Trends in the use of food colors

Trends in the use of food colors

Product selection by the customer: 93 % Visual appearance (Color 70-90 %) 6 % Texture 1 % Odor

Feelings and Emotions Innovation Psichology Easy to use Safety Colors in food Fun Product Information Health Generation Next

Color Psychology Color Effect Color Perception Scientific Research Perception Product Design Human Behavior

RED Passion Action Courage Romance Wealth

YELLOW Joy Intelligence Innovation Loyalty Energy

ORANGE Creativity Success Adventure Knowledge

GREEN Hope Nature Health Stability Evolution

BLUE Loyalty Seriousness Power Devotion

BLUE Power Leadership Respect Wealth

BLACK AND WHITE Intelligence Perseverance Reliability Wisdom Wealth Control Persuasive Purity Goodness Innocence Sense of cleanliness Coolness Refreshing feeling

Aesthetic Value Identification Sense of Quality Sensient CONFIDENTIAL

Why do We use Food Colors? Color is linked to: Freshness and Flavor the more intense the color, the more sweetness is reported Quality The more intense color the better the food tastes Journal of Science (1980, 1988, 1995) asked group of participants to identify the flavor of a yellow unflavored cake, they identified the flavor as lemon. In the same unflavored cake mix the color was increased and participants reported they did not like the cake because it had too much lemon flavoring. Sensient CONFIDENTIAL Internet site: Color Museum

Which is sweeter? Sensient CONFIDENTIAL

Fat Replacers 33.3 Colors Antioxidants/Preservatives 27.2 26.7 Natural Flavors 20 Low Calorie Sweeteners Cheese Veg. & Dairy Proteins Fats & Oils, Art. Flavors Gums, Dehy. Fruits/Veg. Starches 15.6 13.3 12.2 11.7 10.6 10 Percent of readers surveyed who rate the following categories as most troublesome ingredients in formulations. 0 5 10 15 20 25 30 35 Source: Food Formulating, Product Development Survey

What kind of colors are we going to use? Natural or Synthetic Colors Pigment or Dye

Synthetic Dyes: Yellow 5 Yellow 6 Red 2 Red 3 Red 5 Red 6 Red 40 Blue 1 Blue 2 Synthetic Pigments: Yellow 5 Lake Yellow 6 Lake Red 2 Lake Red 3 Lake Red 5 Lake Red 6 Lake Red 40 Lake Blue 1 Lake Blue 2 Lake Natural Colors Soluble in a water base Soluble in an oil base Pigment

Attitudes toward natural claims I believe labels that claim products are all-natural When I see products labeled as allnatural, I think it s healthy It s worth paying more for natural products for some types of items, but not for others 0% 10% 20% 30% 40% 50% 60% 70% Source: Mintel Oxygen

Products in the Americas are least likely to have natural colors Source: Mintel Oxygen

Feelings and Emotions Brands have focused efforts on activity throughout the core of products to maintain enjoyment throughout the entire eating experience. Manufacturers are using small and mini formats to allow consumers to enjoy full fat variants, without being concerned with the overall health impact of the product Bright colors : Natural or Synthetic Intense shades

Innovation Innovation New Product Development: Different packaging Innovative formulas: natural ingredients Easy to use Encourage consumption New Color Development: Natural Color or Synthetic High stability New shades

Healthy Brand - Healthy Innocuous Additives Brand - Food Safety Simple natural ingredients Natural Color or Synthetic High Quality Food Colors

Healthy Simple natural ingredients Obesity, Diabetes, Heart Disease, etc Slimming products In 2013 14 % of innovation had this claim

Natural Color building blocks Fruit / Vegetable Juice Concentrates Beta Carotene Cochineal Extract / Carmine Paprika Annatto Extract Other Carotenoids - Canthaxanthin, ß-Apo-8 Carotenal Turmeric Caramel Titanium Dioxide Lycopene Copper Chlorophyllin Sensient CONFIDENTIAL

- No Aditives - No Colours - 100% Natural - 100% Fruit - Cleaning labels

Natural Colors: Obtained from selective extraction They are considered as food additives They have an E number They need to be stated on the label Foodstuff: Water extraction or physical process They are not considered as additives (ingredient) 28

Safe Natural Color or Synthetic

Fun Kids have significant importance in LATAM Receive high proportion of manufacturer attention

Visual Effects Technologies: Spectra-Flecks TM and Film Shapes Colored Prills and Heat Activated Prills SensiPearl TM Pearlescent Pigments Color Crystals TM

Today s teens are growing up in an era of economic difficulty Strict country regulations More health conscious More informed Demanding solutions Great impact of social networking

Easy to Use Manufacturers are adapting to a society that relies on technology Great impact of social networking Color easy to use:different shades, packaging, liquid products, dust free, etc