Smoking and Smoking Cessation in England 2011: Findings from the Smoking Toolkit Study

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Smoking and Smoking Cessation in England 211: Findings from the Smoking Toolkit Study Robert West and Jamie Brown Cancer Research UK Health Behaviour Research Centre University College London robert.west@ucl.ac.uk (West R, Brown J (212) Smoking and Smoking Cessation in England 211. London. www.smokinginengland.info) April 212 Background This report describes key findings from the Smoking Toolkit Study (STS) relevant to development of tobacco control policy for the years 27 to 211. The STS is a continuing series of monthly surveys of representative samples of the population of England aged 16+. Each monthly wave is followed up for 6 months by means of a postal survey. Full details of the study methods are described elsewhere 1. This document focuses on top level study findings relating to smokers and recent ex-smokers. It does not stratify findings by sociodemographic variables. Neither does it address issues relating to harm reduction. A number of papers have been published from the study that include analyses relating to such stratification and to harm reduction 2-21 Smoking prevalence Cigarette smoking prevalence declined from 24.1% in 27 to 2.6% in 211 (Figure 1). Prevalence of current smoking of any tobacco product in 211 was 21.%. Prevalence of any smoking within the past year was 22.2%. The decline in cigarette smoking prevalence since 28 averaged.5% per year (p<.1 1 ). 3 25 2 15 1 24.1 24.8 27 24.2 23.5 22 22.6 23.3 21.5 22.1 21.4 21.9 2.6 21 22.2 5 27 28 29 21 211 Cigarette smoker Any cigarette smoking in the past year Smoker of any tobacco product Figure 1: Prevalence of smoking. Base: All respondents aged 16+; N=22,79(27), 18,991(28), 21,138(29), 24,795(21), 23,626 (211) Cigarette consumption and spending on tobacco products The average daily cigarette consumption has declined from 14.5 cigs per day in 27 to 12.4 in 211 (p<.1, Figure 2). There was a sharper fall in consumption of manufactured cigarettes and a rise in the consumption of hand-rolled cigarettes (p<.1in both cases). 1 p values derive from chi-squared tests for categorical variables and analyses of variance for quantitative variables in all cases unless otherwise stated. Smoking and smoking cessation in England 211 Page 1

Mean cigs per day 16 14 12 1 8 6 4 2 14.5 14.3 14 13.1 11.7 11.4 1.9 9.4 3.5 3.9 4.1 12.4 8.2 5.3 4.7 27 28 29 21 211 All cigarettes Manufactured cigarettes Hand-rolled cigarettes Figure 2: Mean daily consumption of different types of cigarette. Base: all current cigarette smokers, N=8,65(27), 6,446(28), 6,827(29), 6,376(21), 5,128(211). Samples sizes are reduced for manufactured and hand-rolled cigarettes because of missing values. This also leads to these not adding exactly to the total number of cigarettes smoked. The average price paid per 2 cigarettes was estimated by linear regression of the weekly spend on to consumption for cigarettes in general and for specific types of cigarettes, forcing the line through the origin. The estimated average price per 2 cigarettes smoked in 28 increased from 3.94 to 4.48 in 211; the price paid for 2 manufactured cigarettes rose from 4.85 in 28 to 5.78 in 211; and for hand rolled cigarettes the price rose from 1.93 in 28 to 2.54 in 211 (p<.1 for the increase in price in all cases, Figure 3). The increase in the overall price per cigarette was reduced by switching from manufactured to hand-rolled (see Figure 2). This switching, together with the overall drop in consumption, meant that the weekly cost of smoking rose only slightly (p<.1) (Figure 4). Mean price ( ) paid per 2 cigs 7 6 5 4 3 2 1 4.85 5.2 3.94 4.1 4.11 5.78 5.31 4.48 2.54 2.1 2.14 1.93 28 29 21 211 All cigarettes Manufactured cigarettes Hand-rolled cigarettes Figure 3: Amount spent per 2 cigarettes by type of cigarette and year. Base: All cigarette smokers. N=3,984(28), 2,21(29), 268(21), 4,61(211). Questions about price paid were not asked in all waves and there were some missing data for hand-rolled and manufactured cigarettes questions. Participant responses where cost per 2 cigs was less than 5p or more than 2 were omitted. Smoking and smoking cessation in England 211 Page 2

