ANASTASIYA POCHEPTSOVA GHOSH October 2017 Eller College of Management McCleland Hall 320Y University of Arizona 520-626-3372 anastasiya@email.arizona.edu EDUCATION Ph.D., Marketing, Yale University, School of Management M.Phil. & M.A., Marketing, Yale University M.A., Advertising, University of Texas at Austin B.A. (with honors), International Relations, Kiev National University, Ukraine EMPLOYMENT 2017- current Assistant Professor of Marketing, Eller College of Management, University of Arizona 2015 2017 Assistant Professor of Marketing, Darla Moore School of Business, University of South Carolina 2011 - Visiting Faculty Fellow, European School of Management, Berlin, Germany 2011 - Kilts Visiting Faculty Fellow, Booth School of Business, University of Chicago 2008 2015 Assistant Professor of Marketing, R.H. Smith School of Business, University of Maryland JOURNAL PUBLICATIONS 1. Etkin, Jordan and Anastasiya Pocheptsova Ghosh (2017), When a Positive Mood Increases Choice Deferral, conditionally accepted at Journal of Consumer Research 2. Vonach, Andrew, Vohs, Kathleen D., Pocheptsova Ghosh, Anastasiya, and Roy F. Baumeister (2017), Ego Depletion Induces Mental Passivity: Behavioral Effects Beyond Impulse Control, forthcoming at Motivation Science 3. Matherly, Ted and Anastasiya Pocheptsova Ghosh (2017), Is What You Feel What They See? Prominent and Subtle Identity Signaling in Inter-Group Interactions, Journal of Behavioral Decision Making, 30 (4), 828-842 4. Labroo, Aparna A. and Anastasiya Pocheptsova (2016), Metacognition and Consumer Judgment: Fluency is Pleasant but Disfluency Ignites Interest, Current Opinion in Psychology, 10 (August), 154-159 5. Pocheptsova, Anastasiya, Petersen, Francine and Jordan Etkin (2015), Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-goal Pursuit, Journal of Consumer Psychology, 25(2), 296-303 Ghosh CV 1
6. Pocheptsova, Anastasiya, Aparna A. Labroo and Ravi Dhar (2010), Making Products Feel Special: When Metacognitive Difficulty Improves Product Evaluation, Journal of Marketing Research, 47 (6), 1059-1069 7. Pocheptsova, Anastasiya and Nathan Novemsky (2010), When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects, Journal of Consumer Research, 36 (April), 992-1001 8. Pocheptsova, Anastasiya, Amir, On, Dhar, Ravi, and Roy F. Baumeister (2009), Deciding without Resources: Psychological Depletion and Choice in Context, Journal of Marketing Research, 46(3), 344-355 BOOK CHAPTER 9. Labroo, Aparna A. and Anastasiya Pocheptsova (2016), What Makes Tomorrow s Gain Worth Today s Pain? Cognitive, Motivational, and Affective Influences in Consumers Selfcontrol Dilemmas, International Handbook of Consumer Psychology, Eds. C. Jansson- Boyd & M. Zawisza, Taylor & Francis, London, UK, 447-466 PAPERS UNDER REVIEW AND WORKING PAPERS 10. Watson, Jared, Ghosh Pocheptsova, Anastasiya, and Michael Trusov (2017), Swayed Away by Numbers: When Consumers Overweight the Review Counts, under 2 nd round review at Journal of Marketing 11. Ghosh Pocheptsova, Anastasiya, Ran Kivetz and Ravi Dhar (2017), Buy vs. Rent: How Acquisition Mode Affects Consumer Decision-Making, revising for invited 2 nd round review at Journal of Consumer Research 12. Baskin, Ernest and Anastasiya Pocheptsova Ghosh, Full House Equals Full Stomach? The Effect of the Social Context of Consumption on Calorie Estimates, revising for invited 2 nd round review at Appetite 13. Huang, Liang, Siddiqui, Rafay and Anastasiya Pocheptsova Ghosh (2017), The Impact of Pain of Payment on Variety Seeking 14. Maimaran, Michal, Ghosh Pocheptsova, Anastasiya and Aparna Labroo (2017), Attractive but Uninteligent: Children and Adults Differ in Belief about Trait Correlation 15. Park, Taehoo, Ince Chandon, Elise and Anastasiya Pocheptsova Ghosh (2017), The Asymmetric Effect of Firm s Invested Effort in CSR Campaigns HONORS AND AWARDS ACR conference grant, The Effect of Numerical Markers in Consumer Judgments, 2016 Moore School Research Grant, 2015, 2016 Faculty Representative at the Haring Symposium, Indiana University, 2015 Faculty Fellow at the AMA-Sheth Consortium, Northwestern University, 2014 Faculty Fellow at the Association for Consumer Research Doctoral Consortium, 2014 Winner SCP-Sheth Doctoral Dissertation Award, 2006 Ghosh CV 2
TEACHING UA: Brand Management, MBA, Undergraduate USC: Marketing Communications, MBA, PMBA, Undergraduate Judgment and Decision-Making Seminar, PhD Experimental Design Seminar, PhD UMD: Integrated Marketing Communications, MBA, PMBA, Undergraduate Marketing Core, PMBA Sports Marketing, Undergraduate MBA Practicum Faculty Advisor Top 15% Teaching Award, 2011 Yale College: Decision Making, Undergraduate DOCTORAL STUDENT ADVISING Chair & co-chair: Jordan Etkin (Maryland), 2013; placement: Duke University Christopher Ling (South Carolina), 2017; placement: BE Works Consulting Jared Watson (Maryland), expected graduation 2018 Taehoon Park (South Carolina), expected graduation 2019 Liang Huang (Arizona), expected graduation 2011 Committee member: Ajay Abraham (Maryland), 2015 Tom Kim (Maryland), 2016 Li Huang (South Carolina), 2017 Comprehensive & qualifying exam committees: Jordan Etkin (Maryland); Ajay Abraham (Maryland); Tom Kim (Maryland); Jared Watson (Maryland); Liang Huang (SC); Ruuo Li (SC); Gustavo Schnieder (SC) INVITED TALKS Positive Affect and Choice Trade-offs University of Arizona, Fall 2016 Happy Consumers and Goal Conflict Johns Hopkins University, Spring 2015 Indiana University, Spring 2015 University of California, Spring 2015 Emory University, Spring 2015 University of South Carolina, Spring 2015 Georgetown University, Spring 2015 Ghosh CV 3
Consumer Decisions to Buy vs. Rent Design for Action Conference, Washington DC, Fall 2014 Yale Center for Consumer Insight Conference, Spring 2014 The Interplay between Incidental Emotions and Consumer Preferences Behavioral Action Design Group, Deloitte, Washington DC, Summer 2013 DC Marketing Colloquium, George Mason University, Washington DC, Spring 2013 Understanding Multisensory Experiences in Embodied Cognition European School of Management and Technology, Berlin, Germany, Fall 2011 Kellogg School of Management, Northwestern University, Evanston, IL, Summer 2011 Making Products Feel Special: When Metacognitive Difficulty Improves Product Evaluation Marketing Research Camp, University of Maryland, College Park, MD, Spring 2009 CONFERENCE PRESENTATIONS (since 2010) *denotes work with current or former PhD student co-author 2017 The Impact of Pain of Payment on Variety Seeking (with Liang Huang* and Rafay Siddiqui) Association for Consumer Research (ACR), San Diego, CA The Asymmetric Effect of Firm s Invested Effort in the CSR Campaigns (with Taehoon Park* and Elise Chandon Ince) ACR, San Diego, CA Renting Alone? Relationship Status and Differential Appeal of Acquisition Modes (with Li Huang*) ACR, San Diego, CA 2016 Compensatory Cognition Effect (with Aparna Labroo and Michal Maimaran) Society for Consumer Psychology (SCP) Conference on Identity and Consumption, Chicago, IL 2015 Swayed Away by Numbers: When Consumers Overweight the Review Counts (with Jared Watson* & Michael Trusov) Marketing Science, Baltimore, MD; ACR, New Orleans, LA Health Decisions