Greater Atlanta Home Builders Association 2018 Marketing Guide Build Your Brand through Sponsorships The Greater Atlanta Home Builders Association s, (HBA s) mission is to create an environment in which our membership can conduct business in an effective and profitable manner while offering services and benefits that assist our members in achieving the highest level of professionalism and productivity. Are you looking to target, custom home builders, volume home builders? Would you like to be present at large formal events such as the OBIE Awards and the Holiday Party/Silent Auction? Do you prefer to network in a more casual setting such as golf tournaments, builder speed dating? Is education, regional meetings and general membership meetings your thing? This Marketing Guide will serve as your road map on how to add value to your membership, build relationships, and generate recognition for your company in front of your industry peers. The HBA Marketing Guide highlights the majority of meetings/events throughout the course of the year. All opportunities featured are accompanied with brief descriptions to give you a better idea of what the event/meeting entails. Each marketing opportunity not only includes an investment amount but also the recognition you can expect in return. If you have questions regarding and opportunity listed in this guide, please contact Monica Saunders, Member Services Director at 678-775-1465 or email msaunders@atlantahomebuilders.com Note: All dates and sponsorships printed are subject to availability and change.
CHAPTER MEETINGS The Greater Atlanta HBA will have Chapter meetings around the Metro Atlanta area to provide members and opportunity to network and learn about the issues and trends impacting the industry. The chapters are as follows: Dekalb/Rockdale January 17 Social, February 7 Cobb/Cherokee--January 24, June 28 (Social) August 22, September 26 (Social), October 24ly luncheon Forsyth January 23 (Social) Gwinnett Inner Atlanta February 28, March 17 (Social) April 26, August 22, September (Social) October 25 North Fulton--February 7 (Social), March 14, May 16, June 14 (Social), August 1, November 7 Metro South(Clayton and Henry) Average Attendance: Range 30-50 Topic: TBD Dates: TBD Sponsorship: Presenting Sponsor-$500 (limited 2 per meeting) Table Top Sponsor-$300 (limited 2 per meeting) Benefits: Company name listed on invitations/mailings* Company name listed on event signage* Display table provided for company literature/display 2-3 minutes on agenda (not included for Table Top sponsor) Attendance list provided following meeting 2 representatives attend at no charge *Dates are subject to change 2
EDUCATION SEMINARS Continuing education has become vital to the success of industry professionals and the HBA is the leading educational resource for home builders. The Greater Atlanta Home Builders Association has received national attention as one of the most successful in the nation. With more than 190 classes scheduled, ranging from technical construction topics and government related issues to business management, marketing to EarthCraft, Green Building Classes and CPHB EDU classes. Average Attendance: Range 10 100+ Presenting Sponsor--$500 One Sponsor per Seminar Benefits: Table top display 5 minutes on program agenda Attendance list provided following meeting Promotional items may be provided by sponsor Enhanced branding with logo placement on signage Prominent logo placement on seminar marketing collateral Recognition in Atlanta Building News Weekly E-newsletter Extensive networking with your current & potential customers Complimentary sponsor registration (1 National Designation or 2 Local) Tabletop Sponsor--$250 Two Sponsors per Seminar Benefits: Table top display Company name displayed on signage Attendance list provided following meeting Promotional items may be provided by sponsor Company name listed on seminar marketing collateral Recognition in Atlanta Building News Weekly E-newsletter Extensive networking with your current & potential customers Complimentary sponsor registration (1 National Designation or 2 Local) A list of classes to choose from can be provided. 3
