CALCIUM PROPIONATE MARKET

CALCIUM PROPIONATE MARKET BY APPLICATIONS (Bakery, Feed, Dairy, Meat & Processed Meat & Other Food Products) & BY REGIONS (North America, Latin America, Europe, Asia-Pacific, The Middle East & Africa) MarketsandMarkets sales@marketsandmarkets.com www.marketsandmarkets.com

MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers fourteen industry verticals, including aerospace & defence, advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2013 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. MarketsandMarkets Sample Pages 2

1 INTRODUCTION 1.1 KEY TAKE AWAYS Definition and segmentation of the calcium propionate market Analysis and forecast of the calcium propionate market Identification of major market trends and factors that drive or inhibit the growth of the end-uses of calcium propionate Market segmentation and volume forecast on the basis of regions, such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa Market segmentation and volume forecast on the basis of various types of end-use applications such as bakery, feedstock, dairy, meat & processed meat, and other food applications 1.2 REPORT DESCRIPTION Calcium propionate is one of the most important additives in the food additive industry. With a restoration of the global economy a huge market potential and growing consumer preference, the market is likely to witness considerable growth in the coming years. This report estimates the market size of the calcium propionate market in terms of revenue and volume. The Bakery industry dominates the market share in terms of value as well as in volume. In terms of geography, the report is segmented into North America, Europe, Asia -Pacific, Latin America, and the Middle East & Africa.The calcium propionate market is broadly divided on the basis of major end-uses, such as bakery, feed, dairy meat and processed meat and other food applications. Market drivers, restraints, and opportunities have been discussed in detail. The market share by major players and countries has also been discussed in this report. MarketsandMarkets Sample Pages 3

1.3 MARKETS COVERED This report focuses on the global calcium propionate market quantifying it on the basis of enduse applications, along with major global markets. FIGURE 1 CALCIUM PROPIONATE MARKET SEGMENTATION Global Calcium Propionate Market Geography Applications North America Bakery Europe Feed Asia-Pacific Dairy Latin America Meat & Processed Meat The Middle East & Africa Other Food Products Source: MarketsandMarkets Analysis MarketsandMarkets Sample Pages 4

1.4 STAKEHOLDERS Propionic acid and calcium propionate manufacturers Traders, distributors, and suppliers End consumers such as manufacturers of food and feed products Commercial research & development institutions and financial institutions Associations and industry bodies MarketsandMarkets Sample Pages 5

2 PREMIUM INSIGHTS This chapter provides the major highlighting points within the calcium propionate market and business space. 2.1 KEY FINDINGS 2.1.1 INNOVATIONS & DEVELOPMENT OF FEEDSTOCK INDUSTRY CREATES DEMAND FOR CALPRO The global escalating growth of demands and the production of feed products and its preservation is one of the prime factors responsible for the expansion. Technologies to enhance functionality and applicability of calcium propionate have played a vital role in the enhancement of the market. The next set of illustrations will provide a brief insight of the major activities that are going on in the calcium propionate industry. FIGURE 2 CALCIUM PROPIONATE MARKET SHARES, BY GEOGRAPHY, 2013 VS 2018 2013-e 2018-p N E A La Th Source: Expert Interviews, MarketsandMarkets Analysis MarketsandMarkets Sample Pages 6

The global calcium propionate market is dominated by North America and Europe. Asia-Pacific is the fastest growing market for the calcium propionate, followed by the Latin America and the Middle East & Africa. Asia-Pacific is expected to hold a share of by 2018.Latin America is moving towards more sustainable growth and is expected to hold a share of by 2018 in the global market. The Middle East & African market is also expected to hold a share of and shows immense growth potential over the next few years. FIGURE 3 CALCIUM PROPIONATE MARKET DRIVERS & RESTRAINTS DRIVERS XXXX XXXX XXXX XXXX RESTRAINTS XXXX XXXX Source: Expert Interviews, MarketsandMarkets Analysis MarketsandMarkets Sample Pages 7

2.1.2 NEED FOR ENHANCED SHELF LIFE OF CONVENIENCE FOODS CREATES DEMAND FOR CALPRO The deskbound lifestyles have resulted in rising needs for products that are easily consumable and are not easily affected by bacteria. However, the alarming rise in health issues faced by consumers has also made them aware of the need to focus on healthy and nutritive convenience food products. The need to minimize the intake of fats and calories influences the demand for specific functional food variants. Calcium propionate is considered to be one of the additives that are gradually being added to various food products so as to avoid the spoilage of food products especially during transportation. These have anti-microbial properties that improve efficiency & processing tolerance, and extend shelf life of different food products. 2.1.3 MODERN TECHNOLOGIES AND TREND TOWARDS ALL-NATURAL PRODUCTS WILL CHALLENGE THE USE OF CALPRO Further, the application of modern food processing techniques drives the expansion of food production and new product development in diverse segments such as dairy, confectionery, processed foods, etc. This creates alternative methods for food preservation and may, hence, pose a challenge for the use of calcium propionate. Governments worldwide are developing policies and regulations to penalize unhealthy diets and support healthy ones. MarketsandMarkets Sample Pages 8

