to helping others in need, while pursuing wisdom through educational attainment and scientific inquiry. We are dedicated to: Achieving the highest quality and innovation in client-centered clinical and residential care and patient safety; Generating and applying clinical and scientific breakthroughs; Sharing our expertise nationally and globally, serving as a thought leader and resource for information to support the health and well-being of the older adult population; Providing a community of care and learning that encourages creativity and personal and professional growth for all of our staff, physicians, volunteers, and students; and, Effectively advocating for an accessible and comprehensive healthcare and community support system that responds to the diverse needs of older adults. Baycrest Vision We will transform the experience of aging through leading innovations in brain health, wellness promotion, and approaches to care that enrich the lives of older adults. Baycrest Values Founded by the Jewish community and guided by the principles embedded within our faith, heritage and culture, Baycrest is committed to pursuing its mission and achieving its vision through compassion, advocacy, respect, and a sustained focus on achieving excellence. Compassion comes from caring relationships that are promoted and nurtured through a culture of sensitivity, understanding, trust, and integrity. Advocacy is essential in promoting change and socially responsible choices that are sensitive to the needs of older adults and is best achieved through a strong collective voice of clients, families, staff, volunteers, and community partners. Respect comes with the understanding that each person is unique, with intrinsic dignity and worth. Excellence is achieved when we reach beyond what was ever thought possible through inquiry, discovery, and lifelong learning. We apply this to all the work that we do to ensure the highest quality of care and an exceptional experience for the people we serve.
7 Strategic Plan 2013-2018 Strategic Goals and Imperatives Strategic Goal #1 Introduce The Baycrest Model, an innovative portfolio of high quality aging and brain health services and care approaches that enrich the cognitive, emotional, spiritual, social, and physical well-being of older adults in community, residential and healthcare settings. Strategic Imperatives 1. Design and build The Baycrest Model. 2. Continue to implement an organization-wide quality and safety strategy, structure and process. 3. Increase clinical and scientific capacity to create and evaluate wellness, prevention and treatment strategies in the area of cognitive and mental (brain) health. 4. Establish an organization-wide innovation strategy, structure and pipeline process. 5. Introduce emerging technologies across care settings that enable translational research and education, enhance clinical decision-making, and improve outcomes. Strategic Goal #2 Disseminate Baycrest s expertise to maximize the agerelated cognitive and mental health of older adults in our community and across the globe. Strategic Imperatives 1. Strengthen the knowledge and abilities of students, healthcare professionals and consumers through the use of innovative educational approaches, including emerging technology platforms. 2. Effectively pursue and respond to commercial opportunities to expand our portfolio of clinical and residential services by developing the required organizational capacity. Strategic Goal #3 Attract and retain the best global human resources, while fostering the highest performance in our people. Strategic Imperatives 1. Develop and implement a global talent acquisition and retention strategy for key leadership positions. 2. Develop a culture that promotes diversity, enquiry, learning, and entrepreneurship. Strategic Goal #4 Develop a new comprehensive business model that will achieve financial strength. Strategic Imperatives 1. Align resources and maximize efficiencies to achieve organization-wide goals within a balanced budget framework. 2. Raise $600 million in philanthropic support over 10 years. 3. Grow revenue from new business development opportunities. 4. Secure additional government funding.
Strategic Plan 2013-2018 8 Concluding Thoughts It has been Baycrest s tradition as a visionary organization to see opportunity in a world where others have seen insurmountable challenges. Given the rapid aging of the world s population and the urgent need for new, proactive solutions to support and respond to the diverse and complex needs of older adults, Baycrest stands ready to make seminal contributions at this juncture of strategic opportunity. Over the next five years, we will seize the imperative to bring to an aging world a pioneering, dynamic approach to the care and support of older adults that emphasizes vitality of mind and body, while being adaptable, scalable and truly transformative. Our evidenced-based, innovative methods will enable older adults, including the most mentally and physically frail among us, to live the longest possible life of engagement, activity, and fulfillment. Our community has a legacy of dreaming what might be possible and then creating it, of never settling for the status quo, and of sharing our work with all who can benefit, locally, nationally and internationally. That is the way of our people; that is the Baycrest way.
Baycrest Health Sciences 3560 Bathurst Street Toronto, Ontario Canada M6A 2E1 Baycrest is a health sciences centre fully affiliated with the University of Toronto T 416-785-2500 F 416-785-2378 www.baycrest.org