Cancer Support Promotional content for the Cancer Support Voice Mail 3 Record and broadcast on your company s voice mail system. Company Letter 4 Print and send on your company letterhead. Newsletter Article 5 Remind employees about the Cancer Support in your next employee newsletter. Emails 7 Use these emails to help describe the role and value of the Cancer Support 836364 b 03/14 1
How to Use Cancer Support Promotional Content The material in this booklet has been created to help you communicate with employees in your organization, and increase awareness of and participation in this valuable program. As you incorporate these materials into your company s communications, please remember that, as written, these materials refer to CIGNA. If you offer this program to your employees through CareAllies, you ll need to remove the CIGNA name and replace it with CareAllies. We hope you ll find these materials helpful in promoting the Cancer Support. If you have any questions or need additional communications assistance, please contact your account service representative. 2
Voice Mail #1: If your life has been touched by cancer, you know the effect it can have on a person s life. And you know what it s like to worry about things like complications, disruptions to daily life and medical costs. To help with these concerns, [NAME OF COMPANY] offers an outstanding resource to you and your family members facing cancer. It s called the CIGNA Cancer Support. The Cancer Support is confidential and won t cost you anything. It s designed to help you better understand cancer, get answers to your questions, figure out your insurance coverage and find local resources. The Cancer Support has helped thousands of people and their families facing all types of cancer at all different stages, and it can help you, too. To find out more, call 1.800.615.2909. #2: If you or one of your family members is facing cancer, you know how important your doctor s care is. But did you know that there s a program available free of charge that can help support your doctor s plan? [NAME OF COMPANY] is making the CIGNA Cancer Support available to employees and their family members who have cancer or have been diagnosed with cancer in the past. The program works with your doctor to support the treatment plan you ve created. It provides you with educational tools, access to numerous resources and a dedicated cancer support specialist ready to answer any questions you have. The Cancer Support isn t meant to replace your doctor s care. In fact, it s designed to support your doctor s care and help you make the most of your doctor visits and make sure you have the help you need every step of the way. For more information about the Cancer Support, call 1.800.615.2909. 3
Company Letter Dear [Insert Name Here], If your life has been touched by cancer, you know the effect it can have on a person s life. And you know what it s like to worry about things like complications, disruptions to daily life and medical costs. [NAME OF COMPANY] offers an outstanding resource to employees and their families who are currently going through or have just finished cancer treatment. It s called the CIGNA Cancer Support. It s confidential and free to you and your family. The CIGNA Cancer Support can help you: Get answers to your questions and concerns Understand your medications and treatment options Find local resources and support groups The CIGNA Cancer Support has helped hundreds of people and their families facing all types of cancer at all different stages and it can help you, too. To participate in this free program, call 1.800.615.2909. Sincerely, [INSERT NAME], [INSERT TITLE] 4
Newsletter Article #1: Get Extra Support Through the CIGNA Cancer Support Whether you or a family member has just been diagnosed with cancer or is now a survivor, life is filled with new worries and challenges. Your doctors, family and friends are always there for you, but sometimes you might want a little extra support from a health professional that specializes in exactly what you re going through. [NAME OF COMPANY] offers an outstanding resource to employees and their families who are currently going through or have just finished cancer treatment. It s called the CIGNA Cancer Support. It s confidential and free for you and your family. The CIGNA Cancer Support can help you: Get answers to your questions and concerns Understand your medications and treatment options Find local resources and support groups The CIGNA Cancer Support has helped thousands of people and their families facing all types cancer at all different stages and it can help you, too. To participate in this program, call 1.800.615.2909. 5
#2: Have You Gotten a Call from the Cancer Support? [NAME OF COMPANY] is making the CIGNA Cancer Support available to employees and their family members facing cancer. The uses information from medical claims to reach out to people who may be interested in the program. If it looks like you might need support, a cancer support specialist may call you to see if there s any way they can help. Sometimes, the information the program receives from your doctors claims isn t accurate, or the situation isn t clear. If this happens, you may get a call from a cancer support specialist just in case there may be any need for support. Whenever you need support, the Cancer Support is here to help. In fact, CIGNA has helped thousands of people get the extra care they need. The program is completely confidential and it s free. If you don t want to participate, that s okay. It s completely voluntary. If you re contacted by a cancer support specialist and decide not to join, simply let them know. For more information about the program, call 1.800.615.2909. #3: Dedicated One-on-One Care If you or a family member is facing cancer, or has faced it in the past, you may feel like you need additional support from someone who can really understand what you re going through. The CIGNA Cancer Support is a confidential program available at no cost to you through [NAME OF COMPANY]. As part of the program, you ll be connected with a specialized cancer nurse who can answer all of your cancer-related questions and provide the kind of one-on-one support that you may not be able to get from your friends, family or doctor. Your specialized nurse can help you: Understand treatment options Access local support resources Answer any questions you may have The CIGNA Cancer Support isn t meant to replace your doctor s care. Instead, it works together with your doctor to make sure you re prepared for every appointment and make the most of your treatment plan. It s all about making sure you and your family members get the support you need, every step of the way. For more information about the Cancer Support, call 1.800.615.2909. 6
Emails #1 Do you need cancer support? The Cancer Support is here if you need it. When you re faced with cancer, you re also faced with all kinds of other challenges, like understanding your options, coordinating your care and dealing with disruptions to your daily life. [NAME OF COMPANY] is offering you the CIGNA Cancer Support, a free and confidential program. It s designed to work with your doctor to make sure you have all the support you need for all types of cancer at all different stages. From online resources to having your own dedicated cancer support specialist, the program can help you: Understand treatment options Access local support resources Answer any questions you may have If you re interested in the CIGNA Cancer Support for you or a family member, call 1.800.615.2909. 7
#2 A call for support Cancer support is on the way. [NAME OF COMPANY] is making the CIGNA Cancer Support available to employees and their families facing cancer. The program uses information from your doctors claims to see if you might have a need for the program. If it looks like you might need support, you may get a call from a cancer support specialist. Whenever you need support, the Cancer Support is here to help. Participation is confidential and available at no cost to you. If you don t want to participate, that s okay, too. It s completely voluntary, so if you re contacted by a cancer support specialist and decide not to join, simply let them know. Get the support you and your family members need for all types of cancer at all different stages. For more information, call 1.800.615.2909. #3 Supporting your doctor s care Your doctor and the Cancer Support : The Right Team If you or a family member is facing cancer, you probably have a team of doctors working with you. But did you know that the CIGNA Cancer Support can help you, too? This confidential program is available at no cost to you, and provides additional support that coordinates with your doctor s treatment plan. The program can help you: Understand treatment options Access local support resources Answer any questions you may have The CIGNA Cancer Support isn t meant to replace your doctor s care. Instead, it works together with your doctor to make sure you and your family members get all the support you need for all types of cancer at all different stages. For more information, call 1.800.615.2909. 8
CIGNA and the Tree of Life logo are a registered service mark of CIGNA Intellectual Property, Inc., licensed for use by CIGNA Corporation and its operating subsidiaries. All products and services are provided exclusively by such operating subsidiaries and not by CIGNA Corporation. Such operating subsidiaries include CIGNA Health Management, Inc, CIGNA Behavioral Health, Inc. and vielife Limited. All models are used for illustrative purposes only. 836364 b 03/14 2014 CIGNA. Some content provided under license.