GENERAL MEMBERSHIP MEETINGS Installation Awards: January 25 Average Attendance: Range 300--500 Grand Sponsor-- $3,500 1 Available Logo on promotional material Recognition during program Company name recognized in Atlanta Building News Table-top display during reception Five (5) minutes on the agenda to promote your company and product HBA member list by disk, sorted at your preference Six (6) representatives may attend at no additional charge Cocktail Reception Sponsor--$2,500 2- available Logo on promotional material Recognition during reception period Opportunity to provide cocktail napkins with company logo Company name recognized in Atlanta Building News Table-top display during reception Member list either by disk or e-mail for mailing Four (4) representative may attend at no additional charge Supporting Sponsors--$600 Unlimited Listing on promotional material Company name recognized in Atlanta Building News Table-top display during reception Recognition during program Two (2) representative may attend at no additional charge 4
HBA GOLF TOURNAMENT SPRING May The HBA will host a Spring Golf Classic. This tournament will provide our members with a fun day of networking and fellowship. The tournament is organized as a four-person scramble, with awards presented to the top teams. Average Attendance Range 150+ at each outing Sponsorship: Lunch and Reception Sponsor $3,500 Sponsors have 5 minutes to speak at the awards dinner Opportunity to hand out lunches and place promotional item in boxed lunch or on golf cart Recognition given before play Company name on event signage 1-Player Foursome Beverage Cart Sponsor--$1200 2-Available Company name on sign attached to designated beverage cart (in which one company representative is encouraged to ride along with the driver to distribute promotional paraphernalia), on the registration banner, tournament rule sheet and in Atlanta Building News Recognition at Awards Reception 1-Player Foursome Platinum Sponsor--$800 18- Available Company name on sign at tee (where company representatives are encouraged to distribute promotional paraphernalia at the tee), registration banner, tournament rule sheet and in Atlanta Building News Recognition at Awards Reception 1-Player Foursome Gold Sponsor--$600 Company name on sign at green (where company representatives are encouraged to distribute promotional paraphernalia at the green), registration banner, tournament rule sheet and in Atlanta Building News Recognition at Lunch and Awards Reception Silver Sponsor--$300 Company name on registration banner, tournament rule sheet and in Atlanta Building News Recognition at Lunch and Awards Reception 5
GENERAL MEMBERSHIP MEETINGS Fall Membership Appreciation October 24 or 25 Average Attendance: Range 200 Grand Sponsor-- $3,500 1 Available Logo on promotional material Recognition during program Company name recognized in Atlanta Building News Five (5) minutes on the agenda to promote your company and product HBA member list by disk, sorted at your preference Six (6) representatives may attend at no additional charge Cocktail Reception Sponsor--$2,500 1- available Logo on promotional material Recognition during reception period Opportunity to provide cocktail napkins with company logo Company name recognized in Atlanta Building News Member list either by disk or e-mail for mailing Four (5) representative may attend at no additional charge Supporting Sponsors--$600 Unlimited Listing on promotional material Company name recognized in Atlanta Building News Recognition during program Two (2) representative may attend at no additional charge 6
HBA GOLF TOURNAMENT Late Summer July Place TBD The HBA will host a Summer Golf Classic. This tournament will provide our members with a fun day of networking and fellowship. The tournament is organized as a four-person scramble, with awards presented to the top teams. Average Attendance Sponsorship: Range 150+ at each outing Lunch and Reception Sponsor $3,500 1 available Sponsors have 5 minutes to speak at the awards dinner Opportunity to hand out lunches and place promotional item in boxed lunch or on golf cart Recognition given before play Company name on event signage 1-Player Foursome Beverage Cart Sponsor--$1200 2--available Company name on sign attached to designated beverage cart (in which one company representative is encouraged to ride along with the driver to distribute promotional paraphernalia), on the registration banner, tournament rule sheet and in Atlanta Building News Recognition at Awards Reception 1-Player Foursome Platinum Sponsor--$900 18-Available Company name on sign at tee (where company representatives are encouraged to distribute promotional paraphernalia at the tee), registration banner, tournament rule sheet and in Atlanta Building News Recognition at Awards Reception 1-Player Foursome Gold Sponsor--$600 Company name on sign at green (where company representatives are encouraged to distribute promotional paraphernalia at the green), registration banner, tournament rule sheet and in Atlanta Building News Recognition at Lunch and Awards Reception Silver Sponsor--$300 Company name on registration banner, tournament rule sheet and in Atlanta Building News Recognition at Lunch and Awards Reception 7
