HEART & STROKE WALK. June 2, 2018 Mile High Stadium. Life is Why Sponsor

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DENVER HEART & STROKE WALK June 2, 2018 Mile High Stadium COACH GUIDE Life is Why Sponsor #DenverHeartWalk

OUR MISSION OUR MISSION Our mission is to build healthier lives, free of cardiovascular diseases and stroke. That single purpose drives all we do. The need for our work is beyond question. WE'RE WORKING AS A CATALYST FOR COMMUNITY IMPACT & CHANGE At the American Heart Association, our mission is to create a world free of heart disease and stroke the No. 1 and No. 5 killers of all Americans. In Colorado, we are improving and extendi ng the lives of more than 5.5 MILLION people by building a culture of health in our community. Here's how we're working to keep Colorado at Heart. 111 EMS and hospital programs in the area received quality healthcare awards for participating in our Get With the Guidelines programs. 22,800 25 people and 125+ companies participated in AHA walking events last year in Colorado. area employers participated in our workplace wellness initiatives. We also provided $14.7 million in funding for 46 projects in Colorado. 278,000 adults and teenagers were trained last year in CPR, AED usage and basic life-saving skills using AHA guidelines, methods and materials. 10,000+ 2 Coloradoans have joined our advocate networks and coalitions.

DENVER HEART & STROKE WALK June 2, 2018 Mile High Stadium 8 a.m. 12 p.m. Healthy For Good Expo, Company Tailgating & Kids Zone 8 a.m. 5K Run - only 5K in Denver through the stadium! 8:45 a.m. Yoga on the End Zone 10 a.m. 5K Walk

COACH CHECKLIST Step #1 Plan for Success Register as a coach at www.denverheartwalk.org. Set your team's #DenverHeartWalk goals. Recruit at least 15 walkers for your team. Step #2 Know Your Team Find a Heart Hero - a walker that can raise $1,000 or more. Rally your team for a heart walking activity! Have questions? Ask your AHA staff advocate. step # Make a personal donation. Personalize your page. Send 10 emails asking for donations. Good coaching is based purely in leadership in setting a positive example and instilling respect in your players." John Wooden John Wooden, legendary UCLA basketball coach 44 Lead by Example

STEP 1 www.denverheartwalk.org Register If you have not registered, click the REGISTER button and complete the registration process. Click on Start a Team Click on Choose Your Company and enter your desired team name. If you are registered, click the LOGIN button and enter your Username and Password. STEP 2 It's Your Space. Customize it. Click on EDIT PAGES. Walkers can edit their page and coaches can edit team pages. Nobody likes stock photos! Upload your own. Make it personal. Tell the world your story. Page personalization can increase donations by up to 7 times! Personalize the stock video, or upload your own from YouTube. Tell us your "why" in your own words. 5

STEP Shout it from the rooftops - digitally! Send emails to recruit walkers & fundraisers to join you. Click SEND EMAIL. Enter email addresses. Time Saving Tip: import addresses from Gmail, Yahoo or Outlook Got the addresses? Good. Click CONTACTS, check the box, click EMAIL SELECTED. Click the dropdown to CHOOSE A SAMPLE MESSAGE. Customize the message. Your own words are powerful. DON'T FORGET! Add a subject line before you click out or the draft won't save. Now, let's take a look. Click PREVIEW & SEND. Like it? So do we. Click SEND EMAIL. STEP 4 Let's Get Social. Fundraising with social media. It's a social media world. The quickest way to fill up your team and donation bank is by asking your social networks to support you. Log in, click My Dashboard and scroll down. On the left, you ll see these icons. Click any of them to share your page! In the Dashboard, you will also find a Go Social section featuring tips & tricks on how to maximize your efforts! 5 6

FUNDRAISING INCENTIVES FUNdraising Incentives Individually fundraise $1,000 and receive the following prizes! Heart Walk T-shirt Commemorative Heart Walk Gift VIP Parking VIP Access THANK YOU for participating as a Coach! Your role is vital to enabling the AHA/ASA to make a radical change in the culture of heart and brain health and wellness. Coaches lead the way to rally more people to live healthier lives, inspire the small, daily changes that can last a lifetime and unify your team with millions of others to create a culture that is Healthy for Good! 5 7

LIFESMILE CHANGE AWARD Delta Dental of Colorado and the American Heart Association have partnered together to bring you the LifeSmile Change Award. The award will be presented to individuals who have made the commitment to make positive changes to improve their quality of life and overall health. We want to find champions of change and use their stories to inspire others! The winners will be recognized at the 2018 Denver Heart & Stroke Walk and will also receive a healthy prize package, courtesy of Delta Dental. Nominate someone today! www.heart.org/lifesmile #DenverHeartWalk /ahadenver @denverheart @ahacolorado