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Dear Cattle Baron s Ball Supporter, The American Cancer Society s 12 th Annual Cattle Baron s Ball promises to be the most exciting opportunity for your company to make a commitment to the health and well-being of our community. Your company s sponsorship promotes and supports the success of the event and will assist the American Cancer Society as it works to save lives, help people stay well, get well, find cures and fight back. Through the force of passionate donors and volunteers, this inspiring event is an excellent place to network with other leaders and business people that are philanthropic and like-minded. Our commitment to you as a Sponsor is an unforgettable evening and an all-around ball experience! It is a perfect way to show appreciation to your friends, co-workers, and clients by inviting them to enjoy this experience at The Cattle Baron s Ball. It is through the help of individuals and companies like yourself that we are making a difference in the fight against cancer. Our Mission is; we are dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy and service. Attached is the sponsorship packet that outlines a few ways that you can help. We are excited to have you join us for our 12 th Annual Cattle Baron s Ball on October 18, 2014 at The Wyndham Hotel in Peachtree City, Georgia. For more information on other sponsorship opportunities or questions, please contact Haley Chaplin with the American Cancer Society at 803-331-4954 or Haley.Chaplin@cancer.org. Chris Allessio Sponsorship Chair Christopher.allessio@edwardjones.com Sarah Palmer Event Experience Chair givecancertheboot2014@gmail.com

The Cattle Baron s Ball originated in Dallas, Texas over 35 years ago and is now the American Cancer Society s signature western event with over 50 Cattle Baron s events nationwide. Cattle Baron s Ball is a fabulous event where cowboys and cowgirls come together for an evening of good ol western fun! Grab your hat, dust off your boots and climb into your best western gear for the most enjoyable event this side of the Rio Grande! It promises to bring a toe-tapping, knee slapping, rip-roaring, kick up your heels good time! Many of our sponsors have found Cattle Baron s Ball to be the perfect way to show their appreciation to their friends, co-workers and clients by inviting them to enjoy their experience, while achieving their goal of giving something back to our community and the American Cancer Society. The 12 th Annual Cattle Baron s Ball promises to be the most exciting opportunity available to your company to make a commitment to the health and well-being of our community. Your company s sponsorship promotes and supports the success of the event and will assist the American Cancer Society as it works to save lives by help people stay well and get well, find cures and fight back. How We Invest Your Contributions Helping You Stay Well, Helping You Get Well, Finding Cures and Fighting Back The American Cancer Society consists of more than two million Americans united to conquer cancer through balanced programs of research, education, advocacy, and service. We deliver on our promise by: Helping You Stay Well - taking steps to prevent cancer or find it at its earliest, most treatable stage Helping You Get Well - We re in your corner around the clock to help you make decisions and guide you through a cancer diagnosis Finding Cures - We fund research that helps us better understand, prevent, and cure cancer Fighting Back - We work with lawmakers to pass laws to defeat cancer and rally communities worldwide to join the fight

American Cancer Society Accomplishments As the largest nongovernmental funder of cancer research, having spent more than $3.9 billion on cancer research, we ve played a role in nearly every cancer breakthrough in recent history. We fund beginning researchers with cutting-edge ideas early in their careers 47 of whom have gone on to win the Nobel Prize, the highest accolade in scientific achievement. In 1913, the five year survival rate was one in nine. In 1940, the survival rate grew to one in four. In 1960, it grew to one in three. Today the survival rate is 62% for all cancers. The American Society has made tremendous advancements in seeking cures for childhood cancer. Today a child risk of dying from cancer is 53% less than it was in 1975. The substantial progress in childhood cancer is largely attributable to improvements in treatment and the high proportion of pediatric patients participating in clinical trials. The American Cancer Society is deeply committed to finding new answers that will benefit every child with cancer. Another recent accomplishment is the addition of Patient navigation service which continues to expand, with new centers at health care facilities across the nation. The program provides one-on-one guidance to people facing cancer throughout every step of their journey, serving more than 88,000 cancer patients and families annually and fulfilling more than 150,000 requests for service. Our list of accomplishments is long, but the bottom line is that 11 million cancer survivors more than 400 people a day in the US are celebrating birthdays this year who would have otherwise been lost to the disease, and countless Americans who have avoided cancer are celebrating birthdays because of the progress we ve made and the services we provide.