BUILDER SPEED DATING This new HBA event will provide sponsors with an opportunity to visit one-on-one with 12-14 of Atlanta s leading builders! We will host 1 during the year. Dates: March Average Attendance: 12-14 Builders 12-14 Vendors Sponsorship: Event Sponsor $800 Benefits: Sponsors may set up display table Sponsors may provide door prizes/promotional items 10 minutes with each builder Attendance list provided following event 2 complimentary tickets 8
Holiday/Silent Auction December 6 Grand Sponsor $4,000 (--can be split non competing companies) Logo on promotional material* Recognition during program Company logo sponsor signage Company name recognized in Atlanta Building News and ABN Weekly e-newsletter Five (5) minutes on the agenda to promote your company and product HBA electronic member list Six (6) representatives may attend at no additional charge Cocktail Sponsor $2,500 2-available Logo on promotional material* Recognition during reception period Opportunity to provide cocktail napkins and cups with company logo Company logo recognized on banner Company name recognized in Atlanta Building News and ABN Weekly e-newsletter HBA electronic member list Four (4) representative may attend at no additional charge Entertainment Sponsors $750 8-available Logo on promotional material* Recognition during reception period Company logo on sponsor signage and Craps table at event Company name and logo recognized in Atlanta Building News and ABN Weekly e-newsletter HBA electronic member list 2 free registrations 9
COUNCILS ATLANTA 55+ HOUSING COUNCIL We invite you to reach the influential leaders in the growing 50+ housing industry the best of the best in designing and constructing homes for the aging markets! These builders, developers, architects, interior merchandisers, market researchers, sales training consultants, marketing professionals, landscape designers, real estate professionals and others need to know your company, products and services. Dates: March 8, May 9, September 19 Average Attendance: Range 50+ Gold Sponsor - $1,200 Table Top Display at all council events (display area varies per event) Recognition by Chairman at each council event 2 complimentary registrations for all council events Sponsor logo on all marketing materials (Newsletter, website, invites) 5 minute presentation at 2 events Mailing list of council event attendees Inclusion in blog portion of quarterly newsletter Silver -$750 Table Top Display at all council events (display area varies per event) Recognition by Chairman at each council event 2 complimentary registrations for all council events Sponsor logo on all marketing materials (Newsletter, website, invites) 10
BUILDER/DEVELOPER/LENDER COUNCIL The Builder/Developer/Lender (BDL) Council meets monthly to discuss economic and housing market conditions in the Atlanta area. This council also conducts quarterly market updates and consumer confidence surveys. A quarterly roundtable discussion with builders, developers and lenders focuses on the metro Atlanta housing market. Dates: January 24 CC; February 21 MS; April 18 CC; May 16 MS; June 20 CC; August 15 MS; October 17 CC; November 14 MS; Attendance: Range 50-100 Sponsorship Cost: Presenting Sponsors--$500 Benefits: Table Top display during reception 5 minutes on agenda Recognition during program Attendance list provided after meeting 2 reservations free of charge RT= Roundtable, MS= MetroStudy, CC= Consumer Confidence 11
