ecome an exhibitor and/or sponsor of CALPELRA s 2018 Annual Conference and expand your market B and increase your business and name visibility among California s public sector agencies. CALPELRA s exhibitor and sponsor programs allow exhibitors and sponsors to tailor their Annual Conference marketing opportunities to meet their needs. Held over four days (including pre-conference and Conference activities) in beautiful Monterey, California, CALPELRA s Annual Conference remains the training conference of choice among California s labor relations and human resources professionals. Over its 43 year history, the Annual Conference has consistently been well-attended, with registration in the last several years ranging from 1,000 to 1,400+ individuals representing over 500 public agencies in northern, central, and southern California. Conference participants 2018 EXHIBITOR AND SPONSOR PROGRAM A professional, nonprofit California association established in 1975, CALPELRA helps California public sector employers better serve their communities by providing comprehensive, quality training in labor relations and personnel management and by fostering professional development with a dynamic network of support. CALPELRA s Annual Conference participants include both CALPELRA members and nonmembers. Annual Conference participants come from large and small jurisdictions, working in city, county, or state government, school districts, trial courts, state university and college systems, and special districts, representing management in employee relations, bargaining, and other activities involving public employee unions and associations. Participants also include attorneys, insurance brokers, arbitrators, software companies, consultants, and benefits service providers. California Public Employers Labor Relations Association 2018
EXHIBITOR AND SPONSOR BENEFITS Multiple opportunities to meet and connect personally with key decision makers from over 500 public agencies in northern, central, and southern California. High visibility exposure to executives and experts in public sector personnel and labor relations. A menu of marketing opportunities for maximum exposure options, including separate exhibitor (booth) and sponsor (no booth) opportunities. Dedicated exhibitor traffic time before, between, and after Conference sessions, as well as CALPELRAsponsored raffle drawings to increase Conference participant traffic in exhibitor areas. Special Wednesday cocktail hour/wine-tasting reception designed to encourage Conference participants to interact with exhibitors. Special recognition and acknowledgment included on-screen before all general Conference sessions. Name, logo, and link to your web site included in the printed and mobile Conference program guide. Name and link to your web site included on CALPELRA s web site. List of Conference attendees, including name, title, and agency, provided before and after Conference. 2
EXHIBITOR BOOTHS Exhibitor booths are available at the following pricing tiers, with location determined by drawing conducted by tier, highest to lowest. (See available booth locations on page 4.) Booths include full Conference registrations and exhibitor-area-only badges (number of registrations and badges based on pricing tier). $15,000 Includes five full Conference registrations ($5,300 value); five exhibitor-area-only badges ($750 value); five tickets to the Thursday Grand Reception ($920 value); and Sponsor Banner listing on the Conference guide ($2,000 value). $12,000 Includes four full Conference registrations ($4,240 value); four exhibitor-area-only badges ($600 value); three tickets to the Thursday Grand Reception ($552 value); and Sponsor Banner listing on the Conference guide ($2,000 value). $10,000 Includes three full Conference registrations ($3,180 value); four exhibitor-area-only badges ($600 value); three tickets to the Thursday Grand Reception ($552 value); and Sponsor Icon listing on the Conference guide ($1,000 value). $7,500 Includes three full Conference registrations ($3,180 value); two exhibitor-area-only badges ($300 value); two tickets to the Thursday Grand Reception ($368 value); and Exhibitor List Preference on the Conference guide ($500 value). $5,000 Includes two full Conference registrations ($2,120 value); two exhibitor-area-only badges ($300 value); and one ticket to the Thursday Grand Reception ($184 value). $3,500 Includes one full Conference registration ($1,060 value); one exhibitor-area-only badge ($150 value); and one ticket to the Thursday Grand Reception ($184 value). Limited to 18 booths. $2,500 Includes one full Conference registration ($1,060 value); and one exhibitor-area-only badge ($150 value). Limited to 10 booths. See page 8 for logistics and payment details. 3
