Table Sponsorship Proposal

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Table Sponsorship Proposal Jeans for Genes Denim Dinner Saturday 21 July 2018

About Jeans for Genes Denim Dinner The Jeans for Genes Denim Dinner will again be held at Sydney s premiere entertainment venue, The Star, on Saturday, 21 July. Be one of the 600 loyal supporters who will come together to celebrate for the benefit of the 1 in 20 Australian children affected by genetic disease and other conditions. The 2018 Denim Dinner is one event that you will not want to miss. Jeans for Genes began in 1994 as a dinner and art auction before it became the unique day when everyone wears denim, to work and to school, for a great cause. Be a supporter of the Denim Dinner and be part of the life-changing work done by the team of researchers at Children s Medical Research Institute. Help speed up the search for treatments and cures for childhood genetic disease. Join with us to celebrate a quarter century of scientific advances for our children, and help us kick off another 25 years of achievement! Jeans for Genes Denim Dinner 2

Overview Jeans for Genes Denim Dinner Event title: 2018 Denim Dinner Date: Saturday 21 July 2018 Time: Venue & Location: Dress: Catering: 6.30pm 11:30pm The Star Sydney, 80 Pyrmont Street, Pyrmont NSW Black tie with a touch of denim Drinks and canapes on arrival. Three course banquet dinner with table service. Seating: Banquet (tables of 10) Target pax: 600 pax Ticketed event: Individual tickets = $350 (including voluntary tax donation of $150) Table of 10 = $3,150 (including voluntary tax donation of $1,500) Silver Sponsor Table of 10 = $7,000 Gold Sponsor Table of 10 = $14,000 Platinum Sponsor Table of 10 = $20,000 Expected guests: Proposed Speakers Sydney CBD and Western Sydney based corporates, high net-worth individuals, celebrities, long-time supporters, sponsors and major donors aged 30-50. 50% Male, 50% Female TBA Jeans for Genes Denim Dinner 3

Sponsor Packages Silver Gold Platinum Table of 10 sponsorship Table of 10 sponsorship Table of 10 sponsorship Return on investment $700 $14,000 $20,000 3 Course menu and beverages Seating for table of 10 Tier 2 Tier 1 Company logo on screen Company logo on media wall Small Medium Large Your choice of celebrity or Researcher on your table VIP Butler 1 x Room at The Star, overnight stay 1 x Transfers to and from the event Recognition + Thanks by MC Ad in dinner program Quarter Page Half Page Full Page Inclusion of company logo in pre-event promotion (web, edm and social media) Your marketing collateral in guest bags Pre-event VIP cocktails with the stars Exposure through Event PR & Campaign Activities. Additional Benefits: Invitations to CMRI networking events, boardroom lunches, VIP and Award events, CMRI Lab Openings. Jeans for for Genes Denim Dinner 10 4

What we need As a Denim Dinner Major Sponsor, Your company would commit to providing CMRI with the following: Description of any goods to be provided for the event (as discussed and agreed with CMRI); Banners to be displayed (sent to the venue, collected from the venue, delivery details to be advised); Promotional collateral for display at the event e.g. flyers, pull up banners, TVC; Logo to be used in promotional actives for the event (eps/ai files or high res jpg/png); Details of your table guests to be provided to the Event Team no later than one week prior to the event (Full name, title, company and email address); Provision of dinner program full size ad (size to be advised); Promotion of the event to senior staff, clienteles and contacts through your channels within a reasonable timeframe requested by CMRI (CMRI to provide all graphic, copy and e-invite). Jeans for Genes Denim Dinner 5

Why we are here: 1 in 20 kids is born with a genetic disease or birth defect. Imagine, one in every classroom. CMRI has been helping to save children s lives since 1958. In 2018, Jeans for Genes will celebrate its 25th Anniversary with the goal of raising $25 million to ensure the future health of our kids through improved research and clinical care for kids with genetic diseases.

Children s Medical Research Institute Children s Medical Research Institute is internationally respected for its history of significant medical advances. Since its founding almost 60 years ago, it has saved and improved the lives of countless children by developing the paediatric heart and lung life support machine, pioneering microsurgery for infants, introducing rubella vaccinations, and conducting the first gene therapy trial for a genetic disease in Australia.

Jeans for Genes Jeans for Genes began in 1994 as a fundraising campaign to directly support the work of the scientists at Children s Medical Research Institute. 2018 will mark the 25th Anniversary of this unique event. In that time, more than 12,000 schools, 20,000 individuals, and 41,000 workplaces have taken part in Jeans for Genes and raised over $60 million for paediatric medical research. For a quarter of a century, the Jeans for Genes campaign has provided the vital funds required to ensure the scientists at CMRI remain at the forefront of advances in child health. Progress includes: new drugs to treat epilepsy and the development of gene therapies to cure a range of genetic diseases. Our most recent initiative, ProCan, is a world-first project which will forever change the way we diagnose and treat all types of cancer affecting children and adults. In 2018, to commemorate the 25th anniversary of this iconic campaign, Children s Medical Research Institute seeks to raise $25 million for a new Centre of Collaboration. This Centre will bring together genetic research scientists and hospitalbased clinicians to search for treatments and cures for genetic conditions affecting Australian children. And we will continue to help those with other rare genetic diseases including cancer, epilepsy, blindness and autism.

OVER THE LAST 25 YEARS Jeans for Genes is celebrating its 25th Anniversary in 2018. Over $60 million has been raised 12,100 schools held a Jeans for Genes mufti day 20,000 individuals 41,200 workplaces raised funds on our behalf Jeans for Genes supports vital genetic research into treatments and cures for childhood genetic diseases, including CANCER EPILEPSY BIRTH DEFECTS THIS SUPPORT HAS HELPED CHILDREN S MEDICAL RESEARCH INSTITUTE: IDENTIFY the components of telomerase, which will be important for treating 85% of all cancers. DISCOVER ESTABLISH a vector engineering program that is designing new ways to cure many genetic diseases using gene therapy. CONDUCT the first gene therapy trial for a genetic disease in Australia. a single genetic defect can cause cleft lip and palate. the Alternative Lengthening of Telomeres (ALT) mechanism, which will lead to treatments for 15% of cancers. a new class of drugs to treat the 1 in 3 epileptics not helped by current medication. Create a revolutionary, new cancer research facility, ProCan. This will: Help save lives by making cancer diagnosis faster and more accurate Result in more personalised treatment plans with the greatest likelihood of success INTRODUCED genetic tests for dozens of genes causing blindness. Gene Therapy Process

National brand awareness 76% Advertising $3.1m Demographic Women Between 30-60 Social Media Jeans for Genes PR $1.7m Editorial value 34.2m People reached Jeans for Genes 33,535 Facebook fans CMRI 5,906 Facebook fans Unique Website Users Jeans for Genes 119,978 CMRI 69,874 (27 April 16 27 April 17)

Previous Partners and Sponsors GREAT BARRIER REEF Jeans for Genes Denim Dinner 11

Thank You Denim Dinner contact details Nikki Byrnes Key Stakeholder Events Manager 02 8865 2955 nbyrnes@cmri.org.au denimdinner.org.au cmri.org.au jeansforgenes.org.au