The Professional Women in Building Council (PWB) is a national award winning council Awarded Council of the year. This council brings the power of professional women together and creates opportunities to build success. PWB is the voice of women in the industry, dedicated to promoting industry professionalism and supporting members at the local, state, and national levels by offering networking and educational opportunities, legislative awareness and outreach and professional and personal development. Dates: February 14- Lunch, April 12-- Lunch, June 6- Lunch, November 7--Dinner Gold Level $3,500 Limited to 2 (non-competing) Table Top at all four meetings 2-3 minutes to speak at two (2) meetings Opportunity to post a FB live video 4x during the year Two complimentary registrations for all four meetings Sponsor Logo on all promotional materials, signage and web site with link Sponsor recognition in Atlanta Building News Mailing list of attendees of all four meetings Mailing list of Council Members Recognition on Facebook Page Recognition in our PWB Quarterly newsletter Silver Level -- $1,500 Table Top at two meeting 2 minutes to speak at one (1) meeting Opportunity to post a FB live video 1x during the year Two complimentary registrations for two meetings Sponsor Logo on all promotional materials, signage and web site with link Sponsor recognition in Atlanta Building News Mailing list of attendees of two meetings Recognition on Facebook Page Recognition in our PWB Quarterly newsletter Supporting Sponsors Unlimited $600 Table Top at one specific sponsored meeting Two complimentary registrations for sponsored meeting Sponsor Listing on promotional materials as meeting sponsor Mailing list of attendees Recognition on Facebook Page Recognition in our PWB Quarterly newsletter Includes 1- free PWB membership 12
PWB Networking Event (July--12) Event Sponsor 4 available $500 Two complimentary registrations for event Sponsor Listing on promotional materials as meeting sponsor Mailing list of attendees Recognition on Facebook Page Recognition in our PWB Quarterly newsletter Shared Table for display item PWB Membership Appreciation Celebration & Top Recruiter Recognition (September) Event Sponsor 4 available $500 Two complimentary registrations for event Sponsor Listing on promotional materials as meeting sponsor Mailing list of attendees Recognition on Facebook Page Recognition in our PWB Quarterly newsletter Shared Table for display item 13
THE young professionals group Building the next generation of industry leaders. The goal is to help connect young professionals (men and women) with each other through quarterly social and educational events. This group will hold 2-3 events during the year (March 22, August 23, and October 11) Event Sponsor $500 Two complimentary registrations for event Sponsor Listing on promotional materials as meeting sponsor Mailing list of attendees Recognition on Facebook Page Recognition in our PWB Quarterly newsletter Shared Table for display item 14
REMODELORS COUNCIL The GAHBA Remodeler s Council stresses high professional standards in the home improvement industry through the continuing education of its members. Meetings feature speakers from all facets of the building industry. TBD Event Sponsor--$600 Benefits Table-top Display at the sponsored meeting Door Prize Give-A-Way opportunity Sponsor Listing on meeting announcements Mailing List of attendees of sponsored meeting Sponsor listing on RC website page 2 --complimentary registration for sponsored meeting 15
SALES AND MARKETING COUNCIL (SMC)/OBIE AWARDS A special Sponsorship has been created to provide annual visibility at both the Sales & Marketing Council Meetings and the prestigious OBIE Awards. The award winning SMC comprised of sales and marketing professionals in the homebuilding industry. The SMC is committed to education, programs, membership, awards and charity. Dates: Feb 8, March 15 (Bus Tour), May 10, (Program Mtg.), Sept. 13 (Program Mtg.) The OBIE Awards formerly the Professionalism Awards have been honoring the industry s finest in Building, Marketing and Remodeling for more than 25 years. More than 300 award entries are judged by 20 industry professionals from outside Atlanta in over one hundred categories. The awards are presented at the OBIE Awards Dinner & Gala held in November 3 Average Attendance: Range 500--1,100 Platinum Sponsors $6,500 OBIE BENEFITS Full table to OBIE Awards Opportunity to provide a 2-3 minute video Special introduction and spotlight recognition at OBIE Awards Priority Seating at the OBIES OBIE MARKETING BENEFITS Listing in all OBIE Awards related publications: - Atlanta Building News - Full-Page ad and listing