EXHIBITOR BOOTH LOCATIONS $2,500 exhibitor booths (10 available) $5,000 - $15,000 exhibitor booths (21 available) $3,500 exhibitor booths (18 available) (map not drawn precisely to scale) CALPELRA s Conference exhibitor area is located solely in the Portola Hotel & Spa, in both the De Anza ballroom and the De Anza foyer. Exhibitor booths are offered at different pricing tiers, based on anticipated foot traffic patterns. CALPELRA s Conference includes activities designed to encourage Conference participants to interact with exhibitors, including... A special CALPELRA-sponsored activity for prizes, involving each exhibitor booth. A special Wednesday evening reception in the exhibitor area. Breakfasts and break food/beverages placed strategically throughout the exhibitor area. 4
SPONSOR MENU Your contribution1 to CALPELRA may include appropriate acknowledgment on Conference signage as well as within the Conference guide, for the following high-visibility Annual Conference options: Thursday Grand Reception, Monterey Bay Aquarium... $5,000 Photo Booth at Thursday Grand Reception, Monterey Bay Aquarium... $2,000 Casino at Thursday Grand Reception, Monterey Bay Aquarium... $3,000 Bus Transportation to/from Thursday Grand Reception, Monterey Bay Aquarium... $3,000 Wednesday Cocktail Hour/Wine Tasting Reception... $4,000 Tuesday Welcome Reception.... $2,500 Hotel Elevator Door Wraps (lobby level doors, outside only)... $2,500 Hotel Guest Room Key Cards (500 guests, 2 cards per guest)... $3,000 Beverage Coupons (400 participants, 1 coupon per participant).... $2,750 Conference Book/Gift Store...$700 Morning Walk/Run....$700 Sponsor menu items may include complimentary full Conference registration and/or exhibitor-area-only badges. Please contact CALPELRA Chief Operating Officer Susan Cassell for more information and details about these options. 1 Contributions to CALPELRA, a 501(c)(6) nonprofit mutual benefit member organization, are not tax deductible as charitable contributions, but may be deductible as a business expense. 5
CONFERENCE GUIDE ADVERTISING Advertise on CALPELRA s feature-rich, user-friendly Conference guide. The 2017 Conference guide was downloaded more than 1,000 times, and with more features and improvements for the 2018 Conference, your featured listing in the guide will expand your reach before, during, and after the Conference. Note: CALPELRA does not provide participants with a printed Conference guide. Sponsor Banner appears at the bottom of the main menu screen. Sponsor Banner rotates each time a user enters or exits a module. You provide content linked to Banner, including image, written content, link to your web site, etc. Non-exclusive. Sponsor Banner $2,000 6
CONFERENCE GUIDE ADVERTISING Exhibitor List Preference $500 Exhibitor listing appears at the top of the otherwise alphabetical list of exhibitors. Non-exclusive. Includes sponsor name, basic icon. You provide content linked to icon, including written content, link to your web site, etc. Non-exclusive. Sponsor Icon $1,000 7
Exhibitor Booth Drawing Details Exhibitor booth locations will be selected on a lottery basis, conducted by exhibitor tier, highest to lowest. CALPELRA will conduct the lottery drawing by phone on August 29, 2018. Exhibitors who do not wish to participate by phone may submit a list of booth preferences, by number, prior to the drawing. There is limited availability in the $3,500 (18 booths) and $2,500 (10 booths) exhibitor tiers; please refer to booth map on page 4 for details. $3,500 and $2,500 exhibitor booth tiers will be filled on a first come, first paid (deposit) basis. Friends (paid membership status) who participated as both exhibitors and sponsors in the 2017 Annual Conference, with a combined sponsor and exhibitor contribution of $15,000 or more, will automatically be entered in a lottery for priority selection of exhibitor booth location for the 2018 Annual Conference. Exhibitor Booth Set Up Each single booth includes an approximately 8 x10 space with an 8 backdrop and 3 side rails, and is furnished with