3 CALCIUM PROPIONATE MARKET, BY APPLICATION 3.1 INTRODUCTION Calcium propionate is used as a source of energy for dairy transition cows. Propionic acid acts as a major precursor for calcium propionate. Dosage rates differ from product to product and are also dependent upon seasonal conditions that aggravate the bacterial growth. Other functions of calcium propionate include improving the texture of the products and thereby prolong the shelf life of products. FIGURE 4 CALCIUM PROPIONATE MARKET SHARE, BY END-USE, 2013 B Fe D M O e Estimated; p - Projected Source: FAO, EFSA, USFDA, USITC, SARS, OECD, Expert Interviews, MarketsandMarkets Analysis In terms of volume, the Bakery segment constitutes a share of in 2013 and dominates the end-use market for calcium propionate. Animal feed is the second largest application for calcium propionate and accounts for. Dairy and meat and processed meat products holds a share of and respectively and exhibits a promising growth over the next few years. Other food applications such as ready to eat food products, lifestyle products such as soups, sauces, salads, dressings and condiments etc. constitutes a share of in 2013. MarketsandMarkets Sample Pages 9

3.1.1 BAKERY PRODUCTS Increasing health consciousness, a fast evolving indulgence by consumers is increasing the demand for low calorific bakery products. The change in lifestyles has increased consumer dependence on packaged convenient food products. The impact of a daily diet and nutrition on the overall health and wellness has been studied and consumers are informed about the effects that foods can have on their well-being. Bakery manufacturers target consumers with products that have an increased shelf life and are not affected by molds. Calcium propionate plays a leading role in various bakery items such as breads, rolls, cakes, tortillas, and other bakery items. 3.1.1.1 Product suitability makes bakery the most suited application Molds and bacteria thrive and multiply in the warm and moist environment of the production process of bread. Calcium propionate s key function as a bakery product ingredient is its antifungal property. A variety of bakery products such as breads, rolls, tortillas, etc. are favoured for fungal growth due to the ingredients they carry. The fungal spoilage of bakery products is the most critical factor affecting its shelf life. As a result, calcium propionate becomes a key additive for such yeast-raised products. 3.1.1.2 Preferred over Sodium Propionate Calcium propionate is preferred over sodium propionate so as to reduce the intake of sodium in the diet and is also more expensive compared to calcium propionate. The calcium ions are essential for the enzyme amylase to perform the key function of sugar breakdown on the starch in bread. These sugars are then available for the growth of yeast and to improve the texture of bread. Sodium propionate is mainly used in chemically-leaved bakery items. A key reason for the preference of Sodium propionate is it is chemically neutral to the other bakery ingredients and hence, has no undesirable impact on the product. MarketsandMarkets Sample Pages 10

TABLE 1 NORTH AMERICA: BAKERY CALCIUM PROPIONATE MARKET VOLUME, BY COUNTRY, 2011 2018 (MT) Country 2011 2012 2013-e 2018-p CAGR% (2013-2018) U.S. XX XX XX XX XX Canada XX XX XX XX XX Total XX XX XX XX XX e Estimated; p - Projected Source: FAO, EFSA, USFDA, USITC, SARS, OECD, Expert Interviews, MarketsandMarkets Analysis 3.1.1.3 Rising Demand for Bakery Products in Canada is a Key Driver The size of the calcium propionate market in North America for bakery products in 2012 was XX tons and is estimated to reach XX tons by 2018. It is projected to grow at a slow rate of. The Canadian market is estimated to grow at a CAGR of and is expected to reach XX tons by 2018. U.S. holds a majority of the market share for bakery products and is estimated to grow at a CAGR of due to the maturity of the bakery industry. The market size of U.S. was XX tons in 2012 and is expected to reach XX tons by 2018. MarketsandMarkets Sample Pages 11

