Team Leader Kit THANK YOU FOR BEING A TEAM LEADER! Included in this Team Leader Kit, you will find the necessary tools to build a successful team. As a Team Leader, your goals are to recruit your friends, family, and co-workers to join your team and to help them fundraise! We encourage you to start now ask at least one friend to join your team today! An AIDS Walk New York Team Coordinator will be with you every step of the way as you organize your team. From assisting you with setting up your Fundraising HQ to suggesting creative fundraising ideas, we are here to support you in achieving all your recruiting and fundraising goals. Please feel free to contact your Team Coordinator directly. We are here to support your team s success! VOLUNTEER WITH US! AIDS Walk New York would not be possible without dedicated volunteers. Whether you want to cheer on the crowd or total donations, we have opportunities for all ages and groups. Want to lend a hand? Contact Yesenia at YeseniaA@aidswalk.net Call us anytime at 212.807.9255 (WALK) with questions, to attend a workshop, or for fundraising advice!
Table of Contents Event Details 3 Basics Frequently Asked Questions 4 About our Lead Beneficiary, GMHC 5-6 Walker Programs and Incentives 7 Important Dates 8 Team Leader Checklist 9 T o o l s Goal Setting Worksheet 10 Material Order Form 11 Team T-shirt Vendor and Order Form 12 R e c r u i t How to Register Team Members 13 Team Registration Form 14 Online Fundraising 15 F u n d r a i s e Fundraising Tips from Experts 16 Plan a Fundraising Event 17 Fundraise with Social Media 18 Matching Gift 19 Contact Us 20 TIP! Follow along This Team Leader Kit is broken up into four sections. Use the bar at the bottom of each page to figure out what section you are in.
Event Details When: Where: Why: Sunday, May 17, 2015 Sign-in opens at 8:30 a.m. The Aerobic Warm-Up will be at 9 a.m., The Opening Ceremony begins at 9:15 a.m., and the Walk begins at 10 a.m. AIDS Walk New York begins and ends in Central Park. The 10k (6.2-mile) route winds through the streets of the Upper West Side and Riverside AIDS Walk New York benefits GMHC primarily. Founded in 1981, GMHC is the nation s first and one of the largest AIDS service organizations, providing direct services for more than 9,000 men, women, and families living with and affected by HIV and AIDS in New York City, and advocacy worldwide. (gmhc.org) The event also supports more than 40 AIDS service organizations throughout the tri-state area through the Community Partnership Program (CPP). These organizations are able to participate in AIDS Walk New York as fundraising teams, with proceeds directly benefiting their programs and services. Who: How: Special Guests have included: Nick Jonas, Alec Baldwin, Lance Bass, Matt Bomer, Julie Bowen, Ty Burrell, Matthew Broderick, Alan Cumming, Tyne Daly, Phil Donahue, Hilary Duff, Jesse Tyler Ferguson, Conchata Ferrell, Harvey Fierstein, Whoopi Goldberg, Dot-Marie Jones, Nora Jones, TR Knight, Patti LaBelle, Nathan Lane, Cyndi Lauper, Eric McCormack, and Audra McDonald, and many others. Teams are the backbone of our fundraising efforts. Along with friends and family teams, many corporate and community groups participated, including M A C Cosmetics, NOH8 Campaign, Deutsche Bank, A X Armani Exchange, Bristol-Myers Squibb, Gap Inc., Barclays, Keith Haring Foundation, New York City Gay Men's Chorus, and Macy s Inc. 3
Frequently Asked Questions Will refreshments be available at AIDS Walk New York? What about restrooms? Water and a variety of complimentary snacks will be provided at the venue and at the designated checkpoints located throughout the route. Portable toilets will also be available at the venue and throughout the route. What constitutes a team? A team is any group of co-workers, fellow students, religious/ civic organization members, friends, and family members who register, raise money, and then walk together for AIDS Walk New York. Teams can range in size from two to more than 1,000 walkers. Any team that registers 25 or more walkers by Wednesday, May 6 at NOON qualifies for a Team Meeting Station, a designated area for Team Members to meet up in Central Park on May 17. What if someone wants to join our team after the Team pre-registration deadline of May 6? Walkers may still join your team after the deadline of May 6. However, they