Kinds of Case Statements CASE-A-PALOOZA Grace Hong, formerly of Duke Ellington School of the Arts Katharina Steinkellner, SOS Children s Villages International Kathy Swayze, Impact Communications 1. A campaign case that articulates the goals and needs for a specific capital campaign or major initiative. 2. An institutional case that articulates the goals and needs for your organization overall. 1
Six Steps to a Great Case Statement Mission: To nurture and inspire passion for the arts and learning in talented students who might not otherwise have an opportunity to develop their artistic skills. We ensure that our students are prepared for postsecondary education and/or careers in the arts by offering an intensive arts-based program. We prepare our students to become productive citizens in our global society through our strong focus on community service. Washington, DC 540 Students We are the world s largest family. We are experts in caring for children in fragile family situations because of our decades of practical experience raising nearly 82.000 children. We understand their perspective, their fears, and their dreams for the future. We walk hand in hand with them every day. We are also a USD1bn organization. 1. Talk to People Lots of People 2. Think 3. Create an Outline And a Timeline 4. Define Your Marketing Concept/Theme 5. Write 6. Put it to Work 2
STEP 1: Talk to People lots of people Best People to Interview Clients/Recipients of Services Organizational Leaders Donors Program Staff Volunteers Why us? There are many organizations out there, why did you pick this one? Questions to Ask Stakeholders Do you have friends or family members impacted by our mission? Tell me about someone this organization served that you ll never forget This is hard work. What makes you get up ever day and keep doing it? How did you become aware of our organization s services? Tell me a bit about the challenges you were facing before you came to this organization? 3
This School Saved My Life We Are All Truly Part of a Global Community YAHZARAH Award winning vocalist and Ellington Graduate There are powerful phoenix stories at this school, and there s a teacher attached to every single one of them. Ellington s faculty taught me the art of selfencouragement. They taught me to be confident, hard working, diligent, detail- oriented... all the skills you really need to succeed. Those qualities also inspire respect not just within the school, but on the streets as well. My handicapped mother and I approached SOS Children s Villages, and they offered a scholarship to help me through high school and later through college. I became the first person from my family and village to attend at a United World College and study abroad. STEP 2: Think 4
The Ellington Family Beyond arts and academics, there is something even more powerful that happens within our walls and contributes to our students success. It is a deep sense of community that wraps every one of our students in love and support. No matter what challenges our students may be facing at home, our school is a sanctuary. Within these walls, they are free to be themselves. Their talents and interests are accepted and celebrated. And their wounds and sorrows are honored and healed. What is the SOS Children's Village of tomorrow? It is a living example of the SOS Children's Village programme approach and it refers to programme locations working in the spirit of the SOS Children's Village Programme Policy. SOS Children's Villages of tomorrow are responding to the situation of our target group in ways that are considered to be the most appropriate within the local context. Whether there is a need for a new programme, a need to renovate an existing programme (re-innovation), or a need to strengthen efforts towards a Sustainable Path to ONE million children, all those opportunities are used and determine an SOS Children s Village of tomorrow. What Does It Take to Save a Generation? It Takes Courage: The challenges facing Africa s young people today are numerous. It Takes Vision: We envision a future in which all children know the love and support of a family. It Takes a Plan: We have a solid plan to reach the most children in crisis. It Takes You: It will take a global village of caring people like you to achieve the long-term, systemic change that is needed. 5
Outline Concepts Welcome Message Identify the Problem Who We are The Vision Call to Action STEP 3: Create an Outline and a Timeline Close 6
STEP 4: Define Your Marketing Concept/Theme It is time for the people of this city to claim this school as their own and offer their philanthropic support to create a powerful public-private partnership to keep the Duke Ellington School of the Arts strong for decades to come. It starts with you. It starts right now. Join us in this vision of the future. Our goal is simple respond to the crisis in Africa by rapidly scaling up solutions to reach twice as many children by 2020. You can help us transform systems of care for many generations of children. 7
The world needs more creative thinkers. The world needs more changemakers. The world needs more Ellington students. Rarely in life do you have a chance to take an action that will shape the future of the world this is one of those moments. STEP 5: Write 8
Your Return on Investment Relationship building $$$ STEP 6: Put it to Work Cohesive messaging across organization Helps you change the world! Inspiration & Good Vibes 9
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32 2/29/2016 Thank you! Grace Hong ghong@ngs.org Katharina Steinkellner katharina.steinkellner@sos-kd.org Kathy Swayze kswayze@impactdc.com 11