TO WIN IT SPONSORSHIP OPPORTUNITIES BROCHURE COMMIT TO BEING A 2018 SPONSOR TODAY! 7 ready-made sponsorships 11 turbo-boosted specialized opportunities Or let us customize a package just for you! MOTHER S DAY MAY 13, 2018 KomenPhiladelphia.org/Race 1
You tell us: WHAT CAN OUR RACE DO FOR YOU? Just as our Komen Philadelphia Race for the Cure holds something special for every participant, it can offer something powerful for every sponsor! While we do offer ready-made sponsorships, we d much rather work with you in order to customize a package that speaks directly to your corporate objectives and community mission. Tell us what you re looking to achieve, and we ll find the perfect place for you at the event as well as during Race season. SPONSORS HAVE LEVERAGED OUR RACE TO: Introduce a new business, product or service in the community Establish and build a brand Drive sales and/or store traffic Elevate company image Connect with new customers and clients Advance community service missions Boost employee morale GET STARTED TODAY. Take a look at our ready-made sponsorships and turbo-boosted opportunities, starting on page 8. We can enhance any of these, or build something uniquely yours from the ground up. Call Elaine at 215-238-8900. 2
YOUR REACH AS A RACE SPONSOR* Total number of people on-site on Race day (approximate): 100,000 Percentages of registered participants: STATE OF RESIDENCE REASON FOR PARTICIPATING Delaware New Jersey Pennsylvania Beyond the tristate area Family member had/has breast cancer Fitness Support the cause Other PROFILES Male Female Breast cancer survivors Under age 12 (Average age 41.9) And these are just Race-day participants alone! From December through May, we reach even larger populations through our Race advertising, digital communications, social media and PR efforts. *Based on 2016 Komen Philadelphia Race for the Cure statistics. SUBMIT YOUR SPONSORSHIP CONTRACT BY DECEMBER 1 TO HAVE YOUR LOGO ON THE 2018 RACE T-SHIRT. 3
WHO COUNTS ON YOU AS A RACE SUPPORTER? Susan G. Komen Philadelphia is responsible for breast-health initiatives for communities in 15 counties in the states of Delaware, New Jersey and Pennsylvania. Approximately 7.4 million people including 3.8 million women count on us. And we count on every one of our Race sponsors to help ensure we have the resources to serve them. Since our first Race for the Cure in 1991, Komen Philadelphia has: Provided 167,000 free mammograms Distributed $58 million in grants to local hospitals and organizations Contributed $23.5 million to research While our community has made great progress in increasing early-detection practices, too many women continue to be diagnosed with breast cancer at late stages, when treatment is less effective and more invasive. In some populations we serve, the number of late-stage detections is actually on the rise. ALL THESE PEOPLE ARE COUNTING ON YOU: Our growing family of survivors Women and men living with metastatic breast cancer who are in need of a cure Populations in the shadows that are in need of education, free mammograms and treatment support Researchers CALL ELAINE AT 215-238-8900 TO SECURE YOUR SPONSORSHIP TODAY! 4
HOW SPONSORS MAKE AN IMPACT The generosity of our sponsors drives Race revenue, which is used to support Komen Philadelphia s mission throughout the year, as well as the services of our community grantees. Over the next year, the Komen Philadelphia Community Grants Program alone is expected to provide breast-health services to tens of thousands of people in our service area via the following: 1,965 screening mammograms 590 clinical breast exams 808 diagnostic services 4,875 education and outreach services 1,130 community and patient navigation services 2017-2018 KOMEN PHILADELPHIA GRANTEES Abington Hospital Jefferson Health Bayhealth Medical Center Christiana Care Health Services Crozer-Keystone Community Foundation Drexel University, College of Medicine Einstein Medical Center, Philadelphia Fox Chase Cancer Center Health Promotion Council of Southeastern Pennsylvania Inc. Lancaster General Hospital MD Anderson Cancer Center at Cooper Penn Medicine Abramson Cancer Center Philadelphia Corporation for Aging Philadelphia Department of Public Health The Sidney Kimmel Cancer Center at Jefferson 5