Why Become a Corporate Partner? Partnering with the American Cancer Society is not only a good community investment...it is also a good business investment Aligning your company with the most respected health related 501(c)3 organization with a broad base of devoted constituents including corporate and philanthropic leaders in Fayette and Coweta Counties. Create awareness of your corporate identity and portray a positive image to your current stakeholders and a new audience of potential customers Year-round promotional opportunities Who is our Target Audience? Corporate, philanthropic and social leaders in Fayette and Coweta Counties Benefits to Your Company Increased Credibility in the Community Positioning as a partner of the American Cancer Society the largest and most respected community-based voluntary health organization in the US will bolster your company s reputation and clarify your commitment to serving the Fayette and Coweta communities Guaranteed Prominence, Competitive Edge Promotional opportunities are available and vary based on investment. These include: Promotional opportunities edge by prominently placing your company s logo on the event s website, promotional and collateral materials Event visibility promoting your company to Fayette and Coweta County s corporate and philanthropic leaders Positive Customer Awareness 74% of consumers are likely to support a sponsor associated with a charity like the American Cancer Society The American Cancer Society has a 98% recognition rate among Americans Americans believe cancer is the single most important health problem facing them

Sponsorship Opportunities Event Sponsorship The opportunity to have your company s name associated with the American Cancer Society in promotional and collateral materials, invite company executives and clients to attend event and the opportunity to promote your company to Fayette and Coweta County s social and philanthropic leaders Naming Opportunities The opportunity for corporate or individual donors to gain exposure by having their company/name associated the American Cancer Society and the sponsored item the night of event Additional Contribution Opportunities Research funding opportunities are available for specific research projects. Please let us know if you or your company would like to discuss research funding opportunities For questions or additional information, please contact: Haley Chaplin American Cancer Society, Inc. 250 Williams Street Atlanta, GA 30303 Phone: 803-331-4954 Email: Haley.Chaplin@cancer.org

Presenting Sponsorship The American Cancer Society is proud to offer your company the opportunity to be the Presenting Sponsor of the 12 th Annual American Cancer Society s Cattle Baron s Ball in Peachtree City. As the Presenting Sponsor, your company will be given industry exclusivity and the opportunity to promote your company to Fayette and Coweta County s corporate and philanthropic leaders in a way not available to your competition. This premier western themed event is sure to be like no other, consisting of dinner, dancing and live and silent auctions and is sure to be a rip-roaring good time! Promotional Opportunities Edge Exclusive opportunity to host the gala American Cancer Society s Cattle Baron s presented by Industry Exclusivity guaranteed Full promotional overlay rights and tagging your advertising with the American Cancer Society event during the promotional period (Name of Company) is the proud Presenting Sponsor of the American Cancer Society s Cattle Baron s Ball. Pre Event Promotional Opportunities Guaranteed Prominence - prominently placing your company s logo on the following: o Your company s logo displayed as the Presenting Sponsor on the home page of the official event website o Prominent recognition on all American Cancer Society s Cattle Baron s Ball media and advertising (i.e.. press releases) Event Promotional Opportunities Two tables (20 seats) at Cattle Baron s Ball Night of Event Collateral o Logo Placement on T-Shirt o Logo Placement on Beverage Cups o Logo Placement on Beverage Glassware Night of Event Stage Program o Opportunity to have a representative from your company speak during the evening program o Award presented to company as the Presenting Sponsor of the American Cancer Society s Cattle Baron s Ball o Verbal recognition as Presenting Sponsor during program o Company logo on night-of-event slides Night of Event Program Book o First choice of placement of two-page program acknowledgment o Logo listed in program as Presenting Sponsor in Night of Event Program Book Total Investment: $15,000

