AN INITIATIVE OF NU SKIN ENTERPRISES

AN INITIATIVE OF NU SKIN ENTERPRISES

AN INITIATIVE OF NU SKIN ENTERPRISES Nu Skin demonstrates its difference through a unique culture that unites distributors, customers and employees in being a force for good throughout the world. In 2002, the company introduced an innovative social enterprise, the Nourish the Children initiative, which applies the rigour of successful business practices to addressing the problem of hunger in a sustainable manner. The inspiring result is that every month, millions of lifesaving meals reach malnourished children around the world. One of the remarkable things that we ve been able to do as a company is allowing people to give expression to their own yearnings to stand for something more than making money - to have what they do every day impact the lives of children who are affected by some of the world s hardest problems. Steve Lund Executive Director of Nourish the Children Recognised Around the World The American Business Awards recognised Nu Skin s Nourish the Children initiative with a prestigious Stevie Award for the Best Corporate Social Responsibility Programme in 2007.

AND MINERAL S ESSE NTIA L VITA MINS Highly Nutritious Specially Formulated Superior Packaging AND MINERAL S ESSE NTIA L VITA MINS Highly Nutritious Specially Formulated Superior Packaging An Innovative And Sustainable Solution Making a Difference in Lives of Children The Nourish the Children initiative is Nu Skin s solution to providing a consistent and growing supply of nourishing food to the world s most needy children. This simple concept succeeds by selling a highly nutritious food - VitaMeal - and then helping people donate their purchases to third-party non-profit organisations that specialise in distributing food to those suffering from malnutrition and famine. The primary charity partner for Nourish the Children is Feed the Children, one of the largest international charities in the United States, which specialises in distributing millions of kilograms of food each year to families in more than 60 countries. The charity partner distributes the donated VitaMeal at no additional cost and provides regular reports documenting the receipt of food by those in need. By donating a product rather than cash, donors know exactly how their contribution is being used and can be assured that their donation is making a difference in the lives of children. ulated Superior Packaging Highl ly Formulated Superior Packaging Highly Nutritious Specially Formulated Super Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Speciall ritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highl hly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Super ulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging ly Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging ritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging ghly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging ulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially y Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious y Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutr Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging y Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Nutritious Specially Formulated Superior Pa VITAMEAL Buy Now and Donate! DONATE VITAMEAL Buy Now and Donate! DONATE VITAMEAL Buy Now and Donate! DONATE Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging More than 150 million meals donated and counting. Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging AND MINERAL S ESSE NTIA L VITA MINS Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging Highly Nutritious Specially Formulated Superior Packaging I want to say a big thank you for your concern, for your compassion and for reaching out. We couldn t do what we do without you. Nu Skin Manufactures VitaMeal You Purchase and Donate Food Charities Transport and Distribute Food A Malnourished Child Lives Larry Jones President of Feed The Children

More Than Just A Meal Malnourished children are missing key nutrients in their diets, which can hinder brain, bone and immune system development. Most humanitarian food aid is grain, such as corn, which may lack certain essential nutrients for healthy development. VitaMeal is specially formulated for malnourished children or family use and produced by Nu Skin - a company with extensive experience in nutrition. Working with an expert in child malnutrition in third-world countries, Nu Skin developed VitaMeal to provide: A balance of carbohydrates, protein, fat and fibre; AND MINERALS ESSENTIAL VITAMINS Essential fatty acids required for normal brain development, skin health and immune defence; Electrolytes necessary for maintaining normal fluid balance and muscle function; essential vitamins and minerals, including Vitamin A for normal sight and immune functions, as well as nutrients for normal growth and skeletal development. VitaMeal is vegetarian and non-dairy and allows for the easy addition of ingredients to fit every taste and culture. Each VitaMeal package contains 30 child-size meals or enough food to provide a child with one nutritious meal each day for a whole month.

