1) Call to Order Jon Asmussen calls the meeting to order at 7:04 PM Members present: Ross Stonesifer Dan Allari Mike Stewart Philippe Blin Carlos Nissen Cassandra Fuller Randy Smith Jon Asmussen Randy Smith Mike Hoyman Tamie Shadle Albert Villarde Bruce Hershey Absent: Martha Brown, Erik Hofstede, Cindy Whitehand, Juliana Capata, Erika Carlson Staff: Megan Walinski, Walter Pratte Guests: None 2) Introduction of guests: None 3) Recognition: Jon Asmussen thanks those who worked on making the club s college signing night such a success- Elizabeth Wright, Luis Mejia, Rebecca Romero, and Martha Brown. Jon also points out Darin Preszler and Walter Pratte for the fine job they did speaking from the heart at the event. Jon was also impressed by the guest speaker, Charlee Garcia. Walter Pratte thanks the board for the time put into searching for a general manager for the club, and welcoming staff s input. 4) Agenda Amendments: None 5) Approval of November Minutes: Bruce Hershey moves to approve as written. Randy Smith seconds. Motion passes unanimously. President s report- Jon Asmussen recounts the search for a GM for the club, which had been taking place for the past several months. From a pool of over 60 candidates, the executive committee narrowed the pool to 10 telephone interviews, and then 3 in person interviews. During the interview process, Tamie Shadle expressed an interest in the position and met with the executive committee. 1
The outcome of this search is that Tamie will be given new responsibilities for leading marketing, community outreach, and pr/media. Tamie will also be overseeing Megan Wallinski in the rec program, and Tracie Volgraff in pr. We are going to give Tamie new responsibilities for leading marketing and community outreach (getting club enrollment back to growth mode), PR/social media/website, the RAGE leadership program, improving and driving our core values messaging and executing a new recreational sponsor program. We will add a parttime person to offload some of the administrative and scheduling tasks Tamie does. Megan will now report to Tamie. Richard Newberry will be hired as GM on a 6 month trial basis. He will be responsible for fundraising, futsal, governance revisions, PCA with Bruce Hershey, and with Philippe Blin, define and create staff development programs. Rich will begin on March 19. Both Tamie and Rich will be present at next month s strategic planning meeting. Tamie thanks the executive for the opportunity. She loves the club and the community, and she loves a new challenge. She is interviewing for a person to help in the office. She is also chasing rec uniform sponsors. Tamie has begun reaching out to pre-schools. 6) Matters before the board 1. New Matters a. Leadership/Community Outreach-Cassandra Fuller is passionate about the club being more than just about soccer. She has been working on an idea putting leadership in to action and showing it in the community. Dublin has a Dublin Pride program, and Modesto has a Love Modesto campaign. Cassandra has a meeting with the city. The idea would be that any project the club starts, it would be inclusive of all groups. She is looking at Spring for a start date as it will be Spring into Action. The board agrees that this is a worthwhile idea. The next step will be Cassandra meeting with the city and conferring with Tamie Shadle. 2
b. Recreational Program Budget- Tabled until March meeting. 7) Board and Staff Reports 1. Technical Director s Report- Philippe Blin defers to Walter Pratte who informs the board on the new player development initiative. 1) Identify and choose a club playing style/identity 2) Create curriculum specific to a way of play and monitor more playing up. 3) Separate training for top players. Top players playing up, and top teams 4) Create Rage specific coaching courses. 5) Maximize weekly training by possibly have 2-3 ECNL teams training together 6) Communicate with parents and players Philippe says the goal is to implement the program by July 5 th. Jon Asmussen asks if there are short wins we can implement in Spring? Philippe responds that he believes players playing up could start in Spring. 3. Treasurer s Report-Ross Stonesifer absent 4. VP Comp- Martha Brown absent. Jon Asmussen points out that the olders showcase still needs a Val Vista leader. 5. PSRA Rep- Albert Villarde reports that PSRA was thrilled a Rage rep was attending their meeting. Albert brought up the idea of bringing back a third tourney. PSRA discussed the idea of having one of the tourneys be a memorial for Eric Larsen, long time referee and PSRA board member. PSRA is open to having Rage help them advertise for their ref classes. 3
Jon Asmussen thanks Albert for attending. It is the first time in many years we have had a rep attend. 6. PCA-Bruce Hershey says the PCA rep is pulling some stuff together to present. We hope to have it back in a week or two. 7. Rec VP Report- Mike Stewart informs the board that the rec committee had a meeting. Key points are that Flight might be dropped if the numbers do not support a healthy age group. This information will be noted during registration. Marketing and community outreach will be a major emphasis this year. Mike then reviewed the 2017 progress on the programs goals- Maintain membership numbers- FAILED Market Club-FAILED Improve AGC Description and Role-Mixed. Need more work to do. 2018 Goals Grow membership All groups a place to play Marketing Better support AGC role Increase personal engagement with membership Improve coach education Rec Jersey Sponsorships 8. Fields- Albert Villarde shares the team drive doc he created [wow] and covers the goals for the year Start futsal 2.5 cut at Sports Park Additional turf field Patelco kiosk Moving Donlan shed Dedicated shed at Sports park Jon Asmussen states the city is pushing back at a 3 rd tourney. 4
9. Fundraising-Mike Hoyman presents the committee s goals for the year: Raise $105k min., $175k upside, and $200k potential. Mike feels we need to make a stronger connection in the public mind that the Orange and Gold event goes towards scholarships. The committee s initiatives for the year are: 1. Local business on rec jerseys 2. Futsal league 3. Build a snack shack at Patelco 4. A third tourney 5. Increase rec numbers 10. Communication Committee- Mike Hoyman delivers the committee s goals for the year: 1. New website design 2. Proposed monthly email from coach to families. The committee believes families are more likely to open emails form the coaches. Themes, templates, and annual outline would be provided to the coaches. 3. marketing/outreach- Peachjar for schools, City of Pleasanton, rec outreach 4. Continue to differentiate ourselves as a club- The Bay Area s only all female soccer club? Continue to develop the Rage Leadership Speaker Series. 10. Adjournment at 9:25pm 5