Platinum Sponsorship The American Cancer Society is proud to offer your company the Platinum Sponsorship opportunity for the 12 th Annual American Cancer Society s Cattle Baron s Ball in Peachtree City. This western themed event will consist of dinner, dancing and live and silent auctions and is sure to be a rip-roaring good time! Pre Event Promotional Opportunities Guaranteed Prominence - prominently placing your company s logo on the following: o Your company s logo displayed on Sponsor page on website o Recognition on all American Cancer Society s Cattle Baron s Ball media and advertising (i.e. press releases) Event Promotional Opportunities Night of Event Collateral Logo Placement on T-Shirt o Logo Placement on Beverage Cups o Logo Placement on Beverage Glassware Two tables (20 seats) at the event Night of Event Stage Program Verbal recognition as Platinum Sponsor during program Logo listed on night-of-event slides Night of Event Program Book o Opportunity for a full page ad program acknowledgment o Name listed in program as Platinum Sponsor Total Investment: $10,000

Gold Sponsorship The American Cancer Society is proud to offer your company the Gold Sponsorship opportunity for the 12 th Annual American Cancer Society s Cattle Baron s Ball in Peachtree City. This western themed event will consist of dinner, dancing and live and silent auctions and is sure to be a rip-roaring good time! Pre Event Promotional Opportunities Guaranteed Prominence - prominently placing your company s logo on the following: o Your company s logo displayed on Sponsor page on website Event Promotional Opportunities One table (10 seats) at the Cattle Baron s Ball Event Stage Program o Name listed on night-of-event slides Night of Event Program o Opportunity for a ½ page ad in program book o Name listed as Gold Sponsor Acknowledged as following sponsor at Ball (First come, first serve) o Beverage Cup Sponsor Logo displayed on beverage cups o Beverage Glassware Sponsor Logo displayed on beverage glassware o Mechanical Bull Sponsor Sign with logo at Ball o Baron s Bucks Wristbands Logo displayed on all guest wristbands Total Investment: $5,000

Silver Sponsorship The American Cancer Society is proud to offer your company sponsorship opportunities for the 12 th Annual American Cancer Society s Cattle Baron s Ball in Peachtree City. This western themed event will consist of dinner, dancing and live and silent auctions and is sure to be a rip-roaring good time! Guaranteed Prominence Website- Your company will be recognized as a Silver Sponsor on the official American Cancer Society s Cattle Baron s Ball website Pre Event Promotional Opportunities Guaranteed Prominence - prominently placing your company s logo on the following: o Your company s logo displayed on Sponsor page on website Event Promotional Opportunities 1 Table at the event Night of Event Stage Program o Name listed on night-of-event slides Night of Event Program Book o Name listed in program as Silver Sponsor Total Investment $2,500

Table The American Cancer Society is proud to offer your company sponsorship opportunities for the 12 th Annual American Cancer Society s Cattle Baron s Ball in Peachtree City. This western themed event will consist of dinner, dancing and live and silent auctions and is sure to be a rip-roaring good time! Reserved seating for 10 of your company s executives and clients the night of event (table of 10) Your company recognized on social media outlets Total Investment $1,800 Reserved seat at the Cattle Baron s Ball Total Investment $150 Tickets

Sponsorship Commitment Form Corporation Name: Address: Contact Name & Title: Telephone Number: Fax Number: E-mail: Address: Assistant Contact: Telephone Number: E-mail: How would you like your corporation to be listed? Please select sponsorship level and payment method below: $15,000 Presenting Sponsor $10,000 Platinum Sponsor $5,000 Gold Sponsor $2,500 Silver Sponsor $1,800 Table Sponsor $150 Tickets Payment Options: Please invoice me at the address listed above. Check # enclosed. For questions or additional information, please contact: Haley Chaplin American Cancer Society, Inc. 250 Williams Street Atlanta, GA 30303 Phone: 803-331-4954 Email: haley.chaplin@cancer.org All sponsorships receive benefits as described in the sponsorship package. Commitment and company logo (if applicable) must be in before July 1, 2014 to be part of the gala invitation. The American Cancer Society cares about your privacy and protects how we use your Information. To view our full privacy policy or if you have any questions, please call the American Cancer Society at 1-800-ACS-2345.