will not appear on your Team Roster at your Team Meeting Station on the day of the AIDS Walk. You may transfer them to your team at your Team Meeting Station or Team Information on May 17. Updated Team Rosters will be emailed to all Team Leaders by early July. If someone registered for AIDS Walk New York as an individual, can they still join our team? Yes, pre-registered walkers can still be part of your team. To transfer walkers to your team, call the AIDS Walk office at 212.807.9255 (WALK) with the walker s name and contact information. What is a Gold Team? For 2015, Gold Teams are the top 30 fundraising teams, in honor of the 30th annual AIDS Walk New York. Last year, this elite group collectively raised more than $1.3 million. In recognition of their outstanding efforts, Gold Teams receive a separate Meeting and Sign-In Area, a professional team photo taken on the day of the event, and other perks. How do I set up my AIDS Walk team web page? Setting up your AIDS Walk web page is easy! Visit aidswalk.net/newyork and enter your email address and password. Once you log in, you can customize your web page, send out team recruitment emails, download our Facebook app, set team goals, and change your password. As the days go by, you can monitor the success of your team by checking fundraising reports and recruitment reports Are there any incentives to raise money? Incentive Awards will be available for fundraisers who collect and turn in $150 or more to the AIDS Walk New York office by Friday, June 12, 2015. What is the deadline to turn in funds for Incentive Awards and team totals? The deadline to turn in funds for Incentive Awards and final team totals is Friday, June 12, 2015. What are matching gift programs? Matching gift programs are established by many companies with the intention of supporting nonprofit organizations by matching contributions made by their employees. Visit http://ny.aidswalk.net/matching-gift-info, or check with your human resources representative to find out if your employer has a matching gift program and how to take advantage of it. Is there a minimum amount I need to raise? You do not have to raise a minimum amount, and there is no fee to register. However, AIDS Walk New York is a fundraising event, and we strongly encourage all participants to set a fundraising goal and do their best to achieve it. HAVE OTHER QUESTIONS? PLEASE CALL: 212.807.9255 (WALK) OR VISIT: AIDSWALK.NET 4
Overview of Gay Men s Health Crisis (GMHC) Our Mission: GMHC fights to end the AIDS epidemic and uplift the lives of all affected. February 2014 GMHC is a not-for-profit, volunteer-supported and community-based organization committed to national leadership in the fight against AIDS. We provide HIV prevention and coordinated care services to men, women, and families living with or affected by HIV/AIDS in New York City. We advocate for scientific, evidence-based public health solutions for hundreds of thousands of people worldwide. For the past 32 years, GMHC has been a constant leader in the fight against HIV and AIDS at local, state and national levels. GMHC has remained committed to serving those in greatest need and has worked diligently to evolve and expand with the changing needs of the population it serves. Today, GMHC provides a comprehensive array of services and programs, including: GMHC 446 West 33 rd Street New York, NY 10001 212.367.1000 GMHC Helpline: 1.800.243.7692 helpline@gmhc.org press@gmhc.org David Geffen Center for HIV Prevention and Health Education 224 West 29 th Street New York, NY 10011 212.367.1100 VISIT US ON: our website: gmhc.org our microsites: mymethlife.org and myballroomlife.com our blog: gmhc.org/blog Facebook: gmhc Twitter: gmhc Pinterest: gmhc Instagram: gmhc Youtube: GMHCWomen, TheLunaShowNY and TheLunchBoxNYC Client Intake offers comprehensive and holistic intake, assessment and reassessment services to HIV positive and at-risk clients to ensure they are effectively linked to vital programmatic services. The department is the entry point in GMHC s model of continuum of care and is staffed by trained intake clinicians and support staff. Community Health and Research develops new approaches to HIV prevention for marginalized populations who are under-represented in the healthcare sector, with a particular emphasis on LGBTQ communities and women of color. These