University of Cincinnati, Carl H. Lindner College of Business, Assistant Professor, present

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ACADEMIC POSITIONS ANTHONY SALERNO Carl H. Lindner College of Business Department of Marketing 2925 Campus Green Drive, 430 Lindner Hall Cincinnati, Ohio, 45221-0145 Email: anthony.salerno@uc.edu, Phone: 513-556-7103 University of Cincinnati, Carl H. Lindner College of Business, Assistant Professor, 2014 - present EDUCATION Ph.D. Marketing, University of Miami (2014) B.S. Communications, Departmental Honors in Psychology, University of Miami (2009) RESEARCH INTERESTS Emotion Goal Pursuit Self-Regulation PUBLICATIONS (*denotes paper with equal author contribution) *Kettle, Keri and Anthony Salerno (2017), Anger Promotes Economic Conservatism, Personality and Social Psychology Bulletin, 43 (October), 1440-54. Featured in Dow Jones s Moneyish, CTV Television Network, CBC Radio One, MSN News, Mic, and Science Daily *Laran, Juliano, Chris Janiszewski, and Anthony Salerno (2016), Exploring the Differences between Conscious and Unconscious Goal Pursuit, Journal of Marketing Research, 53 (June), 442 58. Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2015), Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals, Journal of Consumer Research, 42 (October), 499 514. Featured in Forbes, Men s Health Magazine, Yahoo! News, Psychology Today, and Psych Central Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2014), Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge, Journal of Consumer Research, 41 (June), 135 51. Laran, Juliano and Anthony Salerno (2013), Life History Strategy, Food Choice, and Caloric Consumption, Psychological Science, 24 (February), 167 73. Featured in The Wall Street Journal, The Huffington Post, National Public Radio, US News and World Report, New York Daily News, The Miami Herald, Women s and Men s Health Magazine 1

MANUSCRIPTS UNDER REVISION AND REVIEW Salerno, Anthony, Chris Janiszewski, and Juliano Laran, Need for Safety and Affect Regulation, invited for 3 rd round review, Journal of Consumer Research. Salerno, Anthony, Juliano Laran, and Chris Janiszewski, Process versus Outcome Focus: How Envy and Goal Framing Affect Goal Pursuit, invited for 2 nd round review, Journal of Consumer Research. Salerno, Anthony and Julio Sevilla, Scarce Foods are Perceived as Having More Calories, invited for 2 nd round review, Journal of Consumer Psychology. Laran, Juliano, Chris Janiszewski, and Anthony Salerno, Nonconscious Nudges: Encouraging the Sustained Pursuit of Nonconscious Goals, invited for 2 nd round review, Journal of Consumer Research. Fajardo, Tatiana and Anthony Salerno, Prevention or Treatment? How Negative Emotion and Solicitation Orientation Affect Donation Behavior, under review, Journal of Consumer Research. MANUSCRIPTS IN PREPARATION AND SELECTED WORK IN PROGRESS Emotion, Color, and Satiation, with Julio Sevilla Luck and Goal Pursuit, with Cony Ho, Dan Grossman, and Josh Clarkson The Influence of Need States on Goal Pursuit and Construal Level, with Frank Kardes and Cony Ho Incidental versus Integral Affect: An Examination of Affect Type on Goal Pursuit, with Juliano Laran Resource Scarcity and Emotion, with Meng Zhu Depletion and Goal Pursuit, with Cony Ho CONFERENCE PRESENTATIONS (Presenting author in bold) Fajardo, Tatiana and Anthony Salerno (2017), Prevention versus Treatment: How Negative Emotion and Charitable Appeal Affect Donation Behavior, Paper presented at the Association for Consumer Research, San Diego, California. Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2017), Process versus Outcome: How Envy and Goal Framing Affect Goal Pursuit, Paper presented at the Association for Consumer Research, San Diego, California. 2

Sevilla, Julio and Anthony Salerno (2017), The Food Scarcity Heuristic: People Overestimate the Caloric Content of Scarce Foods, Paper presented at the Association for Consumer Research, San Diego, California. Salerno, Anthony and Juliano Laran (2017), Incidental versus Integral Affect: An Examination of Affect Type on Goal Pursuit, Paper presented at the Society for Consumer Psychology Boutique Conference on Emotion, Motivation, and Product Value, New York, New York. Salerno, Anthony and Julio Sevilla (2017), Scarce Foods are Perceived as Having More Calories, Paper presented at the Winter Conference of the Society for Consumer Psychology, San Francisco, California. Salerno, Anthony and Keri Kettle (2015), Anger Promotes Economic Conservatism, Poster presented at the Society for Judgment and Decision Making annual conference, Chicago, Illinois. Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2015), The Influence of Envy on Individually- versus Socially-Framed Hedonic Goal Pursuit, Paper presented at the Winter Conference of the Society for Consumer Psychology, Phoenix, Arizona. Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2013), The Influence of Pride Diagnosticity on Self-Control, Paper presented at the Association for Consumer Research, Chicago, Illinois. Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2012), How Sadness Signals Danger of Over-Indulgence, Paper presented at the Association for Consumer Research, Vancouver, British Columbia. Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2012), Evidence for Emotion- Specific Goal Modification, Paper presented at the American Psychological Association Annual Convention, Orlando, Florida. Juliano Laran, Chris Janiszewski, and Anthony Salerno (2012), When the Absence of Focused Attention Helps Goal Pursuit, Paper presented at the American Psychological Association Annual Convention, Orlando, Florida. Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2012), How Sadness Signals Danger in Indulgent Goal-Pursuit, Paper presented at the Winter Conference of the Society for Consumer Psychology, Las Vegas, Nevada. Juliano Laran, and Anthony Salerno (2012), Survival Mindset and Food Choices, Paper presented at the Winter Conference of the Society for Consumer Psychology, Las Vegas, Nevada. Juliano Laran, and Anthony Salerno (2011), Survival Mindset and Food Choices, Paper presented at the Association for Consumer Research, St. Louis, Missouri. 3