3 Mean price ( ) paid per week 2 1 2.6 2. 21. 21.8 28 29 21 211 Figure 4: Mean weekly spending on cigarettes. Base: All current cigarette smokers. N=3,984(28), 2,21(29), 2,68(21), 4,61(211). Question about price paid was not asked in all waves. The consistency of the information provided by respondents on price paid per week on smoking and numbers of manufactured and hand-rolled cigarettes was assessed by examining the variance accounted for (R 2 ) in each year when the weekly spending was regressed on to the numbers of different types of cigarette smoked, forcing the regression through the origin. The figures were.84,.85,.84 and.85 for 28, 29, 21 ands 211 respectively, showing a high level of consistency between the different types of information. Motivation to stop smoking Motivation to quit is strongly predictive of quit attempts in the subsequent 6 months (p<.1 by chi-squared test, Figure 5). % trying to quitin next 6m 6 5 4 3 2 1 52.5 45.8 37.7 28.9 19.7 18.6 11.7 Really want to Really want to quit and intend quit and intend to in next to in next 3 month months Want to quit and hope to soon Really want to quit but don't know when Want to quit but not thought about when Should quit but don't really want to Don't want to quit Figure 5: Association between ratings of motivation to quit at baseline and reports of quit attempts between baseline and 6-month follow up. Base: Current cigarette smokers at baseline who were successfully followed up; N=2,812 The proportion of smokers not wanting to quit has increased from 15% in 28 to 21.8% in 211 (p<.1, Figure 6). The decrease has been mainly in the percentage who really want to quit but do not know when (p<.1). Smoking and smoking cessation in England 211 Page 3

1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % 15 17.3 19 21.8 12.2 12.9 14.6 11 1.5 1.4 9.5 9.5 26.6 25.2 22.3 21.3 12.5 13.1 12.7 12.2 12.7 11.4 1.3 12.5 1.5 9.5 1.6 1.5 28 29 21 211 Don't want to quit Should quit but don't really want to Want to quit but not thought about when Really want to quit but don't know when Want to quit and hope to soon Really want to quit and intend to in next 3 months Really want to quit and intend to in next month Figure 6: age of smokers with different degrees of motivation to quit. Base: Current cigarette smokers at baseline. N=361(28), 4553(29), 5293(21), 4965(211). The question was introduced in 28. Attempts to stop smoking The proportion of smokers who tried to quit in the previous 12 months has declined from 42.5% in 27 to 33.3% in 211 (p<.1, Figure 7). The proportion of smokers who had tried to quit in the past 12 months and lasted at least 24 hours also declined (p<.1). 5 45 4 35 3 25 2 15 1 5 42.5 39.2 39.9 36.7 37 35.9 34.3 33.4 33.3 31.4 27.1 24.4 24.9 22.5 23.4 21.5 22.8 22.4 2.8 2.9 27 28 29 21 211 Tried to quit in last 12m Tried to quit in last 6m Quit 24h+ in last 12m Quit24h+ in last 6m Figure 7: age of smokers who tried to quit in the preceding 6 and 12 months. Base: All respondents who reported having smoked in the past 6 (26,86) and 12 months (N=26,522). Smoking and smoking cessation in England 211 Page 4

