White Ribbon Campaign Tool-Kit Thank you for committing to organize a White Ribbon Campaign! Please use this White Ribbon Campaign Tool-Kit to help launch, energize and spread the message about your campaign. You will find easy-to-use materials to run a White Ribbon Campaign at your workplace, school or place of worship. Wearing a white ribbon is a visible, personal statement to never support, commit or remain silent about abuse! What is the White Ribbon Campaign (WRC)... 2 WRC Special Events... 3 WRC Materials... 4 Organize your Campaign... 5 Promote the WRC... 6 Social Media - #StandWithVeraHouse #IWill... 7 Sharable Content to Help Promote Awareness... 8 WRC Facts... 9 History of the Campaign... 10
What is the White Ribbon Campaign... and how can I get involved? The White Ribbon Campaign is a month-long awareness campaign led by men and encourages all members of the community to join them in their efforts. This male leadership helps to acknowledge the important contributions men have made in ending violence against women and invites others to take a role. The 2017 White Ribbon Campaign involved almost 20,000 people in the Greater Syracuse community! Stand with us to end domestic and sexual violence and participate in the 2018 White Ribbon Campaign! Here are 3 ways YOU can get involved with the campaign... Coordinate a Campaign March 1-31, 2018 #StandWithVeraHouse and help raise awareness by distributing wristbands, lapel pins, chocolates, paper ribbon pledge cards and auto clings to your friends, family, colleagues, or congregation. Funds raised through the distribution of materials help to support Vera House programs & services. See page 4 to see how you can order your White Ribbon Campaign supplies! Attend the WRC Breakfast Friday, March 2, 2018-7:30 am, Marriott Syracuse Downtown You won t want to miss our inspirational program featuring remarks from our 2018 Honorary Chair, Syracuse City School District Superintendent Jaime Alicea. Reserve your seat or table at. Seats are available for $30 or tables of 10 for $300. Join Us for the WRC Walk Friday, March 23, 2018, Clinton Square, 12 noon Come out on your lunch hour for a short walk from Clinton Square through Armory Square and help us tie white ribbons around trees and lampposts to recognize the Campaign. A short closing program follows at the Mariott Syracuse Downtown. Register for the WRC Walk: http://2018-white-ribbon-campaign.everydayhero.do Check out additional ways you can get involved on page 3!
WRC Special Events WRC Education Challenge March 1 - March 31, 2018 To promote education and awareness of the White Ribbon Campaign, every school has an opportunity to earn rewards. If you raise $500 or more, 10% of your sale of lapel pins, wristbands or chocolates is returned to your school towards education, prizes, student appreciation or whatever you decide. SU vs Clemson Men s Basketball Game March 3 - Carrier Dome, 2 pm WRC wristbands will be distributed at each Dome entrance and donations will be collected to support the campaign. Be sure to visit the Vera House table in the back court for more campaign information and resources. Celebrity Bartending Events Help raise money and awareness for Vera House s 24th Annual White Ribbon Campaign. All tips collected go to the White Ribbon Campaign. March 8 - Wolff s Biergarten,106 Montgomery St., Syracuse, NY 13202 5:30-7 pm March 21 - Kitty Hoynes, 301 W Fayette St, Syracuse, NY 13202 5:30-7 pm - 3 -
WRC Materials Wristbands - $1 Show your support of the White Ribbon Campaign with our wristbands debossed with #IWill #StandWithVeraHouse Did you know? The inside of each wristband is embossed with our 24-Hour Crisis & Support phone number. Chocolate Bars - $2 Milk and dark chocolate bars! Our chocolates are made locally by Speach Family Candy Shoppe! Automobile Window Clings - $1 White Ribbon Campaign (removable) window clings. Paper Ribbon Display Cards - $1 Displaying ribbons around your office, in your reception area or store-front window makes a visual statement while helping to raise awareness and show your support of Vera House and the White Ribbon Campaign. Lapel Pins - $5 This high quality metal lapel pin, in the shape of a white ribbon, will help support Vera House programs and services. Posters - FREE Hang your White Ribbon Campaign posters in hallways, lunchrooms and other high traffic areas to help raise awareness and show your support! John Donor NEED WRC SUPPLIES? Order securly online at or... Fill out a White Ribbon Campaign Order Form and submit to Vera House by email: mwinslow@verahouse.org fax: (315) 425-8942 or phone: Mildred Winslow at (315) 425-0818 x 2210 Save $$$ on Shipping Expenses Arrange to pick up your order at Vera House s Administrative & Outreach Offices Monday - Friday, 8:30 am - 5:00 pm to help save on shipping. Vera House, Inc. 723 James St Syracuse, NY 13203 (315) 425-0818 We ve Moved!! - 4 -
