Realizing Performance Benefits Through Alcohol-Based Surfactant Optimization

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Realizing Performance Benefits Through Alcohol-Based Surfactant Optimization 7 th World Conference on Detergents Montreux, Switzerland 4 7 October 2010 Elizabeth Endler 1, Julian Barnes 2, Sharla Papitto 1 1 Shell Global Solutions (US) Inc., USA 2 Shell Global Solutions International B.V., The Netherlands 1

Introduction A wide range of technical and economic criteria are considered when selecting surfactants for consumer cleaning products. Key surfactant properties that influence performance include: Solubility Hard water tolerance Emulsification and detergency Different surfactants may be used to address market trends, such as liquid formulations and lower temperature laundry. Common surfactants include: Anionic: alcohol sulfate (AS), alcohol ethoxysulfate (AES), linear alkylbenzene sulfonate (LAS) Nonionic: alcohol ethoxylate Synergies between these surfactants can offer new formulation options, in both laundry and hand dish products. 2

Surfactant Physical Properties Influence Performance: Mixed Surfactant Systems Provide Opportunities (I) Anionic Krafft Temp. ( C) Hardness tolerance (ppm Ca 2+ ) LAS 0-5 100-150 AS 1215 20 30 50-150 AE 1213-2S < 5 >1000 AE 1215-3S < 5 >1000 Krafft Temperature: Lower values give improved low temperature storage and reduced need for hydrotropes AES has benefits Hard water tolerance: Exhibited as precipitation with divalent ions LAS and AS are similar and relatively poor (low ppm Ca ions) AES gives substantial improvements 3

Surfactant Physical Properties Influence Performance: Mixed Surfactant Systems Provide Opportunities (II) Nonionic Cloud Point ( C) Pour Point ( C) AE 1213-6.5 41 15 AE 1215-7 49 20 Alcohol ethoxylate properties: Good oily soil detergency Suitable cloud points for effective cleaning, particularly in the presence of monovalent electrolytes Outstanding tolerance to divalent ions (hard water) Nomenclature Name Hydrophobe Average EO AE 1213-2S C12, C13 2 AS 1215 C12, C13, C14, C15 0 These alcohol based surfactants are based on modified OXO alcohols, which contain ~20% 2- alkyl branching. 4 4

Average % Soil Removal Alcohol Sulfates Give Comparable Soil Removal to LAS in Prototype Heavy Duty Powders 80 60 40 20 0 LAS AS 1215 Component %w Anionic 20 Nonionic 1 Zeolite 28 Carbonate 25 Silicate 7 Sulfate 20 Anionic : LAS or AS Dosage : 1 g/l Wash : 35 C Hardness : 100 ppm Soil : Radiolabeled synthetic sweat on polycotton fabric Method: Radiotracer method, published by Shell, shown to correlate with dustsebum soil measured by reflectance 5

Average % Soil Removal Alcohol Ethoxylates Combined with LAS Boost Liquid Laundry Performance at Low Temperature 60 50 Cotton Polycotton Total surfactant: 10% 40 Anionic : LAS Nonionic : AE 1215-7 30 Dosage : 3 g/l Wash : 20 C 20 Hardness : 150 ppm Other : 5% citrate, 5% TEA 10 Soils : Dust sebum Fabrics : Cotton and polycotton 0 Method : Reflectance 10% LAS 5% LAS/5% AE 6

Average % Soil Removal Ethoxylated Surfactant Mixtures Give Options for Boosting Laundry Liquid Performance at Low Temperature 70 60 50 40 30 20 10 Total surfactant: 15% Anionic : LAS, AE 1213-2S Nonionic : AE 1213-6.5 Dosage : 3 g/l Wash : 20 C Hardness : 150 ppm Other : 5% citrate, 5% TEA Soil : Radiolabeled synthetic sweat on polycotton fabric Method: Radiotracer method, published by Shell, shown to correlate with dust-sebum soil measured by reflectance 0 1,0,0 0.75,0,0.25 0.5,0.25,0.25 0, 0.75,0.25 Mass Fraction of LAS/AES/AE 7

Foam Performance Ratio, % Mixtures of Alcohol Ethoxysulfates and LAS Demonstrate Synergy in Liquid Dish Performance 100 80 60 40 20 Formulation : 6% total surfactant, no foam booster Temperature : 40 C Method : Foam persistence is observed as food soil is added to a dish wash formulation. The performance ratio is relative to a dish wash standard and reflects the capability of the formulation to emulsify soil. 0 LAS LAS/AE 1215-3S (3:1) LAS/AE 1215-3S (1:1) 8

Conclusions Physical properties of alcohol-based surfactants enable effective cleaning at a variety of conditions, alone or in combination with LAS. Alcohol sulfates show comparable cleaning to LAS in prototype powder formulations. In liquid laundry : Combining alcohol ethoxylate with LAS improves detergency performance even when total surfactant content is held constant Surfactant mixtures that include alcohol ethoxylate and alcohol ethoxysulfate surfactants show formulation synergy and performance benefits In hand dish, mixed alcohol ethoxysulfate and LAS systems improve performance. In summary, surfactants based on alcohols and ethoxylated derivatives are good options for a variety of household formulations. 9