in Winners Book - Awards Program - Intent to Enter Packet - Entry Material Packet SMC BENEFITS Opportunity to speak at 2 SMC Meetings Sponsor table at all SMC events Opportunity to place promotional material on dinner table 2x during the year at a program meeting Opportunity to provide one PowerPoint slide to promote company at program meetings One-hour think tank with SMC Board members once a year (upon request) E-mail our members 4x times during the year (upon request) Direct mail to our mailing list three times (upon request) SMC Web page recognition with link Recognition in Atlanta Building News on SMC page Recognition by V. Chairman during each SMC event Recognition on Facebook page 16
Gold Sponsors $3,500 OBIE BENEFITS Four tickets to OBIE Awards (with option to purchase remainder) Priority Seating at OBIE Awards Special introduction and spotlight recognition at OBIE Awards OBIE MARKETING BENEFITS Listing in all OBIE Awards related publications: - Atlanta Building News - 1/2-Page ad and listing in Winners Book - Awards Program - Intent to Enter Packet - Entry Material Packet SMC BENEFITS Opportunity to speak at 1 SMC Meeting Sponsor table at all SMC events Opportunity to place promotional material on dinner table 2x during the year at a program meeting Opportunity to provide one PowerPoint slide to promote company at program meetings One-hour think tank with SMC Board members once a year (upon request) E-mail our members 2x during the year (upon request) SMC Web page recognition with link Recognition in Atlanta Building News on SMC page Recognition by V. Chairman during each SMC event Recognition on Facebook page Silver Sponsors $2,500 OBIE BENEFITS Two tickets to OBIE Awards (with option to purchase remainder) Priority Seating at OBIE Awards Special introduction and spotlight recognition at OBIE Awards OBIE MARKETING BENEFITS Listing in all OBIE Awards related publications: - Atlanta Building News - 1/4-Page ad and listing in Winners Book - Awards Program - Intent to Enter Packet - Entry Material Packet SMC BENEFITS Sponsor table at all SMC events Opportunity to place promotional material on dinner table 2x during the year at a program meeting Opportunity to provide one PowerPoint slide to promote company at program meetings SMC Web page recognition with link Recognition in Atlanta Building News on SMC page Recognition by V. Chairman during each SMC event Recognition on Facebook page 17
Bronze Sponsors $1250 OBIE MARKETING BENEFITS Listing in all OBIE Awards related publications: - Atlanta Building News - Awards Program - Intent to Enter Packet - Entry Material Packet SMC BENEFITS Opportunity to provide one PowerPoint slide to promote company at program meetings SMC Web page recognition Recognition in Atlanta Building News on SMC page Recognition by V. Chairman during each SMC event Recognition on Facebook page Table top display at 1 meeting FRIENDS-$500 BENEFITS SMC Web page recognition 2 Free at Mix and Mingle event Recognition in Atlanta Building News on SMC page Recognition by V. Chairman during each SMC event Recognition at OBIES and in Winners Book Recognition on Facebook page 18
SPECIALTY OBIES AWARD SPONSORSHIPS Featured Video Sponsor - $3,500 OBIE BENEFITS 2-3 minute Video to be played at the OBIES Three tickets to the OBIE Awards Gala (with option to purchase remainder) Priority seating at the OBIE Awards Gala Special introduction and spotlight recognition at the OBIE Awards Gala OBIE MARKETING BENEFITS Listing in all OBIE Awards related publications: - 1/2-Page ad and listing in Winners Book - Atlanta Building News OBIE Edition - - Atlanta Building News Weekly E-Newsletter PHOTOGRAPHY--$3,500 OBIE BENEFITS Three tickets to OBIE Awards (with option to purchase remainder) Special introduction and spotlight recognition at OBIE Awards Recognition on Facebook page OBIE MARKETING BENEFITS Listing in all OBIE Awards related publications: - 1/2-Page ad and listing in Winners Book - Awards Program - Logo on photo folders - Intent to Enter Packet - Entry Material Packet - Atlanta Building News on SMC page - ABN Weekly E-Newsletter 19