Organize Your Campaign Recruit A Campaign Committee: An organized committee will give you the resources needed to develop and conduct your campaign. Recruit volunteers: Campaign volunteers provide one-on-one contact with potential supporters, answering questions, and serving as point-persons to distribute lapel pins, wristbands and paper ribbon display cards. Delegate tasks for each volunteer: Volunteers can assist with promoting the campaign within their department, office, or building. Helping to coordinate a kick-off rally. Hanging posters. Serving as point-person to distribute WRC materials. Collecting and tracking funds raised throughout the campaign. Keeping inventory of supplies; re-ordering as necessary. Request a FREE Presentation: Learn more about the White Ribbon Campaign and the strides we are making as a community to combat domestic & sexual violence by scheduling your FREE presentation today. Or schedule a lunchand-learn at your workplace to continue the discussion on a variety of topics including sexual abuse prevention, domestic violence awareness, healthy relationships, dating violence and elder abuse. To schedule a presentation contact Angela Douglas at (315) 425-0818 x 2212 or adouglas@verahouse.org. Offer incentives for volunteers: As a token of gratitude and to get volunteers energized, consider paying for volunteers attendance at the WRC Breakfast on Friday, March 2, 2018, at the Marriott Syracuse Downtown. If you have the resources, consider offering other small incentives to recognize participation in the campaign. - 5 -
CONCEPT & DESIGN BY TWIN OAKS AGENCY GROUP / PRINTING BY UPSTATE PRINTING Promote the White Ribbon Campaign Build awareness and excitement! This is the fun part - be creative... Wear a White Ribbon and encourage others to do so too! Wearing a White Ribbon from March 1-31, 2018 is a visible, personal statement to never support, commit or remain silent about abuse! Encourage others to do so, too! Participate in the White Ribbon Campaign Walk: Walk, sponsor a walker, or create a team at http://2018-white-ribbon-campaign.everydayhero. do/ Spread the word through email, Facebook, Twitter or other social media outlets. Host Campaign Activities & Incentives: Host a kick-off rally. Publicize your campaign and progress through company newsletters, bulletins and social network. Host a department or individual contest for highest participation or most creative social media photo. This is the fun part! Be creative! Prize ideas: Pizza party or ice cream social Casual dress day Have a drawing for an extra day off Display Complimentary Campaign Materials: POSTERS: Hang White Ribbon Campaign Posters in hallways, lunchrooms, and other high traffic areas. BROCHURES: Request Vera House brochures which contain information about Vera House programs and services. STAND to WITH US & Wear a white ribbon during the Vera House White Ribbon Campaign, March 1st 31st. You ll be making a personal statement never to support, commit, or remain silent about domestic or sexual violence. For more information: 315-425-0818 24-hour Crisis & Support Line: 315-468-3260 end domestic sexual violence CONCEPT & DESIGN BY TWIN OAKS AGENCY GROUP PRINTING BY UPSTATE PRINTING 2018 VERA HOUSE WHITE RIBBON CAMPAIGN KICK-OFF WALK Friday, March 23rd 12:00 Noon at Clinton Square STAND WITH US to end domestic & sexual violence FOR MORE INFORMATION: VISIT WWW.VERAHOUSE.ORG OR 315-425-0818-6 -
