Maximize MP for a win-win.

Maximize MP for a win-win.

Stay focused on the race. We ll help you avoid pit stops. During each animal s life cycle there can be many unexpected stops and starts along the way. Think of Arm & Hammer Animal Nutrition as your pit crew, here to deliver the right advice and the right fuel at the right time. Together we ll get the job done and the race won by focusing on your Animals First. Productivity Always. Fuel up on quality protein: See cows milk more and heifers grow fast. FERMENTEN is the source of peptides, amino acids and nucleotides that maximize metabolizable protein (MP) production in the rumen. For lactating herds more MP means improved feed efficiency and increased milk and component production. For heifers FERMENTEN helps animals reach breeding size faster and join the milking herd sooner for greater lifetime productivity. The FERMENTEN advantage. FERMENTEN generates more MP so cows milk more and heifers grow fast. Throughout the transitions of their life cycle, FERMENTEN improves herd profits. 1 For the safe and consistent route to more MP choose FERMENTEN, which contains no animal byproducts.

It s like getting more miles to the gallon. FERMENTEN delivers the amino acid building blocks for greater MP from rumen bacteria to aid in nutrient utilization to boost production and improve feed efficiency. Cows fed FERMENTEN boosted milk and component production while reducing dietary protein needs 1 by 0.62 pounds per cow per day. 2 MP is the ideal form of protein that is digested postruminally and supplies essential amino acids to the cow. *Based on continuous culture fermenter studies. **Based on a controlled study with 45 cows over 3 months.

More milk. Greater efficiency. Research 4 conducted in 2012 showed an improvement in milk yield, energy-corrected milk (ECM) and feed efficiency in cows fed FERMENTEN compared to the control and blood meal diets. MILK YIELD AND ECM Control Lbs. Per Day 80 70 Blood Meal FERMENTEN 68.67 a 70.97 ab 72.93 b 76.76 a 77.29a 79.32 b 60 Milk Yield ECM a, b, ab Indicates significant difference (P<0.05) EFFICIENCY OF MILK AND ECM Control Blood Meal 1.8 FERMENTEN Efficiency Ratio 1.7 1.6 1.5 1.4 1.42 a 1.51 ab 1.59 b 1.58 a 1.65 b 1.73 c 1.3 Milk/DMI ECM/DMI a, b, ab, c Indicates significant difference (P<0.05) 3 Diets formulated with FERMENTEN deliver the same or better efficiency as a diet formulated with blood meal. 4,5

Getting heifers on the road sooner. An on-farm trial 6 conducted on a large dairy in north central U.S. fed FERMENTEN to 2,200 heifers from weaning to calving at a rate of 3% of ration dry matter. FERMENTEN HEIFERS MET BREEDING HEIGHT AT 11 MONTHS FERMENTEN HEIFERS MET BREEDING WEIGHT AT 11 MONTHS Hip Height (in.) 60 50 40 30 20 Average FERMENTEN Heights Hoffman Standard - Large Ave. Average age at breeding (with FERMENTEN) = 330 days Standard breeding age (without FERMENTEN) = 420 days 170 days 0 100 200 300 400 500 600 700 Age (days) Weight (lbs.) 1400 1200 1000 800 600 400 200 0 0 Average FERMENTEN Weights Hoffman Standard - Large Ave. Average age at breeding (with FERMENTEN) = 330 days 60 days 100 200 300 400 500 600 700 Age (days) Standard breeding age (without FERMENTEN) = 390 days Heifers fed FERMENTEN reached breeding height approximately 170 days sooner than heifers not fed FERMENTEN and 90 days sooner than the Hoffman Standard. Breeding weight was reached approximately 60 days sooner than the Hoffman Standard. Reaching breeding size three months earlier resulted in 6 : Earlier calving with no negative impacts on health or production. More lifetime productivity. Improved profitability. 4 Producers can meet heifer weight and height goals by delivering the high-quality, efficient source of MP found in FERMENTEN.

