THE CATTLE BARONS BALL 2011 FACT SHEET

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THE CATTLE BARONS BALL 2011 FACT SHEET WHAT: The Cattle Barons Ball 2011. The Cattle Barons Ball is back in the Orlando Metro Area, featuring gourmet western fare, live and silent auctions, midway games, entertainment and dancing. This westernthemed event is one of a kind and one of the hottest events in Orlando. This year we proudly present country music heart throb, Ty Herndon! Honorary Chairs - Harris Rosen Board of Barons Event Chair - Trey Vick WHERE: Rosen Shingle Creek WHEN: Saturday, March 5, 2011 SPONSORSHIP PRESENTING SPONSOR $50,000 OPPORTUNITIES: DIAMOND BARON $25,000 EMERALD BARON $15,000 SAPPHIRE BARON $10,000 CORRAL BARON $ 5,000 TABLE HOST $ 2,000 YELLOW ROSE SOCIETY $ 1,000* * Exclusive to physicians ENTERTAINMENT: Live Auction Silent Auction Gaming ROCK Bears Ty Herndon, County Music Artist INVITATIONS 5,000 MAILED: ATTENDANCE: 800 2011 GOALS: This exciting and worthwhile event will raise $280,000 to fund cancerrelated programs nationally and in our community. The focus for 2011 is cancer research and children s cancer programs.

SPONSORSHIP COMMITMENT FORM Please print all names legibly and exactly as they should appear in all publications Corporate Individual Foundation Date Donor s Name Contact Name Title Mailing Address: City State: Zip Phone ( ) Email Fax ( ) I would like my name / company to appear in event publications I would not like my name / company to appear in event publications. Enclosed Camera Ready artwork: Logo mechanical art Logo on disc Forthcoming Logo, via e-mail (Jennette.Sagraves@cancer.org) BARON CATEGORY Presenting Sponsor $50,000 Diamond Sponsor $25,000 Emerald Sponsor $15,000 Sapphire Sponsor $10,000 Corral Sponsor $ 5,000 Table Host (10 seats) $ 2,000 Yellow Rose Society $ 1,000** ** Exclusive to physicians Other Donation Amount BILLING INFORMATION: Confirmation of contributions received by January 1, 2011 will be listed in the invitation / brochure. All payments must be received by February 1, 2011: ACS FED ID NO: 59-065-7320 Check enclosed: $ Please make checks payable to AMERICAN CANCER SOCIETY Please invoice: Date needed: Stock transfer: Please charge my MasterCard VISA AMEX Account Number Exp. Date: Signature of Donor ACS Representative Name & Signature DONOR: Please sign and retain the bottom copy of this form. Return the top copy to: A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE 1-800-435-7352, WITHIN THE STATE REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL OR RECOMMENDATION BY THE STATE.

PRESENTING SPONSOR $50,000 As the Presenting Sponsor, you will be recognized as a champion in the fight against cancer. In appreciation for your support, you will be awarded the following amenities: Thirty invitations to the VIP Party preceding The Cattle Barons Ball Limousine transportation for your party (up to 30 people) to and from the Ball Reserved VIP seating: Three VIP Tables of 10 in the Barons Section at the Ball Recognition as the Presenting Sponsor on signage prominently located at the entrance to the Ball and throughout the Ball on video screens Industry Exclusivity Logo prominently displayed on the front cover of The Cattle Barons Ball invitation sent to 5,000 of Orlando s social and corporate elite and listed as the Presenting Sponsor Full page Presenting Sponsor AD on the back cover (Sponsor created) of The Cattle Barons Ball evening program given to 800 guests Verbal Recognition as a Distinctive Sponsor at Ball as the Presenting Sponsor by the Master of Ceremonies Presenting Sponsor logo prominently displayed on promotional materials including print and electronic media with preferred placement on ads and posters Listed as Presenting Sponsor in press releases Recognition on media promotion leading up to the event Logo listed in the post event thank you ad CEO or designate invited to welcome guests night of the event Three hotel rooms on the night of Ball Logo on Ball T-Shirt

DIAMOND BARON $25,000 As a Diamond Baron, you will be recognized as a champion in the fight against cancer. In appreciation for your support, you will be awarded the following amenities: Twenty invitations to the VIP Party preceding The Cattle Barons Ball Limousine transportation for your party (up to 20 people) to and from the Ball Reserved seating: Two tables of ten in the Barons Section at the Ball Recognition as a Diamond Baron on signage prominently located at the entrance to the Ball Your name/logo prominently displayed throughout the evening on video screens Verbal Recognition as a Distinctive Sponsor at the Ball as the Diamond Baron by the Master of Ceremonies Recognition in The Cattle Barons Ball invitation sent to 5,000 prominent households Full page ad Recognition in The Cattle Barons Ball evening program given to 800 guests Recognition in media promotion leading up to the event Industry Exclusivity within Sponsor Level Two hotel rooms on the night of the Ball Recognition at the Annual Cattle Barons Luncheon Logo listed in the post event thank you ad Logo on the Cattle Barons Ball T-Shirt

