Breastfeeding support, designed to encourage greater initiation and duration, can take

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Modelling the Cost-effectiveness of breastfeeding support Introduction Breastfeeding support, designed to encourage greater initiation and duration, can take many forms: Peer support paid and voluntary Breastfeeding support centres Antenatal education workshops Healthcare assistants Qualified breastfeeding counsellors/supporters Education/training for healthcare professionals School education Whatever form it takes, support utilises scarce resources and therefore has an opportunity cost, in that other alternative uses of those resources have to be foregone. Therefore, it is desirable that such support schemes demonstrate their costeffectiveness, that is that not only do they work but also provide at least as good value for money as other funded NHS activity. The primary focus of this analysis is breastfeeding peer support but the simple model developed here could be applied generically to any other intervention designed to support breastfeeding. Whilst there is much evidence linking breastfeeding incidence and duration with health outcomes, there is less good quality evidence on the efficacy of public health interventions designed to achieve better breastfeeding rates. As was noted in a NICE 2005 systematic review - http://www.nice.org.uk/page.aspx?o=511622 1

In spite of the importance of this topic area to public health and to the work of the health service, few of the studies reviewed included outcomes related to costs for families, employers or the health services. From the material reviewed here it is not possible to inform the debate on cost effectiveness of interventions to increase the duration of breastfeeding. Intervention Breastfeeding Health outcomes? This model essentially utilises a what if approach. It uses the literature to derive assumptions about the relationship between breastfeeding and health outcomes and, in particular, the downstream costs of those outcomes. It then explores the costeffectiveness of interventions by developing what if scenarios for a given cost of intervention, population size and estimated impact of the intervention on breastfeeding initiation. Using sensitivity analysis it is possible to investigate how different scenarios affect results and thresholds for cost neutrality. Clearly, if the net impact of the breastfeeding intervention is cost saving or cost neutral then the costeffectiveness is established on dominance grounds 1. However, breastfeeding support may still be cost-effective even if it increases overall costs. This is dependent on the additional benefits being worth the additional costs. NICE generally considers interventions to be cost-effective at an incremental costeffectiveness ratio of between 20,000 and 30,000 per QALY. 1 Dominance exists when an intervention is both cheaper and more effective than the alternative (no support in this case) 2

Baseline Data and assumptions These are largely based on a paper by Battersby et al. (2004) evaluating the costeffectiveness of The Breastfeeding is Best Supporters (BIBS) project, a peer support scheme in North Sheffield. The scheme was run by two midwives and had seven paid peer support workers and ten volunteers. Table 1: Population Variable Value Source Notes Population 210 Battersby (2004) No. of births in the Sure Start Foxhill and Parson Cross area between 1 April 2001 and March 2002 Table 2: Costs and downstream savings Variable Value Source Notes Cost of scheme Not breastfeeding cost of gastroenteritis, respiratory infections and otitis media in 1 st year of life Daily cost of formula milk 19,081 Battersby (2004) 301 Ball and Wright (1999) 1.00 Morrell at al. (2000) Annual aggregate salaries ( 16,972) of peer suppo the BIBS project 2 Updated by RPI to 2006 prices Range 206-296 per infant (mid-point 251) Cited by Battersby (2004) Updated by RPI to 2006 prices Average weekly quantity of powdered infant formu totally bottle fed baby is 900g. Cost of 900g tin is Updated by RPI to 2006 prices Pre-menopausal breast cancer 488 Woolridge (1995) Cited by Battersby (2004) in deriving a saving of for averting three cases of pre-menopausal breast Updated by RPI to 2006 prices 2 Non-salary costs of the project are not given and therefore this figure underestimate the total costs of the project, although salaries are likely to be by far the most important cost element 3