communities have been disproportionately impacted by HIV and face other challenges and health disparities that often exacerbate their risk for HIV and other health conditions. Through a community-based outreach model, we seek to identify the most effective models of care and prevention to improve the healthcare outcome for these individuals. The department utilizes an expansive toolkit of community health that includes advocacy, public policy, public health research, social marketing, and outreach to engage individuals at high-risk of HIV infection or lacking HIV/STI-specific care. In the pursuit of these objectives, the department partners with diverse organizations in the governmental, private, and non-profit sectors, and our work spans local, national, and international levels. Coordinated Care connects clients affected by HIV/AIDS to vital community resources and assists in the negotiating and coordinating the care. The department advocates on behalf of the individual, their families, and significant others, to ensure that they have access to comprehensive medical care, health insurance, entitlements, housing, food, substance use services, dental and mental health providers, job training services, support groups, and treatment education. The goal is to provide each client with the tools to become stable and self-sufficient. The David Geffen Center for HIV Prevention and Health Education effectively combines a highly successful, community outreach HIV and STI testing and counseling program with immediate connection to care and prevention services. It also provides referrals to programs that empower clients with the knowledge to maximize their well-being in the context of broader health concerns, specifically in connection with substance use and adherence to HIV medications. Health Informatics is the hub for data management, quality assurance, and research and evaluation related to program services. The department is responsible for the collection of valid and reliable data for the purposes of program evaluation and monitoring. In addition, the department develops and implements reporting systems that promote reflection, informed decision-making and the use of information to continuously improve the quality and strategic aspects of GMHC s work. Dissemination is a key function as findings from evaluation and research projects are distributed internally and externally including presentations at national and local conferences, and publications in peer-reviewed journals. Legal Services assists clients in obtaining and maintaining basic life-sustaining services, including access to food, housing, medical care, and employment. The department focuses on HIV-related discrimination in the workplace and elsewhere, bankruptcy and debtor-creditor issues, homelessness prevention, family law, child custody, permanency planning, immigration, and access to benefits and entitlements. The Michael Palm Center for AIDS Care and Support empowers HIV positive and at-risk clients by stabilizing their lives in the areas of housing, income support, and access to healthcare. It also provides one-on-one and group services that address depression, substance use, and sexual risk-taking behaviors. The services are targeted to specific populations most affected by the epidemic through programs including the Women s Care, Prevention and Support Services, Outstanding Beautiful Brothers, Many Men, Many Voices and Substance Use Counseling and Education. Public Policy advocates for fair and effective HIV/AIDS policies at all levels of government, including expanded access to healthcare and services. The department also focuses advocacy efforts on the development of new, improved and less expensive methods for the prevention, diagnosis, and treatment of HIV and AIDS. The Volunteer, Work and Wellness Center offers services devoted to the overall health of clients, including nutritious meals, nutrition counseling, therapeutic art, and complementary therapies such as acupuncture, yoga, and massage therapy. The Work Center offers a comprehensive array of educational, GED, job readiness, training, job placement, and retention services for people living with or at risk for HIV/AIDS in order to build economic self-sufficiency. The Volunteer Center recruits, trains, and supports volunteers and interns who offer help in a wide range of tasks.
