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BURDEN OF RISKY ALCOHOL USE LA CROSSE COU UNTY JULY, 25 UPD DATE Brenda Rooney, PhD, MPH Changing the Culture of Risky Drinking Behavior Coalition, a partnership between the La Crosse Medical Health Science Consortium and the Injury Research Center at the Medical College of Wisconsin For questions regarding this report please contact: Brenda Rooney, PhD, Gundersen Health System blrooney@gundersenhealth.org

ALCOHOL USE Definitions: Binge drinking: 4 or more drinks for females, 5 or more drinks for males on one occasion Drink and Drive: Driven after having too much to drink Heavy Drinking: drink daily for females, 2 drinks daily for males La Crosse County High School Youth (Source: YRBS) 5 4 3 2 2.4 5.8 5.3 Binge Drink and Drive 7. 6.9 5.3 2 23 25 The rate of binge drinking and drinking and driving has declined among La Crosse County High School youth from 2 to 25. Binge Drink & Drive US 2.8%.% WI 8.4% 8.9% La Crosse College Students (Source: NCHA) 5 4 37.9 3 24.5 2 Binge Drink and Drive 36. 35 9.7 8.2 The rate of binge drinking and drinking and driving has declined among college students attending University of Wisconsin La Crosse, Viterbo University, and Western Technical College from 29 to 23. 29 2 23 Binge Drink & Drive US 42.% 4.% La Crosse County Adults Excessive Alcohol Use (Binge or Heavy Drinking) (Source: BRFSS, County Health Rankings) 5 4 3 2 23 23 23 23 29 24 2 25 2 26 22 2 26 The rate of excessive alcohol use among La Crosse County adults has increased in recent years. La Crosse County adults excessive alcohol use is higher than the Wisconsin average of 24%. Wisconsin s excessive alcohol use is higher than any other state in the Nation.

ALCOHOL CONSEQUENCES (Source: https://wilenet.org/html/justice programs/programs/justice stats/index.htm) OWI Rate per, La Crosse County Compared to State 27 22 8 Rate per, population 6 4 2 65 7 74 568 63 473 La Crosse Wisconsin 27 28 29 2 2 22 The OWI rate for La Crosse County and Wisconsin has been declining, although in 22, the rate increased for La Crosse County. OWI in La Crosse County by Jurisdiction Compared to State Arrests 27 22 27 28 29 2 2 22 Bangor 4 8 6 6 Campbell 26 7 2 4 2 Holmen 2 2 2 4 2 County Sheriff 77 79 46 47 25 27 La Crosse (% of county total) 56 (67.9%) 439 (54.7%) 458 (56.8%) 4 (57.9%) 283 (52.2%) 35 (53.7%) Onalaska 92 6 26 84 76 8 UW La Crosse 6 23 23 23 28 26 West Salem 2 2 5 5 2 22 County total 745 83 87 69 542 65 State total 4294 4736 4446 35577 3387 3234 The La Crosse Police Department arrests account for over half of the county s OWI arrests, although this percentage has declined a bit since 27. Liquor Law Violations in La Crosse County by Jurisdiction Compared to State Arrests 27 22 27 28 29 2 2 22 Bangor 2 5 3 3 2 Campbell 29 22 24 24 4 9 Holmen 36 45 46 7 7 32 County Sheriff 37 2 56 38 27 7 La Crosse (% of county total) 835 (75.9%) 789 (76.%) 353 (66.4%) 788 (5.%) 848 (56.5%) 6 (63.6%) Onalaska 87 2 38 63 62 23 UW La Crosse 278 258 36 44 334 4 West Salem 5 2 7 6 County total 247 235 238 575 52 824 State total 43996 4958 3783 3768 24834 26526 The La Crosse Police Department arrests account for 6 7% of the county s Liquor Law Violations, although this percentage has declined a bit since 27. Violations of state or local laws or ordinances prohibiting the manufacture, sale, purchase, transportation, possession, or use of alcoholic beverages, not including driving under the influence and drunkenness 3

