#FightingFor. my son my friend my sister YoungMinds Whichever young mind you re fighting for, join us.

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25 #FightingFor my son my friend my sister YoungMinds Whichever young mind you re fighting for, join us.

Dear Lovely Person, Friend and Superhero Fundraiser, Thanks so much for deciding to fundraise for YoungMinds on our 25th Anniversary! The spotlight is on young people s mental health like never before. But if you need help, it s still much too hard to find. Now in our 25th year, we are leading the fight for children and young people s mental health, and with your help, we want to raise 2.5m to continue our hard work. Here s your #FightingFor Fundraising Kit full of information and tips to help you successfully raise funds and enjoy doing it! Please get in touch with any questions and updates on your fundraising, we would love to hear from you. Many thanks for choosing us, good luck and have fun! Whichever young mind you are #FightingFor, join us. The Fundraising Team at YoungMinds Email: fundraising@youngminds.org.uk or corporate@youngminds.org.uk Phone: 020 7089 5050 25 25#FightingFor

Contents #FightingFor events #FightingFor challenge events #FightingFor fundraising ideas Why donate to YoungMinds How to donate #FightingFor totaliser #FightingFor card #FightingFor card Spread the news Write a press release #FightingFor poster Collection box Donation form Sponsorship form 3 4 5 6 8 9 11 12 13 14 15 16 17 18 19

#FightingFor events To celebrate our 25th Anniversary in style, why not take on one of YoungMinds own events? #FightingFor Challenge, 8th August An action-packed, adrenaline filled day requiring team work aplenty. Challenges will include a freefall originally developed for the military, to stimulate parachute landings! Teams of five courageous supporters will compete in six activities throughout the day in a bid to be crowned YoungMinds Champion. 10k Your Way This summer we will launch YoungMinds very first virtual race! The aim of this game is to complete 10km whenever, wherever and in whatever way you like! Indoors or outdoors; with friends or alone; all in one go, or spread across multiple days. So gather everyone you know for YoungMinds flagship challenge events this summer and join our fight for young people s mental health. Go yellow for #HelloYellow Thousands of people will wear something yellow on 10th October to help spread the word that, whatever you re going through, you can talk to someone if you re struggling to cope. Get everyone in your school or work place to wear something yellow on World Mental Health Day, whether it s a scarf, hat or bowtie we want to see your colourful costumes! Post your photos on social media with the #HelloYellow hashtag and tag us in the post @YoungMindsUK. 4

#FightingFor challenge events Whether you want to take on a marathon, triathlon or cycle, join our team! We can offer exclusive places in a variety of events: Leeds Half Marathon - 13th May Hackney Half Marathon - 20th May The British 10K - 15th July RideLondon 100-29th July London Triathlon - 4/5th August Scottish 10K and Half Marathon - 23rd September Yorkshire 10 Mile - 14th October Ultra Challenge Series - throughout summer Spartan Race - throughout year To sign up or find out more, just visit our events page 5

#FightingFor Fundraising Ideas Young people are at the heart of everything we do, and we want to make sure all young minds are supported and empowered, whatever the challenges. But we need your help! We would love for you to choose YoungMinds as your Charity of the Year. It s a fantastic way to get everyone at your school or company involved in fundraising and spreading the word for YoungMinds. Whether you choose to support YoungMinds throughout the year, or organise a specific event, the most important thing is to have fun whilst doing it! Here are 25 ideas to get the ball rolling... 1. Dress up or down day 2. Bingo 3. Skydive 4. Talent Show 5. Give it up 6. Office or school party 7. Treasure Hunt 8. Get Crafty 9. Swap Shop 10. Jumble Sale 6

11. Collection 12. Games Day 13. Face Painting 14. Bake Sale 15. Football Match 16. Cheese & Wine Night 17. Coffee Morning 18. Book Sale 19. Big Quiz 20. Film Night 21. Raffle or Auction 22. Sponsored Silence 23. Sports Day 24. Come Dine with Me 25. Sweepstake