Demographic Statistics Worldwide Statistics At the end of 2009, there were an estimated 34 million people living with HIV/AIDS and 2.5 million children living with HIV/AIDS. About 2.7 million people were newly infected with HIV. Women accounted for an estimated 17 million of all adults living with HIV/AIDS. Young people (under 25 years old) account for half of all new HIV infections. There were an estimated 1.7 million AIDS deaths in 2011. More than 25 million people have died of AIDS since 1981. United States Statistics In 2011, an estimated 49,273 people became infected with HIV. More than 1.1 million people in the U.S. are living with HIV. Through 2010, more than 636, 000 people with AIDS in the U.S. have died since the epidemic began. New York City Statistics New York leads the nation in the number of new HIV cases. More than 114,000 New Yorkers are living with HIV/AIDS, and yet 20% do not know they are infected. To date, 100,000 New Yorkers have died from AIDSrelated causes. HIV is the third leading cause of death for New York City residents ages 35-54. Gay Men/Men Who Have Sex with Men (MSM) In NYC, 68% of new HIV diagnoses were among men who have sex with men (MSM), a group that has always been heavily affected by HIV/AIDS and remains at high risk. Nationally, MSM accounted for 63% of all new HIV infections as well as nearly half of people living with HIV. Young black MSM accounted for 45% of new HIV infections among black MSM and 55% of new HIV infections among young MSM overall. GMHC Key Statistics (7/1/2012 6/30-2013) GMHC serves close to 8,979 men, women and children living with and/or affected by HIV/AIDS GMHC provides close to 78,123 hot, nutritious meals to clients living with HIV/AIDS. 65.77% of new GMHC clients are HIV-negative and receive HIV testing and counseling, prevention, and mental health/substance abuse counseling services. 86.36% of clients who tested HIV-positive at GMHC accessed medical care, the vast majority of whom did so within the first month of diagnosis. 51% of persons who accessed services are gay men. 57.58% of those who received an HIV-positive test result at GMHC were MSM of color. Over-50 Population In NYC, 42% of HIV-positive New Yorkers are over fifty.. Nationally, people aged 55 and older accounted for 19% of the estimated 1.1 million people living with HIV infections in 2010. Of the estimated new HIV infections in 2010 among Americans aged 55 and older: 36% were in white men, 4% were in white women; 24% were in black men, 15% were in black women; 12% were in Hispanic/Latino men, and 4% were in Hispanic/Latino women. Over 47.42% of HIV-positive clients were age 50 and above. People of Color In NYC, more than 80% of new HIV diagnoses and AIDS-related deaths are among African Americans and Hispanics. In the U.S., 64% of new infections were among African Americans and Hispanics. 70.50% of GMHC s HIV-positive clients are black and Latino, and 21.59% are white. Women One in three New Yorkers living with HIV is a woman. About 93.4% of new HIV diagnoses among women were among black and Hispanic women. Of the total number of new HIV infections in U.S. women in 2010, 64% occurred in blacks/african Americans, 18% were in whites, and 15% were in Hispanics/Latinas. In 2010, the rate of new HIV infections among black women was 20 times that of white women, and over 4 times the rate among Hispanic/Latina women. Youth Nationally, about one in four new HIV infections are among youth, ages 13-24. Young people aged 13-29 accounted for 39% of all new HIV infections in 2009. Almost 80% of all adolescent infections are among males in the U.S. Nine out of 10 adolescent male HIV infections result from male-to -male sexual contact. The same proportion of adolescent females is infected from heterosexual contact. 40.45% of the women who received services were HIV-negative. 23.10% percent of GMHC s HIV-positive clients are women. Of those clients, 44.79% are black, 32.4% are Latina and 13.11% are white. GMHC continues to provide HIV prevention information to thousands of young people ages 29 and under who are at risk for HIV or unaware of their status. 25.63% of the clients served by GMHC were under 29 years old; and 46.53% of new clients were under 29. 24.62% of the MSM served by GMHC were under 29 years old. Of those clients, 43.78% were black and Latino.