Receipt of advice to stop smoking The proportion of smokers being advised to stop by their GP, or offered support was similar in 211 and 21 (Figure 8). 1% 9.8 1.1 9% 8% 6.5 5.9 6 8.9 Offer of specialist support 7% 1.5 9.6 Offer to see practice nurse 6% 5.2 4.3 Offer of prescription 5% 4% 23.5 2.1 Advice only Smoking raised but no advice 3% No discussion of smoking 2% 38.4 41.1 Not seen GP 1% % 21 211 Figure 8: Proportion of smokers reporting having received different types of advice to stop smoking from their GP (N=1,89) Offer of support with stopping was significantly associated with the likelihood of having tried to stop in the past 12 months (p<.1, Figure 9). 7 6 5 59.9 52.8 53.8 4 3 25.2 3.3 28.3 34.1 2 1 Not seen GP Seen GP but no advice given Mentioned but not advised to stop Advised to stop but no offer Prescription only Recommended to see practice nurse Referred to SSS Figure 9: age of smokers who reported having made a quit attempt in the past 12 months as a function of advice received from their GP during that time. Base: All respondents who had smoked in the past 12 months, N=1,967 Smoking and smoking cessation in England 211 Page 5

Use of aids to cessation The proportion of smokers who made at least one quit attempt who used some form of cessation aid increased from 49.1% in 27 to 53.5% in 211; the increase was primarily in those who used a prescription with minimal behavioural support (p<.1, Figure 1). 1% 6.5 5.9 5.5 5.5 4.1 8% 11.7 16.1 16.8 18.9 22.1 6% 4% 3.9 31 28.2 28.8 27.2 2% 5.9 47 48.2 46.3 46.5 % 27 28 29 21 211 Attempt to stop using Stop Smoking Service Attempt to stop using medication Rx Attempt to stop using NRT OTC Attempt to stop unaided Figure 1: age of smokers who made at least one quit attempt in the past year who used different aids to cessation. Base: All smokers who reported having made at least one quit attempt in the past 12 months. N=2,534 (27), 1,831(28), 1,833(29), 2,68(21), 1,749(211) 4 35 3 25 2 15 1 5 36.2 36.4 34.2 34.3 13.3 1.3 11 11.5 11.3 1.2 7 7.9 5.1 2.7 3.2 2.4 2.8.6.7 2.12.9 27 28 29 21 211 31.7 NRT bought OTC NRT on prescription Champix Zyban Electronic cigarette Figure 11: The proportion of smokers who made quit attempts in the past 12 months who used different types of medication. Base: All those who smoked in the past 12 months who made at last one quit attempt in the past 12 months. N=2,533(27), 1,83(28), 1,832(29), 2,68(21), 1,749(211) There has been an increase in proportion of smokers who make quit attempts using varenicline from.6% in 27 to 1.2% in 211 (p<.1) with no commensurate fall in the use of prescriptions for other medications (Figure 11). There has been a fall in the use of NRT bought over the counter Smoking and smoking cessation in England 211 Page 6

(p<.1). Data have been collected since 21 on use of electronic cigarettes. There was an increase in 211 to 2.9% (p<.1). Approaches to quitting There was a decline in the percentage of quit attempts that were unplanned from 58.1% in 27 to 49.6% in 211 (p<.1 by chi-squared test, Figure 12). The proportion of quit attempts that involved gradual cutting down increased from 4.% in 27 to 43.5% in 211 (p<.1). 7 6 5 4 3 58.1 59 4 4.6 53.6 48.1 49.6 42.5 42.5 43.5 2 1 27 28 29 21 211 Unplanned Gradual Figure 12: age of smokers adopting different approaches to quitting in their most recent quit attempt. Unplanned=made the quit attempt as soon as the decision was taken and did not even wait a day; gradual=made the quit attempt by cutting down first. Base=All those who smoked in the past 12 months who made at least one quit attempt. N=2,525(27), 1,827(28), 1,832(29), 2,54(21), 1,729(211) Success at stopping smoking Figure 13 shows the proportion of ever-confirmed-smokers (people who report that they ever smoked for at least a year) who had not smoked for at least at least a year, aggregating data from all years of the study. Only 25% achieve ex-smoker status by the age of 35 the age at which smokers begin to lose significant life-expectancy. Only 55% were ex-smokers by the age of 65. 7 6 5 4 3 2 1 16 21 26 31 36 41 46 51 56 61 66 Age Figure 13: age of ever-confirmed-smokers (currently smoke or have smoked for at least a year) who were exsmokers (reported not having smoked for at least a year) as a function of age. Base: All ever-confirmed smokers. N=28,27. Data only used for respondents up to the age of 7 because of significant bias from death after that age. Smoking and smoking cessation in England 211 Page 7

