Reshaping the Enrollment Strategy: Creating a Health Management Program That Sustains Employee Engagement

Reshaping the Enrollment Strategy: Creating a Health Management Program That Sustains Employee Engagement

What s my why? Making your tomorrow a healthier today

Americas weight problem 69% of U.S. adults are overweight or obese 1 Being overweight can drive significant medical costs: 7x higher medical claims than fit coworkers 2 $957B in estimated health care costs directly related to excess pounds in 2030 3 1. Flegal et al., Prevalence of obesity and trends in the distribution of body mass index among U.S. adults ; Journal of American Medical Association; 2012 2. Finklestein et al., Obesity and Severe Obesity Forecast through 2030 ; American Journal of Preventative Medicine; 2012 3. American Heart Association; Overweight and Obesity: 2012 Statistical Fact Sheet ; January 2012 4. Centers for Disease Control and Prevention (CDC); Vital Signs: Adult Obesity ; August 2010 Being overweight increases the risk of developing diseases 4 like: Heart Disease Type 2 Diabetes Hypertension High Blood Pressure Sleep Apnea

Science has shown Based on research across 10,000 participants at a cost of $700M over 20 years About 50 % of U.S. adults are diabetic or pre-diabetic. 1 $245 billion is spent each year as a result of the direct and indirect costs of diabetes. 1 58 % reduction in the risk for pre-diabetic individuals to develop type 2 diabetes by participating in a structured lifestyle-change program. 2 1. Centers for Disease Control and Prevention. (2014). National Diabetes Statistics Report: Estimates of Diabetes and Its Burden in the United States, 2014. Atlanta, GA: US Department of Health and Human Services. 2. U.S. Department of Health and Human Services National Institutes of Health, National Diabetes Information Clearinghouse (2006). Diabetes Prevention Program (DPP).

To change the conversation about diabetes and transformed them into one personalized & motivating program.

Real Appeal s solution Unite proven science with a transformation coach and engaging content.

What sets Real Appeal apart? Pay-for-performance versus pay-for-session attendance. Billed as medical expense and paid via claims no copay or deductible. Focuses on multiple components of weight loss. Impacts several chronic conditions. Year-long program with weekly group classes. Interactive experiences with aspirational messaging.

Real Appeal works to help employees succeed Enroll Your employees are invited to enroll in Real Appeal. Receive kit A toolkit including a scale, DVDs and more is sent to members homes. Attend weekly sessions Courses led by trained coaches inspire and inform members. Qualify Employees disclose health and insurance info to see if they qualify. Access digital tools A suite of digital tools supports members and tracks progress to encourage them forward. Find lasting change Healthy habits can start to form for lasting weight loss.

Our results are changing the marketplace conversation 34 85% 82 % 46 % average member BMI of participants are pre-diabetic or obese of participants lost weight lost 5% or more in body weight 44 100k average member age registered participants 10 pounds average weight lost per person

City of St. Petersburg outcomes 260 116 3.6% enrolled members members with weight loss average weight loss 84% 1,307 28% enrolled at-risk total lbs lost attended 4+ sessions with 5% weight loss

The power of the program With over 100,000 participants, we are creating some amazing success stories. Before Real Appeal, my health was getting out of control. I was on cholesterol and high blood pressure medication, and I had no idea how to get my health back. Real Appeal made diet and exercise simple and manageable. From the videos and classes to tracking food, it s all there with Real Appeal. I haven't been this weight since my early 20s, and now I m a better husband, father and employee. Scott B.

Employer approach to support weight loss Implementation Toolkit The easy set-up includes promotional material and a support team to minimize HR time commitment and help maximize engagement. Safe and secure Employee personal data is secure, identities are kept private and every aspect is HIPAA compliant. Support From the start, your team will be helpful and responsive. Managing Performance A dashboard of metrics will be available. We work to modify your program to meet company s goals. Pay only for success After the initial session, you only pay for employees who stay on track with weight loss.

Thank you Warner Roberts Vice President Real Appeal Key Accounts Warner_Roberts@uhc.com 1.952.202.0148