Organic Dairy Updates and Insights Sara Tedeschi and Sharon Quellhorst
39% of organic buyers ALWAYS look for the ORGANIC SEAL when shopping. 83% of U.S. families are BUYING ORGANIC. 8/10 households are purchasing organic food. 88% of organic buyers purchased DAIRY in the past 6 months. 51% of U.S. families are buying more organic foods than they were a year ago. OTA s 2015 U.S. Families Organic Attitudes and Beliefs Study Key Facts and Figures
U.S Organic Food Growth vs. Total Food Growth 12% 10% 9.2% 10.2% 11.4% 11.2% Source: Organic Trade Association s 2015 Organic Industry Survey conducted 2/10/2015 4/3/2015 8% 2011 2012 2013 2014 6% 5.4% 4% 3.7% 2.6% 3.6% 2% 0% Organic Food Growth Total Food Growth
Organic Defined Legal definition (USDA / NOP) Organic is a labeling term that means the food or other agricultural product has been produced through approved methods that integrate cultural, biological, and mechanical practices. These practices foster cycling of resources, promote ecological balance, and conserve biodiversity. Organic Valley/CROPP Cooperative Definition The cooperative defines organic as a philosophy and system of production that mirrors the natural laws of living organisms with emphasis on the interdependence of all life.
Every teaspoon of healthy soil contains more living organisms than there are people on Earth. 5
Organic Labels 100 Percent Organic : 100 percent organic can be used to label any product that contains 100 percent organic ingredients (excluding salt and water, which are considered natural). Principal display panel: May include USDA organic seal and/or 100 percent organic claim. Information Panel: Must identify organic ingredients (e.g., organic dill) or via asterisk or other mark. Organic : Organic can be used to label any product that contains a minimum of 95 percent organic ingredients. Principal display panel: May include USDA organic seal and/or organic claim. Information Panel: Must identify organic ingredients (e.g., organic dill) or via asterisk or other mark.
Organic Labels Made with Organic : Made with Organic can be used to label a product that contains at least 70 percent organically produced ingredients. Principal display panel: May state made with organic (insert up to three ingredients or ingredient categories). Must not include USDA organic seal anywhere, represent finished product as organic, or state made with organic ingredients. Information Panel: Must identify organic ingredients (e.g., organic dill) or via asterisk or other mark.
What Does the Organic Label mean for Consumers? Consumer choice and assurances NO: antibiotics, hormones, synthetic fertilizers, sewage sludge, irradiation and genetic engineering (no GMO s) Livestock: organic feed; access to the outdoors; pasture requirement. No synthetic ingredients (unless approved through NOSB) http://www.organicvalley.coop/why-organic/overview/
18 Months 384 Samples 14 Processors in seven U.S. regions Independent, accredited laboratory analysis Published by scientific journal PLOS One The largest study of its kind to date
Study Findings Organic Valley Whole Milk Higher omega-3 Higher CLA Better balance of omega-6:omega-3 Conjugated Linoleic Acid (CLA) CLA protects against cancer, heart disease, and inflammation Omega-3 Omega-3 plays a crucial role in brain development and cardiovascular health An essential fatty acid not produced by the body Omega-6:Omega-3 Balance Healthy balance Organic Valley whole milk 2.28:1 Conventional whole milk 5.77:1
Consumers may ask: Will whole milk make me fat? Based on national averages, a one cup serving size of non-flavored milk contains the following: Whole milk 3.25% fat, 150 calories 2% milk 2% fat, 130 calories 1% milk 1% fat, 110 calories
We are in this together! We want you to feel comfortable and confident when answering questions from your customers. In order to do that, we have developed an organic education program for Retail Dietitians. What it consists of: Fully Customized Program Webinar or Live/Onsite Presentation by an OV Farmer Breakfast/Lunch Comprehensive Leave Behinds Coupons Resources to Get Questions Answered What it provides: Educational value to your store The latest information on consumer trends in the organic sector Clarity for shoppers on: Labels GMO s USDA Organic Natural Clarity on dairy solutions for customers dietary needs
Thank You! Please contact us for more information on how we can work together! Sara Tedeschi, Nutrition Educator, saramtedeschi@gmail.com Sharon Quellhorst, Community Engagement Coordinator 608-625-3160; sharon.quellhorst@organicvalley.coop