an 8 covered table and two chairs. Each booth also will have a printed sign identifying the booth occupant. The vendor setting up the Conference exhibitor areas for CALPELRA will provide additional equipment and services to exhibitors for a fee, including shipping and handling of an exhibitor s equipment. CALPELRA is not responsible for the security of sponsored display booths or equipment, nor is it responsible for any loss due to theft, vandalism, fire, or other acts of God. Exhibitors are responsible for the set up, supervision, and removal of their equipment and property for the Conference. Exhibit hours: Wednesday, 8:00 a.m. - 6:15 p.m. and Thursday, 8:00 a.m. 5:00 p.m. Optional (at exhibitor s discretion, not required): Friday, 8:00 a.m. 12:00 p.m. Set up: Tuesday, 12:00 p.m. 6:00 p.m. Payment Information LOGISTICS AND DETAILS Exhibitors must make a nonrefundable 50% deposit payment in their exhibitor tier by August 1, 2018; exhibitors must pay the remaining 50% by August 27, 2018. Exhibitors may forfeit their booth location if full payment is not made by August 27, 2018. Sponsor selections will be made on a first paid, first choice basis. Sponsors must make a nonrefundable 50% deposit payment on their menu choice at the time of selection; sponsors must pay the remaining 50% by August 27, 2018. Sponsors may forfeit their selection if full payment is not made by August 27, 2018. Contact CALPELRA s Chief Operating Officer Susan Cassell for registration and payment information. 8
OTHER WAYS TO CONNECT Join CALPELRA as a Friend and connect with CALPELRA s members all year long. Open to individuals who own, are employed by, or work as a consultant for all private sector firms retained by California public agencies, including law firms, human resource consultants, insurance and benefits providers, actuarial firms, and software technology firms, as well as non-profit organizations and associations. An annual Friend membership is an individual membership: $425. CALPELRA Friends benefit from reduced registration rates for CALPELRA s Annual Conference and Californiafocused Labor Relations Academies; significantly lower member rates for CALPELRA Job Board postings; access to CALPELRAConnect, CALPELRA s member-only professional network; member access to CALPELRA s web site; and first look at CALPELRA publications such as CALPELRASnacks and CALPELRA Alerts. CALPELRA Friends are listed on a separate page on CALPELRA s web site, with a link to each Friend s web site. CALPELRA s web site is a constantly evolving and powerful member tool. Friend access to the web site includes Access to CALPELRAConnect, CALPELRA s exclusive on-line professional network, where Friend members can engage CALPELRA members in on-line conversations about current labor relations and human resources topics. Access to CALPELRA s member directory, including over 1,000 CALPELRA members. Easy access to past issues of CALPELRA Alerts, News, and Bulletins, CALPELRA s Clips digital clipping service, all of which focus on relevant California issues, and CALPELRA s newest member/friend service, CALPELRASnacks, knowledge and skills in quick video bites. CALPELRA Alerts: Friends who also contribute to CALPELRA s Annual Conference are also invited to submit articles on recent developments that CALPELRA may publish as member Alerts. Contact CALPELRA s Chief Operating Officer Susan Cassell for more information. 9
2018 ANNUAL CONFERENCE Where? CALPELRA s 2018 Annual Conference will be held in Monterey at the Portola Hotel & Spa, Monterey Marriott Hotel, and Monterey Conference Center. When? December 3 - December 7, 2018 (including pre-conference and Conference events) CALPELRA S ANNUAL TRAINING CONFERENCE brings together management labor relations professionals to listen, interact, and learn from experts and each other, offering an interactive forum for sharing the experiences of professionals with diverse knowledge, skills, techniques, and abilities, as well as time for networking, participating in hands-on workshops, and establishing positive future professional relationships. Please view the 2017 Annual Conference guide on CALPELRA s web site to learn more about typical program content. Questions? Contact CALPELRA s Chief Operating Officer Susan Cassell if you have questions about CALPELRA s sponsor and/or exhibitor opportunities. 2018 CALPELRA Board President: Debora Boutté, Contra Costa County M. Carol Stevens, CALPELRA Chief Executive Officer For further information contact: CALPELRA Executive Office 4900 Hopyard Road, Suite 375, California 94588; (925) 400-6320 calpelra@calpelra.org; https://www.calpelra.org 10