Walker Programs and Incentives Star Walkers TM Star Walkers are AIDS Walk New York fundraising elite: those who set a goal to raise $1,000 or more. Benefits of Registering as a Star Walker Invitation to special receptions honoring your unique contribution to AIDS Walk New York. Exclusive fundraising tips, e-newsletters, and contest entries. Star Walker Fundraising Kit with additional Sponsor Forms, Star Walkers Club Note Cards, and more to help you reach your goal. Express Sign-In at the exclusive Star Walkers Club Sign-In Area on the day of the event. Benefits of Reaching Your Star Walker Goal VIP Star Pass granting you access to the exclusive Star Walker Breakfast, sponsored by Time Warner Cable, on the morning of AIDS Walk New York. All official AIDS Walk New York Fundraising Awards. AIDS Walk New York Pin and Star Walker Commemorative Pin. Star Walker Gold Crown (our tradition)! Virtual Walkers Are those who are unable to attend the AIDS Walk on Sunday, May 17 but would still like to be involved. We encourage these Walkers to wear a red ribbon on the day of the event and still fundraise and recruit to show their support. 2015 Fundraising Incentives 7
Important Dates Team Leader Workshops Learn helpful recruitment and fundraising tips from our AIDS Walk Team Coordinators. We will teach you how to set up your personal web pages, plan fundraising events, and more! Thursday, March 26 6:30 p.m. to 8 p.m. Wednesday, April 1 8 a.m. to 9 a.m. Saturday, April 25 12:30 p.m. to 2 p.m. Wednesday, April 29 6:30 p.m. to 8 p.m. Fundraising Workshops Learn how to join the fundraising elite! Come meet our Star Walker Coordinator Arianne to learn about setting goals, matching gift programs, how to utilize our new AIDS Walk website and more! Tuesday, March 31 6:30 p.m. to 8 p.m. Saturday, April 25 12:30 p.m. to 2 p.m. Wednesday, May 6 6:30 p.m. to 8 p.m. Are you a School Team? Join our School Team Coordinator Matthew for a workshop just for you! Learn how to motivate classmates and maximize your team s fundraising potential! Day-of-Event Workshop With 10 days until the big day, we are here to help answer any and all of your questions! From Team Meeting Stations to transportation, we ve got you covered! Thursday, May 7 6:30 p.m. 8 p.m. Mark Your Calendar Wednesday, May 6: Team Pre-Registration Deadline Qualify for a team meeting station with 25 or more Friday, May 8: Drive-On Pass reservation Deadline If your team qualified for a team meeting station, reserve your pass by 5 p.m. to drive into Central Park (72nd & 5th) to Monday, May 11: T-shirt Express Deadline Place your order by 5 p.m. in order to receive your shirts before the AIDS Walk. Contact: 212.874.4464 Sunday, May 17: AIDS Walk New York 2015! The End of May: Interim Team Rosters Sent Review your team fundraising total and roster Friday, June 12: Fundraising Deadline Turn in all outstanding pledges and collect individual Fundraising Awards. Gold Teams for 2015 will be announced shortly! *All workshops are located at GMHC, 446 W 33 rd St, 6 th Floor, New York NY 10001. We will cover the same material at each Team Leader and Fundraising Workshop. Please choose one Team Leader Workshop to attend, and encourage Team Members to attend the Fundraising Workshops! To RSVP, email or call 212.807.9255 (WALK). 8
Team Leader Checklist It s easy to be a successful Team Leader! Just follow these tried and true steps and you re on your way! Sign Up: Register your team for AIDS Walk New York 2015! Get Personal: Customize your Fundraising HQ with a personal message. Show It Off: Order some free promotional materials from your Team Coordinator to decorate your school, office or store! Meet Up: Attend one of our Team Leader workshops and meet other Team Leaders and the AIDS Walk staff. Find a Helping Hand: Recruit a Co-Leader to help you motivate and build your team. Throw It Back: If you had a team last year, ask your Team Coordinator for your 2014 Team Roster. Show Some Love: Thank all of your donors and Team Members for their hard work and dedication. Build It Up: Sign up friends and family to your team. Ask them to sign up at least one other person too! Be Social: Use the Facebook and AIDS Walk Mobile apps. Post fundraising and recruitment updates as you go! Plan Things Out: Organize a fundraiser, happy hour, party or raffle with your team. Show Your Style: Design your 2015 Team T-Shirt from Coastline Teez. Get Ready: Let your team know where to meet on May 17 so you can walk together. Mark Your Calendar: Remind your team members of the fundraising deadline: June 12! 9