Reaching Children In The Greatest Need Virtually every country in the world has hungry children, but Nourish the Children VitaMeal donations are delivered to places where children need it most. China Bolivia Tupiza, a seven-year-old boy, works in the mines to help support his family since his father died a few years ago. He used to eat one meal a day and chew coca to calm the hunger and stay awake. Now he receives a second meal of VitaMeal and he is doing much better in school. More than five million meals have been distributed in the Americas. Malawi Janet Banda was severely malnourished and unable to walk or talk when an orphanage took her in. Within a week of receiving VitaMeal her tiny body began to normalise. Now she is able to run, play and learn along with the other children. She has hope for the future again. Xie Rongxue is 11 and in the fourth grade. Her family s annual income is the equivalent of US$75. Her father is in the hospital for liver disease treatment, so her 16-year-old brother left school to help with the farm. VitaMeal donations assure that Xie and her family receive proper nutrition. More than 47 million meals have been distributed in Asia. More than 94 million meals have been distributed in Africa. In 2007, just five years after the programme s inception, Nu Skin distributors, customers and employees reached the amazing milestone of having purchased and donated 100 million meals. By 2010, we expect to have donated and distributed the next 100 million meals.

Maximising Your Impact 1. Drawing Children to School VitaMeal donations are generally distributed through school programmes because parents living in poverty will often send their children to school for a free meal, rather than keep them home to work. This is especially true of girls: the World Bank has recognised that there is no investment more effective for achieving development goals than educating girls. 2. Ensuring a Consistent Flow of Donations As a social business initiative, Nourish the Children facilitates consistent and increasing food donations by offering an incentive to buy, donate and promote VitaMeal. 1 This commission is included in the price of the food and allows distributors to invest their time and resources to encourage others to join the cause against malnutrition. 2 Your VitaMeal donation is further increased with a corporate matching programme from Nu Skin. 3 3. Building Economic Opportunity VitaMeal plants in Malawi and China reduce transportation costs and boost local economies. 1 Nu Skin is a for-profit distributor of nutritional and skin care products in 50 countries and is traded on the New York Stock Exchange (NYSE:NUS). See the published annual report at http://www.nuskin. com. Nourish the Children is an initiative of Nu Skin. This programme leverages the strength and staying power of a for-profit corporation in cooperation with the charitable donations programme and logistical distribution programmes of Feed The Children to help solve the complex worldwide problem of feeding malnourished children. The price charged by Nu Skin for VitaMeal includes the costs of manufacturing, general overhead, distribution, sales and commissions to Nu Skin distributors, as well as a reasonable profit margin. 2 The commission for VitaMeal includes a specialised bonus not offered for any other company product. Distributors and customers who commit to ongoing support and encourage others to do the same are recognised as Nourish the Children Ambassadors or Chief Ambassadors. For more details about how to qualify as an Ambassador, please visit www.europe.nourishthechildren.com. When VitaMeal is donated through the Automatic Delivery Rewards (ADR) programme, the donator will receive product points redeemable for free Nu Skin and/or Pharmanex products. 3 Nu Skin matches one bag for every five- or eight-bag purchased.

Contributing To Self-Sufficiency For every VitaMeal bag purchased, US$0. is donated to the Nu Skin Force for Good Foundation to fund agricultural education at the Mtalimanja Village campus in Malawi. The Nu Skin Force for Good Build a Village project is the most ambitious, far-reaching project Nu Skin has ever undertaken to help people in Malawi - not just for a season or a year, but for generations to come. In partnership with local non-profit organisations and civic groups, this project was initiated in 2006 with the goal of building an actual village where the people in Malawi could learn to be independent by increasing farm production.

I am confident that Nourish the Children will make a difference in children s lives all over the world. In fact, it already has. This truly is a new approach to solving the terrible crisis of world hunger. Lee Iacocca, Emeritus Chairman of the Nourish the Children Advisory Board, Former Chairman of Chrysler Corporation and Former President of Ford Motor Company Some people may think that our effort is like a drop in the bucket. They are wrong. Take a small step toward making a huge difference and learn that giving is the most rewarding thing you can do. Tatsuya Yamada, Nourish the Children Chief Ambassador, Nu Skin Team Elite, Japan I just knew I was doing something good. But I didn t know it was so important. Sainty Wang, Nourish the Children Chief Ambassador, Nu Skin Team Elite, United States Nourish the Children has opened my eyes. Being here and seeing what we re actually doing has completely changed my view on what is possible. And we re doing a great job, but we need to do much more. Carl Westberg, Nourish the Children Chief Ambassador, Nu Skin Team Elite, Europe Discover the Difference You Can Make www.europe.nourishthechildren.com AN INITIATIVE OF NU SKIN ENTERPRISES 86107545_EN_1001_JA_HDC 2010 NSE Products, Inc.