The proportion of last-year smokers (people who had smoked within the past 12 months) who reported no longer smoking declined from 6.7% in 27 to 4.8% in 21 (p<.1, Figure 14). There was also a fall in the proportion who had succeeded given that they made a quit attempt (p=.2). 18 16 14 12 1 8 6 4 2 15.7 14.1 13.6 13.4 14.2 6.7 5.6 5 4.8 4.8 27 28 29 21 211 Of all smokers Of those who made quit attempts Figure 14: age of smokers who have smoked in the past 12 months but report not smoking now. Base: All those who smoked in the past year and all those who smoked in the past year and made at least one quit attempt. N=5,958(27), 4,62(28), 4,973(29), 5,775(21) for all smokers and N=2,533(27), 1,829(28), 1,833(29), 2,68(29), 2,68(21), 1,749(211) Aggregating data over all years, a multiple logistic regression analysis was used to assess the predictors of current non-smoking status among those who had attempted to stop within the past 12 months. All predictors were entered simultaneously (giving adjusted odds ratios). Table 1 shows the results. Table 1: Predictors of success (currently not smoking) of quit attempts made in the previous 12 months by forced entry multiple logistic regression. Variable Odds ratio (adjusted) 95% confidence interval Age (years) 1.1** 1.1-1.2 Routine and manual occupation vs non-routine and.77**.67-.88 manual (reference) Female vs male (reference).92.81-1.6 Strength of urges to smoke (1-6).5**.45-.56 Time spent with urges to smoke (1-6).55**.49-.61 Time since most recent quit attempt 26-52 weeks (reference) <1 week 1-4 weeks 4-8 weeks 8-12 weeks 12-26 weeks 1 1.18** 3.32** 1.33* 1.3 1.7 7.79-13.3 2.68-4.12 1.5-1.68.8-1.31.89-1.28 Number of prior quit attempts in the past 12 months.67**.61-.73 Abrupt vs gradual cessation (reference) 1.8** 1.56-2.8 Unplanned vs planned in advance (reference).97.84-1.11 Method used Unaided (reference) NHS specialist support NRT Rx NRT OTC 1 3.14** 1.67**.95 2.2-4.87 1.38-2.3.81-1.12 Base=All respondents who had smoked in the past year and made at least one quit attempt. N=1,23. Routine and manual=social grade C-E; Strength of urges smoke (1=no urges-6=extremely strong) and time spent with urges to Smoking and smoking cessation in England 211 Page 8

