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FOREWORD FICCI Wellness-2010 Harsh Mariwala, Sr. VicePresident, FICCI Sandeep Sinha Director South Asia and Middle East, HealthcarePractice Frost & Sullivan Dear Readers, Although the term Wellness is of recent origin, leading a disease-free and healthy life is a dream that has been pursued from time immemorial. Traditional medicinal and health practices like Ayurveda and yoga can be traced back to ancient times. Why then is this renewed interest in leading healthy lifestyles and staying away from diseases in modern times? The multi-dimensional definition for Wellness covers seven core segments such as Allopathy, Alternative therapies, Nutrition, Rejuvenation, Fitness/Slimming, Beauty, and Counseling including 26 sub-segments. According to Frost & Sullivan, the overall Indian wellness industry is expected to grow from INR 136.9 Billion in 2009 to INR 510.7 Billion in 2014. The industry is growing at a compound annual growth rate (CAGR) of approximately 30 percent. FICCI Wellness 2010 will address the wellness-lifestyle correlation and discuss the way forward for the Government, the wellness industry and all the stakeholders including consumers. While recognizing the immense potential of the wellness industry, FICCI has taken a lead to bring the fragmented segments and sub-segments under its umbrella and organized the first Wellness Conference in 2009, which aimed at exploring the untapped potential. The immediate result was the formation of a Committee under the Quality Council of India (QCI) for preparing guidelines for Standards of National Accreditation Board for Hospitals and Healthcare Providers for Wellness Centers such as Gymnasiums, Spas, Skincare Centers, Cosmetic Care Centers, Fitness Centers and Immunization Centers among others. Wellness 2010 - Transforming Lifestyles - 3 -
In view of the fact that two out of every three employed people in India are under stress accounting for 50 percent of heart attacks; India ranks first in diabetes with around 30 million diabetics; and 31 percent of the total urban Indian population is either obese or overweight, hence the conference focuses on Transforming Lifestyles. We hope FICCI Wellness 2010 will bring together the various stakeholders to debate the issues and challenges that need to be overcome to make India the Wellness capital of the world. We hope this initiative will be a step forward for a healthy and disease-free India. Thank you. Wellness 2010 - Transforming Lifestyles - 4 -
Wellness 2010 - Transforming Lifestyles Table of Contents Foreword Executive Summary Wellness The Wave of the new Millennium - What is Wellness? Wellness and Lifestyle Co-relation - Segment of Wellness and Their Impact on Lifestyle - Prevalence of Lifestyle Diseases - Preventive and Curative Aspects of Wellness Wellness Triggers Growth for Allied Sectors - Real Estate - Hospitality - Healthcare - Tourism - Corporate Enterprises - Corporate Wellness Programs - Education - Fitness Equipment - Nutraceuticals and Organic Food Recognition of Wellness Government Initiatives for Wellness - AYUSH - Public Private partnership Insurance Company Outlook on Wellness Industry Quality Initiatives - Accreditations - Customer Gratification Initiatives Game Changer - Upcoming Trend in Wellness - Integrated Business Model Approach - Wellness Acceleration Increased Investment Opportunities - Entry of New Players through Organic and Inorganic Organization growths - Tapping the Potential - Increased Reach in Tier II & Tier III Cities - Feel Good Factor - Medical Wellness Facilities Towards Healthy India Annexure Wellness 2010 - Transforming Lifestyles - 5 -
Executive Summary Figure 1: Wellness Growth Drivers Indian Scenario in Lifestyle Diseases:- India, today, is number one in cardiac diseases, with coronary artery diseases doubling in incidence in the past decade India also ranks first in diabetes with around 30 million diabetics; 31 percent of the total urban Indian population is either obese or overweight Two out of every three employed people in India are under stress, which accounts for 50 percent of heart attacks Indian Wellness Industry:- The Indian wellness industry is considered to be one of the fastest growing business and it is estimated that the industry will be sharing the maximum contribution to the global trillion dollar wellness business in the coming years Frost & Sullivan expects the overall Indian wellness industry market is expected to grow from INR 136.9 Billion in 2009 to INR 510.7 Billion in 2014. The industry is growing at a compound annual growth rate (CAGR) of approximately 30 percent Medical tourism is expected to grow at approximately 15.56 percent CAGR between 2007 and 2012. The growth is foreseen due to increased awareness and acceptance of India as a medical hub. Majority of the foreigners availing alternative therapies prefer Ayurvedic treatments Key Initiatives in the Wellness Industry: The Government of India integrated the Indian System of Medicine and Homoeopathy to give it an independent identity in the Ministry of Health and Family Welfare in 1995 and renamed it as the Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) The Government of India has allocated around INR 40 Billion fund for the AYUSH department in the 11 th Five Year Plan Wellness 2010 - Transforming Lifestyles - 6 -