Hello, Warmly, Murray Alan Kumm Hope Street CMC Executive Director

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Hello, On Saturday, February 24 th, 2018, Medicine Hat has something to celebrate, and so could you! hundreds of Medicine Hat folks will join thousands of other walkers in 110+ cities across Canada in the Coldest Night of the Year, a fantastically fun winter walk-a-thon in support of the hungry, homeless and hurting. In Medicine Hat, we will be walking for Hope Street Compassionate Ministry Centre. This is the 4th Annual Coldest Night of the Year walk and we Hope to raise $25,000. We also Hope to see 20+ teams and 180+ walkers involved students, families and yes, business owners. This is why I am writing you. I am asking for your support in two ways: 1. Sponsor The Event: Would your business sponsor the WALK? There are five ways to contribute: i. Lead Sponsor for Medicine Hat - $2000 - $5000 ii. Rest Stop Sponsor - $1000 iii. Event Sponsor $500 - $1000 iv. Distance Sponsor $200 (sponsor one of the ten kilometers on the route) v. Media / Goods & Services Sponsor 2. Participate In The Event: Money is wonderful and Hope Street CMC will benefit directly from your sponsorship of this event. But your business will benefit even more if you registered a team in your company name and recruited staff, friends and family to walk and raise funds with us. Talk to us for more information on the full scope of This WALK is something special. It is fun, challenging and meaningful. Hope Street CMC is also something special and its work and service in our community is essential. Please take the time to look through the next few pages for more information on how to become a Medicine Hat sponsor for the Coldest Night of the Year. And remember, It s Cold Out There. Warmly, Murray Alan Kumm Hope Street CMC Executive Director www.cnoy.org/medicinehat makumm@hopestreetcmc.ca 403.458.HOPE (4673) The Coldest Night of the Year is operated by Medicine Hat Hope Street Compassionate Ministry Centre in partnership with Blue Sea Philanthropy, a public Canadian foundation. CRA #819882655 RR0001

4072 Strachan Road SE Medicine Hat, AB, T1B 4Y3 Phone (403) 977-3756 Web www.hopestreetcmc.ca

About Hope Street CMC Our Mission: Hope Street addresses poverty by supplying resources towards basic human needs of the homeless, working poor and disadvantaged population of Medicine Hat. - Hope Street CMC provides a family safe environment where our guests can receive a hot and nutritious meal at no cost in downtown Medicine Hat. In 2017, with help from organizations & companies like yours: We served over 4500 delicious hot meals to our guests during our weekly hot meal program. We provided countless clothing items including winter coats, toques, scarves, mitts and footwear. We distributed thousands of pounds worth of additional food items for our guests to take home to help provide them with food for the week. To find out more about our programs and services please visit our website at www.hopestreetcmc.ca

Become a Sponsor! The Coldest Night of the Year is an opportunity for people to get out and brave the cold and snow, walking and raising money for Hope Street CMC. Sponsorship in the Coldest Night of the Year is a unique medium for businesses to reach a wider audience while aligning with a charity dedicated to life change. Hope Street CMC relies on businesses like yours to continue our work. Consider a sponsorship today to bring hope to our city. Lead Sponsor for Medicine Hat - $2000-$5000 Opportunity for opening remarks at the event Recognition as Lead Sponsor during opening ceremonies, on posters, website, and social media Invitation to attend and speak at launch party (where applicable) Option for WALK Day booth or display Key volunteer roles set aside Rest Stop Sponsor - $1000 Recognition on the website and social media Your name and logo displayed at the Rest Stop Option for WALK Day booth or display at the Rest Stop Rest Stop volunteer roles set aside Event Sponsor - $500 Recognition on the website and social media Recognition at the discretion of the location Distance Sponsor - $200 Recognition on the website and social media Your name and logo displayed on each kilometer you sponsor Media Sponsor Recognition as Media Sponsor on WALK Day PowerPoint, website, opening ceremonies and social media Goods & Services Recognition on WALK Day PowerPoint, website, opening ceremonies and social media 150 walkers participated in the Medicine Hat WALK last year Together we raised over $22,500.00 for Hope Street $4700.00 was raised in Medicine Hat Sponsorship by businesses just like YOU! Across Canada, over 110 communities are involved with the Coldest Night of the Year 66% of walkers are female Average age is 40 About half of all participants walk 5 kms

To become a Coldest Night of the Year sponsor, please contact: Cindy Manley, Sponsorship Captain Phone: 403.458.4874 Email: cindymanley@hopestreetcmc.ca Next Steps 1. Confirm Your Sponsorship Level Please call or email your WALK sponsorship rep to discuss your sponsorship type and financial level. See contact area above for phone or email. 2. Make a Payment Once you have confirmed your sponsorship type and amount with your representative, you will receive an invoice directly from Blue Sea Philanthropy (the charity who operates the WALK). From there, you can quickly and securely pay your invoice online via Credit Card. (Note: We also accept cheques, payable to "Coldest Night of the Year" please allow 1-2 weeks for processing.) 3. Email Logo Please email your WALK sponsorship rep a good quality copy of your corporate logo. Your logo will appear on your local WALK location's page, usually within a day or so. (Visit cnoy.org/locations to see the location list, and click on your city name to see your local page).

Frequently Asked Questions Q: Why sponsor the WALK? A: Q: Where does my sponsorship money go? A: Sponsorship goes directly to the local WALK event, supporting the budget required to ensure a successful, well-managed and well-executed event. Q: Is my sponsorship a charitable donation? A: accountant for details. Q: What is the difference between sponsoring and donating? A: Tax considerations aside, a donation is a gift given without any consideration in return. Meanwhile, a sponsorship is predicated on the basis of your business receiving certain benefits in return for your Q: A: s charitable, but because payments and charitable gifts that the WALK complies with absolutely. Q: Can I opt out of the benefit package so I can get a charitable receipt? A: deduction, and the RIDE benefits from: getting you as a featured sponsor, and not having to administer multiple exceptions to its sponsorship program, or risk being off-side with national tax agencies. Q: How will my sponsorship of the WALK help my business? A: The truth? For some businesses, it may not help much, for others, it will suddenly increase your visibility and expose you to a very passionate, appreciative set of people. In terms of a real return, one guarantee we can make is that your employees, customers, and community appreciate businesses that embrace social responsibility, and that good will is well documented. Q:How could our business do more to embrace the WALK? A: Well, why not actually join us on WALK Day? Register your business as a team, be the captain, ask some of your employees to walk on your team. Raise some money - - knit workplace, and your employees will love it. Have more questions? Email: cindymanley@hopestreetcmc.ca