Eat Well American Nutrition Association Presentation July 23,
Eat Well Rabiah Coon Creator of Eat Well Diagnosed with Celiac in 2013 Provide people with food allergies the information they need to ensure safe, healthful eating and dining experiences through the most comprehensive and easy-to use reference guide about what they are consuming.
Food Allergies 1.7 Million people in the U.S.
Dining Habits
Food Labels and Deceptive Ingredients Sometimes it isn t obvious in a name: Casein and Whey? Dangerous for people with a dairy allergy! Maltodextrin? Ok for gluten-free folks even with the word malt which isn t safe. Nondairy? Can contain milk proteins due to casein
Who needs Eat Well? Meet Erin: Her son Joseph has a peanut allergy. Meet Tim: He was diagnosed with Celiac four months ago. Has to rely on Joseph to communicate his allergy to teachers, coaches, other parents. Worries that Joseph might eat the wrong thing at a party even though he is very careful. Can t always be there to help him. I just want my son to be able to eat safely when he is away from home. Eats most lunches away from home and cooks some nights. Doesn t want to make a big deal when planning meals out but has had a couple of bad experience with restaurants that had nothing on the menu he could order. Forgets some items that may contain gluten and has to carry a list for shopping it s a drag. I m a low-maintenance guy with the suddenly high-maintenance diet. Grocery shopping shouldn t be this tough.
What does Eat Well do? Initial release in September of Feature Description + Benefit/Value Release Profile Creation and Dietary Restriction saving (self and/or others) Ingredient/Item Lookup (type to search) Product Lookup (bar-scanner) Allergy One-sheet Missing Ingredient request Restaurant Lookup User can save their information for ease of use. User can save a profile for someone else. Allows management of multiple people. User can look up a specific ingredient or a specific product by typing the name. Allows lookup. Allow user ability to look up a packaged food quickly to identify dangerous ingredients. Time-saver List that can be copied, saved or shared that is a quick reference for the user. Can be used when search isn t available (connectivity) or for communicating to others. When a user can t find an ingredient, they can inform us so it can be added. This will help ensure the most robust list for users. User can identify nearby allergy-friendly restaurants or such restaurants in a city they search. This allows user to safely eat outside the home. September September September September September September
What s next? Feature Description + Benefit/Value Release Tag Ingredients/Products Filter by Tags Share List Travel Guide Allow user to tag an item or ingredient will let the user label items with meaningful attributes. This will enable another feature, filter (below). Based on tags, the user can filter to create a set of results to use as a quick reference, as a grocery list, or to share for example. This will make the app more efficient for the user. Allow user to share via device s sharing options a list of items assuming as a grocery list for example. Guides similar to the one-pager that gives the user phrases and lists in various foreign languages for use when travelling. Empowers user to ask proper questions even when away from home. December December December December
More Features Feature Description + Benefit/Value Release Meal tracking Dashboard for Healthcare Professionals Integrations with other tools Allow user to save what they ate for each meal. List can be exported or sent often doctors try to track a patient s diet to identify what could be causing ongoing issues. Monitor patients who share information to give real-time or scheduled feedback. Help with the initial diagnosis phase. Send data to other tools such as Apple s Health, MyFitnessPal, Samsung Health and others to enable user to consolidate health information to one place. Q1 2015 Q2 2015 Q3/Q4 2015
Reliable Information Healthcare professionals like you validate key data points Utilize APIs to get information on ingredients and restaurants. Seamless Factual FoodEssentials Menupages Webmd Allergy organizations Utilize user-provided data
Creating Eat Well Looked at what apps were available to help with food allergies after my own diagnosis. Saw none were great, did some research with others in the same situation, came up with a list of features and started development utilizing api integrations. Meeting with healthcare professionals, food allergy organizations and people who want to learn more. What s next? Our app launch and building additional features! Continue to find partners to integrate with. Help more people stay healthy.
How Does Eat Well Compare? App Allergy Info Guide Scan Barcode Ingredient Lookup Multiple Profiles Manage Lists Restauran t Locator Enter >1 Allergy Eat Well X X X X X X X Fooducate X Hiku X X X Find Me Gluten Free X Allergy Eats X X Food Intolerances X X X
A Look at Eat Well
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Questions?
Thank you! rabiahc@gmail.com @rabiahc