Goal Setting Worksheet T E A M N A M E : Team Leader: Co-Team Leader(s): Goals Team Fundraising Goal: Team Recruitment Goal: Goals Plan Complete Getting Started Task Due Date Appoint Co-Team Leaders Order and display AIDS Walk posters Complete Recruitment Task Due Date Challenge: Prize goes to recruiter of the most NEW members Complete Fundraising Task Due Date Plan a Fundraiser 10
Material Order Form Place Your Order Fax: 212.208.2584 Mail: 446 West 33rd Street, 6th Floor, New York, NY 10001 Email: Call: 212.807.9255 (WALK) Full Name Team Name Number E-mail/Phone Number I would like to pick up my materials. (Date) (Time) I would like my materials mailed to me. Shipping Address: Street Address, Apt # City, State, ZIP Code Item Description Quantity AIDS Walk New York Poster Spread the word about AIDS Walk New York. Put up posters in your office break room, on your school locker, or even on your front door. AIDS Walk New York Promotional Cards Display Stand for Promotional Cards AIDS Walk New York Bookmarks Sponsor Forms Star Walker Thank You Cards These useful cards make it easy to recruit Team Members. Each is stamped with your personal team number. (25 per pack) Our colorful table top display stands look great next to a cash register or on a front desk. It also fits our promotional cards perfectly. Don't lose your place, or the opportunity to spread the AIDS Walk word. Order some bookmarks for your school's library. (25 per pack) Keep track of your donations with our official AIDS Walk New York Sponsor forms. The most important part of fundraising is saying thanks. Use our Star Walkers Club thank you cards to let people know you care. (25 per pack) *Don t forget that all promotional materials are FREE! If you run out and need more, we are happy to fill another order for you. 11
Order Team T-shirts Why? Enhance your team spirit with custom-made T-shirts displaying your team name and logo! You will increase visibility for your team on the day of the AIDS Walk, and Team Members will have a souvenir of the event We are proud to recommend the following printer for your t-shirt orders. Please contact the vendor directly regarding their order deadlines and prices. T-shirt Express http://www.tshirtexpress.com/ 209 West 80th Street New York, NY 10024 Ph: 212.874.4464 Fax: 212.874.3740 teeguy@tshirtexpress.com teegal@tshirtexpress.com Deadline: May 11, 2015 *T-shirt Express offers discount rates to all AIDS Walk New York participants. * The vendor is equipped with the AIDS Walk logo 12
How to Register Team Members Online Email To register your Team Members during your To register your Team Members by email, simply send your Team Coordinator the following information (we suggest using an Excel spreadsheet): Walker s full name Mailing address Phone number and email address T-shirt size (T-shirts provided as fundraising awards) Sign them up as a Star Walker Not sure who your Team Coordinator is? Contact us to find out at awnyinfo@aidswalk.net. Team Link 1. Go to aidswalk.net/newyork. 2. Log into your Fundraising HQ. 3. Click on View my Team Page on the left side of your HQ. 4. Copy/paste the address from your Web browser to an email. 5. Email the link to last year s Team Members and potential new Team Members. Tell them to click Join Our Team to register. Call Us Team Members can call the office at 212.807.9255 (WALK) and give us your team name to get registered! team registration, simply go through the Create a Team registration process and follow the prompts. To register your Team Member once logged into your Fundraising HQ, select the Invite Team Members link on the right side your homepage. Type out your message and send to your team members. Team Registration Form Use the Team Registration Form (see next page). Print it out, fill in your team number, and make copies. Email or fax the completed forms back to us. Team Roster If you are a returning team, your Team Roster from last year is available. If you haven t received yours yet, contact us now! Simply update the contact information of each Team Member who wants to re-register, put an X next to their name in the re-register column, and email the form back to us. 13