We take great pride in having been media sponsor for this Race for the Cure for all 28 years. This is a cause that impacts every person and corner of our community. Every year our team is truly moved and empowered that we have the opportunity to share the hope of the Race and reach millions with life-changing, lifesaving messages. CBS 3/THE CW PHILLY Brien Kennedy, President and General Manager From our corporate offices to stores, our associates are inspired by the Race and take pride in joining with participants in the name of finding a cure. At Wawa, we exist to bring fulfillment to the lives of our customers, associates and communities, and sponsoring and volunteering at events like this allows us to do just that. WAWA Chris Gheysens, President and CEO When we first saw the opportunity to get involved and support this wonderful cause, we didn t hesitate for a second. Through the years, the Komen Philadelphia mission and this Race have become part of who we are they define a major role for us in the community. Through our involvement, we are saving lives. We make an impact! DIETZ & WATSON Cindy Yingling, CFO We re a small design firm in a very remote suburb that like the founders of the Race believes in big dreams. I cannot place a value on the opportunities the Race gives us to make business connections as well as most importantly to leverage our talents and resources to help see this fight through to the finish. PLACE Scott Rothenberger, Owner 6
People may think a brand as well-known as ShopRite is only about selling groceries, special promotions and weekly sales, but we re also about supporting local communities through charitable giving and employee participation. This Race is an amazing way for us to stay in touch with our customers, associates and communities, focusing on those efforts that are the most meaningful to everyone. We are proud to make a difference through our partnership with Komen Philadelphia. We d just opened our new office in Philadelphia, and the Race for the Cure was there waiting! The Race was and continues to be a powerful way to introduce ourselves to the Komen family, Race participants and the Philadelphia corporate community. ALOYSIUS BUTLER & CLARK Paul Pomeroy, President SHOPRITE SUPERMARKETS Operated by the Brown Family Sandy Brown, Director Our customers value us because we value what is important to them this Race for the Cure and its cause rank very high on the list! We re grateful to Komen Philadelphia for the many opportunities to give back to our community. MOTHER S DAY MAY 13 KomenPhiladelphia.org/Race JAY ROBERTS JEWELERS 7
Getting started: READY-MADE SPONSORSHIPS Take any of these seven standard packages as is, or let us enhance one to better suit your needs. PLATINUM: $25,000 Logo: Race brochures and T-shirts (second-tier placement), website thank-you page Finish-line area banners: 3 Sponsors Expo table: 6x8 Race-day breakfast: 6 tickets GOLD: $15,000 Logo: Race brochures and T-shirts (center-tier placement), website thank-you page Finish-line area banners: 2 Sponsors Expo table: 6x8 Race-day breakfast: 6 tickets DIAMOND: $10,000 Logo: Race brochures and T-shirts (center-tier placement), website thank-you page Finish-line area banners: 2 Sponsors Expo table: 6x8 Race-day breakfast: 4 tickets MAKE YOUR IMPRESSION! Printed Race brochures: 100,000 Race T-shirts: 30,000 Race posters: 1,000 Race stage banners: 100,000+ Race site signage: 100,000+ Sponsors Expo visitors: 10,000+ Runner bibs: 25,000 Website, average monthly users (January May): 7,350 Social media following: 12,000+ 8
READY-MADE SPONSORSHIPS (continued) Sign up for any of our standard packages as they are offered, or strengthen their power by letting us customize one for you! $5,000 minimum sponsorship required for Sponsors Expo presence. SILVER: $7,500 Logo: Race brochures and T-shirts (lower-tier placement), website thank-you page Finish-line area banner: 1 Sponsors Expo table: 6x8 Race-day breakfast: 2 tickets SILVER HEALTHCARE: $7,500 Logo: Race brochures (dedicated healthcare sponsor page), T-shirts (top-third placement), website thank-you page Finish-line area banner: 1 Sponsors Expo table: 6x8 Opening ceremony Companions in Survival honor guard: sign and announcement from stage Race-day breakfast: 2 tickets BRONZE: $5,000 Logo: website thank-you page Finish-line area banner: 1 Race-day breakfast: 2 tickets FRIENDS OF THE RACE: $500 $2,500 Benefits commensurate with donation IN-KIND CONTRIBUTIONS AND SAMPLING In-kind donations deemed essential for the Race (e.g., water) are categorized at 100% of their retail value for determining sponsorship benefits. All other in-kind contributions are categorized at 50% of their retail value. Product sampling must include a financial sponsorship and meet certain criteria. Call Elaine at 215-238-8900 to learn more about in-kind contribution needs and sampling. 9