ANNUAL CONFERENCE 2018 EXHIBITOR and SPONSOR REGISTRATION Title/Position: Agency/Firm Name: Phone: EXHIBITOR BOOTHS Select one of the following options to participate as a Conference exhibitor: $15,000 Includes five full Conference registrations ($5,300 value); five exhibitor-only badges ($750 value); five tickets to the Thursday Grand Reception ($920 value); and Sponsor Banner listing on the Conference guide ($2,000 value). $12,000 Includes four full Conference registrations ($4,240 value); four exhibitor-only badges ($600 value); three tickets to the Thursday Grand Reception ($552 value); and Sponsor Banner listing on the Conference guide ($2,000 value). $10,000 Includes three full Conference registrations ($3,180 value); four exhibitor-only badges ($600 value); three tickets to the Thursday Grand Reception ($552 value); and Sponsor Icon listing on the Conference guide ($1,000 value). $5,000 Includes two full Conference registrations ($2,120 value); two exhibitor-only badges ($300 value); and one ticket to the Thursday Grand Reception ($184 value). $3,500 Includes one full Conference registration ($1,060 value); one exhibitor-only badge ($150 value); and one ticket to the Thursday Grand Reception ($184 value). [Limited to 18 booths.] $2,500 Includes one full Conference registration ($1,060 value); and one exhibitor-only badge ($150 value). [Limited to 10 booths.] $7,500 Includes three full Conference registrations ($3,180 value); two exhibitor-only badges ($300 value); two tickets to the Thursday Grand Reception ($368 value); and Exhibitor List Preference on the mobile Conference guide ($500 value). Please refer to the 2017 exhibitor and sponsor program brochure for complete details, including logistics and payment information.
Conference exhibitors: Please provide the following information no later than October 2, 2017: Full Conference Registrations (Please refer to program details for information about the number of complimentary full registrations provided with your booth. Additional registrations are available for purchase; contact Susan Cassell for pricing.) Exhibitor-Only Badges (Please refer to program details for information about the number of complimentary exhibitor-only badges provided with your booth. Additional exhibitor-only badges are available for purchase for $150/each; contact Susan Cassell to purchase.) Please refer to the 2017 exhibitor and sponsor program brochure for complete details, including logistics and payment information.
SPONSOR MENU Select one or more of the following options if you wish to be acknowledged on a Conference event: $5,000 Thursday Grand Reception, Monterey Bay Aquarium, Main $2,000 Thursday Grand Reception, Monterey Bay Aquarium, Photo Booth $3,000 Thursday Grand Reception Monterey Bay Aquarium, Casino $3,000 Thursday Grand Reception Monterey Bay Aquarium, Bus Transportation $4,000 Wednesday Cocktail/Wine Tasting Reception $2,500 Tuesday Welcome Reception $2,500 Hotel Elevator Door Wraps $2,500 Hotel Guest Room Key Cards $2,750 Beverage Coupons $700 Conference Book/Gift Store $700 Morning Walk/Run (Please refer to program details and/or contact Susan Cassell for additional information about these options.) CONFERENCE GUIDE ADVERTISEMENTS Select one of the following options to advertise in the Conference guide: $2,000 Sponsor Banner at the bottom of the main Conference guide (non-exclusive) $1,000 Sponsor Icon listing in Conference guide (non-exclusive) $500 Exhibitor List Preference listing appears at the top of list of exhibitors in the Conference guide (non-exclusive) Interested in an exhibitor booth and sponsor option, but not sure what to select? We can create a package for you that combines both exhibitor and sponsor options. Contact Managing Director Susan Cassell for more information. Please return this form via e-mail to Susan Cassell, CALPELRA Managing Director, at susan.cassell@calpelra.org. Call 925.400.6322 with questions. California Public Employers Labor Relations Association 4900 Hopyard Road, Suite 375, Pleasanton, California 94588 www.calpelra.org Please refer to the 2017 exhibitor and sponsor program brochure for complete details, including logistics and payment information.