Fruits and Vegetables: Get FRUVED! Sarah Colby, PhD, RD Assistant Professor The University of Tennessee
(*BMI 30, or ~ 30 lbs. overweight for 5 4 person)
FRUVED!
» A community based participatory research model Nutrition Student Association Media Arts Student Association UT Dance Team Student radio station Student television studio Student newspaper University Dining Services University housing
www.fruved.com
» Convenience sample of online pre-surveys (n=329) Demographics, diet and physical activity behavior, and goal setting» Emailed online post-surveys (n= 101) preferences of campaign strategies and incentive giveaways» Post intervention video-taped interviews (n=48)
Goal % Set Goal Pre % Change Post Eat more fruits 39% 19% Eat more vegetables 34% 14% Eat less saturated fat 18% 6% Eat fewer sweets 28% 11% Eat smaller portions 20% 5% Drink fewer sugar-sweetened beverages 20% 11% Use the stairs instead of the elevator 21% 20% Walk around campus instead of using the bus 18% 15% Lose one to two pounds 23% 19%
73% 86% made of respondents at least one reported health focused that they behavior thought change the because of campaign the Fruved could campaign. effectively improve students health behavior.
» Incorporate more interactions in the dining halls» Increase the duration of the campaign» Increasing exposure/events around campus
»One week period»convenience sample»one campus»response rate
» Expanded campaign length of time» Simultaneously implementation at multiple locations» Expanded competition» Collegiate branding and mascots» More process evaluation» Cost-effectiveness evaluation» Future research is needed to test the effectiveness of this campaign design using a randomized controlled trial model, longitudinally, and with diverse campus environments.
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