Turbo-boost your sponsorships: 11 HIGH-PROFILE OPPORTUNITIES The power of these opportunities comes from unique exposure, a diversity of benefits and added flexibility for customization. Call Elaine at 215-238-8900 to get started on building your turbo-boosted Race presence! Exclusive sponsorships listed below are available on a first-come, first-served basis. LOCAL PRESENTING SPONSOR: $100,000 Be nearly as prominent as the name Komen Philadelphia Race for the Cure itself! Local Race sponsorship doesn t get any bigger or better than this and the possibilities are endless. LOCAL RACE CHAMPION: $50,000 Second in prominence only to our Local Presenting Sponsors, this sponsorship offers a plethora of special opportunities and prime visibility before, during and after Race day. FINISH-LINE SPONSOR: $65,000 Every year, all eyes and cameras are on the finish, and your name, logo and team can be right there in the middle of it all. Exclusive sponsorship. KIDS FOR THE CURE PRESENTING SPONSOR: $60,000 Offering a very special opportunity to rally behind youngsters and their parents, Kids for the Cure sponsorship centers on our cherished Dash to Make a Difference and builds from there! Exclusive sponsorship. THE BIG PINK FOOTPRINT TENT: $50,000 Connect and celebrate with other survivors! The Big Pink Footprint is a party-and-friendship tent for all breast cancer survivors, especially Gen Xers and millennials. Exclusive sponsorship. FOREVER FIGHTER EXPERIENCE: $50,000 Add your name and voice to the metastatic breast cancer community. This experience features a tent for Forever Fighters and their loved ones, offering peer and professional interactions. Exclusive sponsorship. TEAM ALL-STAR: $50,000 More than 700 teams sign up for our Race, and you can be visible, memorable and valuable to all of them all Race season long! Exclusive sponsorship. FUNDRAISING SPONSOR: $40,000 Race fundraising is the power behind our lifesaving work, and your name can be out front on every message encouraging donations and fundraisers as well as at collection points. Exclusive sponsorship. PARK N RIDE SHUTTLE AND SECURITY: $30,000 Be seen and thanked for providing a very popular Race-day convenience for thousands of participants. Exclusive sponsorship. RACE-WEEKEND REGISTRATION SPONSOR: $30,000 Thousands of people flock to our last-chance registration opportunities to sign up for the Race, pick up Race materials and more. Exclusive sponsorship. FIRST-AID STATION SPONSOR: $10,000 Two opportunities available to provide this vital Race-day service. 10
THANK YOU FOR BEING BOLD WITH US! Your 2018 sponsorship will help us to drastically reduce breast cancer deaths. Susan G. Komen has set a bold goal: to reduce the current number of breast cancer deaths in the U.S. by 50 percent by the year 2026. Why? Because realizing our vision a world in which every person diagnosed with breast cancer is certain to survive breast cancer requires bold action. Because despite all the progress you and all those fighting alongside Komen Philadelphia have made possible, the hope of survival still eludes millions of women and men in our community and beyond. Far too many people are still being diagnosed with breast cancer at advanced, less treatable stages. Your support this Race season will help us to advance our goal of reducing late-stage diagnoses in our service area by 10 percent by 2021. There are also nearly 155,000 women in the U.S. living with metastatic breast cancer, whose diagnoses come with a median survival rate of just three years. Your support empowers us to help these Forever Fighters endure, and to have an equal voice in the breast cancer community, while we accelerate the work of researchers to find their cures. Komen Philadelphia enters this Race for the Cure season with a bold new vision focused on bringing more of these women and men into the community of survivors, while also supporting survivors in their lives after breast cancer. Simply stated: Komen Philadelphia is In It. To Win It. And we know you are too! Thank you for returning your sponsorship contract today. OUR RACE NEEDS YOUR SPONSORSHIP. THESE COMMUNITIES NEED YOUR FIGHT. So please, Get In It. To Win It. with Komen Philadelphia. Sign up for your 2018 Race for the Cure sponsorship today. Be sure to register by December 1 to have your logo on the T-shirt! Email info@komenphiladelphia.org for a contract or visit KomenPhiladelphia.org/Sponsor18. Call Elaine at 215-238-8900 to discuss a customized package. KomenPhiladelphia.org 215-238-8900 info@komenphiladelphia.org 125 South 9th Street, Suite 202 Philadelphia, PA 19107 LOCAL PRESENTING SPONSORS NATIONAL SPONSORS 11