Table 3: Effectiveness Variable Value Source Notes Initial breastfeeding rate 22% Battersby (2004) Increasing in breastfeeding rate 3 27 p.p. Battersby (2004) Initial average breastfeeding duration Increase in average breastfeeding duration Breast cancer risk (never breastfed) 67 days Battersby (2002) The estimation method is described in appendix 1 37 days Battersby (2002) The estimation method is described in appendix 2 0.063 Collaborative Group on Hormonal Factors in Breast Cancer (2002) Relative risk reduction in breast cancer for every 12 months additional breastfeeding Hospitalisation due to infection risk (never breastfed) 4.3% Collaborative Group on Hormonal Factors in Breast Cancer (2002) 0.126 Talayero et al. (2007) See appendix 3 Relative risk reduction for hospitalisation due to infection for every additional month breastfeeding 30.1% Talayero et al. (2007) See appendix 4 Table 4: QALYs Variable Value Source Notes NICE willingness to pay for a QALY threshold QALY gain from averted Infection requiring hospitalisation QALY gain from averted premenopausal cancer 20,000 NICE 0.00 0.00 3 The increase of 29 percentage points from 22% before the study to 49% as a result of the study. 4

Results With baseline data and assumptions the model suggests that an investment of 20,000 in a peer support scheme of this type produces net societal savings of 5,500, after downstream savings from increased breastfeeding initiation and duration are taken into account. In addition the model suggests that the scheme would avert 0.057 cases of pre-menopausal breast cancer in mothers (2.7 cases per 10,000) and almost 6 cases (285 cases per 10,000) of infections requiring hospitalisation in the first year of life. However, as the scheme is estimated to produce net cost-savings without considering these additional benefits, it is not necessary to convert the additional benefits to QALYs. Sensitivity Analysis Sensitivity analysis is used in economic evaluation to assess how sensitive the results of the model are to the assumptions made about the model parameters, particularly those parameters where considerable uncertainty exists as to their actual value. One way sensitivity analysis involves altering the value of a single parameter, holding all the others constant, to determine how sensitive the cost effectiveness conclusion is to the assumptions made about that particular parameter. Multi-way sensitivity analysis means that several default parameters are changed simultaneously. 5

The one-way sensitivity analysis below graphs the effect of changing the assumption about the efficacy of the intervention in terms of breastfeeding initiation while holding all other parameters constant. Figure 1 Sensitivity Analysis - Increasing initiation rate 20,000 15,000 10,000 Net cost of scheme 5,000 0 0.05 0.10 0.15 0.20 0.25 0.30 0.35 0.40 0.45 0.50-5,000-10,000-15,000-20,000-25,000-30,000 Increase in Initiation rate in percentage points This graph indicates how the net costs of the scheme fall as a result of increased initiation. A threshold analysis suggests that an increase in initiation of 20.5 percentage points is necessary for cost neutrality, holding all other factors constant. For any initiation greater than this the scheme would be unambiguously costeffective. Each additional 1 percentage-point increase in initiation leads to an 850 reduction in net costs. Figure 2 shows how the net costs of the scheme are affected by varying the efficacy of the intervention in terms of increased duration, holding all other factors constant. It suggests that the scheme would still dominate even if there was no impact on average duration of breastfeeding. 6

Figure 2 Sensitivity Analysis - duration 0 5 10 15 20 25 30 35 40 45 50-1,000 Net cost of scheme - 2,000-3,000-4,000-5,000-6,000-7,000-8,000 Increase in duration (days) Figure 3 below shows how the incremental costs vary with the costs of the scheme holding efficacy constant. It shows that a scheme costing 24,598 is the threshold value for cost neutrality. For scheme costs below this threshold value the scheme is unambiguously cost-effective. Figure 3 Sensitivity Analysis - Cost of support scheme 80,000 70,000 60,000 Net cost of scheme 50,000 40,000 30,000 20,000 10,000 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000-10,000-20,000 Cost of scheme 7