Juliano Laran, and Anthony Salerno (2011), Survival Mindset and Food Choices, Paper presented at the American Psychological Association Annual Convention, Washington D.C. Juliano Laran, and Anthony Salerno (2011), Survival Mindset and Food Choices, Poster presented at the Winter Conference of the Society for Consumer Psychology, Atlanta, Georgia. INVITED TALKS AND PRESENTATIONS ACR Roundtable Discussion on Resource Scarcity (October 2017) University of Cincinnati; Marketing Department Research Camp (March 2017) University of Georgia; Marketing Colloquia (January 2016) University of Cincinnati; Interdisciplinary Research Seminar Series (August 2014) George Washington University; Marketing Colloquia (November 2013) University of Washington; Marketing Colloquia (October 2013) University of British Columbia; Marketing Colloquia (September 2013) University of Cincinnati; Marketing Colloquia (August 2013, March 2017) TEACHING INTERESTS Consumer Behavior Advertising and Integrated Marketing Communications TEACHING EXPERIENCE Graduate Courses Advertising and Marketing Communication, University of Cincinnati: Fall 2016, Fall 2017 Undergraduate Courses Advertising Management, University of Cincinnati: Fall 2014, Fall 2015, Fall 2016, Fall 2017 International Study Abroad Program, University of Cincinnati: Spring 2016 Independent Study in Marketing, University of Cincinnati: Spring 2017 Principles of Marketing, University of Miami: Spring 2014 Invited Guest Lectures in Undergraduate Courses Principles of Marketing, University of Miami: Fall 2012 Consumer Behavior, University of Miami: Fall 2012 HONORS, AWARDS, AND GRANTS University of Cincinnati Mid-Career Research Award: Spring 2017 2017 Brierley Professor Institute Participant: January 2017 Invited Faculty Member, Society for Consumer Psychology Doctoral Consortium, St. Pete Beach (February 2016) University of Cincinnati Research Excellence Department Award Recipient: Fall 2016 University of Cincinnati Research Excellence Faculty Award Recipient: Fall 2015, Fall 2016 4

University of Cincinnati Dean s Excellence in Teaching Award: Fall 2015, Fall 2016 University of Cincinnati Faculty Development Award Recipient: Fall 2014, Fall 2015 AMA-Sheth Consortium Fellow: June 2013 University of Miami Graduate Activity Fee Allocation Committee (GAFAC) Travel Grant Award Recipient: October 2010, February 2012 University of Miami Research Creativity and Innovation Forum Participant: April 2011 University of Miami Ph.D. Travel Grant Award Recipient: February 2010 University of Miami Dean s Fellowship Award Recipient: 2009-2014 SERVICE TO THE FIELD Reviewer Appetite Evolutionary Psychological Science Journal of Consumer Research Journal of Marketing Management Journal of Marketing Research Marketing Letters Ad Hoc Reviewer (Conferences) Association for Consumer Research (ACR): 2011-Present Society for Consumer Psychology (SCP): 2011-Present American Marketing Association (AMA) Winter Marketing Educators Conference: 2015-2017 American Marketing Association (AMA) Marketing and Public Policy Conference: 2018 SERVICE TO THE DEPARTMENT AND SCHOOL Lindner Marketing Department Research Camp Co-Organizer (with Ryan Rahinel) University of Cincinnati, Spring 2016, Spring 2017 Tenure Track Faculty Recruiting Committee Member University of Cincinnati, 2015, 2016 Ph.D. Program Recruiting Committee Member University of Cincinnati, 2015, 2016, 2017 Doctoral Dissertation Committees Cony Ho (Co-chair (Josh Clarkson), 2019) Graduate Student Advising in Research Involvement Cony Ho (2014-Present), Brianna Escoe (2016-Present) Undergraduate Student Advising in Research Involvement Mason Maier (2014-2015), John Giles (2015), Justin Walter (2015), Gika Okonji (2016), Chris DiBiase (2016), Fernanda Talzzia (2017) 5

Undergraduate Student Independent Study Advising Fernanda Talzzia (Spring 2017): Social Marketing and Behavioral Change Lab Manager University of Miami, CANES Behavioral Lab, University of Miami, 2012-2013 PROFESSIONAL AFFILIATIONS American Marketing Association (AMA) Association for Consumer Research (ACR) Society for Consumer Psychology (SCP) OTHER PROFESSIONAL EXPERIENCE 2013-2014, Marketing Intern, Amadeus, Miami, FL 2010, Consultant, McGraw-Hill Higher Education, Management and Marketing Department 2007, Marketing Intern, Johnson & Johnson, Skillman, NJ 2005-2004, Product Manufacturer, Pure Biotech LLC, Middlesex, NJ 6