Social Media - #StandWithVeraHouse #IWill Promote Your Campaign Through Social Media Don t forget to tag @verahouseinc #IWill #StandWithVeraHouse Share highlights of your campaign with friends, family and the Vera House community by posting photos and videos Share interesting statistics about Vera House and the White Ribbon Campaign with information found within this tool-kit and on the Vera House website:. Use #StandWithVeraHouse to allow others to see your White Ribbon Campaign status and photos. Participate in the #IWill Challenge and tag others to encourage them to do the same! We challenge YOU to go beyond awareness... what will YOU do to help end sexual violence? #IWILL teach my children that EVERYONE deserves to be in a safe and healthy relationship. #WillYOU? I challenge @Mary Smith and @James Simpson Facebook Like us on Facebook at facebook.com/verahouseinc Twitter Follow us on Twitter @verahouseinc Instagram Follow us on Instagram @verahouseinc - 7 -
Sharable Content to Help Promote Awareness Share important information through email or on your social media Visit Vera House s website at or our Social Media pages to share tips on healthy relationships, information on programs and services, dating violence, and more. Here s some info to get you started... In 2016. 322 adults and children were sheltered 5,980 calls were answered on our 24-hour Crisis & Support Line Our therapists provided 3,164 therapy sessions to 608 adults and counseled 516 children during 3,655 individual counseling sessions. 1,535 individuals were served in our Outreach & Advocacy program 427 individuals participated in Alternatives, STEPS & DVIP, domestic violence education & accountability programs. 18,793 people were reached with our school-based, community & professional education programs and our Prevention Educators were present in 48 schools. We ll also provide social graphics like the one above for you to share via email or social media. Visit. - 8 -
WRC Facts The WHITE RIBBON CAMPAIGN is led by concerned men who invite all members of the community to pin on a ribbon or wear a wristband and join them in raising awareness and funds to end domestic and sexual violence. This male leadership helps to acknowledge the important contributions men have made to this effort and invites others to take a role. This year s goal is to distribute 40,000 white ribbons, Wristbands, Lapel Pins, Paper ribbon display cards & Chocolates to individuals, businesses, educational institutions, community organizations and places of worship throughout Onondaga County. The success of our 2018 campaign is critical as it funds Vera House programs and services. Last year s campaign raised over $100,000 and we hope to raise even more this year! Register to participate in our White Ribbon Campaign Walk: http://2018-white-ribbon-campaign. everydayhero.do/ Vera House has been working to end domestic and sexual violence in Onondaga County for OVER 40 YEARS! The agency provides shelter, advocacy, and counseling services for individuals and families, education and prevention programs and community coordination. Here are some of our Campaign posters from previous years: 2002 WRC 2006 WRC 2010 WRC 2014 WRC Vera House is committed to ensuring our programs and services are welcoming to everyone. - 9 -
History of the Campaign The White Ribbon Campaign began in Canada in 1991 as a response to the Ecole Polytechnique Massacre of 14 female students by a man on December 6, 1989. This shocking tragedy prompted a group of concerned men to launch an awareness campaign on the issue of violence against women. These men encouraged other men and boys to pin on a white ribbon as a personal acknowledgement of the important role men need to play in the efforts to end violence against women. The White Ribbon Campaign has now spread to over 60 countries around the world! Vera House, which has been working to end domestic violence in Onondaga County for 40 years, brought the White Ribbon Campaign to Central New York in 1995. We have maintained the important element of male leadership of the Campaign while expanding participation to include everyone in the community interested in ending abuse - MEN & WOMEN. The primary goal of the White Ribbon Campaign is to help prevent and end domestic and sexual violence. When you participate in the White Ribbon Campaign, you are making an important statement to never commit, condone or remain silent about abuse. This year s White Ribbon Campaign will involve more than 40,000 individuals in the greater Syracuse community. From March 1-31, 2018, people will be working to help prevent domestic and sexual violence and to help raise funds to support Vera House programs and services. With the participation of the entire community, we are sure to reach our fundraising goal of $120,000! - 10 -