CremerTIMOLA A Bulbine Frutescens Leaf Juice Picture Alain Gualina From Indigenous Plant Knowledge to Personal Care
Background The central idea of Cremer Care Discover indigenous useful plants Cultivation Research the functional mechanisms Promote sustainable use of the plants Support the cultivation Support the processing Export the knowledge to general public Research Discovery and protection of indigenous know-how Processing Offer the plant extracts for personal care applications Share the benefit with local communities or individuals Benefit Sharing Application Preserve the indigenous knowledge 2
Place of origin South Africa Mogalakwena has an overwhelming wealth of flowering plants the vegetation in the largest parts of the country is dominated by diverse grasses, low shrubs and acacias Mogalakwena is located in the north of South Africa at the Limpopo River, embedded in the region bordering the countries Botswana, Zimbabwe and Mozambique. Here where the grass and thorn savannah gradually turns to denser bush savannah we discovered a special succulent plant. 3
The Plant Botanical name: Bulbine frutescens (L.) Willd. This succulent belongs to the family of Asphodelaceae Bulbine is a plant with a rosette of fleshy yellowish-green leaves The plant is 12 to 15 cm high and its leaves are thin and triangular A gel-like juice can be obtained by cutting open the leaves 4
Indigenous use The local inhabitants, who live in harmony with nature, have been familiar with this plant for generations and use it as a remedy for numerous ailments. Magogo the mother of grandmothers who has an extensive knowledge of the grasses, roots, herbs, leaves and bark found in the area, shared with us the secrets of the South African legends and the ancestral art of healing. The juice from the leaves has traditionally been used by natives to treat: Blemishes Cuts Stings External sores Scars Burns Rashes Eczema and other skin related ailments 5
Cultivation and Processing Today we have established A trial plot of 0,5 ha and a nursery which helps to establish agricultural parameters Space requirement Irrigation requirements Nutrition requirements Propagation dynamics Harvesting techniques Yield estimates A production plot of 10 ha with approx. 200.000 plants All cultivation will be conducted under the guidelines of organic agricultural practice and in compliance with the requirements for natural cosmetics The factory design, staff training and process documentation will comply with international GMP standards for cosmetic ingredients 6
CremerTIMOLA use in personal care Indigenous Use Treating Burns Blemishes Scars Small wounds Insect bites External sores Eczema Rashes From indigenous use to personal care Cosmetic Claim Reduces Redness Soothing Calming Anti-itching Anti-irritant Anti-inflammatory Antimicrobial Supports Skin Repair 7
Efficacy To evaluate the activity profile of CremerTIMOLA the modulation of gene expression were investigated on normal human epidermal keratinocytes (NHEK) The effects were evaluated using RT-qPCR technology Tests were conducted under basal and inflammatory conditions Target genes were selected for their importance in keratinocyte differentiation and inflammation Reference for the basal condition: Calcium, well known for its cell differentiation activity Reference for the inflammatory condition: PMA (Phorbal 12-Myristate 13- Acetate) stimulating a generic inflammatory profile 8
Efficacy Effect on gene expression - keratinocyte differentiation CaCl2 CremerTIMOLA 700 616 2449 3293 % Control 600 500 400 300 200 100 310 94 133 77 386 91 367 147 469 228 198 223 192 201 168 173 131 177 86 523 170 418 291 95 103 492 134 195 522 0 PCR array 9
Efficacy Effect on gene expression - lipid synthesis and water/glycerol transport CaCl2 CremerTIMOLA 3617 700 600 508 % Control 500 400 300 200 120 145 138 112 124 133 71 106 140 427 159 320 87 334 100 0 PCR array 10
Efficacy Effect on gene expression - cell-cell interactions CaCl2 CremerTIMOLA 900 848 800 700 % Control 600 500 400 300 200 100 97 108 79 96 69 218 509 102 148 201 331 122 214 99 162 74 236 159 92 78 40 67 207 0 PCR array 11
Efficacy Reversed gene regulation on PMA stimulated inflammation PMA stimulated PMA + CremerTIMOLA 90 5551 7474 1289 39587 70 50 % Control 30 10-10 -18-30 -50-45 -40-44 PADI1 KRT19 CXCL5 MMP9 PCR array 12
Efficacy Summary of the gene expression study on epidermal keratinocytes CremerTIMOLA showed a clear pro-differentiating effect on keratinocytes as observed with the strong increased expression of many differentiation markers The increased expression of many markers involved in cell-cell interactions and lipid synthesis gives rise to the presumption that CremerTIMOLA enhances the skin barrier properties The up-regulated expression of AQP3 (Aquaporin 3), involved in the water/glycerol transport indicates a moisturization effect At least 4 markers of the PMA induced inflammatory profile have been reversed. However, more tests on different inflammatory profiles are required to verify an anti-inflammatory effect 13
Access & Benefit Share Cremer Care takes its responsibility for bioprospecting and access and benefit sharing very serious. After a careful literature research no specific community, tribal grouping, individual or similar could be identified where the specific knowledge of treating skin ailments or cosmetic use originates. We do not enter into a Material Transfer Agreement (MTA) with a community or an individual. Hence we had to identify other opportunities for a fair and equitable sharing of benefits. 14
Access & Benefit Share Employment opportunities in the sectors Agriculture Processing Administration Training and Skills Development Internal Training on the job 1 st Aid Training Health and Safety Training HIV prevention In co-operation with the local community in the neighboring tribal area (e.g. school teachers and principals, chiefs and headmen etc.) suitable candidates from the will be chosen to participate in the above training free of charge. CremerTIMOLA April 2012 15
Access & Benefit Share Mogalakwena Development Foundation Co-operation with individuals and institutions such as schools as well as the tribal structure Organizing and conducting activities such as 1 st Aid and Primary Health Care courses Art courses for local children Creating employment for local crafters in a craft and art centre Mogalakwena Research Centre Running a nature museum which is open to visitors School groups from nearby communities make regular use of the museum to introduce the learners to the wildlife, flora and fauna, of the area they live in A herbarium of local plant is constantly added to and is available for study purposes Research with various local as well as international universities CremerTIMOLA April 2012 16
Inspired by nature: CremerTIMOLA - A Bulbine Frutescens Leaf Juice Skin Care Repair Creams Sensitive Demanding Skin After Shave Soothing Oral Care Mouth Wash fighting malodor CremerTIMOLA in Personal Care Body Care Deodorants After Sun Intimate Hygiene Baby Care Nappy rash Microbiological control agent (natural preservative) 17
Cremer Care - A division of Cremer Oleo GmbH & Co.KG Glockengiesserwall 3 - D-20095 Hamburg www.cremer-care.de/www.cremer-care.com Copyright The thoughts, ideas, concepts and means of promotion listed in this conception are the property of Cremer Care and are protected by copyright law. Any form of reproduction and use of these ideas and concepts is only permitted with the prior express permission of the copyright owner. The passing or reproduction to or for third persons, in part or in full, is not permitted. The receiver of this conception is liable for any damages, which result from unauthorized use or passing to or by any third person. The receiver of this concept acknowledges the receipt of this conception and that he will treat it with the proper confidentiality, particularly the ideas and proposals made herein. Further, the receiver commits himself to pay the licensing and consultation fees, at usual market terms, if the conception or any part thereof is being used. The recipient agrees herewith that he will pay the fees for an expert, hired by the Chamber of Commerce of Hamburg, who would determine the fee, if an agreement, on the amount to be paid for the licensing and consultation fees, can not be established between the parties. Court of jurisdiction is Hamburg.