3.1.2 FEED Animal feed plays a vital role in the global food industry and shows a remarkable growth from the last few years. Animal feed preservation is a huge concern to avoid the spoilage of feed for animals as these affects animal performance to a great extent. The food and beverage industry is affected by the productivity of the livestock sector. Products derived from livestock like milk, meat, eggs, fur, etc. are influenced by the health of the livestock, which in turn is dependent on the feed quality. Ensuring nutritionally optimum feed intake by livestock, hence, becomes critical for the stakeholders in the industry. Such feed products are also susceptible to microbial and fungal infestation due to their nutritive value. Calcium propionate helps combat the microbial pathogens in various feed and raw materials 3.1.2.1 Feed & Food Industry: Interlinked Markets Animal feed is an essential link within the food chain. Preservation of feed is essential so as to slow down the process of spoilage caused by microorganisms that leads to a loss of the nutritive value or the palatability of the feed. Calcium propionate helps increase animal performance, thereby providing safe feed to animals and ultimately safe food for consumers as meat consumption is on the rise globally. 3.1.2.2 Acts as a Source of Energy Calcium propionate, in addition to its basic anti-fungal function, also acts as a nutritive supplement for livestock feeds. It aids in treating milk fever in cows. A typical dosage rate for calcium propionate varies from XX to XX kg per ton and is highly dependent on water content and the main function of the product (in case of enzymes), the method of storage, storage temperature, and the initial bacterial/mold contamination. 3.1.2.3 Prevention of Mycotoxins Calcium propionate helps prevent the formation of mycotoxins i.e. poisons produced by fungi that could otherwise cause mycosis or mycotoxicosis infections in the digestive tract or respiratory system of broilers, turkey, or laying flocks. Companies strive to develop solutions to cope with the problems of mycotoxins released by fungi. Calcium propionate has the highest efficacy of all the salts against the prevention of mycotoxins and is the cheapest of them all. MarketsandMarkets Sample Pages 12

3.1.3 DAIRY PRODUCTS Dairy products, just as other products, have been strongly influenced by the advantages of the use of calcium propionate in place of other preservatives. There has been a tremendous increase in the consumption of dairy products globally. The demand for convenient and ready to drink and eat solutions and a greater awareness of food safety is set to see a substantial growth in the coming years. Companies offer unique solutions and blends for various dairy products due to the nature of dairy products being prone to microbial growth. It is used in dried and condensed milk; ripened, un-ripened and processed cheeses, dairy based beverages, yogurts, and dairy based spreads. 3.1.3.1 Natural Occurrence in a Few Dairy products Calcium propionate occurs naturally in a few raw dairy products such as milk and in some cheese products such as Emmentaler or Swiss cheese that develops as they start ripening and acts as an antimicrobial in the cheese. Additional amounts are added during the dairy processing to keep the microbial growth rates down. 3.1.3.2 Easy Process Adaptability The dairy industry presents innovative potential to calcium propionate manufacturers due to the availability of options to process various dairy products either artificially by machines or through biological functions. Calcium propionate has the ability to innovate through product differentiation that enhances the shelf life of the final product. 3.1.3.3 Liquid Dairy Products: An Emerging Segment The demand for dairy based beverages is witnessing a robust growth universally. These are considered ideal as these provide a natural nutritional base to consumers. Processors aim to provide products that have prolonged shelf life and that are not easily affected by microbes. Calcium propionate is widely used in several dairy based drinks such as flavored milk and yogurt drinks and is set to fuel the usage of calcium propionate in liquid dairy products. MarketsandMarkets Sample Pages 13

TABLE 2 EUROPE: DAIRY CALCIUM PROPIONATE MARKET VOLUME, BY COUNTRY, 2011 2018 (MT) Country 2011 2012 2013-e 2018-p CAGR% (2013-2018) Germany XX XX XX XX XX U.K. XX XX XX XX XX France XX XX XX XX XX Italy XX XX XX XX XX Spain XX XX XX XX XX Poland XX XX XX XX XX Netherlands XX XX XX XX XX Belgium XX XX XX XX XX Switzerland XX XX XX XX XX Austria XX XX XX XX XX Czech Republic XX XX XX XX XX Portugal XX XX XX XX XX Others XX XX XX XX XX Total XX XX XX XX XX e Estimated; p - Projected Source: FAO, EFSA, USFDA, USITC, SARS, OECD, Expert Interviews, MarketsandMarkets Analysis MarketsandMarkets Sample Pages 14