Did you know that three children in every classroom have a diagnosable mental health condition? Why does our work matter? 1 in 10 children and young people, aged 5-16, suffer from a diagnosable mental health problem such as depression, anxiety or an eating disorder. That s around 3 children in every classroom. 10% of young people deliberately harm themselves regularly. Half of all mental health problems manifest by the age of 14, with 75% by age 24. 10 means we can help 1,000 young people understand their mental health medication, through our HeadMeds website 20 means we can provide urgent support to ten parents when they have nowhere else to turn, through our Parents Helpline 50 means we can give a young person the skills and confidence to share their experiences of mental health with politicians or in the media 8

How to donate Here are just a few of the ways you can donate to YoungMinds: Donate over the phone by calling 0207 089 5050 Donate by bank transfer: CAF Bank Ltd, Sort code: 40-52-40 Account number 00002523 Please use your name as the reference Donate securely online at youngminds.org.uk/donate Donate by cheque (made payable to YoungMinds) and send to our address below Set up a fundraising page at Virgin Money Giving or JustGiving and your fundraising will be donated directly to YoungMinds Our Contact Details Address: YoungMinds Suite 11, Baden Place, Crosby Row, London SE1 1YW Website: youngminds.org.uk/25 Any questions? Email us at: fundraising@youngminds.org.uk OR corporate@youngminds.org.uk or call on: 0207 089 5050 Registered charity numbers: 1016968 and SC39700 Company number: 02780643 9

Useful tools for you to use On the following pages you will find some useful resources to help to raise as many funds as possible. Good luck!! 10

25 fighting for young people s mental health The spotlight is on young people s mental health like never before. But if you need help, it s still much too hard to find. Together, we can change this. In our 25th year, we are leading the fight for children and young people s mental health, and with your help, we want to raise 2.5m to continue our hard work. Fill in your fundraising goals, then colour in the i as you reach each one. youngminds.org.uk/25 #FightingFor my son my friend my sister YoungMinds Whichever young mind you re fighting for, join us.

Cut out your #FightingFor card, tell us who or what you re fighting for and post it on Facebook, Twitter or Instagram with the #FightingFor hashtag. Don t forget to tag us too @YoungMindsUK

Cut out your #FightingFor card, tell us who or what you re fighting for and post it on Facebook, Twitter or Instagram with the #FightingFor hashtag. Don t forget to tag us too @YoungMindsUK

Spread the news Social media Social media is a great way to increase your fundraising, and raise awareness of mental health. Post about your activities with the #FightingFor hashtag to spread the word: facebook.com/youngmindsuk post photos on Facebook and tag us @YoungMindsUK twitter.com/youngmindsuk tweet photos on Twitter and tag us @YoungMindsUK instagram.com/youngmindsuk post photos on Instagram and tag us @YoungMindsUK Sample post or tweet: Today I am #FightingFor my best friend by running the Hackney Half Marathan and raising money for @YoungMindsUK 14

Write a press release Insert the YoungMinds logo or your school s logo The title should be short and grab people s attention! You can adapt the wording in this paragraph so it describes what your school or workplace is doing Add a personal quote [date] [Local school/business] is #FightingFor young people s mental health by raising money for YoungMinds In its 25th year, children and young people s mental health charity YoungMinds is aiming to raise 2.5m to help young people get the help they need when it comes to their mental health. [School/business name] is #FightingFor young people s mental health by taking part in a challenge event and raising money for YoungMinds. [Staff member, teacher or student] said [insert why mental health is important to your work place or school, and why you are taking part]. Jade Zelkowicz, Community Fundraising Manager for YoungMinds, said: We know that young people face a huge range of pressures, including exam stress, bullying and concerns about body image. To make matters worse, when young people reach out for help it can be incredibly difficult to find it. We can give you a quote from us specifically about your workplace or school just let us know! Add notes to editors at the end. This could include contact details for YoungMinds or your workplace ir school. You can also say here if you will have photos available or spokespeople Everyone raising money for us in our 25th year is helping us to fight for a future where all young minds are supported through life, whatever the challenges. We re extremely grateful to everyone who s supporting our life-changing work. To find out more about #FightingFor or to make a donation, go to youngminds.org.uk/25 ENDS Notes to editors For further information and pictures please contact press@youngminds.org.uk or call 0203 861 2072 YoungMinds is the UK s leading charity committed to improving the emotional wellbeing and mental health of children and young people. 15

WE RE ISING A R D N FU EVENT DATE We re This event is held in aid of Youngminds. Registered Charity nos. 1016968 and SCO39700

stick here stick here stick here stick here You will need A printer A3 or A4 paper Scissors Glue or sellotape stick here 1 Print out the template and then glue it to a piece of card perhaps an old cereal box and cut it out along the dashed lines. You could also print it out on A3 paper so you can make your box bigger to hold more donations. Don t forget to cut out the coin slot! stick here 2 Fold along the dotted lines and apply glue or sellotape to the tabs which say stick here. stick here 3 Assemble your collection box.