EMERALD BARON $15,000 As an Emerald Baron, you will be recognized as a leader in the fight against cancer. In appreciation for your support, you will receive the following amenities: Ten invitations to the VIP Party preceding The Cattle Barons Ball Limousine transportation for your party (up to 10 people) to and from the Ball Reserved seating: Table for ten in the Emerald Baron Section Recognition as an Emerald Baron on signage prominently located at the entrance to the Ball Your name/logo prominently displayed throughout the evening on video screens Verbal Recognition at Ball as the Emerald Baron by the Master of Ceremonies Recognition in The Cattle Barons Ball invitation sent to 5,000 prominent households Recognition in The Cattle Barons Ball evening program given to 800 guests Recognition and media (TV and radio) promotion leading up to the event Recognition at the Annual Cattle Barons Luncheon Logo listed in the post event thank you ad One hotel room on the night of Ball for host couple Logo on Cattle Barons Ball T-Shirt

SAPPHIRE BARON $10,000 As an Sapphire Baron, you will be recognized as a leader in the fight against cancer. In appreciation for your support, you will receive the following: Four invitations to the VIP Party preceding The Cattle Barons Ball One reserved table for ten in the Barons Section Recognition as a Sapphire Baron on signage prominently located at the entrance to the Ball Your logo prominently displayed throughout the evening on video screens Verbal Recognition at Gala as the Sapphire Baron by the Master of Ceremonies Recognition in The Cattle Barons Ball invitation sent to 5,000 prominent households Recognition in The Cattle Barons Ball evening program given to 800 guests Recognition with logo at the Annual Cattle Barons Luncheon Logo listed in the post event thank you ad Logo on Cattle Barons Ball T-Shirt

CORRAL BARON $ 5,000 As a Corral Baron, you will be recognized as a leader in the fight against cancer. In appreciation for your support you will receive the following: Two invitations to the VIP Party preceding The Cattle Barons Ball One reserved table for ten in the Barons Section Recognition as a Corral Baron on signage prominently located at the entrance to the Ball Your name prominently displayed throughout the evening on video screens Recognition in The Cattle Barons Ball invitation sent to 5,000 prominent households Recognition in The Cattle Barons Ball evening program given to 800 guests Recognition at the Annual Cattle Barons Luncheon Logo listed in the post event thank you ad Logo on Cattle Barons Ball T-Shirt

TABLE HOST $ 2,000 As a Table Host, you will be recognized as a leader in the fight against cancer. In appreciation for your support, you will receive the following: Two invitations to the VIP Party preceding The Cattle Barons Ball One block of ten tickets Recognition displayed on your table Complimentary photo the night of the Ball Recognition in The Cattle Barons Ball evening program given to 800 guests Recognition at the Annual Cattle Barons Luncheon * See Yellow Rose Society

YELLOW ROSE SOCIETY $ 1,000 As a Yellow Rose Society member (exclusive to physicians), you will be recognized as a physician leader in the fight against cancer. In appreciation for your support, you will receive the following: Two invitations to the VIP Party preceding The Cattle Barons Ball Two tickets to the Ball Honored with Yellow Rose Society member boutonniere or corsage for recipients Recognition of Yellow Rose Society membership on signage prominently located at the entrance to the Ball on the Yellow Rose Society recognition board Recognition in the Cattle Barons Ball evening program given to 800* guests * Anticipated 2011 Attendance

THE CATTLE BARONS BALL 2011 Where Does the Money Go? In the broadest sense, all the money we raise goes to eliminating cancer as a major health concern. The money raised is central to supporting our mission, which aims to focus our efforts in four main areas: research, education, advocacy, and service. Research. The American Cancer Society is the largest non-profit, non-governmental funder of cancer research in the United States, having spent over two billion dollars on cancer research since 1946. Education. We teach people how to avoid preventable cancers, when to get early detection tests, what treatment options exist and how to care for the cancer patient. We sponsor support groups, hold classes, seminars and forums, do outreach to health professionals who need to know the latest information on treatment and clinical trials, and we develop programs aimed at youth and adults on the advantages of healthy lifestyle choices (don t smoke, eat fruits and vegetables, exercise regularly, use sunscreen, follow early detection guidelines). Advocacy. Legislative advocacy at the federal, state, and local levels is another area where the American Cancer Society makes a difference. Advocacy is a force multiplier in the war against cancer. Changes in laws can impact millions of people, exponentially expanding and enhancing the American Cancer Society s mission to eliminate cancer as a major health problem. The public policy arena can be as powerful a tool against cancer as the lab. Service. We provide free, around-the-clock information and support by phone (800-ACS-2345) or computer () every day and night of the year. With upwards of 80,000 volunteers in Florida, we provide services directly to cancer patients and their families. We have two Hope Lodges in Florida, providing free lodging to patients who need to travel for treatment. We provide transportation for cancer patients to their doctor s appointments and treatments, help people cope with their illness through support groups, offer scholarships to young cancer survivors, make possible summer camps and recreational outings for children with cancer, and provide organized opportunities for the public to join the fight against cancer. Every dollar raised by the American Cancer Society is strategically invested in the fight against cancer. The Wall Street Journal has called us "the very model of an efficient charity" because only about 20.3 percent of our money goes toward fundraising and less than 4 percent goes toward overall management of the organization. We keep our administrative costs relatively low because we are a volunteer-led organization that is fortunate to have more than 1 million volunteers working on our behalf across the country.