smoke (1=no urges, 6=all or almost all the time) are measures of dependence; Abrupt=tried to quit without cutting down first; Unplanned=tried to quit as soon as made the decision; Rx=prescription with minimal behavioural support, NRT OTC=nicotine replacement therapy bought over the counter Success was associated with greater age, non routine and manual occupation, lower dependence (time with and strength of urges to smoke), having made fewer quit attempts previously that year, having made the quit attempt more recently, and abrupt rather than gradual cessation. Use of specialist NHS support (which includes medication) was associated with 3.14 times the odds of quitting compared with unaided quit attempts and use of medication on prescription was associated with 1.67 times the odds of quitting. No improvement in success rates could be found for NRT bought over the counter. A logistic regression analysis was undertaken restricted to respondents who had tried to quit with medication obtained on prescription or provided by the NHS specialist service to determine whether the type of medication used was associated with success rates. It was found that those who used varenicline had 1.63 (95% CI 1.15-2.3) times the odds of success compared with those using NRT or bupropion after adjusting for all the predictor variables used previously. References 1. Fidler JA, Shahab L, West O, et al. 'The Smoking Toolkit Study': A national study of smoking and smoking cessation in England. BMC Public Health. Jun 18 211;11(1):479. 2. Beard E, Fidler J, West R. Is use of nicotine replacement therapy while continuing to smoke associated with increased nicotine intake? Evidence from a population sample. Psychopharmacology (Berl). May 26 In Press. 3. Beard E, McNeill A, Aveyard P, Michie S, West R. Use of Nicotine Replacement Therapy for smoking reduction and during enforced temporary abstinence: a national survey of English smokers. Addiction. 211;16(1):197-24. 4. Berg CJ, An LC, Kirch M, et al. Failure to report attempts to quit smoking. Addict Behav. Oct 21;35(1):9-94. 5. Fidler J, Shahab L, West R. Strength of urges to smoke as a measure of severity of cigarette dependence: comparison with the Fagerstrom Test for Nicotine Dependence and its components. Addiction. 211;16(3):631-638. 6. Fidler J, West R. Enjoyment of smoking and urges to smoke as predictors of attempts and success of attempts to stop smoking: a longitudinal study. Drug and Alcohol Dependence 211;115(1-2):3-34. 7. Fidler JA, Stapleton JA, West R. Variation in saliva cotinine as a function of self-reported attempts to reduce cigarette consumption. Psychopharmacology (Berl). May 1 211. 8. Fidler JA, West R. Self-perceived smoking motives and their correlates in a general population sample. Nicotine Tob Res. Oct 29;11(1):1182-1188. 9. Fidler JA, West R. Changes in smoking prevalence in 16-17-year-old versus older adults following a rise in legal age of sale: findings from an English population study. Addiction. Nov 21;15(11):1984-1988. 1. Gardner B, West R. Public support in England for raising the price of cigarettes to fund tobacco control activities. Tob Control. Aug 21;19(4):331-333. 11. Hackshaw L, McEwen A, West R, Bauld L. Quit attempts in response to smoke-free legislation in England. Tob Control. Apr 21;19(2):16-164. 12. Kotz D, Fidler J, West R. Factors associated with the use of aids to cessation in English smokers. Addiction. Aug 29;14(8):143-141. 13. Kotz D, Fidler JA, West R. Did the Introduction of Varenicline in England Substitute for or Add to the Use of Other Smoking Cessation Medications? Nicotine Tob Res. May 4 211. 14. Kotz D, Stapleton J, Owen L, West R. How cost-effective is "No Smoking Day"?. Tob Control. 211;2(4):32-34.. Smoking and smoking cessation in England 211 Page 9

15. Kotz D, West R. Explaining the social gradient in smoking cessation: it's not in the trying, but in the succeeding. Tob Control. Feb 29;18(1):43-46. 16. Shahab L, West R. Do ex-smokers report feeling happier following cessation? Evidence from a cross-sectional survey. Nicotine Tob Res. May 29;11(5):553-557. 17. Shahab L, West R. Public support in England for a total ban on the sale of tobacco products. Tob Control. Apr 21;19(2):143-147. 18. Smit ES, Fidler JA, West R. The role of desire, duty and intention in predicting attempts to quit smoking. Addiction. Dec 2 211;16(4):844-851. 19. Vangeli E, West R. Sociodemographic differences in triggers to quit smoking: findings from a national survey. Tob Control. Dec 28;17(6):41-415. 2. Beard E, McNeill A, Aveyard P, Fidler J, Michie S, West R. Association between use of nicotine replacement therapy for harm reduction and smoking cessation: a prospective study of English smokers. Tob Control. Dec 1 211. 21. Kotz D, Fidler J, West R. Very low rate and light smokers: smoking patterns and cessationrelated behaviour in England, 26-11. Addiction. May 211;17(5):995-12. Smoking and smoking cessation in England 211 Page 1