I would like to make a donation to YoungMinds Title................ Name................................. Address....................................................................................... Postcode............... Email..................................................... Phone..................................................... I would like to make a donation of............. to YoungMinds Cheque/postal order/caf voucher Credit/debit card/maestro Please complete card details: Card no. Start date M M Y Y End date M M Y Y (shaded boxes Maestro only) Issue no. Card holder s name............................................ 10 means we can help 1,000 young people understand their mental health medication, through our HeadMeds website 20 means we can provide urgent support to ten parents when they have nowhere else to turn, through our Parents Helpline 50 means we can give a young person the skills and confidence to share their experiences of mental health with politicians or in the media Thank you for supporting YoungMinds! Reason for donation................................................................................................................................................... If your donation is in memory of someone, please share their name and relationship to you:................................................................................... You can make your donation achieve even more - 25% more at no extra cost to you! If you are a UK taxpayer, YoungMinds is entitled to reclaim the tax back from HMRC on all your gifts. By ticking the box below, they will give us 25p for every 1 that you donate. I confirm that I am a UK tax payer Date.................................... I am a UK tax payer and I would like YoungMinds to treat all donations I have made for the four years prior to this year and all donations I make in the future as Gift Aid donations until I notify you otherwise. I understand that I must have paid an amount of income tax and/or capital gains tax for each tax year (6 April one year to 5 April the next) that is at least equal to the amount of tax that YoungMinds claims on my donations for that tax year. We would like to keep you informed about the work of YoungMinds, please tick this box if you would like to hear more from us. You can unsubscribe at any time. We will never share your details with any third parties. Please send your completed form and donation to: YoungMinds, Suite 11, Baden Place, Crosby Row, London, SE1 1YW A: YoungMinds, Suite 11, Baden Place, Crosby Row, London, SE1 1WY T: 020 7089 5050 E: fundraising@youngminds.org.uk W: www.youngminds.org.uk YoungMinds, registered Charity in England (1016968), Scotland (SCO39700) and a company limited by guarantee (2780643).

Fundraiser Name........................................................ Event.................................... Date of Event................. Address................................................................. Postcode............ Email.............................................. If you are a UK taxpayer, please tick the Gift Aid box and provide your full home address including postcode below to make your donation worth even more. YoungMinds will receive 25p for every 1 that you give - at no extra cost to you! Full Name Full Home Address Postcode Gift Aid Amount Date Received Amazing Sponsor 1 Fundraise Street, Fundraise Town ABC 123 10 01/01/2017 Y/N Thanks for supporting us! Total Received Overall Total Please return your completed form to: Fundraising Team, YoungMinds, Suite 11, Baden Place, London, SE1 1YW * We would like to keep you informed about the work of YoungMinds. If this field is not completed, we will assume you want us to stay in touch. We will not share your details with anyone else. Gift Aid Declaration: By ticking the Gift Aid column you agree to the following statement: I would like YoungMinds to treat all donations I have made during the previous four years and all future donations I make from the date of this declaration as Gift Aid donations, until I notify you otherwise. I understand that I must pay an amount of United Kingdom income tax and/or capital gains tax at least equal to the tax that the charity reclaims on my donation in each tax year (currently 25p foreach 1 given). I will be responsible for any tax shortfall. YoungMinds, registered Charity in England (1016968), Scotland (SCO39700) and a company limited by guarantee (2780643). For office use only Date Received: Stay in Touch?* Total amount of Gift Aid:

Our new shop! Buy from our new line of tote bags, mugs, pin badges and running vests to show you re #FightingFor children and young people s mental health youngminds.org.uk/shop Thanks for your support YoungMinds Suite 11, Baden Place, Crosby Row, London SE1 1YW T 020 7089 5050 Parents Helpline 0808 802 5544 youngminds.org.uk/25 Registered charity numbers: 1016968 and SC39700 Company limited by guarantee number: 02780643