SPECIALTY OBIES AWARD SPONSORSHIPS Cont. COCKTAIL RECEPTION- $3,000 --3 (non competing companies) OBIE BENEFITS Three tickets to OBIE Awards Special introduction and spotlight recognition at OBIE Awards Recognition on Facebook page OBIE MARKETING BENEFITS Listing in all OBIE Awards related publications: - Opportunity to provide logo cocktail napkins & Logo on drink tickets - ½ Page ad and listing in Winners Book (¼ page if divided by 3 companies) - Awards Program - Atlanta Building News on SMC page - ABN Weekly E-Newsletter CENTERPIECE $3,500 OBIE BENEFITS Signage with your logo added to centerpiece on each table Three tickets to OBIE Awards (with option to purchase remainder) Special introduction and spotlight recognition at OBIE Awards Recognition on Facebook page OBIE MARKETING BENEFITS Listing in all OBIE Awards related publications: - 1/2-Page ad and listing in Winners Book - Entry Material Packet - Atlanta Building News on SMC page - ABN Weekly E-Newsletter PRIZE $2,000 OBIE BENEFITS Two tickets to OBIE Awards (with option to purchase remainder) Priority seating at OBIE Awards Special introduction and spotlight recognition at OBIE Awards Recognition on Facebook page during event OBIE MARKETING BENEFITS Listing in all OBIE Awards related publications: - 1/4-Page ad and listing in Winners Book - Entry Material Packet - Atlanta Building News on SMC page - ABN Weekly E-Newsletter 20
SMC BUS TOURS Bus Tours to various communities in the Metro Atlanta Area. Each bus will have a maximum of three non-competing sponsors that will spend the day touring communities with agents, while having a captive audience of agents in between each stop! Each bus will have 40-50 agents: each sponsor will have mic time on the bus and you can provide company collateral to all agents on the bus. Sponsorships will be limited based on the number of agents signed up and will be accepted on a first come, first serve basis! All sponsors are asked to provide a raffle prize valued at least $25 raffles will be drawn throughout the tour. Dates: March 15 Sponsorship: $500 Benefits: Captive audience of realtors on bus Provide company commercials and promotion while on bus Distribute information on all of your products to agents participating Full mailing list of agents in attendance Company logo included on all marketing materials All sponsor listings for printed or electronic recognition benefits are contingent upon receipt of signed contract and payment by the specified deadlines. 21
Greater Atlanta HBA Website Advertising Home Page Zone 1-3 Interior Page- Zone 1,2,3,5 Member Profile $500 6 months 2 or 3 $500 6 months 1,2,3 $500 6 months $1,000 12 months 2 or 3 $1,000 12 months 1,2,3 $1,000 12 months $1,500 12 months 5 *Please complete this page and send in with page 22 with complete payment information. 22
SPONSORSHIP FORM YES, I am interested in sponsoring the following: Chapter Meetings Education Presenting --$500 Table Top --$300 Presenting $500 Table Top --$250 Installation Awards Program General Membership Meeting Grand --$3,500 Cocktail --$2,500-Sold Supporting --$600 General Membership Meeting Grand --$3,500 Cocktail --$2,500- Supporting --$600 HBA Golf Tournament Spring May Lunch and Reception --$3,500 Beverage -$1200 Platinum --$900 Gold --$600 Silver --$300 HBA Golf Tournament Late Summer--July Lunch and Reception --$3,500 Beverage -$1200 Platinum --$900 Gold --$600 Silver --$300 1-Builder Speed Dating event TBD March Sponsor--$800 Holiday/Silent Auction/Casino December 6 Grand $4,000 Cocktail--$2,500 Entertainment -$750 55+ Council Remodeler s Council Builder/Lender/Developer Council Gold $1200 Silver $750 Event $600 Presenting --$500 Professional Women in Building Gold $3,500 Silver --$1,500 Table Top--$600 Networking Event--$500 Spike Party Membership Appreciation--$500 Elevate Atlanta Event --$500 Sales and Marketing Council/OBIES Platinum $6,500 Gold --$3,500 Silver--$2,500 Bronze--$1,250 Friend--$500 SPECIALTY OBIE SPONSORSHIPS November Featured Video $3,500 Photography--$3,500 Valet--$5,000 Cocktail--$3,000 Centerpiece--$3,500 Prize--$2,000 YOUR INFORMATION: Name: Title: Company: Address: City: State: Zip: Phone: Fax: Email: PAYMENT INFORMATION this form must accompany payment: Enclosed is my check made out to the Greater Atlanta HBA I prefer to pay by credit card Total: Card Type Master Card VISA American Express Card Number Expiration Date Name on Card Card Verification # Billing Address: City: State: Zip: Send Receipt Via: Email Mail Email: PLEASE MAIL, FAX OR EMAIL THIS FORM TO: Monica Saunders Greater Atlanta HBA 1484 Brockett Road Tucker, GA 30084 Phone: 678-775-1465 Fax: 770-934-6383 msaunders@atlantahomebuilders.com 23