Initiation of Traditional Cigarette Smoking after E-Cigarette Use Among Tobacco-Naïve Young Adults. Brian A. Primack, MD, PhD

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Initiation of Traditional Cigarette Smoking after E-Cigarette Use Among Tobacco-Naïve Young Adults Brian A. Primack, MD, PhD

Co-Authors Ariel Shensa, MA Jaime E. Sidani, PhD Beth L. Hoffman, BSc Samir Soneji, PhD James Sargent, MD Robert Hoffman, MD Michael Fine, MD, MSc

Disclosures None

What is an E-Cigarette?

E-Liquid Propylene glycol Glycerin Flavorings Nicotine

Mid-Size Generation Refill with e-juice ego $5-15 USB charger

Other

Prevalence of ENDS use Among U.S. high school students Increased nearly 800% between 2011 and 2014 More prevalent than cigarettes 13.4% vs. 9.2% Arrazola, 2015

Toxicants in Vapor Toxicant Conventional vs. E-Cigarette Ratio Formaldehyde 9 Acetaldehyde 130 Acrolein 4 Toluene 23 NNN 145 NNK 30 Cadmium 16 Nickel 15 Goniewicz et al., Tobacco Control, 2013

Harm Reduction Argument If these devices replace cigarettes, harm could be a fraction of what it is today Analogous to methadone for heroin addicts Still get drug Don t get associated toxins

On the Other Hand Could be a perfect starter cigarette May lead to habituation in nicotine-naïve individuals Three longitudinal studies have shown a longitudinal association Local (Los Angeles, Hawaii); none nationally representative Focus on youth, but looking at young adults may be particularly valuable Moore, 2014; Schraufnagel, 2015

Purpose Longitudinally follow a nationallyrepresentative sample of non-smoking young adults Assess association between baseline e- cigarette use and progression to cigarette smoking 18 months later

Setting Nationally-representative sample of participants with help from GfK Recruited via random digit dialing (both landline and cell phones) and addressbased sampling Sampling frame 97% of U.S. Wave 1: March 2013 Wave 2: October 2014

Population & Procedures 18-30 years old at baseline Never taken a puff of a cigarette at baseline IRB approved $20 equivalent for completion at each wave

Independent Variable Whether participants had ever used an e- cigarette at baseline

Dependent Variable Initiation of traditional cigarette smoking by follow-up

Covariates Age Sex Race/ethnicity Education level Relationship status Living situation Self-esteem Household income Sensation seeking Rebelliousness

Analyses Logistic regression Survey weights took into consideration over/under-coverage and loss to follow up Primary analyses controlled for all covariates Sensitivity analyses Raw data without survey weights Only covariates with association with outcome P<.15 Covariates as continuous instead of catgorical

Sample Wave 1: N = 1506 Wave 2: N = 915 (60.8%) No significant differences between responders and non-responders in terms of sociodemographics Age (P=.38) Sex (P=.36) Race (P=.20)

Sample Unweighted Weighted Female 61.6% 50.3% White 64.8% 55.2% Black 10.9% 14.6% Hispanic 14.2% 19.7% Age, median (IQR) 23 (20-26) 23 (20-27)

Baseline E-cigarette Use Unweighted: 16 / 915 = 1.8% Weighted: 801,010 / 32,040,393 = 2.5%

Uptake of Traditional Smoking (Non-Weighted) E-cigarette users: 6/16 (37.5%) Non-e-cigarette users: 81/899 (9.0%) P<.001

Uptake of Traditional Smoking (Weighted) E-cigarette users: 47.7% Non-e-cigarette users: 10.2% P=.001

Initiation of Cigarette Smoking AOR (95% CI) E-cigarette Use at Baseline No Yes Age, y 18-20 21-23 24-26 27-30 1 [REF] 6.8 (1.7-28.3) 1 [REF] 0.9 (0.4-2.0) 0.7 (0.2-2.4) 0.3 (0.1-0.9)

Initiation of Cigarette Smoking AOR (95% CI) Race/Ethnicity White Black Hispanic Rebelliousness Low Medium High 1 [REF] 1.4 (0.4-4.2) 3.1 (1.3-7.6) 1 [REF] 1.3 (0.5-3.0) 4.4 (1.8-10.9)

All Non-Significant Sex Relationship Status Living Situation Household Income Education Level Self-Esteem Sensation Seeking

Additional Analyses All same

Summary Only a small percentage of never smokers had experimented with e- cigarettes But that initial e-cigarette use was significantly associated with transition to cigarettes

Low Number of Initial E-cigarette Users However, this is increasing according to CDC data May be valuable to repeat Wide CIs, but robust in sensitivity analyses

Potential Value of E-Cigarettes Anecdotal and focus group evidence Physical sensations Vaping community/identity/ hobby Specific populations Schizophrenics Nothing else works

Concern 1: Gateway? May bring in new users Provides nicotine in highly acceptable, youth-oriented form

Concern 2: Benefit even for intended audience? May not actually help many smokers quit Remain dual users and not actually lower toxicant load substantially May just keep cycle of addiction to nicotine going Allows people to cope with anti-smoking regulations

Concern 3: Dialing back public health? Renormalizing nicotine use Re-introducing powerful images and cues

Tobacco Industry Lorillard (Blu) Reynolds American (Vuse) Altria (MarkTen)

Summary ENDS do seem to provide a gateway, at least for some Continue surveillance Continue tracking trajectories Gateway in Gateway out

Thank You! bprimack@pitt.edu ~ Center for Research on Media, Technology, and Health @CRMTH_Pitt

Concern 4: Toxicity? High variability because of lack of regulation Some studies show increased toxins (NEJM 2015) Popcorn lung (bronchiolitis obliterans) Nicotine

Nicotine Levels Extra strong: 24-36 mg/ml Full flavored: 16-18 mg/ml Light: 10-12 mg/ml Ultra light: 6-8 mg/ml Zero-nicotine: 0 mg/ml (sort of)

Cigalike Brands Njoy E-Lites Ever Smoke SkyCig V2 Pure Green Smoke White Cloud Blu E-Tron Fling Krave Logic Misitic OneJoy Pro Smoke

$15.99 on Amazon

Mid-Size Brands Apollo Aqua Vapor Desire Joyetech Panda Kik Sticks Sharp Smoker Totally Wicked Vision

Amounts of Liquid Average liquid per day: 3-4 ml Average nicotine: 18 mg/ml Average daily dose of nicotine: 54-72 mg But only about 10-40% absorbed Resulting in 5-25 mg of nicotine Each cigarette delivers about 1 mg nicotine (20 mg per pack) Lethal dose for humans generally accepted as 30-60 mg