Finally, figure 4 shows that the incremental costs of the scheme are not particularly sensitive to changes in assumptions about the cost saving from averting a premenopausal breast cancer. Figure 4 Sensitivity Analysis - Costs of breast cancer - 2,000 200 1,200 2,200 3,200 4,200 5,200 6,200 7,200 8,200 9,200-3,000 Net cost of scheme - 4,000-5,000-6,000-7,000-8,000-9,000-10,000 Cost of premenopausal cancer Discussion Due to the rather limited nature of data linking interventions to outcomes, the analysis presented has made a number of simplifying assumptions and focused on a what-if approach. The sensitivity analysis can demonstrate what a breastfeeding support scheme would have to cost for a given population and efficacy in order to be cost neutral or saving. Similarly, the what-if approach can suggest how changes in breastfeeding initiation and duration impact on the net cost is necessary for a scheme of certain cost and population in order to achieve either cost neutrality or cost savings. 8

The baseline result shows that a breastfeeding peer support scheme of this type would be unambiguously cost-effective producing health benefits and net savings compared to its alternative, which is routine breastfeeding support in this case. The cost of the scheme, for reasons outlined earlier, is a lower bound estimate of the actual cost. However, even with an intervention cost which doesn t generate net savings it does not automatically follow that the intervention isn t cost-effective. Ultimately this rests on a value judgment as to whether the incremental benefits from the intervention, in this case a reduction in gastroenteritis, respiratory infection and otitis media in infants and a small reduction in breast cancer, are worth the incremental costs. NICE uses a threshold of 20,000 to 30,000 per QALY to assess cost-effectiveness. So even if the scheme has a net cost, it would still be cost effective if the QALY gain from reduced infections and breast cancer is achieved at less than 20,000 to 30,000 per QALY. We should also note that some of the limitations of this model may also cause costeffectiveness to be under-estimated. The model focused on outcomes where the evidence of a health benefit from breastfeeding is greatest. However, breastfeeding may have health benefits over and above this. Furthermore, breastfeeding has also been linked with improved educational and social outcomes. If the model underestimates both the benefits and downstream cost savings arising from breastfeeding, then the cost-effectiveness of public health interventions to encourage increased initiation and duration will be greater than implied by the model. 9

However, the real area of uncertainty in this area, and where greater research is needed, is the change in breastfeeding behaviour which can be accurately attributed to specific public health interventions. A recent Department of Health report evaluated a large number of Breastfeeding Practice Projects 1999-2002 and whilst projects that reported on breastfeeding rates tended to show an increase they were not based on experimental study designs and there are many methodological issues in using historical controls. In particular it was suggested there would be a confounding effect of the Baby Friendly Initiative for many of these projects. In summary, a scheme to increase breastfeeding,costing about 100 per mother, will break even in terms of lower feeding costs and reduced future hospital admissions if there is about a 20 percentage-point increase in initiation rates of breast-feeding. (This does not take account of lower rates of breast cancer of the mother, the trauma of hospitalisation of the infant, or the opportunity cost of the alternative use of scarce health-care resources.) For a 30 percentage point increase in initiation, the gain to society for each initiating mother is about 400 (about 125 averaged over all mothers) compared with the 100 cost per mother of the scheme. If the health gains for both mother and are considered, a scheme costing 100 per mother and yielding breastfeeding initiation rate increases of a little less than 20 percentage points is likely to be cost effective. 10

Appendix 1 Estimation of initial breastfeeding duration Battersby (2002) reports the following as the baseline for breastfeeding prior to the commencement of the Breastfeeding is Best Supporters (BIBS project): This data was used to estimate the average breastfeeding duration (Table 5). It was assumed that those stopping in a particular time period did so at the mid-point between the beginning and start of period. Table 5: Mean duration of breastfeeding pre-bibs Battersby Value Continue Estimated Mid- Value Weight Weighted period Next period period point (% BF) days BF (1) (2) duration (1) (2) Breastfeeding at 22% 10% 0-6 weeks 21 days 12% 54.55% 11.45 birth Breastfeeding at 10% 2.5% 6 wks - 4 mths 82 days 7.5% 34.09% 27.95 6 weeks Breastfeeding at 2.5% n/a 4 mths 12 mths 244 days 2.5% 11.36% 27.73 4 months 11

