Speciality Ingredients for Coatings for Ecolabel Water Based Paints

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& Speciality Ingredients for Coatings for Ecolabel Water Based Paints Yannick Ory Regional Account Manager APT Seminar 4th April 2014

2

2011 + = Ashland Speciality Ingredients 3

ASI Portfolio for Coatings 1) Rheology Modifiers Natrosol Culminal Combizell Blanose Aquaflow 2) Foam Control Agents Drewplus, Drew, Advantage 3) Neutralizing Agents phlex 4) Dispersants Jaypol 5) Wetting and Surface Agents Dextrol, Strodex Drewslip 6) Biocides Nuosept, Fungitrol + Wood Care 4

1) Rheology Modifiers, Cellulosics Hydroxy Ethyl Cellulose HEC Méthyl Cellulose MC NATROSOL CULMINAL COMBIZELL Carboxy Méthyl Cellulose CMC Blanose BLANOSE 5

Zwijndrecht HEC production A&D R&D For Paints and Epol Paints, E-Pol Helicopter view of our Natrosol plant in Holland 6

Performance Comparison Cellulosics in Paint Applications 7

Effect of the selection of the Cellulosic Ether on the Paint behaviour 1000 Storage Transportation Processing 100 Post application Application Viscosit ty [Pa.s] 10 1 0,1 Settling Sag & Levelling Package, Appearance& Feel GR MBR HHR Brushing, Spraying & Rolling 0,01 0,001 0,01 0,1 1 10 100 1000 10000 100000 Shear rate [s-1] Brookfield Stormer ICI 8

Natrosol Average Brookfield viscosity mpa.s at 2%, 25 C 9

Why B? To maintain the paint viscosity over time : Raw materials, water and production environment bring bring : Bacteria, Fungi, Yeasts Enzymes Cellulose Polymer degradation 10

Idealized Structure of Conventional Natrosol : 11

Idealized Structure of Natrosol B = Enzyme Resistance : OH OH O OH O O O H O H OH O H OH H H O O H OH O H H O H OH H H O O H OH O H H O H O H O O O OH OH O O O OH OH 12

Natrosol Biostable 13

Natrosol B Average Brookfield viscosity mpa.s at 2%, 25 c 14

15

How to bring Spatter Resistance & Contribute to the Leveling NATROSOL PLUS 330 PA 16

Natrosol Plus 330 = HMHEC Oxy-ethylene Cellulose Alkyl Hydroxyethyl 17

Thickening mechanism Natrosol Plus 330 HMHEC Thickening mechanism Hydrohobe Latex particle Hydrogen bonds 18

Latex type effects Latex Chemistry Vinyl Acrylic VA- VeoVa VAE Acrylic Alkyd Emulsion Styrene Acrylic Increasing Hydrophobicity 19

Rheology Options for Paints & Coatings High performance HMHEC rheology additives HEC Natrosol Plus 330 PA 20

Spatter collected after application of a paint made with Natrosol Plus 330 PA Spatter collected after application of a paint made with Natrosol 250 H4BR 21

Natrosol Plus 330 Outstanding spatter resistance Improved leveling Improved brushing viscosity A High Quality Cellulose Ether for your High Quality Paint 22

1) Rheology Modifiers, Synthetics Aquaflow tool box 23

Kennedy, Texas Aquaflow plant 24

Structure of Aquaflow N-Series Hydrophilic Hydrophobic Hydrophobic = Alkyl Chain 25

Associative Thickening of Aquaflow Paint Latex 26

Latex type effects Latex Chemistry Vinyl Acrylic VA- VeoVa VAE Acrylic Alkyd Emulsion Styrene Acrylic Increasing Hydrophobicity 27

Difference between Aquaflow and HEUR : ph stability Viscosity retention of 4 % solutions after 21 days at 25 C ention % viscosity ret 100 80 60 40 20 0 12 11 10 9 8 7 6 5 4 3 2 HEUR Aquaflow ph of solution 28

Position of Aquaflow vs HEUR Performance More predictable Viscosity Response Less ph, Electrolyte Sensitive Improved Color Acceptance Improved Viscosity Change On Tinting Aquaflow HEUR Economic Advantage 29

Xceptional Leveling & Sag-resistance Sag Resistance Leveling Viscosity Retention upon Tinting (VRT) Aquaflow XLS-500 Aquaflow XLS-525 Conventional NSAT s Low as is supplied viscosity 1200 mpa.s 1600 mpa.s 2000-5000 mpa.s 30

Balance sag resistance & leveling VRT TE Low as-is viscosity Aquaflow XLS-series value : Sag Resistance Compet LS-NSAT / Compet HS-NSAT * Aquaflow XLS-500/NHS-300 * HS-NSATs = high shear non ionic synthetic associative thickener 31

Balance sag resistance & leveling VRT TE Low as-is viscosity Aquaflow XLS-series value : Leveling High gloss top coat based on alkyd emulsion PVC 18 32

Balance sag resistance & leveling VRT TE Low as-is viscosity Aquaflow XLS-series value : Viscosity Retention on Tinting (VRT) Example 1 : Viscosity Retention upon tinting in a Deep Tone base paint, PVC 43%, based on Styrene Acrylic binder Acronal S 559. Paint viscosity loss measured after 5 wt% tinting paste orange, red and blue added : 5 Stormer viscosity loss after tint ting (KU) 0-5 -10-15 -20-25 Aquaflow XLS-500 Aquaflow XLS-525 Compet 1 Compet 2 Compet 3-30 33

Outstanding Combination Natrosol Plus 330 & Aquaflow Spatter resistance Leveling, color acceptance 34

2) Foam Control Agents Anti-foams - Defoamers - Air release agents Dissolution De-aerators DREWPLUS Foam Control Solutions 35

36

37

38

3) Neutralizing Agents 39

3) Dispersants 40

5) Wetting & Surface Agents Drewslip 870 : for Anti blocking Anti tack Anti dirt pick up Soft touch 41

To increase the Scrub resistance : Dextrol OC -180 42

Color Properties : Strodex PK 90 to solve syneresis flocculation color stability Strodex PK 90 Paint PVC 38, Styr Acryl Natrosol 250 HBR Wetting of iron oxide pigments. Tint strength and color development. Rub up and color acceptance. Color float resistance. 43

To boost the gloss : Strodex PK 0-VOC 44

To improve Surface Wetting, substrate Adhesion and solve Cissing : Dextrol OC -180 45