Probiotic yoghurt and supplements: Retail sales in the EU Supplements and yoghurts to record 4%, and -1% growth over 217-218 1 Probiotic yoghurt and supplements in the EU, retail sales, 29-218 7 1% 6 8% 6% 5 4 3 2 4% 2% % -2% year-on-year growth -4% 1-6% 29 21 211 212 213 214 215 216 217e 218f -8% Supplements Yoghurt Supplements y-o-y growth Yoghurt y-o-y growth
Probiotic yoghurt and supplements: Top 5 countries in the EU UK and Italy contribute 36% of total probiotics sales in the EU 2 Top 5 countries for probiotic yoghurt and supplements in the EU, 29-218 7 6 5 4 3 2 United Kingdom Italy Spain Germany France Others 1 29 216 217e 218f
Probiotic yoghurt and supplements: EU compared to the largest countries in the world EU 28 ranks third in probiotic yoghurt and supplement sales in 216 3 Top markets for probiotic yoghurt and supplements globally, 29-218 29 216 217e 218f 5 1 15 2 25 3 35 China EU 28 USA Japan Brazil Others
Probiotic yoghurt and supplements: Top 5 countries in the world China is expected to lead probiotic yoghurt and supplements sales in 218 4 Top 5 countries for probiotic yoghurt and supplements globally, 29-218 21 216 217e 218f 5 1 15 2 25 3 35 China USA Japan Brazil South Korea Others
Probiotic yoghurt and supplements: Per capita spend in Europe as compared to the world North America, and Australasia lead in euro spend per capita, in probiotics 5 Probiotic Supplements - retail sales by region, 21-218 Probiotic Yoghurt - retail sales by region, 21-218 7 35 6 3 North America North America 5 Australasia 25 Australasia EUR per capita 4 3 EU 28 Europe outside of the EU Latin America EUR per capita 2 15 EU 28 Europe outside of the EU Latin America 2 Asia Pacific 1 Asia Pacific 1 Middle East and Africa 5 Middle East and Africa 21 216 217e 218f 21 216 217e 218f
Definitions 6 Probiotic yoghurt! Pro/Pre Biotic yoghurt comprises of all variants of dairy-based yoghurt with added generic or documented probiotic strains or prebiotics. Generic probiotic strains include Lactobacillus acidophilus, Bifidobacteria and Lactobacillus casei. Documented probiotic strains are labelled with additional alphanumeric strain designation and include: Bifidobacterium BB-12 (Chr. Hansen), Bifidobacteriunm lactis DN 1731, also known as Bifidus ActiRegularis (proprietary Danone, Activia), Bifidobacterium HN19 (Danisco), L.acidophilus LA-5 (Chr. Hansen), L.acidophilus NCFM (Danisco), L.rhamnosus LGG (Valio), L.rhamnosus HN1 (Danisco), L.paracasei 431 (Chr. Hansen), L. paracasei/casei Shirota (proprietary Yakult), L.paracasei DN11411 (proprietary Danone, DanActive), L.plantarum 299V (Probi AB). Most common prebiotics include oligosaccharides (fructooligosaccharides (FOS), xylooligosaccharides (XOS), polydextrose, galactooligosaccharides (GOS), lactulose and tagatose) and inulin. Probiotic supplements! Beneficial bacteria, such as Lactobacillus acidophilus and bifidus and some other proprietary probiotic strains, are called probiotics. Probiotic bacteria favourably alter the intestinal micro flora balance, inhibit the growth of harmful bacteria, promote good digestion, boost immune function, and increase resistance to infection. Only include dietary supplement forms and probiotics approved as OTC drugs (usually considered as diarrhoeal remedies). Include saccharomyces boulardii probiotics. Exclude all spoonable and drinking probiotic/ prebiotic yoghurt, which are tracked in the Health and Wellness (HW) system. Exclude prebiotics.