AIDS Walk New York Team Registration Form Thank you for registering for AIDS Walk New York, to be held on Sunday, May 17, 2015. If you can t attend the walk, register and wear a red ribbon on the day of the event to show your support! Please return this completed form to the AIDS Walk New York office. Fax it to 212.208.2584, or scan and email it to. To register online, visit aidswalk.net/newyork. If you have any questions, call us at 212.807.WALK.! *Incomplete or illegible information will not be processed. Be sure to write with blue or black ink and provide at minimum the first and last name and either an email address or complete postal address of each Team Member. Team Name - Team Number: Full Name: Email: Address: Apt./Floor City: State: ZIP: Phone #: I d like to set a goal to raise $1,000 and join the Star Walkers Club. I d like to receive a Sponsor Form in the mail I won t be at the event but would like to register as a Virtual Walker. I d like to help volunteer with the event. Optional (please circle): *T-shirt size: S M L XL XXL (If you raise $150, you earn a T-shirt.) Gender: M F T Age: 12 & under 13-17 18-24 25-34 35-44 45-54 55+ Full Name: Email: Address: Apt./Floor City: State: ZIP: Phone #: I d like to set a goal to raise $1,000 and join the Star Walkers Club. I d like to receive a Sponsor Form in the mail I won t be at the event but would like to register as a Virtual Walker. I d like to help volunteer with the event. Optional (please circle): *T-shirt size: S M L XL XXL (If you raise $150, you earn a T-shirt.) Gender: M F T Age: 12 & under 13-17 18-24 25-34 35-44 45-54 55+ Full Name: Email: Address: Apt./Floor City: State: ZIP: Phone #: I d like to set a goal to raise $1,000 and join the Star Walkers Club. I d like to receive a Sponsor Form in the mail I won t be at the event but would like to register as a Virtual Walker. I d like to help volunteer with the event. Optional (please circle): *T-shirt size: S M L XL XXL (If you raise $150, you earn a T-shirt.) Gender: M F T Age: 12 & under 13-17 18-24 25-34 35-44 45-54 55+ Full Name: Email: Address: Apt./Floor City: State: ZIP: Phone #: I d like to set a goal to raise $1,000 and join the Star Walkers Club. I d like to receive a Sponsor Form in the mail I won t be at the event but would like to register as a Virtual Walker. I d like to help volunteer with the event. Optional (please circle): *T-shirt size: S M L XL XXL (If you raise $150, you earn a T-shirt.) Gender: M F T Age: 12 & under 13-17 18-24 25-34 35-44 45-54 55+ *As a Star Walker, there is no requirement to reach the $1,000 goal. However, walkers who set high goals raise more money! *T-shirts are provided as a Fundraising Incentive Award. Visit aidswalk.net/newyork to see what other awards you can earn by fundraising! 14
Online Fundraising EDIT YOUR PERSONAL AND TEAM FUNDRAISING PAGE A fundraising web page has been set up for both you personally and your team as a whole. You can personalize them, and then use these pages to secure online donations. Here s how: 1. Go to aidswalk.net/newyork. At the top of the homepage, enter your login info. 2. Click the View my Page or View my Team Page link at the left of the screen. 3. You can edit the fundraising goal, upload an image or video, and edit the text on your page. 4. Send out your personalized links to everyone you know using the downloadable tools below. SEND EMAILS FROM YOUR HQ Within your Fundraising HQ, you can send out personalized emails to your entire address book, and team members. Here you can edit text, add pictures and use our premade email templates. 1. Log into your fundraising HQ from the AIDS Walk New York Homepage 2. Click on Promote via Email on the left side of the screen. 3. You can import your existing address book by clicking on the red labeled Add from Contact Book. 4. Select one of our premade templates from the drop down Template menu. USE SOCIAL MEDIA 15
Fundraising Tips from Experts RITA FISCHER WALKING FOR 30 YEARS Every donor knows that I am a mother who cares deeply about this cause. People give because I share my personal story. FRANCINE GOLDSTEIN WALKING FOR 27 YEARS My commitment to the memory of my best friend drives my commitment to AIDS Walk. I am not too timid to ask everyone I know for a donation, and I always look for new people to ask even the salesperson at Sleepy s! IAN JOPSON WALKING FOR 11 YEARS I follow the 7 Tap Rule. It means that most people need to be asked 7 times before they will take action, so I send out at LEAST 10 emails over the course of my campaign to potential donors! Try to make each email different, and always speak from the heart!. 16