4 CALCIUM PROPIONATE MARKET, BY GEOGRAPHY 4.1 INTRODUCTION The calcium propionate market is dominated by North America. Demands for products with increased shelf life are increasing globally. In the Asia-Pacific region, food and feed products with calcium propionate makes its foray in a substantial way. The Middle East & African countries are rapidly adopting calcium propionate due to a change in consumer lifestyles and increasing acceptance by consumers to consume fresh and safe products. Feed preservation is also showing a remarkable growth due to its commercialization in several regions. As food and feed industry are inter-linked, there is a need to provide animals with the right feed. This is done so as to ensure that the animals consume safe products and are not affected by various infections. FIGURE 5 CALCIUM PROPIONATE MARKET VALUE SHARES, BY REGION, 2013 Nort Euro Asia Latin Xx% The Source: FAO, EFSA, USFDA, USITC, SARS, OECD, Expert Interviews, MarketsandMarkets Analysis In terms of value, North America dominates the market for calcium propionate with a share of in 2013. Following North America is the European region that accounts for a share of in 2013. Asia-Pacific is the fastest growing market and holds a share of. Latin MarketsandMarkets Sample Pages 15

America is the smallest market for calcium propionate values, but exhibits a promising growth in the future. The Middle East & Africa constitutes a share of. TABLE 3 CALCIUM PROPIONATE MARKET VOLUMES, BY GEOGRAPHY, 2011 2018 (MT) Region 2011 2012 2013 2018 CAGR% (2013-2018) North America XX XX XX XX XX Europe XX XX XX XX XX Asia-Pacific XX XX XX XX XX Latin America XX XX XX XX XX The Middle East & Africa XX XX XX XX XX Total XX XX XX XX XX e Estimated; p - Projected Source: FAO, EFSA, USFDA, USITC, SARS, OECD, Expert Interviews, MarketsandMarkets Analysis 4.1.1 KEY FEATURES 4.1.1.1 Economic benefits for manufacturers spurs adoption The calcium propionate market was XX tons in 2012 and is expected to generate XX tons by 2018, with a CAGR of. North America captures the market share of and is the largest market for the consumption of calcium propionate. It is estimated to grow at CAGR of. Europe is the second largest market for calcium propionate with volumes to reach XX tons by 2018. Asia-Pacific is the fastest growing market with a CAGR of from 2013 to 2018. Latin America and the Middle East & African region are expected to grow at a healthy CAGR of and. MarketsandMarkets Sample Pages 16

4.2 ASIA-PACIFIC Asia-Pacific accounted for of the calcium propionate market. Calcium propionate is one of the rapidly growing segments in APAC s food additives industry. The consumption boom will be driven by urbanisation, economic growth, and rising purchasing power of Asia-Pacific s middle class population. With a population of more than XX billion, the usage of calcium propionate is set to increase due to demand from consumers. Key markets in APAC include China, India, Japan, Australia, New Zealand, and others. TABLE 4 ASIA-PACIFIC: CALCIUM PROPIONATE MARKET VOLUME, BY COUNTRY, 2011 2018 (MT) Country 2011 2012 2013-e 2018-p CAGR% (2013-2018) China XX XX XX XX XX Japan XX XX XX XX XX India XX XX XX XX XX Australia XX XX XX XX XX New Zealand XX XX XX XX XX Singapore XX XX XX XX XX Malaysia XX XX XX XX XX Indonesia XX XX XX XX XX Thailand XX XX XX XX XX Philippines XX XX XX XX XX South Korea XX XX XX XX XX MarketsandMarkets Sample Pages 17

Country 2011 2012 2013-e 2018-p CAGR% (2013-2018) Vietnam XX XX XX XX XX Pakistan XX XX XX XX XX Sri Lanka XX XX XX XX XX Taiwan XX XX XX XX XX Others XX XX XX XX XX Total XX XX XX XX XX e Estimated; p - Projected Source: FAO, EFSA, USFDA, USITC, SARS, OECD, Expert Interviews, MarketsandMarkets Analysis MarketsandMarkets Sample Pages 18

5 COMPANY PROFILES 5.1 NIACET CORPORATION 5.1.1 OVERVIEW Niacet, a U.S.-based corporation is a leading producer of organic salts that includes propionates and acetates universally. The company s product catalogue is suitable for food, feed, and pharmaceutical industries by targeting applications such as food and feed preservation, energy production, antibiotic formulation, dialysis treatment, etc. The company s strength lies in the quality of service, based on flexibility, speed, and speed of response to its customer s requests and queries. The company has its presence in the U.S. and the Netherlands and offers products globally through their distributors. Company at a Glance 2012 Founded : 1924 Headquarters : Niagara Falls, U.S. Ownership : Private Source: Company Website, MarketsandMarkets Analysis MarketsandMarkets Sample Pages 19

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