Maximize MP: make sure you re getting the best value. Feeding similar levels of crude protein (CP) delivers vastly different MP levels, which can lead to unnecessary overfeeding protein. FERMENTEN drives MP production to deliver the best value. CP LEVELS VS. MP DELIVERED* 5 450 400 Crude Protein Metabolizable Protein Cost of 100 g MP $0.50 $0.45 Want comparative pricing for your herd? We ve got an app for that. Contact your ARM & HAMMER representative for details. Grams 350 300 250 $0.25 $0.19 $0.26 $0.23 $0.40 $0.35 $0.30 $0.25 200 $0.20 150 $0.15 6 100 50 $0.10 $0.05 FERMENTEN helped improve feed efficiency from 1.39 to 1.57, resulting in additional $191 IOFC per cow per year. 0 Soybean Meal FERMENTEN Blood Meal (average) Canola (solvent) $0.00 * Values based on the increase in MP predicted in CPM Dairy (v5.0) by adding one pound of each supplement to a high-producing cow s diet. Assumed prices/ton of soybean meal, FERMENTEN, blood meal and canola were $500, $650, $1,000 and $375, respectively. Take the shortcut to bigger profits. FERMENTEN Boosts Milk and Improves Feed Efficiency Control FERMENTEN The FERMENTEN Difference Cow/Day 1,000-cow herd/305-day lactation Milk Production (lbs.) 4 68.67 72.93 873,300.00 Milk Fat (%) 4 4.43 4.2 Milk Protein (%) 4 3.22 3.22 Dry Matter Intake (lbs.) 4 49.23 46.43 (854,000) Feed Efficiency (Milk Production/DMI) 4 1.39 1.57 Milk Income (fat + protein + other) a $18.09 $18.87 $237,900 Ration Costs b $5.91 $5.57 ($103,700) FERMENTEN Cost c $0.49 $149,450 IOFC $12.18 $12.81 ADDITIONAL IOFC WITH FERMENTEN $0.63 $192,150 a Used milkpay.com, Midwest Order b Assumes cost of $0.12/lb. c Assumes cost of $0.35/lb. FERMENTEN cost; feeding rate of 3% of DM 1 Block E, Evans E. Final Report: Use of FERMENTEN to reduce dietary crude protein in Dairy Cattle diets. ADFI. Church & Dwight study number CDF0509. Submitted August 2008. Data on file. 2 Lean IJ, Webster TK, Hoover W, Chalupa W, Sniffen CJ, Evans E, Block E, Rabiee AR. Effects of Bio-Chlor and Fermenten on Microbial Protein Synthesis in Continuous Culture Fermenters. J Dairy Sci 2005;88:2524-2536. 3 Block E. Trial conducted at State University of New York at Alfred. 2003. Church & Dwight Co., Inc. Princeton, NJ. Data on file. 4 Block E, Evans E, Clark N. New Solutions Can Replace Blood Meal as Amino Acid Source. Arm & Hammer Animal Nutrition Research Bulletin. Data on file. 5 Trial conducted at University of Delaware. Data on file. 6 Corbett WJ. Bown Dairy Heifer Growth Study. Data on file. 2015 Church & Dwight Co., Inc. ARM & HAMMER, FERMENTEN and their logos and BIO-CHLOR are trademarks of Church & Dwight Co., Inc. RE 2369-1115

Fuel up: recommended feeding rates. For feeding rates and considerations, work with your nutritionist to review ration MP estimates and account for increased bacterial protein production from FERMENTEN. Feed FERMENTEN as a primary protein source at a rate of 3% of total ration dry matter. Typical inclusion rates based on current and historical use: Cows Heifers Up to 3% ration dry matter 2 2.5% ration dry matter Navigate the life cycle journey with FERMENTEN. To learn more about FERMENTEN, your pit crew is standing by: contact your nutritionist, veterinarian or Arm & Hammer Animal Nutrition representative or fuel up at AHanimalnutrition.com.

Navigate the life cycle journey with FERMENTEN. Entire life cycle 670 730 DAYS 60 DAYS 305 DAYS Weaning Growth & Development Breeding Far Off Close Up Freshening Peak Milk & Breeding Confirmed Pregnant & Late Lactation A-MAX CELMANAX ENTIRE LIFE CYCLE FERMENTEN BG-MAX ESSENTIOM MEGALAC CALF & HEIFER START BIO-CHLOR DCAD + MEGAMINE-L MEGALAC + SODIUM BICARB SQ-810 COW START More products to help you get the job done. Entire life cycle Day 56 to Day 305 Day -21 to Day 0 Entire life cycle Day 0 to Day 305 Day -21 to +60/+90 Days +60/+90 Days to Day -21 Day 0 to Day 305 Day 0 to Day 305 Day 0 to Day 305 Day 0 to Day 305 It s about ANIMALS FIRST. PRODUCTIVITY ALWAYS. See more at AHanimalnutrition.com