Plan a Fundraising Event Committee Organize a group of Team Members that can help plan the event. Do you have members that can t make the event but committed to helping in other ways? This is it! Choose an Event Think of successful fundraising events you have attended and the resources you are able to secure. Have a neighborhood bar? Happy hour fundraiser! Have lots of talented friends? Hold a talent show! Location Find a venue that is centrally located and able to accommodate the type of fundraiser you plan to have. Date and Time If you re unsure what day to have your event, work with the venue you just secured to figure out a day and time that works best for them. Promote Make sure everyone you know is aware of your event! Use Facebook, send emails, and make flyers. Make sure you encourage everyone to bring a friend! Reminders are key and people forget, so a head s up the day before is always appreciated! Event Day! On the day of your fundraising event, make sure you take pictures not only to remember all the fun from that day, but to encourage those that couldn t make it to donate directly to the team instead. Thank you! A successful event couldn t have happened without the help of your committee and attendees. Make sure you thank them via email or thank you cards, and give them an update on how the event went! Showing gratitude goes a long way and encourages everyone to continue supporting the team. TIP! Incentives Having a raffle or selling homemade food always makes an event more special and can increase how much your event raises! 17
Fundraise with Social Media LOG IN to your Fundraising HQ and add the Fundraising Application to your Facebook page! This application allows you to easily post your AIDS Walk fundraising web page link on your Facebook status update. INCLUDE A LINK to your personal fundraising web page in each status update. (You can update your status from your Fundraising HQ. Log in at aidswalk.net/newyork to find step-by-step instructions.) THANK SPONSORS in your status and on their walls. This will inspire others to donate. MOBILE APP FUNDRAISE ON THE GO Everything is set up to easily request donations and recruit Team Members via text, email, Facebook, Twitter, and more. Get it now for iphone or Android! FOLLOW AIDS Walk New York (@AIDSWalkNY) and other AIDS service organizations on Twitter. RETWEET messages you read with an additional message asking followers to donate to your fundraising web page. CREATE a video letting people know you are fundraising for AIDS Walk New York and asking for their support. Be sure to tell them how to sponsor you online! POST your video on your Fundraising HQ and other social media sites. Email the link to all of your friends and family ask them to forward the link to their contacts as well. KEEP a video diary of your AIDS Walk New York experience and thank your sponsors in a video. FOLLOW AIDS Walk New York (@AIDSWalkNY) and other AIDS service organizations on Instagram. POST pictures of your fundraising events and mention @AIDSWalkNY! USE HASHTAGS: #IWalk #AIDSWalkNY 18
Matching Gifts What? A matching gift is a donation made by a corporation or foundation in support of an employee s contribution to a nonprofit organization. Use the search engine below to find out if your company has a matching gift program in place. Can t find your company? Talk to your human resources department to find out. Search Engine: http://ny.aidswalk.net/matching-gift-info Examples: Macy s, West Elm, Pfizer, Thompson Reuters, UBS, Starbucks, Gap Inc. Why? Matching gifts are an increasingly vital resource for many nonprofit organizations because of their ability to double, triple, or even quadruple an individual s contribution. How?...to receive credit: Please forward the email confirmation of the online Matching Gift Form to matchinggiftny@aidswalk.net. Make sure to include the dollar amount of the match, the donor s name, and the walker s name in the email. *If the email confirmation is not sent to us ahead of time, the walker may print it out and turn it in on the day of the AIDS Walk at Sign-In. to start an informal matching gift program: Employees. Ask your boss, CEO, or other company executive if they will match what your team raises or perhaps sponsor the first 25 walkers to register. Keep in mind that your matching program does not only have to be dollar-for-dollar ; it can be any ratio you agree on. Just ask! Students. Schools do not usually have formal matching gift programs, but many creative students lobby to create one. An informal match program can be an agreement with the principal/dean to match the amount the team collected during an AIDS Walk San Francisco campaign. Suggest that your school donate $1 for every walker on your team who shows up and walks on the actual day of the event. Get creative and watch your team achieve fundraising success. 19
Contact Us M Mailing Address P.O. Box 7607 New York, NY 10116 Street Address 446 West 33rd Street 6th Floor New York, NY 10001 P 212.807.9255 (WALK) E AWNYTeams@aidswalk.net See you on May 17! AIDSWalkNY @AIDSWalkNY AIDSWalkNY @AIDSWalkNY 20