TOBACCO PLAYBOOK DÉJÀ VU: E-CIGARETTES MICHIGAN CANCER CONSORTIUM MARCH 26, 2014

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TOBACCO PLAYBOOK DÉJÀ VU: E-CIGARETTES MICHIGAN CANCER CONSORTIUM MARCH 26, 2014

WHAT IS AN ELECTRONIC CIGARETTE? o Allows user to inhale vapor containing nicotine and/or other substances. o Disposable or rechargeable and/or refillable. o Contain a cartridge filled with liquid nicotine, flavorings and glycerin or propylene glycol. o When coil heats, it converts the contents of the cartridge into vapor.

WHAT ARE E-CIGARETTES NOT? E-cigarettes are NOT an approved U.S. Food and Drug Administration (FDA) quit tobacco device and should NOT be marketed as such. E-cigarettes are NOT a safe alternative to other forms of tobacco. despite this, we are seeing a lot of false claims

HEALTH CONCERNS Poison: Between 2010 and 2012, the American Association of Poison Control Centers report rising incidents of exposure: to e-cigarette devices from 29 to 447; and to nicotine refill fluid from 1 to 12. Nicotine exposure, whether through inhalation, ingestion, or skin contact, can be hazardous to the health and safety of children, young people, pregnant women, nursing mothers, people with heart conditions and the elderly.

HEALTH CONCERNS Primary and Secondhand Vapor Exposure: Some studies have indicated adverse health impacts for both the user and bystander, but additional studies are needed to confirm this. Propylene Glycol Secondhand Nicotine Reported Impacts to FDA: Pneumonia Congestive heart failure Disorientation Seizure Hypotension, and others

HEALTH AND SAFETY CONCERNS Lack of quality control 2009 FDA tests cartridge ingredients from two leading brands of e-cigarettes, finding: levels of cancer-causing and toxic chemicals, including diethylene glycol, an ingredient in antifreeze. In some cases cartridges labeled as containing no nicotine had nicotine. Lack of regulation FDA is not regulating the manufacture of e-cigarette components or contents at this time.

SAFETY CONCERNS Lack of regulation Consumer Product Safety Commission is not regulating the manufacture of e- cigarettes or components. As Big Tobacco enters market, expect quality to improve. E-cigarette Risks Explosions Fires Poisoning Enables discreet use of other drugs (heroin, marijuana, crack cocaine) Hazardous Waste & Litter

SOCIAL CONCERNS Social norm reversal. Marketed to maintain addiction. Playing out of Big Tobacco s playbook: Back on TV. In the workplace. In schools. False health claims.

COMING TO A TELEVISION NEAR YOU VIP British Ad Blu Freedom Ad featuring Jenny McCarthy http://youtu.be/efblj5wgdgs http://youtu.be/n8mkuqqukmk Or http://youtu.be/8n5aivog-jq

CURRENT STATE OF REGULATIONS Where is the FDA? Awaiting release of proposed regulations to cover e-cigarettes as a tobacco product FDA cannot regulate e-cigarettes as a medical device unless a company submits its product for the same scrutiny as any other medical device (Sottera, Inc. v. Food & Drug Administration, D.C. Circuit Court, 2010) There is no federal law prohibiting the sale of e-cigarettes to minors Chicago and NYC added e-cigarettes to indoor SF Air law Big Island, Hawaii included e-cigarettes in tobacco purchase age of 21 Minnesota only state to tax e-cigarettes

WHERE S MICHIGAN? Currently legal for minors to purchase e- cigarettes, e-hookah, their components, and refills. E-cigarettes and their components are not currently subject to the Tobacco Tax. Various e-cigarette bills have been introduced in the Michigan legislature to curb youth access. SB 667 and SB 668 passed out of Senate Committee on Regulatory Reform on February 13. HB 4997 mirrors the Senate bills. Both would amend the Youth Tobacco Tax to prohibit minor access to alternative nicotine products.

WHERE IS THE PUBLIC HEALTH COMMUNITY? Public Health Community divided: Abstinence and/or Complete Cessation versus Harm Reduction. Tobacco Companies are heavily invested in harm reduction strategies. Voluntary associations are concerned: norm reversal, secondhand vapor exposure, long-term use, evidence-base vacuum, youth initiation, dual use or addiction exchange rather than cessation, other carcinogens, safer safe.

WHERE IS THE PUBLIC HEALTH COMMUNITY? For the first time in a century, we have an appealing alternative way to give addicted current smokers a satisfying way to give up their combusted products. David Abrams, Legacy for Health It might be possible that things like e-cigarettes in the future will have a positive role. As they re being rolled out now, I have grave concerns that they re doing more harm than good. Dr. Thomas Frieden, CDC OSH MDCH Tobacco Section does not support harm reduction.

WHAT CAN BE DONE? Educate, Educate, Educate! Tell MDCH what s going on in your community! NEW! Tell the FDA about faulty tobacco products! www.safetyreporting.hhs.gov Contact Tobacco-Free Michigan for the latest on legislative activity: tobaccofreemi@gmail.com Contact MDCH Tobacco Section for other questions: Laura de la Rambelje delarambeljel@michigan.gov