The weight gives the percentage of all woman breastfeeding who breastfed for a particular duration, estimated as the mid-point of a period. By multiplying the midpoint duration by the weight it is possible to derive a weight number of days for each of the 3 durations estimated. Then, by summing these weights, an estimate of the average duration of breastfeeding is derived: 11.45 + 27.95 + 27.73 = 67 days 12

Appendix 2 Estimation of breastfeeding duration after intervention Battersby (2002) reports the following data for the BIBS project: This data was used to estimate the increase in initiation due to the project 4 ; 49.05% - 22% = 27% The data was also used to estimate the change in the mean duration of breastfeeding arising from the intervention (Table 6). 4 It was conservatively assumed that the women did not breastfeed where there was no data 13

Table 6: Mean duration of breastfeeding BIBS Battersby Value Continue Estimated Mid- Value Weight Weighted period Next period period point (% BF) days BF (1) (2) duration (1) (2) Breastfeeding at 49% 31.5% 0-4 weeks 14 days 17.5% 35.78% 5.01 birth Breastfeeding at 31.5% 18.6% 4 wks - 3 mths 60 days 12.9% 26.30% 15.78 4 weeks Breastfeeding at 18.6% 11.0% 3 mths 6mths 137 7.6% 15.49% 21.23 3 months Breastfeeding at 11.0% n/a 6 mths 12 mths 274 days 11.0% 22.43% 61.45 6 months By summing up the weighted days, the mean duration of breastfeeding as a result of BIBS can be estimated. 5.01 + 15.78 + 21.23 + 61.45 = 103 days This is an increase in duration of 36 days compared to the estimation for the preintervention mean duration. 14

Appendix 3 The dose response relationship between breastfeeding and the risk of hospitalisation due to infection in the first year of life A study by Talayero et al. (2007) reported that every additional month of full breastfeeding would prevent 30.1% of hospitalisations as a result of infection in children who had not received full breastfeeding that month. Therefore, the estimated relative risk reduction of a month of full breastfeeding is 0.699. The relative risk reduction of each additional day of breastfeeding was estimated as follows: Relative Risk 1 months breastfeeding = 0.669 Relative risk of 1 day breastfeeding = 0.669 (1/(365/12)) = 0.9883 Note This is likely to be an overestimate if the risk of hospitalisation is a declining function of age i.e. the 30.1% probably refers to a declining absolute no. That would also seem to tie in with the later observation that FB for 4 months or more would have prevented 56.4% of admissions 15

Appendix 4 The dose response relationship between breastfeeding and the risk of breast cancer A study by the Collaborative Group on Hormonal Factors in breast cancer estimated that the relative risk of breast cancer is reduced by 4.3% (95% CI 2.9 5.8) for each year that a woman breastfeeds. In other words the relative risk of 12 months breastfeeding for breast cancer compared to never breastfeeding is 0.957. The study finds a dose-response relationship with each increase in lifetime breastfeeding duration giving increased protection. It also finds a protective effect for lifetime breastfeeding duration of <6 months compared to never breastfed. In our model it is necessary to model the reduction in relative risk for each additional day of breastfeeding. This was done as follows: Relative Risk 12 months breastfeeding = 0.957 Relative risk of 1 day breastfeeding = 0.957 (1/365) = 0.99988 This study also reports a cumulative incidence of breast cancer of 6.3 cases per 100 women by age 70 years in the developed countries and the model uses this as a woman s baseline risk in the absence of breastfeeding 5. 5 This is most likely an underestimate at the cumulative incidence is based on a population of women, in which a proportion would breastfeed 16