and Disease Causes (with Tom Kim*) Marketing & Public Policy Conference, Washington, DC Too Attractive to Pass: Effect of Redemption Windows (with Yogesh Joshi) SCP, Phoenix, AZ; Marketing Science, Baltimore, MD 2014: Too Attractive to Pass: Effect of Redemption Windows (with Yogesh Joshi) ACR, Baltimore, MD 2013: When Being Happy Makes Choice Harder (with Jordan Etkin*) SCP, San Antonio, TX; ACR, Chicago, IL 2012: When Goals Act as Blinders: The Interplay between Goals and Preferences (with Jordan Etkin* and Ravi Dhar) ACR, Vancouver, Canada Ghosh CV 4
The Cellph -ish Effects of Self -phone Usage (with Roselina Ferraro and Ajay Abraham*) SCP, Las Vegas, NV Winning Through Conflict: When Goal Conflict Increases Motivation (with Uzma Khan and Jordan Etkin*) Behavioral Decision Research in Management (BDRM), Boulder, CO 2011: Winning Through Conflict: When Goal Conflict Increases Motivation (with Uzma Khan and Jordan Etkin*) Winter Decision Making Symposium, San Francisco, CA ACR, St. Louis, MO Lethargic Mind: Consuming Fat-Rich Foods Reduces Mental Agility (with Aparna Labroo) ACR, St. Louis, MO Symposium Co-Chair; Summer Decision Making Symposium, Las Vegas, NV Conquering Conflict: Multifinal Means in Multiple Goals Pursuit (with Jordan Etkin* and Francine Espinoza*) ACR, St. Louis The Cellph -ish Effects of Self -phone Usage (with Roselina Ferraro and Ajay Abraham*) ACR, St. Louis 2010: Clouds on a Sunny Day: Negative Effect of Positive Emotions on Multiple Goal Pursuit (with Jordan Etkin and Francine Espinoza) ACR, Jacksonville, Fl. Symposium Co-Chair; European Association for Consumer Research Conference (EACR), Egham, UK; SCP, St. Pete s Beach, FL. Symposium Cochair Is What You Feel What They See? The Relationship between Fluency and Identity Signaling (with Ted Matherly*) ACR, Jacksonville, FL; SCP, St. Pete s Beach, FL Calorie Estimates in the Presence of Others (with Ravi Dhar) SCP, St. Pete s Beach, FL PROFESSIONAL SERVICE Ad hoc Reviewer: Journals: Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Behavioral Decision Making, Journal of Experimental Social Psychology, Emotion, Journal of Economic Psychology, International Journal of Research in Marketing, Journal of Public Policy & Marketing Conferences & competitions: SCP Doctoral Dissertation Competition, Society for Judgment and Decision-Making Conference, Marketing and Public Policy Conference, Society for Consumer Psychology Conference, Association for Consumer Research, European Marketing Academy Conference, American Marketing Association Conference Program Committee: Society for Consumer Psychology (2010, 2012-2015), Association for Consumer Research (2013-2015), Association for Consumer Research Asia-Pacific Conference (2015) Ghosh CV 5
Conference Co-chair: Numerical Cognition ACR Co-Sponsored Conference (2017, Columbia, SC) Summer Decision Making Symposium (2012, New York, NY); Mid-Atlantic Academic Research Colloquium (2012, Washington, DC) Whitebox Advisors Conference (2006, New Haven, CT) UNIVERSITY SERVICE UA: College and Department Undergraduate Program Committees Department Research Committee USC: PhD Committee 2015-2016 Faculty Senate 2016-2017 UMD: Co-chair of Smith School Behavioral Lab 2014-2015 Decision Science Field Committee 2012-2015 Initiator and organizer of Behavioral Group brownbag 2008-2015 Faculty champion for SmitheLab (virtual survey laboratory) Mid-Atlantic Academic Research Colloquium liaison 2011-2015 Recruiting Committee 2014 PhD Admissions Committee 2012, 2015 Marketing Department Seminar Series Coordinator 2011-2012 MBA faculty committee 2010-2011 Ghosh CV 6