Swadlincote Site Food Supplement Innovation Nick Bennett RNutr. Food Matters Live, November 2014 21/11/2014 Slide 1
Introduction Brunel Healthcare is the largest contract manufacturer of food supplements in the UK Supplying the majority of own label products to the mass market. We will briefly look at our steps to innovation. 2
Turning an idea into a finished product What is innovation? Building the supply chain Manufacture materials and formats Compliance opportunities and limitations Examples of innovative materials 3
Two sub categories: What is innovation? NPD - Working within the confines of existing regulations Incremental development Maximising benefits of existing claims Innovation developing new solutions to change the status quo. Research into new materials to win new claims Effectively promoting scientifically researched materials to communicate their benefits without claims. 4
Hurdles to launching new supplements Idea New function New material Dosage Manufacture Communication 5
How do we innovate? NPD Gap analysis Market review of successful products Maximising benefits of existing claims Innovation Search the globe Collaborate with raw material manufacturers to encourage new claims Identify scientifically researched materials to provide improved product benefits. By building the innovation supply chain 6
THE SUPPLY CHAIN 7
The supply chain Step 1 Generate idea and check its practicality Collaborate The idea 8
New function prove it! Novel food prove it is safe! The supply chain Step 2 Funding? Innovate UK (TSB)? Own the research or collaborate Investigate and research 9
The supply chain Step 3 Build the interest Secure the supply chain Test and present 10
The supply chain Step 4 Demonstrating a finished product always engages marketing more than just a concept. Small scale manufacture 11
The supply chain Step 5 Trials to prove safety, efficacy and possibly get a claim Larger scale trials with the backing of the supply chain 12
The supply chain Step 6 Get all the pieces of the supply chain in place Scale up manufacture 13
The supply chain Step 7 Packing, Warehousing and Distribution 14
The supply chain Step 8 Retail listings and sales through PR and promotion Engage with the consumer 15
Brunel Healthcare MANUFACTURING IN MORE DETAIL 16
Tablet Manufacturing DISPENSING GRANULATION BLENDING COMPRESSION COATING 3 Dispensing bays. 5 Granulation suites. 3 Fluid bed dryers. 2 Oven bed dryers. Drum Blending. Cone Blending. IBC Blending. 18 tablet compression machines. Variety of shapes and sizes available. 7 coating machines, including 3 dual sugar/film coaters. Purpose built 3,000m2 tablet facility fully operational since 1996. Installed tablet capacity for 3.5 billion tablets per annum. Expansion space available for a total capacity in excess of 6.5 billion tablets.
DISPENSING Capsule Manufacturing FILLING CHECKING BLENDING DRYING
Brunel Healthcare Packing Site Swadlincote Site Goods-in Goods-out
Brunel New Product Presentation COMPLIANCE 20
Manufacturing standards Food - HACCP, Safety, Allergen control, BRC Pharma MHRA, FDA, GMP, Positive release of all products Best of both - Stability, efficacy and safety. Compliant to highest standards.
Regulations Actives and Additives Novel? Claimable? Dose? Sustainable? Stable? Approved additive? E number compliant? Allergenic? Sustainable? 22
Trade Organisation Memberships European Federation of Associations of Health Product Manufacturers
INNOVATIONS NEW MATERIALS 24
Health Claims get over this barrier to advertise the products benefit. Beta glucan a natural extract from yeast which optimises the immune system. Intended claim Anti-pathogenic effect. Fruitflow a water soluble Tomato Concentrate, helps maintain normal platelet aggregation, which contributes to healthy blood flow 25
Conclusion. Truly innovative foods are rare. But, it can be done, it just requires upfront planning. Plan and work out the details, Build a supply chain! Comply with the regulations Overcome the hurdles and succeed! 26
Brunel New Product Presentation ANNEX 27
Legislation It is expected by the consumer and fundamental to good practice that all raw materials and products must: 1. Comply with all current European legislation applicable to food supplements. * 2. Not have been treated with irradiation of any kind nor come into contact with irradiated materials. 3. Not include ingredients that are genetically modified (GM) nor derived from GM organisms. 4. Comply with relevant purity standards where ingredients have an E number under EU food additive regulations. * this includes, but is not limited to the following regulations: 21/11/2014 Brunel Healthcare Presentation Department Author Slide 28
Regulations and Best practice Good Manufacturing Practices - EEC Guide Volume IV Good Warehousing Practices - PQG Monograph Good Laboratory Practices - EEC Guide Volume IV Food Safety Act 1990 Weights and Measures Act 1985 EC Regulation 258/97 on Novel Foods EC Regulation 1169/2011 on the provision of food information to consumers EC Regulation 1924/2006 on Nutrition and Health Claims EC Directive 89/396/EC Indications or Marks Identifying the Lot to which a Foodstuff Belongs EC Regulation 178/2002/EC General Principles and Requirements of Food Law EC Directive 2002/46 EC Approximation of the Laws of the Member States relating to Food Supplements EC Regulation 1924/2006/EC Nutrition & Health Claims made on Foods EC Regulation 1129/2011 and 1130/2011 for food additives and associated purity criteria 231/2012 EC Regulation 1881/2006/EC Setting Maximum Levels for Certain Contaminants in Foodstuffs (including limits on Heavy Metals in Food Supplements) EC Regulation 396/2005/EC Maximum Residue Levels of Pesticides in or on Food or Feed of Plant and Animal Origin EC Regulation 999/2001/EC Prevention, Control and Eradication of Certain Transmissible Spongiform Encephalopathies EC Regulation 1829/2003 and 1830/2003/EC Genetically Modified Feed and Food EC Directive 1999/2/EC Foods and Food Ingredients Treated with Ionising Radiation EC Regulation 1935/2004/EC Materials and Articles Intended to come into Contact with Food IADSA / EHPM / FSE / CRN Quality Guide 21/11/2014 Brunel Healthcare Presentation Department Author Slide 29