Alcohol Related Emergency Room Visits by Age ALCOHOL CONSEQUENCES (Source: Gundersen Health System) 45 4 442 383 35 3 25 2 238 269 The number of alcohol related emergency room visits has declined since 24 26 for alll ages. 5 5 2 99 Alcohol related emergency roomm visits are not a college age phenomenon. 2 to 24 25+ years 2 to 24 25+ years 2 to 24 25+ years 24 26 29 2 22 24 Alcohol Related Deaths La Crosse County (Sour 8 6 4 2 4 # deaths by age 24 27 28 2 4 88 The rate of alcohol related deaths in 5 24 year old adults has decreased substantially from 24 27, in which there weree 4 deaths compared to 4 deaths from 28 2. There has been only alcohol related drowning since 27. Unfortunately, alcohol played a significant role in the deaths of manyy people in La Crosse County suffering from chronic alcohol abuse. These deaths tend to go unreported in the media. The 23 Cost of Excessivee Alcohol Use in La Crosse County Healthcare $.5 million Lost Productivity 2 $75.8 million Other: Criminal Justice System, Motor Vehicle Crashes, and Other $7.7 million 3 Consequences Total: $5 million annually Cost per La Crosse County Resident $95.72 annuallyy <24 25+ rce: La Crossee County Medical Examiner s Office) Healthcare: specialty care for abuse/dependence, hospitalizations for 54 Alcohol Related Disease Impact (ARDI) conditions (primary diagnosis only) ), Fetal alcohol syndrome, health insurance administration, prevention and research, ambulatory care for the ARDI conditions (primary diagnosis only), nursing home costs, training of substance abuse and mental health professionals. 2 Productivity: estimated earnings levels, lost productivity while at work, home, or while institutionalized, premature mortality, incarceration of perpetrators, absenteeism, crime (loss of work among victims), Fetal alcohol syndrome. 3 Other: criminal justice (police, court system, corrections, legal costs), motor vehicle crashes, fire losses, crime victim property damage, Fetal alcohol syndrome special education. 4 Alcohol related deaths 28 2 Causee of Death: Motor Vehicle Crash Drowning Fall Hypothermia Suicide/gun shot Alcohol Poisoning Chronic abuse Undetermined 5 24 25+ 8 3 7 2 56 Total 9 3 8 3 56 y (Source: http://uwphi.pophealth.wisc.edu/) The estimated total annual economic cost of excessive drinking in Wisconsin is $6.8 billion, and over $ million for La Crosse County.

COMMUNITY CONCERNS REGARDING ALCOHOL USE Concern for Issues in the Community La Crosse County Residents (source: COMPASS NOW Random Household Survey, 2 (N=52) & 24 (N=435)) Illegal drug use* 3.36 Alcohol Use Identity Theft* Bullying Prescription Drug Misuse* Domestic Abuse, Child Abuse, Elder Abuse Obesity* Over the Counter Drug Misuse* Funding for Schools Sexual Abuse and Sexual Violence Tobacco Use* Hunger Suicide* 3. 2.92 2.88 2.93 2.84 2.8 2.85 2.73 2.68 2.59 2.7 2.6 La Crosse County 24 La Crosse County 2 Overall response 24 Financial Problems Experienced by Local Government* Gambling* Excessive Personal Debt* Risk of Losing Your Job* Risk of Foreclosure and Bankruptcy* 2.6.98 2.2.79 2.54 2 3 4 =No Concern, 4=Very Concerned (*indicates a significant difference in mean level of concern from 2 to 24) United Way and partners completed a random household survey as part of the Community Needs Assessment (COMPASS Now) in 2 & 24. Given a list of 8 community issues, alcohol was rated as the number 2 community concern in 24, behind illegal drug use. 5

Community Support for Alcohol Strategies, 24 Household Survey in La Crosse County, N=45) COMMUNITY SUPPORT FOR POLICY CHANGES 4 (Source: Community Perceptions Survey, 24 Random Not at all Supportive Somewhat Supportive Mostly Supportive Completely Supportive Increase the cost of alcohol licenses 27% 28% 9% 27% A community committee to review alcohol license conditions and renewals 2% 3% 24% 26% Limits on how alcohol is served at community festivals 2% 28% 22% 3% Eliminating all you can drink specials 7% 7% 2% 46% Social Host Ordinance 7% 5% 22% 56% Enforcing Minimum Drinking Age of 2 5% 5% 22% 57% Alcohol Compliance Checks 2% % 6% 7% Changing the Culture of Risky Drinking Behavior Coalition and partners completed a random household survey in La Crosse County. Residents were very supportive of alcohol compliancee checks, enforcing the minimum drinking age, and Social Host ordinances (>75% saying mostly or completely supportive) ) More than 5% of residents were moderately supportive of eliminating all you can drink specials, limiting how alcohol is served at community festivals, and a committee to review alcohol license conditions. Only 46% of residentss were supportive of increase the cost of alcohol licenses. TAVERN OWNER SURVEY 2 In 2 2 Tavern Owners were interviewed by Changing the Culture of Risky Drinking Behavior Coalition, N=2; 3 weree Tavern League Members) What should be done about binge drinking in our community? Transportation need more taverns on board with safe ride, improvee taxi service Education more education among staff that serve alcohol Drink specials no drink specials, reduce the number of free alcohol give a ways Over serving Responsible Beverage Serverr Training Penalties fines, alcohol classes for people who receive alcohol related tickets Receptivity to policy changes: 54% Yes as long as everyone had to abide by the same standards, responsible ones would be receptive to positive change 3% Depends dependent upon clientele, as long as it doesn t affect business 5% No All you can drink (AUCD) specialss are stupid. It takes the value out of the product. People try to get a deal, and will drink as much as they can in a short period of time, especially if they want to go to anotherr bar. Drink specials are fine, any business will have specials to attract business. But, if you buy a wristband, and you set your drink down and you can t find it, you will just go get another drink. If you have to pay as you go, chances are you won t forget where you put your drink due to the cost of having to buy another one. AUCD specials takes the completee value out of the product, and chances are, the bar ends up throwing away a lot of alcohol and making more drinks than necessary. If you are a good bar, you shouldn t have to offer AUCD specials. You should want to get to know your customers. Tavern Owner 6

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